Mon.Apr 15, 2019

How to Determine What Formats to Use in Your Content Marketing

Marketing Insider Group

When most people hear the term “content marketing” they immediately think of blog posts and articles. In actuality, there’s a lot more to content marketing than just writing articles.

What's the Difference Between Lead Scoring and Lead Qualification?

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below.

How to Choose a Content Marketing Platform for Your Business

Marketing Insider Group

A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing.

Four Ways to Provide Effective Customer Service for B2B Customers


By David Gutierrez. Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

The Promise and Pitfalls of Marketing Reporting


Although reporting can be the bane of marketers' existence, it serves an incredibly important function. After all, without marketing reporting, there's absolutely no way of knowing whether or not a marketing strategy is succeeding or failing.

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5 Digital Marketing Technologies & Strategies to Boost e-Commerce Growth


Growing a successful e-commerce business is much easier said than done. You can’t expect traffic to just start pouring in the moment you launch your site. Patience and persistence are key; it often takes a couple years to see business noticeably picking up. If your goal is to grow your e-commerce sales, consider these five technologies and strategies to enhance your digital marketing and sales efforts: Artificial Intelligence.

How to Create Content in a World With Bots

Content Marketing Institute

Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of applications and some important caveats.

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How to Use CRM & Marketing Automation for Better Email Marketing


Guest Post by: Alessandra Gyben, GreenRope. Email Marketing Email Delivery Validation

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5 Email Marketing Best Practices for 2019


According to Radicati Group , there will be 2.9 billion email users worldwide by the end of 2019. For marketers, this figure shows the value of email. If you use email marketing best practices, you can generate leads, drive sales, and accelerate business growth.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

What AI Can Teach Us About Facebook Creatives


At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day. Together, we leverage their strongest asset — content — to meet their business goals in the most efficient way possible.

The Single, Best Question for Cultivating Customer Stories


When you take a step back and think about the practice of content marketing, it sits at the intersection of business objectives, consumer psychology and artistic expression.

Here’s What to Know Before Buying Real Estate Leads

Outbound Engine

These real estate lead statistics found that over 40% of buyers find their homes online. Furthermore, 33% of buyers depend on their real estate agent to find homes. Marketing yourself is more important than ever.

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The Difference between HTTP and HTTPS

Pearl Digital Marketing

If you've got an eye for detail, then you may have noticed that some websites begin with HTTP while others start with HTTPS. Ever wondered why that is? In this blog, we will take a look at the difference between HTTP and HTTPS and work out which one is best for your website.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Missed the MarTech keynote? Here’s a recreation for you


Weren’t able to make the MarTech conference in San Jose that we held earlier this month? I thought you might enjoy hearing a version of our opening keynote , which I recreated in Loom, covering: The winners of The 2019 Stackies: Marketing Tech Stack Awards.

6 Tips to Stop Thinking About Work After Work Hours [Infographic]


We all know the feeling -- it's 11 p.m., your laptop is off, and you're lying in bed thinking, Shoot … did I remember to send that email?

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Just Asking For a Friend: In-Culture Advertising


In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important. In the ever-evolving marketing world, it is crucial to keep pace with demographic change – and even better to stay ahead. Significant changes in the U.S.

7 Tips for Running Engaging Instagram Giveaways, Plus Examples and Ideas


With 80% of Instagram users following at least one business , it makes sense you want to increase your own visibility and reach on the platform -- but with such immense competition, it can be a difficult task to accomplish.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Don’t Call It a Comeback: Drip Campaigns Have Been Here for Years

Modern B2B Marketing

I know what you’re thinking: Drip campaigns? They’re about as relevant as Michael Bolton. But here’s the thing about Michael Bolton: He’s always relevant!

How to Create And Manage Instagram Marketing Account For Your Business

Unbound B2B

Instagram has become one of the most important social media platforms for brands to: Showcase their products, Connect, inspire and engage their audience, Share content, and. Recruit talent. To enjoy these and more benefits, you first need to have a business profile on Instagram.

Content Marketing and Performance Advertising Should Work More Closely Together Using Technology


There’s lots of great content marketers and departments out there today. In fact, from SMBs to the enterprise, content marketing adoption is over 85% for both B2B and B2C. There’s lots of highly skilled digital advertising professionals, too.

How A Content Cluster Strategy Will Increase Your Organic Traffic

G2M Solutions

Does content marketing even work anymore? Do you feel like you’ve been keyword-researching, brain-storming and blog post churning for a while now - and yet to see the kind of bountiful growth promised to you by all those marketing posts suffocating your LinkedIn feed?

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

20 Examples Of Cool Kinetic Typography


Typography animations have been extremely popular for many years, and we can see them everywhere from movie openings to tv commercials. They have also been widely adopted by web designers and used massively in website design and display banner design. The reason why moving type is so loved by designers is that it provides endless […]. Advertising Design

Can AI Instagram Entities Improve the Click-Throughs on Your PPC Ads?


In 2018, the Instagram and social media worlds experienced a novel trend with the rise of several AI models such as Shudu and Lil Miquela. Those in the e-commerce field have long known that AI can help businesses optimize their marketing strategies on the back-end.

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HG Insights Partners with Forrester to Expand Worldwide Technology Adoption Coverage

HG Data

Today we’re excited to announce that we’ve partnered with Forrester’s Business Technographics Service.

How Adding SMS to Your Email Program Can Keep Contacts Engaged


Our newest guide, Using SMS and Email to Engage Your Customers, will show you how and why you should add SMS to your email program. The post How Adding SMS to Your Email Program Can Keep Contacts Engaged appeared first on SendGrid. Best Practices

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Publicis To Buy Epsilon For $4.4 Billion


In Publicis Groupe SA’s biggest takeover yet, they have agreed to acquire Alliance Data’s Epsilon marketing unit, propelling the French advertising firm beyond a weakening conventional ad business. This acquisition tops the $4.18 billion that was paid for tech consulting firm Sapient back in 2014.

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From Writer to Editor: Keys to Giving Great Feedback


“This blog doesn’t work for me.” ” . Six words that a writer dreads hearing (seven if you include the contraction). Because often times feedback comes too late in the content creation process.

5 Ways to Empower Your Marketing Manager (and Get Better Results)

SmartBug Media

Imagine you’re looking to buy a new product but you aren’t quite sure which brand to go with. You research a bit online before realizing a few of your friends just bought the same product. What’s your next step? If you’d pick up the phone and ask for their opinion, welcome to the club. We are all creatures of habit—constantly looking to others for advice and validation. The people we surround ourselves with become examples without us even realizing it.