Mon.Apr 15, 2019

How to Determine What Formats to Use in Your Content Marketing

Marketing Insider Group

When most people hear the term “content marketing” they immediately think of blog posts and articles. In actuality, there’s a lot more to content marketing than just writing articles.

What's the Difference Between Lead Scoring and Lead Qualification?

SmartBug Media

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How to Choose a Content Marketing Platform for Your Business

Marketing Insider Group

A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing.

Four Ways to Provide Effective Customer Service for B2B Customers

Webbiquity

By David Gutierrez. Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

HR and a Seat at the Table

Modern Marketing

Peter Armaly is a Senior Director and Advisor for Oracle SaaS Customer Success. He is responsible for program design and execution of skills enablement for the customer success organization and in that capacity he works closely with senior executives both internally and externally.

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How to Create Content in a World With Bots

Content Marketing Institute

Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of applications and some important caveats.

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The Single, Best Question for Cultivating Customer Stories

DivvyHQ

When you take a step back and think about the practice of content marketing, it sits at the intersection of business objectives, consumer psychology and artistic expression.

Don’t Call It a Comeback: Drip Campaigns Have Been Here for Years

Marketo

I know what you’re thinking: Drip campaigns? They’re about as relevant as Michael Bolton. But here’s the thing about Michael Bolton: He’s always relevant!

How to Use CRM & Marketing Automation for Better Email Marketing

TowerData

Guest Post by: Alessandra Gyben, GreenRope. Email Marketing Email Delivery Validation

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Missed the MarTech keynote? Here’s a recreation for you

chiefmartech

Weren’t able to make the MarTech conference in San Jose that we held earlier this month? I thought you might enjoy hearing a version of our opening keynote , which I recreated in Loom, covering: The winners of The 2019 Stackies: Marketing Tech Stack Awards.

The Difference between HTTP and HTTPS

Pearl Digital Marketing

If you've got an eye for detail, then you may have noticed that some websites begin with HTTP while others start with HTTPS. Ever wondered why that is? In this blog, we will take a look at the difference between HTTP and HTTPS and work out which one is best for your website.

What AI Can Teach Us About Facebook Creatives

Keywee

At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day. Together, we leverage their strongest asset — content — to meet their business goals in the most efficient way possible.

Head-to-Head SEO Tool Review: SEMRush vs. Moz

ClearVoice

To improve your search rankings, you’ll need more than just backlinks. Expert Ben Beck, who uses and reviews countless martech tools, does a head-to-head review of two top SEO contenders for optimizing your website and content: SEMRush and Moz. Which SEO tool subset is right for you?

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

5 Email Marketing Best Practices for 2019

Delivra

According to Radicati Group , there will be 2.9 billion email users worldwide by the end of 2019. For marketers, this figure shows the value of email. If you use email marketing best practices, you can generate leads, drive sales, and accelerate business growth.

7 Tips for Running Engaging Instagram Giveaways, Plus Examples and Ideas

Hubspot

With 80% of Instagram users following at least one business , it makes sense you want to increase your own visibility and reach on the platform -- but with such immense competition, it can be a difficult task to accomplish.

Just Asking For a Friend: In-Culture Advertising

AcuityAds

In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important. In the ever-evolving marketing world, it is crucial to keep pace with demographic change – and even better to stay ahead. Significant changes in the U.S.

Content Marketing and Performance Advertising Should Work More Closely Together Using Technology

inPowered

There’s lots of great content marketers and departments out there today. In fact, from SMBs to the enterprise, content marketing adoption is over 85% for both B2B and B2C. There’s lots of highly skilled digital advertising professionals, too.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How A Content Cluster Strategy Will Increase Your Organic Traffic

G2M Solutions

Does content marketing even work anymore? Do you feel like you’ve been keyword-researching, brain-storming and blog post churning for a while now - and yet to see the kind of bountiful growth promised to you by all those marketing posts suffocating your LinkedIn feed?

6 Video Conference Best Practices: How to Pitch Your Product or Yourself, Virtually In Person

ClearVoice

With everyone pushing to convert traditional offices to remote offices with a distributed workforce, video conferencing is becoming the standard for presentations, interviews and meetings.

Here’s What to Know Before Buying Real Estate Leads

Outbound Engine

These real estate lead statistics found that over 40% of buyers find their homes online. Furthermore, 33% of buyers depend on their real estate agent to find homes. Marketing yourself is more important than ever.

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HG Insights Partners with Forrester to Expand Worldwide Technology Adoption Coverage

HG Data

Today we’re excited to announce that we’ve partnered with Forrester’s Business Technographics Service.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Why An SOW Is NOT What You Want From Your Digital Marketing Agency

Square 2 Marketing

Simply Put: Do You Want Work, Or Do You Want Results? I get it: A statement of work (SOW) clearly defines what you’re buying. But is that the best way to get what your company ultimately needs? Do you need work, or do you need results? What happens when the scope of work has to change (because SOWs change 95% of the time)? A lot of agencies will jump at the chance to put together an SOW and get it over to you. You review it and it looks like it’s what you need. But how can you be sure?

How to Create And Manage Instagram Marketing Account For Your Business

Unbound B2B

Instagram has become one of the most important social media platforms for brands to: Showcase their products, Connect, inspire and engage their audience, Share content, and. Recruit talent. To enjoy these and more benefits, you first need to have a business profile on Instagram.

20 Examples Of Cool Kinetic Typography

Bannersnack

Typography animations have been extremely popular for many years, and we can see them everywhere from movie openings to tv commercials. They have also been widely adopted by web designers and used massively in website design and display banner design. The reason why moving type is so loved by designers is that it provides endless […]. Advertising Design

3 Ways Your Brand Can Team Up with Others (to Everyone’s Benefit)

readwrite

Marketing partnerships are one of the most effective ways to scale your brand’s reach, whether you’re marketing a private jet service or healthy meal kits. However, you shouldn’t invest in any partnership without thoroughly strategizing first.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!