Fri.Dec 14, 2012

10 of the Best B2B Internet Marketing Infographics of 2012

KoMarketing Associates

This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Do you have a favorite that we’ve missed?

How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?

The Point

It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other.

The Social Business Shift [Infographic]

Modern Marketing

by Jesse Noyes | Tweet this What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

B2B Email Lists: How Publishers Use (or Abuse) Your Email

Digital B2B Marketing

In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. B2B email lists also still command high rental rates ($300+ CPMs are very common).

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Are you ahead of your social media customers?

Biznology

Photo credit: paparutzi. I learned quite some ago to stop apologizing for my approach to this time of year. I celebrate Christmas because I am a Christian. If I offend you by saying “Merry Christmas!” ” that’s on you, not me.

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Should You Staff Your Trade Show Exhibit with Booth Bimbos?

B2B Marketing Traction

My answer to the question is “Yes, but not just because sex sells.” ” There is more science to the story. In my 29 years in sales and marketing, I have worked a lot of trade shows. And I have seen proof of the pudding (so to speak) that sex sells.

Accountants are Cool (No, Really!).Show the World with Video Marketing

Marketri

Everyone thinks CPA's are totally boring, right? Well, there's no reason people have to have that impression! Just recently, I was searching YouTube for some interesting samples of how accounting firms have integrated video marketing into their marketing strategy.

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Tips for getting to know your prospects from David Ogilvy

Sales Intelligence View

Before David Ogilvy became one of the biggest names in advertising, he was a door-to-door salesman for AGA ovens. He created a sales manual to help other salesmen achieve the great results that he did.

The Ultimate List of 2012 Email Marketing Stats

Hubspot

Contrary to rumor, email is not dead. Nor is it dying in the wake of social media's rise in popularity. According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

4 Tips to Succeed With Marketing Automation

Modern B2B Marketing

by Theresa Vu Last month Jon Miller wrote a detailed blog post on why you need a marketing automation platform , especially if you already have a CRM system. I’m assuming that you all have gone out, selected a platform, and you’re on your way to better marketing with marketing automation!

How Sales Can Use Twitter to Connect With More Prospects

Hubspot

It's pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Are there any? Besides the fluffy and non-specific things like, "engage with leads" that we hear about all the time?