Mon.Apr 15, 2019

How to Determine What Formats to Use in Your Content Marketing

Marketing Insider Group

When most people hear the term “content marketing” they immediately think of blog posts and articles. In actuality, there’s a lot more to content marketing than just writing articles. Written content is often less expensive to produce and can be very effective, but if you overlook other content formats such as videos, podcasts, and infographics, […]. The post How to Determine What Formats to Use in Your Content Marketing appeared first on Marketing Insider Group.

What's the Difference Between Lead Scoring and Lead Qualification?

SmartBug Media


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How to Choose a Content Marketing Platform for Your Business

Marketing Insider Group

A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing. The right platform will help you with creating content, promoting and distributing your content on the most effective channels at the optimal times, and providing […]. The post How to Choose a Content Marketing Platform for Your Business appeared first on Marketing Insider Group. Content Marketing

HR and a Seat at the Table


Peter Armaly is a Senior Director and Advisor for Oracle SaaS Customer Success. He is responsible for program design and execution of skills enablement for the customer success organization and in that capacity he works closely with senior executives both internally and externally.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Four Ways to Provide Effective Customer Service for B2B Customers


By David Gutierrez. Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. In general, B2B customers make up a smaller customer base and tend to need more attention, since their issues are typically more complex and their account value is much larger compared to B2C customers.

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How to Create Content in a World With Bots

Content Marketing Institute

Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of applications and some important caveats. Continue reading → The post How to Create Content in a World With Bots appeared first on Content Marketing Institute. Company News

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The Single, Best Question for Cultivating Customer Stories


When you take a step back and think about the practice of content marketing, it sits at the intersection of business objectives, consumer psychology and artistic expression. In order for that collision to be fruitful, your endeavors must be built into your business’ acquisition and sales funnel. They must also speak to the desires and needs of your intended target audience. And they must, of course, be delivered in a striking, engaging and MEMORABLE manner.

Why An SOW Is NOT What You Want From Your Digital Marketing Agency

Square 2 Marketing

Simply Put: Do You Want Work, Or Do You Want Results? I get it: A statement of work (SOW) clearly defines what you’re buying. But is that the best way to get what your company ultimately needs? Do you need work, or do you need results? What happens when the scope of work has to change (because SOWs change 95% of the time)? A lot of agencies will jump at the chance to put together an SOW and get it over to you. You review it and it looks like it’s what you need. But how can you be sure?

Missed the MarTech keynote? Here’s a recreation for you


Weren’t able to make the MarTech conference in San Jose that we held earlier this month? I thought you might enjoy hearing a version of our opening keynote , which I recreated in Loom, covering: The winners of The 2019 Stackies: Marketing Tech Stack Awards. 3 trends of the Second Golden Age of Martech. The release of the 2019 marketing technology landscape (and what we missed).

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Don’t Call It a Comeback: Drip Campaigns Have Been Here for Years


I know what you’re thinking: Drip campaigns? They’re about as relevant as Michael Bolton. But here’s the thing about Michael Bolton: He’s always relevant! Truth is, the concepts behind drip campaigns —sending communications to customers and prospects on a regular basis—remain as relevant today as ever. The difference is that marketing automation has made this process much more sophisticated.

20 Examples Of Cool Kinetic Typography


Typography animations have been extremely popular for many years, and we can see them everywhere from movie openings to tv commercials. They have also been widely adopted by web designers and used massively in website design and display banner design. The reason why moving type is so loved by designers is that it provides endless […]. Advertising Design

How to Use CRM & Marketing Automation for Better Email Marketing


Guest Post by: Alessandra Gyben, GreenRope. Email Marketing Email Delivery Validation

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The Difference between HTTP and HTTPS

Pearl Digital Marketing

If you've got an eye for detail, then you may have noticed that some websites begin with HTTP while others start with HTTPS. Ever wondered why that is? In this blog, we will take a look at the difference between HTTP and HTTPS and work out which one is best for your website. SEO SEO Mistakes Difference Between HTTP and HTTPS

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What AI Can Teach Us About Facebook Creatives


At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day. Together, we leverage their strongest asset — content — to meet their business goals in the most efficient way possible. This often means reaching existing and potential readers on paid distribution channels, like Facebook. In the world of paid content distribution, small creative changes can make a big impact on ROI.

