Marketing Insider Group
APRIL 15, 2019
When most people hear the term “content marketing” they immediately think of blog posts and articles. In actuality, there’s a lot more to content marketing than just writing articles. Written content is often less expensive to produce and can be very effective, but if you overlook other content formats such as videos, podcasts, and infographics, […].
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Marketing Insider Group
APRIL 15, 2019
A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing. The right platform will help you with creating content, promoting and distributing your content on the most effective channels at the optimal times, and providing […]. The post How to Choose a Content Marketing Platform for Your Business appeared first on Marketing Insider Group.
Webbiquity
APRIL 15, 2019
By David Gutierrez. Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. In general, B2B customers make up a smaller customer base and tend to need more attention, since their issues are typically more complex and their account value is much larger compared to B2C customers. For the best results, B2B customers should be treated as partners in success, and it’s crucial that your customer service team completely understands the
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
APRIL 15, 2019
Growing a successful e-commerce business is much easier said than done. You can’t expect traffic to just start pouring in the moment you launch your site. Patience and persistence are key; it often takes a couple years to see business noticeably picking up. If your goal is to grow your e-commerce sales, consider these five technologies and strategies to enhance your digital marketing and sales efforts: Artificial Intelligence.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
APRIL 15, 2019
If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. But before you write off Facebook as a lost cause, think again. Facebook is still the preferred place for 97% of marketers to run paid ads for a reason.
Content Marketing Institute
APRIL 15, 2019
Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of applications and some important caveats. Continue reading → The post How to Create Content in a World With Bots appeared first on Content Marketing Institute.
EveryoneSocial
APRIL 15, 2019
One of the best ways to get the essential employee advocacy tips is to source people and companies who are running programs, and successful ones at that. At EveryoneSocial, we have our own unique tips and practices that can ensure your company, no matter the use case, will have long-term success. Yet, it’s our clients that also have some amazing tips for others looking to get started with employee advocacy.
The Daily Egg
APRIL 15, 2019
We’ve always thought that great research uncovers secret behaviors. What we (Crazy Egg and Nonfiction Research together) uncovered in this study is that marketers are secretly skipping over a simple practice that — in 15 minutes a week — could answer a lot of the challenges that keep them up at night. It’s a perspective […] The post [CRO Report] High Anxiety vs High ROI: 1350 Website Experts Weigh In On Marketing’s Biggest Missed Opportunity appeared first on The Daily Egg.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
readwrite
APRIL 15, 2019
Marketing partnerships are one of the most effective ways to scale your brand’s reach, whether you’re marketing a private jet service or healthy meal kits. However, you shouldn’t invest in any partnership without thoroughly strategizing first. The post 3 Ways Your Brand Can Team Up with Others (to Everyone’s Benefit) appeared first on ReadWrite.
Delivra
APRIL 15, 2019
According to Radicati Group , there will be 2.9 billion email users worldwide by the end of 2019. For marketers, this figure shows the value of email. If you use email marketing best practices, you can generate leads, drive sales, and accelerate business growth. Email Marketing: What You Need to Know. Businesses of all sizes can quickly launch email marketing campaigns, but not all email marketing campaigns are effective.
Bannersnack
APRIL 15, 2019
Typography animations have been extremely popular for many years, and we can see them everywhere from movie openings to tv commercials. They have also been widely adopted by web designers and used massively in website design and display banner design. The reason why moving type is so loved by designers is that it provides endless […].
chiefmartech
APRIL 15, 2019
Weren’t able to make the MarTech conference in San Jose that we held earlier this month? I thought you might enjoy hearing a version of our opening keynote , which I recreated in Loom, covering: The winners of The 2019 Stackies: Marketing Tech Stack Awards. 3 trends of the Second Golden Age of Martech. The release of the 2019 marketing technology landscape (and what we missed).
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
G2M Solutions
APRIL 15, 2019
Does content marketing even work anymore? Do you feel like you’ve been keyword-researching, brain-storming and blog post churning for a while now - and yet to see the kind of bountiful growth promised to you by all those marketing posts suffocating your LinkedIn feed? Why aren’t people reading my content? Can people even find what I’m writing? Am I writing about the right things?
Pearl Digital Marketing
APRIL 15, 2019
If you've got an eye for detail, then you may have noticed that some websites begin with HTTP while others start with HTTPS. Ever wondered why that is? In this blog, we will take a look at the difference between HTTP and HTTPS and work out which one is best for your website.
