Fri.Dec 14, 2012

How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?

The Point

It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other.

10 of the Best B2B Internet Marketing Infographics of 2012

KoMarketing Associates

This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Do you have a favorite that we’ve missed?

Trending Sources

The Social Business Shift [Infographic]

Modern Marketing

by Jesse Noyes | Tweet this What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

B2B Email Lists: How Publishers Use (or Abuse) Your Email

Digital B2B Marketing

In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. B2B email lists also still command high rental rates ($300+ CPMs are very common).

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Are you ahead of your social media customers?

Biznology

Photo credit: paparutzi. I learned quite some ago to stop apologizing for my approach to this time of year. I celebrate Christmas because I am a Christian. If I offend you by saying “Merry Christmas!” ” that’s on you, not me.

Humor Me! Lighten Up Your B2B Marketing and Get Results

Crimson Marketing

In today’s world of information overload how do you stand out in the crowd? Humor is a powerful way to make that initial connection and a great way to deliver results. Let’s face it, introducing humor in your B2B marketing mix can be a bit scary and feel risky.

4 Tips to Succeed With Marketing Automation

Modern B2B Marketing

by Theresa Vu Last month Jon Miller wrote a detailed blog post on why you need a marketing automation platform , especially if you already have a CRM system. I’m assuming that you all have gone out, selected a platform, and you’re on your way to better marketing with marketing automation!

Should You Staff Your Trade Show Exhibit with Booth Bimbos?

B2B Marketing Traction

My answer to the question is “Yes, but not just because sex sells.” ” There is more science to the story. In my 29 years in sales and marketing, I have worked a lot of trade shows. And I have seen proof of the pudding (so to speak) that sex sells.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Tips for getting to know your prospects from David Ogilvy

Sales Intelligence View

Before David Ogilvy became one of the biggest names in advertising, he was a door-to-door salesman for AGA ovens. He created a sales manual to help other salesmen achieve the great results that he did.