Wed.Aug 21, 2019

The Future of Martech: Looking at AI

Modern Marketing

Human nature may never change, but marketers can’t rely on old techniques to appeal to evolving audiences.

How Your Content Marketing Supports Your Employer Branding

Brandpoint

I see it multiple times a day on LinkedIn. Someone in my network shares a link to an open position with a headline along the lines of, “Come join my awesome team.” ” The personal approach certainly helps.

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The Traits You Need to Thrive in the New Era of Marketing

Contently

This past February, I was writing in a cafe in Cartagena while on sabbatical—a perk that all Contentlyians get after five years. Suddenly, I broke a promise to myself. I checked my work email.

4 Simple but Strong Ways Agencies Boost Brand Trust

Marketing Insider Group

Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. Your company must create trust with prospects and customers to maintain strong long-term relationships with customers.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

What’s the best time to send email? We analyzed billions of email opens to find out.

Litmus

Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial.

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More Trending

Only 1 in 5 organizations effectively personalize content at-scale

ClickZ

“Buyers have come to expect highly-personalized, valuable interactions with brands, and B2B companies that haven’t yet woken up to this are jeopardizing revenue.” The State of Enterprise Sales Enablement, 2019.

4 Simple but Strong Ways Agencies Boost Brand Trust

Marketing Insider Group

Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. Your company must create trust with prospects and customers to maintain strong long-term relationships with customers.

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Content Marketing: The Unsung Hero of Sales Enablement

Zoominfo

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa.

Are Your Lead Conversion Rates Above Average?

Marketing Insider Group

It is every company’s goal to get a good conversion on their leads, which is why companies employ metrics to monitor the effectiveness of their lead generation strategies. But is your companies numbers standing up to industry standards?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Ryan Reynolds Pours Content Success at Aviation Gin (B2C CMY Finalist)

Content Marketing Institute

You know Ryan Reynolds as an in-demand actor even though his most profitable movie appearances involve a superhero mask. Now you can know him as a 2019 B2C Content Marketer of the Year finalist. And no, it’s not for Deadpool.

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Sales Lead Management: Are You a Victim of Failure to Follow-Up?

Fusion Marketing Partners

I talk about the concept of stopping “revenue leakage” a lot, and one of the biggest causes of revenue leakage […]. B2B Leads B2B Marketer Lead Generation Lead Management Lead Nurturing Sales Lead Generation Sales Lead Management

How Storytelling Can Help You Close More Real Estate Deals

Outbound Engine

“Narratives make story-shaped points that cannot always be paraphrased in propositional statements without losing something in translation.” – Kevin Vanhoozer. If data could change minds, then we would get in fewer arguments.

What Type of Referral Program Software Does Your B2B Company Really Need?

Influitive

There’s a lot of referral program software out there. While some technologies focus on simpler tasks—like tracking and capturing referrals—others have more complex features, like automated rewards and integrations with other tools to create a more seamless experience. Before digging into your research on platform providers, a helpful exercise is to think about what exactly. The post What Type of Referral Program Software Does Your B2B Company Really Need? appeared first on Influitive.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Do You Take Quality Content for Granted?

PureB2B

Content is core to any buying process, and it is marketing’s opportunity to create relationships with existing and potential customers. Content is everywhere, and in this digital age, that might cause some marketers to take good content for granted.

The Value of Webpage Tracking in Your B2B Marketing Funnel

Hatchbuck

Effective B2B marketing today is all about personalization. Clients want to be acknowledged — and they want their needs to be acknowledged, too. That means personalized recommendations, personalized promotions, and personalized outreach. .

How to Deal With a Negative Review Attack

SEMrush

Google My Business Product Expert provides step by step instructions on how to deal with and properly document and report fake negative reviews. Learn how to go past flagging and properly report and remove fake reviews.

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How Does YouTube Count Views? We Break It Down

Hubspot

It’s a Thursday at 4:00 PM, and the most popular video on YouTube is a 20-minute interview with Idris Elba answering tough questions while eating spicy wings.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Facts About MQL To SQL Conversion

Only B2B

MQL and SQL, in the light of marketing terms that they stand for, are about the way things work differently for the marketing department and the sales department. This is. The post Facts About MQL To SQL Conversion appeared first on ONLY B2B. blogs MQL to SQL

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Marketing to Prospects vs. Customers: Why Your Messaging Should Be Different

Content4Demand

Whenever I’m asked to create content and campaign recommendations for a client, the SiriusDecisions Audience Requirements Framework tends to be my go-to for inspiration.

How Marketers Can Optimize Content to Reach New Audiences

Televerde

Whether creating thought leadership pieces or drafting an email nurture campaign, finding the right mix of content to achieve business objectives remains a central issue in the B2B marketing arena. But what if your content mix has smacked into a ceiling of value?

Referral Marketing: How It Works [Video]

Hinge Marketing

?. In the first video of this series on referral marketing, Liz Harr talks about a concept that’s familiar to all of us in professional services when it comes to generating leads, and bringing in new business. Referral marketing.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

8 Insights You Can Gain from Competitors’ Top Landing Pages

SEMrush

Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top landing pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add SEMrush Traffic Analytics to your subscription and benefit from this new and valuable feature.

 New Feature: Date and Time Field in Ontraport

Ontraport

Ontraport is all about gathering data so you can use that data to deliver targeted, relevant, timely experiences that prospects and clients care about. Our new Date and Time Field takes it to another level, allowing you to gather and automatically act on a very important type of data: times. We’ve always had dates, but […]. The post New Feature: Date and Time Field in Ontraport appeared first on The Ontraport Blog. Engineering Uncategorized

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Interested in Account-based Marketing? Start Following these 7 ABM’ers Now

Convert

Businesses are waking up to the fact that B2B marketing is broken!

How 3 Ecommerce Destinations Overcame the Challenges of Growing a Brand

Liveintent

When growing a direct-to-consumer brand, you’ll undoubtedly face challenges and growing pains.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.