Mon.Apr 15, 2019

How to Determine What Formats to Use in Your Content Marketing

Marketing Insider Group

When most people hear the term “content marketing” they immediately think of blog posts and articles. In actuality, there’s a lot more to content marketing than just writing articles.

What's the Difference Between Lead Scoring and Lead Qualification?

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below.

How to Choose a Content Marketing Platform for Your Business

Marketing Insider Group

A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing.

Four Ways to Provide Effective Customer Service for B2B Customers


By David Gutierrez. Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

HR and a Seat at the Table

Modern Marketing

Peter Armaly is a Senior Director and Advisor for Oracle SaaS Customer Success. He is responsible for program design and execution of skills enablement for the customer success organization and in that capacity he works closely with senior executives both internally and externally.

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5 Digital Marketing Technologies & Strategies to Boost e-Commerce Growth


Growing a successful e-commerce business is much easier said than done. You can’t expect traffic to just start pouring in the moment you launch your site. Patience and persistence are key; it often takes a couple years to see business noticeably picking up. If your goal is to grow your e-commerce sales, consider these five technologies and strategies to enhance your digital marketing and sales efforts: Artificial Intelligence.

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How to Create Content in a World With Bots

Content Marketing Institute

Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of applications and some important caveats.

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The Single, Best Question for Cultivating Customer Stories


When you take a step back and think about the practice of content marketing, it sits at the intersection of business objectives, consumer psychology and artistic expression.

Don’t Call It a Comeback: Drip Campaigns Have Been Here for Years

Modern B2B Marketing

I know what you’re thinking: Drip campaigns? They’re about as relevant as Michael Bolton. But here’s the thing about Michael Bolton: He’s always relevant!

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

What AI Can Teach Us About Facebook Creatives


At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day. Together, we leverage their strongest asset — content — to meet their business goals in the most efficient way possible.

Here’s What to Know Before Buying Real Estate Leads

Outbound Engine

These real estate lead statistics found that over 40% of buyers find their homes online. Furthermore, 33% of buyers depend on their real estate agent to find homes. Marketing yourself is more important than ever.

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5 Email Marketing Best Practices for 2019


According to Radicati Group , there will be 2.9 billion email users worldwide by the end of 2019. For marketers, this figure shows the value of email. If you use email marketing best practices, you can generate leads, drive sales, and accelerate business growth.

The Difference between HTTP and HTTPS

Pearl Digital Marketing

If you've got an eye for detail, then you may have noticed that some websites begin with HTTP while others start with HTTPS. Ever wondered why that is? In this blog, we will take a look at the difference between HTTP and HTTPS and work out which one is best for your website.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Head-to-Head SEO Tool Review: SEMRush vs. Moz


To improve your search rankings, you’ll need more than just backlinks. Expert Ben Beck, who uses and reviews countless martech tools, does a head-to-head review of two top SEO contenders for optimizing your website and content: SEMRush and Moz. Which SEO tool subset is right for you?

Missed the MarTech keynote? Here’s a recreation for you


Weren’t able to make the MarTech conference in San Jose that we held earlier this month? I thought you might enjoy hearing a version of our opening keynote , which I recreated in Loom, covering: The winners of The 2019 Stackies: Marketing Tech Stack Awards.

HG Insights Partners with Forrester to Expand Worldwide Technology Adoption Coverage

HG Data

Today we’re excited to announce that we’ve partnered with Forrester’s Business Technographics Service.

Just Asking For a Friend: In-Culture Advertising


In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important. In the ever-evolving marketing world, it is crucial to keep pace with demographic change – and even better to stay ahead. Significant changes in the U.S.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Create And Manage Instagram Marketing Account For Your Business

Unbound B2B

Instagram has become one of the most important social media platforms for brands to: Showcase their products, Connect, inspire and engage their audience, Share content, and. Recruit talent. To enjoy these and more benefits, you first need to have a business profile on Instagram.

20 Examples Of Cool Kinetic Typography


Typography animations have been extremely popular for many years, and we can see them everywhere from movie openings to tv commercials. They have also been widely adopted by web designers and used massively in website design and display banner design. The reason why moving type is so loved by designers is that it provides endless […]. Advertising Design

6 Video Conference Best Practices: How to Pitch Your Product or Yourself, Virtually In Person


With everyone pushing to convert traditional offices to remote offices with a distributed workforce, video conferencing is becoming the standard for presentations, interviews and meetings.

Can AI Instagram Entities Improve the Click-Throughs on Your PPC Ads?


In 2018, the Instagram and social media worlds experienced a novel trend with the rise of several AI models such as Shudu and Lil Miquela. Those in the e-commerce field have long known that AI can help businesses optimize their marketing strategies on the back-end.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Content Marketing and Performance Advertising Should Work More Closely Together Using Technology


There’s lots of great content marketers and departments out there today. In fact, from SMBs to the enterprise, content marketing adoption is over 85% for both B2B and B2C. There’s lots of highly skilled digital advertising professionals, too.

How to Use CRM & Marketing Automation for Better Email Marketing


Guest Post by: Alessandra Gyben, GreenRope. Email Marketing Email Delivery Validation

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Publicis To Buy Epsilon For $4.4 Billion


In Publicis Groupe SA’s biggest takeover yet, they have agreed to acquire Alliance Data’s Epsilon marketing unit, propelling the French advertising firm beyond a weakening conventional ad business. This acquisition tops the $4.18 billion that was paid for tech consulting firm Sapient back in 2014.

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How Adding SMS to Your Email Program Can Keep Contacts Engaged


Our newest guide, Using SMS and Email to Engage Your Customers, will show you how and why you should add SMS to your email program. The post How Adding SMS to Your Email Program Can Keep Contacts Engaged appeared first on SendGrid. Best Practices

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy