Wed.Aug 21, 2019

How Your Content Marketing Supports Your Employer Branding

Brandpoint

I see it multiple times a day on LinkedIn. Someone in my network shares a link to an open position with a headline along the lines of, “Come join my awesome team.” ” The personal approach certainly helps. When I click through, though, I’m usually taken to a sterile job description and there is little to no information or value story about why anyone would ever want to join this company.

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The Traits You Need to Thrive in the New Era of Marketing

Contently

This past February, I was writing in a cafe in Cartagena while on sabbatical—a perk that all Contentlyians get after five years. Suddenly, I broke a promise to myself. I checked my work email. At the top of my inbox was an invitation from our head of HR to take a WholeBrain assessment—one of those pop-sci frameworks that helps you understand your strengths and how you think. I took the assessment, went back to writing, and forgot about it.

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4 Simple but Strong Ways Agencies Boost Brand Trust

Marketing Insider Group

Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. Your company must create trust with prospects and customers to maintain strong long-term relationships with customers. These relationships are the lifeblood of a B2B […]. The post 4 Simple but Strong Ways Agencies Boost Brand Trust appeared first on Marketing Insider Group. Content Marketing

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What Type of Referral Program Software Does Your B2B Company Really Need?

Influitive

There’s a lot of referral program software out there. While some technologies focus on simpler tasks—like tracking and capturing referrals—others have more complex features, like automated rewards and integrations with other tools to create a more seamless experience. Before digging into your research on platform providers, a helpful exercise is to think about what exactly. The post What Type of Referral Program Software Does Your B2B Company Really Need? appeared first on Influitive.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Are Your Lead Conversion Rates Above Average?

Marketing Insider Group

It is every company’s goal to get a good conversion on their leads, which is why companies employ metrics to monitor the effectiveness of their lead generation strategies. But is your companies numbers standing up to industry standards? Can your sales still stay ahead of your lead generation expenses? The important thing to monitor is […]. The post Are Your Lead Conversion Rates Above Average? appeared first on Marketing Insider Group. Demand Generation

More Trending

What’s the best time to send email? We analyzed billions of email opens to find out.

Litmus

Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial. If you’re sending your emails at a time when your audience isn’t actively checking their email, that means your messages get pushed further down the inbox as more emails come in—and are less likely to be seen by your subscribers.

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Sales Lead Management: Are You a Victim of Failure to Follow-Up?

Fusion Marketing Partners

I talk about the concept of stopping “revenue leakage” a lot, and one of the biggest causes of revenue leakage […]. B2B Leads B2B Marketer Lead Generation Lead Management Lead Nurturing Sales Lead Generation Sales Lead Management

Ryan Reynolds Pours Content Success at Aviation Gin (B2C CMY Finalist)

Content Marketing Institute

You know Ryan Reynolds as an in-demand actor even though his most profitable movie appearances involve a superhero mask. Now you can know him as a 2019 B2C Content Marketer of the Year finalist. And no, it’s not for Deadpool. Continue reading → The post Ryan Reynolds Pours Content Success at Aviation Gin (B2C CMY Finalist) appeared first on Content Marketing Institute. Company News

Are Your Lead Conversion Rates Above Average?

Marketing Insider Group

It is every company’s goal to get a good conversion on their leads, which is why companies employ metrics to monitor the effectiveness of their lead generation strategies. But is your companies numbers standing up to industry standards? Can your sales still stay ahead of your lead generation expenses? The important thing to monitor is if your lead conversions are keeping up with industry standards.

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Facts About MQL To SQL Conversion

Only B2B

MQL and SQL, in the light of marketing terms that they stand for, are about the way things work differently for the marketing department and the sales department. This is. The post Facts About MQL To SQL Conversion appeared first on ONLY B2B. blogs MQL to SQL

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Only 1 in 5 organizations effectively personalize content at-scale

ClickZ

“Buyers have come to expect highly-personalized, valuable interactions with brands, and B2B companies that haven’t yet woken up to this are jeopardizing revenue.” The State of Enterprise Sales Enablement, 2019. According to Seismic’s newly-released report, entitled The State of Enterprise Sales Enablement, 2019, providing a personalized customer experience is both the biggest challenge – and the biggest opportunity – for effective sales enablement.

Up and Coming U.S. Influencers

Tapinfluence

Get ready for a new breed of up and coming U.S. influencers. The next generation of emerging influencers can be defined in three ways: 1. They’re turning their backs on perfection in favor of messy and sometimes unflattering posts or videos. Influencers prefer creating content across multiple platforms to increase their social media numbers. They prefer building their own consumer brands rather than solely relying on brand deals.

How to Start Tracking Dark Social Activity for Better Marketing Attribution

Martech Advisor

84% of social sharing happens via “dark social,” which is impossible to capture via traditional analytics. Marketers who can accurately track and amplify sharing across dark channels could boost their brand footprints by a massive margin. Scroll down to learn: What is dark social and its benefits. Two hacks to monitor its effects on your content. Audience types to consider when tracking dark social analytics. Increasingly, a new category of customer traffic is coming into focus.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

 New Feature: Date and Time Field in Ontraport

Ontraport

Ontraport is all about gathering data so you can use that data to deliver targeted, relevant, timely experiences that prospects and clients care about. Our new Date and Time Field takes it to another level, allowing you to gather and automatically act on a very important type of data: times. We’ve always had dates, but […]. The post New Feature: Date and Time Field in Ontraport appeared first on The Ontraport Blog. Engineering Uncategorized

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Content Marketing: The Unsung Hero of Sales Enablement

Zoominfo

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred. There’s no better example of this development than the relationship between content marketing and sales enablement. .

