Mon.Apr 15, 2019

How to Determine What Formats to Use in Your Content Marketing

Marketing Insider Group

When most people hear the term “content marketing” they immediately think of blog posts and articles. In actuality, there’s a lot more to content marketing than just writing articles.

What's the Difference Between Lead Scoring and Lead Qualification?

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below.

How to Choose a Content Marketing Platform for Your Business

Marketing Insider Group

A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing.

Four Ways to Provide Effective Customer Service for B2B Customers

Webbiquity

By David Gutierrez. Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Promise and Pitfalls of Marketing Reporting

Reachforce

Although reporting can be the bane of marketers' existence, it serves an incredibly important function. After all, without marketing reporting, there's absolutely no way of knowing whether or not a marketing strategy is succeeding or failing.

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5 Digital Marketing Technologies & Strategies to Boost e-Commerce Growth

Biznology

Growing a successful e-commerce business is much easier said than done. You can’t expect traffic to just start pouring in the moment you launch your site. Patience and persistence are key; it often takes a couple years to see business noticeably picking up. If your goal is to grow your e-commerce sales, consider these five technologies and strategies to enhance your digital marketing and sales efforts: Artificial Intelligence.

How to Create Content in a World With Bots

Content Marketing Institute

Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of applications and some important caveats.

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The Single, Best Question for Cultivating Customer Stories

DivvyHQ

When you take a step back and think about the practice of content marketing, it sits at the intersection of business objectives, consumer psychology and artistic expression.

Don’t Call It a Comeback: Drip Campaigns Have Been Here for Years

Modern B2B Marketing

I know what you’re thinking: Drip campaigns? They’re about as relevant as Michael Bolton. But here’s the thing about Michael Bolton: He’s always relevant!

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Use CRM & Marketing Automation for Better Email Marketing

TowerData

Guest Post by: Alessandra Gyben, GreenRope. Email Marketing Email Delivery Validation

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The Difference between HTTP and HTTPS

Pearl Digital Marketing

If you've got an eye for detail, then you may have noticed that some websites begin with HTTP while others start with HTTPS. Ever wondered why that is? In this blog, we will take a look at the difference between HTTP and HTTPS and work out which one is best for your website.

What AI Can Teach Us About Facebook Creatives

Keywee

At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day. Together, we leverage their strongest asset — content — to meet their business goals in the most efficient way possible.

Head-to-Head SEO Tool Review: SEMRush vs. Moz

ClearVoice

To improve your search rankings, you’ll need more than just backlinks. Expert Ben Beck, who uses and reviews countless martech tools, does a head-to-head review of two top SEO contenders for optimizing your website and content: SEMRush and Moz. Which SEO tool subset is right for you?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Here’s What to Know Before Buying Real Estate Leads

Outbound Engine

These real estate lead statistics found that over 40% of buyers find their homes online. Furthermore, 33% of buyers depend on their real estate agent to find homes. Marketing yourself is more important than ever.

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5 Email Marketing Best Practices for 2019

Delivra

According to Radicati Group , there will be 2.9 billion email users worldwide by the end of 2019. For marketers, this figure shows the value of email. If you use email marketing best practices, you can generate leads, drive sales, and accelerate business growth.

6 Tips to Stop Thinking About Work After Work Hours [Infographic]

Hubspot

We all know the feeling -- it's 11 p.m., your laptop is off, and you're lying in bed thinking, Shoot … did I remember to send that email?

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How A Content Cluster Strategy Will Increase Your Organic Traffic

G2M Solutions

Does content marketing even work anymore? Do you feel like you’ve been keyword-researching, brain-storming and blog post churning for a while now - and yet to see the kind of bountiful growth promised to you by all those marketing posts suffocating your LinkedIn feed?

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

7 Tips for Running Engaging Instagram Giveaways, Plus Examples and Ideas

Hubspot

With 80% of Instagram users following at least one business , it makes sense you want to increase your own visibility and reach on the platform -- but with such immense competition, it can be a difficult task to accomplish.

Just Asking For a Friend: In-Culture Advertising

AcuityAds

In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important. In the ever-evolving marketing world, it is crucial to keep pace with demographic change – and even better to stay ahead. Significant changes in the U.S.

Missed the MarTech keynote? Here’s a recreation for you

chiefmartech

Weren’t able to make the MarTech conference in San Jose that we held earlier this month? I thought you might enjoy hearing a version of our opening keynote , which I recreated in Loom, covering: The winners of The 2019 Stackies: Marketing Tech Stack Awards.

6 Video Conference Best Practices: How to Pitch Your Product or Yourself, Virtually In Person

ClearVoice

With everyone pushing to convert traditional offices to remote offices with a distributed workforce, video conferencing is becoming the standard for presentations, interviews and meetings.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How to Create And Manage Instagram Marketing Account For Your Business

Unbound B2B

Instagram has become one of the most important social media platforms for brands to: Showcase their products, Connect, inspire and engage their audience, Share content, and. Recruit talent. To enjoy these and more benefits, you first need to have a business profile on Instagram.

HG Insights Partners with Forrester to Expand Worldwide Technology Adoption Coverage

HG Data

Today we’re excited to announce that we’ve partnered with Forrester’s Business Technographics Service.

Why An SOW Is NOT What You Want From Your Digital Marketing Agency

Square 2 Marketing

Simply Put: Do You Want Work, Or Do You Want Results? I get it: A statement of work (SOW) clearly defines what you’re buying. But is that the best way to get what your company ultimately needs? Do you need work, or do you need results? What happens when the scope of work has to change (because SOWs change 95% of the time)? A lot of agencies will jump at the chance to put together an SOW and get it over to you. You review it and it looks like it’s what you need. But how can you be sure?

20 Examples Of Cool Kinetic Typography

Bannersnack

Typography animations have been extremely popular for many years, and we can see them everywhere from movie openings to tv commercials. They have also been widely adopted by web designers and used massively in website design and display banner design. The reason why moving type is so loved by designers is that it provides endless […]. Advertising Design

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.