Here’s What to Know Before Buying Real Estate Leads

Outbound Engine

These real estate lead statistics found that over 40% of buyers find their homes online. Furthermore, 33% of buyers depend on their real estate agent to find homes. Marketing yourself is more important than ever. It’s not always easy, and that can lead to asking questions like, “would it help if I started buying real estate leads?”. Buying real estate leads from real estate lead companies is a gamble. To get the most out of your marketing budget, consider what’s worth your time and resources.

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5 Email Marketing Best Practices for 2019


According to Radicati Group , there will be 2.9 billion email users worldwide by the end of 2019. For marketers, this figure shows the value of email. If you use email marketing best practices, you can generate leads, drive sales, and accelerate business growth. Email Marketing: What You Need to Know. Businesses of all sizes can quickly launch email marketing campaigns, but not all email marketing campaigns are effective. To start, your business needs an email marketing strategy.

Just Asking For a Friend: In-Culture Advertising


In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important. In the ever-evolving marketing world, it is crucial to keep pace with demographic change – and even better to stay ahead. Significant changes in the U.S. cultural landscape have made in-culture advertising imperative. According to Census Bureau data, in 2017 a record 66.6 million U.S.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How A Content Cluster Strategy Will Increase Your Organic Traffic

G2M Solutions

Does content marketing even work anymore? Do you feel like you’ve been keyword-researching, brain-storming and blog post churning for a while now - and yet to see the kind of bountiful growth promised to you by all those marketing posts suffocating your LinkedIn feed? Why aren’t people reading my content? Can people even find what I’m writing? Am I writing about the right things

Content Marketing and Performance Advertising Should Work More Closely Together Using Technology


There’s lots of great content marketers and departments out there today. In fact, from SMBs to the enterprise, content marketing adoption is over 85% for both B2B and B2C. There’s lots of highly skilled digital advertising professionals, too. Last year alone, according to Recode, online advertisers outspent television advertisers by $40 billion. So why is it that content marketers and performance advertisers don’t combine their efforts more? Some obviously do with mixed results.

5 Ways to Empower Your Marketing Manager (and Get Better Results)

SmartBug Media

Imagine you’re looking to buy a new product but you aren’t quite sure which brand to go with. You research a bit online before realizing a few of your friends just bought the same product. What’s your next step? If you’d pick up the phone and ask for their opinion, welcome to the club. We are all creatures of habit—constantly looking to others for advice and validation. The people we surround ourselves with become examples without us even realizing it.

Why the Best Financial Services Podcasts Are Cashing In on New Kinds of Media

Content Standard

Ask the average American who their financial advisor is, and chances are you’ll get more confused reactions than helpful recommendations. That’s because today’s personal finance approach looks dramatically different than that of decades before. Americans are tackling rising rents and stagnating incomes , they’re surviving with little to no savings in the bank , and many don’t believe their current state of wealth warrants professional financial advice.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

How to foolproof your Facebook advertising strategy

Sprout Social

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. But before you write off Facebook as a lost cause, think again. Facebook is still the preferred place for 97% of marketers to run paid ads for a reason.

7 Tips for Running Engaging Instagram Giveaways, Plus Examples and Ideas


With 80% of Instagram users following at least one business , it makes sense you want to increase your own visibility and reach on the platform -- but with such immense competition, it can be a difficult task to accomplish. Fortunately, there are a few specific Instagram marketing strategies you can implement that have proven effective.

How to Create And Manage Instagram Marketing Account For Your Business

Unbound B2B

Instagram has become one of the most important social media platforms for brands to: Showcase their products, Connect, inspire and engage their audience, Share content, and. Recruit talent. To enjoy these and more benefits, you first need to have a business profile on Instagram. Below is a step by step process to get you started. How to Set Up An Instagram Marketing Account For Your Business. Step 1: Create An Account. Get the Instagram business app.

HG Insights Partners with Forrester to Expand Worldwide Technology Adoption Coverage

HG Data

Today we’re excited to announce that we’ve partnered with Forrester’s Business Technographics Service. The combined offering leverages technographics from HG Insights to give Forrester’s global customers the ability to see technology adoption trends in more than 45 different markets worldwide.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.