How to Use LinkedIn Live: The Complete Guide for Marketers

Hootsuite

Curious about LinkedIn Live? You’re not alone. Since launching native video in 2017, LinkedIn video has taken off. According to insights from LinkedIn, video is the fastest-growing content-type on the platform, and is 5x more likely to generate conversations with members and 20x more likely to be re-shared. LinkedIn Live is the latest and most anticipated of these video features. Through live streaming, it lets marketers connect with their communities in real-time.

The Value of Webpage Tracking in Your B2B Marketing Funnel

BenchmarkONE

Effective B2B marketing today is all about personalization. Clients want to be acknowledged — and they want their needs to be acknowledged, too. That means personalized recommendations, personalized promotions, and personalized outreach. . And while it may seem like you need a magical crystal ball to fulfill all of this, there’s actually a much easier (and more realistic) way to do it: webpage tracking. It’s incredibly common for B2B businesses to track the activity on their site.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How to Deal With a Negative Review Attack

SEMrush

Google My Business Product Expert provides step by step instructions on how to deal with and properly document and report fake negative reviews. Learn how to go past flagging and properly report and remove fake reviews.

Referral Marketing: How It Works [Video]

Hinge Marketing

?. In the first video of this series on referral marketing, Liz Harr talks about a concept that’s familiar to all of us in professional services when it comes to generating leads, and bringing in new business. Referral marketing. TRANSCRIPTION: Hi, in this video series, I’m going to be talking about a concept that’s familiar to all of us in professional services when it comes to generating leads, and bringing in new business.

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8 Insights You Can Gain from Competitors’ Top Landing Pages

SEMrush

Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top landing pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add SEMrush Traffic Analytics to your subscription and benefit from this new and valuable feature. Discover SEMrush

 New Feature: Date and Time Field in Ontraport

Ontraport

Ontraport is all about gathering data so you can use that data to deliver targeted, relevant, timely experiences that prospects and clients care about. Our new Date and Time Field takes it to another level, allowing you to gather and automatically act on a very important type of data: times. We’ve always had dates, but […]. The post New Feature: Date and Time Field in Ontraport appeared first on The Ontraport Blog. Engineering

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey. Even before they’ve engaged with any sales or marketing channels. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations, helping you prioritize sales outreach with companies that are ready to buy.

3 Ways to Build a Project Management Hub

Martech Advisor

As work an increasingly complicated array of moving parts, digital marketers should think of themselves more as project managers. But without a centralized project management hub, this transformation is difficult.

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Marketing to Prospects vs. Customers: Why Your Messaging Should Be Different

Content4Demand

Whenever I’m asked to create content and campaign recommendations for a client, the SiriusDecisions Audience Requirements Framework tends to be my go-to for inspiration. In the Education Stage of the decision journey, the messaging objective sets a powerful foundation for the “conversation” we have with our buyers: Loosen the status quo. At this stage, we must spotlight a known or unknown business issue and explain to our audience why it’s so important.

Five Reasons Why Consistent Content is the Key to Success

Pearl Digital Marketing

Whether you operate a popular Instagram account, a blog, a business website, or a YouTube channel, posting consistent content is universally important. Are you looking to expand your reach across the internet and elevate your platform? These are just five of the many reasons why posting or uploading consistent content is the key to success! Search Engine Benefits. Anyone with any ambition about doing well online MUST learn about Search Engine Optimisation.

IBM Watson

SWZD

Our most recent guest in this series on marketing best practices is Marta Mc Michael , the new Global Director of Performance Marketing for IBM Watson IoT. This follows her most recent 2 ½ years as Director of Digital Marketing at IBM, North America.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

How Storytelling Can Help You Close More Real Estate Deals

Outbound Engine

“Narratives make story-shaped points that cannot always be paraphrased in propositional statements without losing something in translation.” – Kevin Vanhoozer. If data could change minds, then we would get in fewer arguments. It seems counterintuitive, but numbers never convince anyone of anything. Don’t believe me? Hire a statistician to sell for you and let me know how it goes. If you want to sell something, then statistics are your enemy.

Part II: Prepping for Holiday Email Sends

Sharpspring

Welcome back to SharpSpring’s Holiday Email Sending Preparation series. With November and December seeing the highest volumes of email sent around the world each year, it’s no secret holiday campaigns are often the bread and butter of a company’s sales efforts. Email practices of holidays past will not get you into the inbox in 2019, but with SharpSpring’s full suite of marketing automation tools and our email expert’s guidance, we think this year could be your best holiday campaign yet!

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4 Ways to Protect Your Website

Biznology

No matter what line of business you are in, protecting your brand is vital. The last thing you need is somebody profiting off of your good name and reputation. There are many malefactors online who parasite and profit off of other people’s work, whether it’s stealing a piece of software that you developed, copying your logo, or just duplicating some of your work. In order to stand out in a competitive environment , you need a strong, unique-looking website.