Hubspot
APRIL 15, 2019
With 80% of Instagram users following at least one business , it makes sense you want to increase your own visibility and reach on the platform -- but with such immense competition, it can be a difficult task to accomplish. Fortunately, there are a few specific Instagram marketing strategies you can implement that have proven effective. For instance, you might optimize your posting times to ensure maximum engagement, partner with an influencer to spread awareness, or designate a content creator
SmartBug Media
APRIL 15, 2019
Imagine you’re looking to buy a new product but you aren’t quite sure which brand to go with. You research a bit online before realizing a few of your friends just bought the same product. What’s your next step? If you’d pick up the phone and ask for their opinion, welcome to the club. We are all creatures of habit—constantly looking to others for advice and validation.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SendGrid
APRIL 15, 2019
Our newest guide, Using SMS and Email to Engage Your Customers, will show you how and why you should add SMS to your email program. The post How Adding SMS to Your Email Program Can Keep Contacts Engaged appeared first on SendGrid.
Square 2 Marketing
APRIL 15, 2019
Simply Put: Do You Want Work, Or Do You Want Results? I get it: A statement of work (SOW) clearly defines what you’re buying. But is that the best way to get what your company ultimately needs? Do you need work, or do you need results? What happens when the scope of work has to change (because SOWs change 95% of the time)? A lot of agencies will jump at the chance to put together an SOW and get it over to you.
ClearVoice
APRIL 15, 2019
With everyone pushing to convert traditional offices to remote offices with a distributed workforce, video conferencing is becoming the standard for presentations, interviews and meetings. Although most video conference tools are quite easy to use, unfamiliarity with this mode of communication can add a layer of anxiety to any high-pressure situation.
SmartBug Media
APRIL 15, 2019
As marketing becomes increasingly global, it’s becoming more challenging to reach customers worldwide while still delivering a local, personalized experience. This is especially true for global manufacturing brands that have locations all over the world. Brands are now navigating through culture, language, and compliance differences that are inevitable across geographic regions.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
FMG Suite
APRIL 15, 2019
At Elevate, our annual conference for financial advisors, we met a lot of finance professionals and helped them answer their most pressing marketing questions. But one of the most valuable services we offered was video recording for financial advisors. Kirk Faulkner, Director of Marketing at FMG Suite, sat down with advisors throughout the conference to help them record an intro video for their website.
Convert
APRIL 15, 2019
In 2018, the Instagram and social media worlds experienced a novel trend with the rise of several AI models such as Shudu and Lil Miquela. Those in the e-commerce field have long known that AI can help businesses optimize their marketing strategies on the back-end. For example, AI and machine learning models have been known.
SWZD
APRIL 15, 2019
Did you know that the events channel is often more than 20% of B2B marketing spend, and yet very few marketers know how to accurately calculate ROI from their investment in events? This was one of the many topics we discussed recently with Brad Gillespie , Vice President of Enterprise and Corporate Marketing at Cvent. About Cvent. Founded in 1999 and headquartered in Tysons Corner, VA, Cvent is a SaaS company that specializes in meetings, events, and hospitality management technology.
Valasys
APRIL 15, 2019
In Publicis Groupe SA’s biggest takeover yet, they have agreed to acquire Alliance Data’s Epsilon marketing unit, propelling the French advertising firm beyond a weakening conventional ad business. This acquisition tops the $4.18 billion that was paid for tech consulting firm Sapient back in 2014. Publicis, the world’s third-ranked advertiser, has decided to pay $4.4 billion for the acquisition of Epsilon further expanding its digital business and North American footprint.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
SWZD
APRIL 15, 2019
In part 2 of our interview with Brad Gillespie , Vice President of Enterprise and Corporate Marketing at Cvent , we discuss customer profiling and Brad’s thoughts on how organizations can approach calculating ROI from events. If you missed the first part of our interview, please find a link to part 1 here. Customer Profiles. We asked Brad about Cvent’s core audience and buyers: “For smaller organizations, events get done by committee.
Outbound Engine
APRIL 15, 2019
These real estate lead statistics found that over 40% of buyers find their homes online. Furthermore, 33% of buyers depend on their real estate agent to find homes. Marketing yourself is more important than ever. It’s not always easy, and that can lead to asking questions like, “would it help if I started buying real estate leads?”. Buying real estate leads from real estate lead companies is a gamble.
SWZD
APRIL 15, 2019
In part 3 of our conversation with Brad Gillespie , Vice President of Enterprise and Corporate Marketing at Cvent , we discuss C-level engagement as well as his views on key trends impacting the future of B2B marketing. If you missed the earlier parts of our discussion, please find part 1 here and part 2 here. Reaching CEOs. We asked Brad about the importance of reaching CEO’s in Cvent’s sales cycle: “Studies suggest that over 90% of CEOs believe the events channel is an effective way to create
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