Wed.Aug 21, 2019

The Future of Martech: Looking at AI

Modern Marketing

Human nature may never change, but marketers can’t rely on old techniques to appeal to evolving audiences.

How Your Content Marketing Supports Your Employer Branding

Brandpoint

I see it multiple times a day on LinkedIn. Someone in my network shares a link to an open position with a headline along the lines of, “Come join my awesome team.” ” The personal approach certainly helps.

Brand 79

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The Traits You Need to Thrive in the New Era of Marketing

Contently

This past February, I was writing in a cafe in Cartagena while on sabbatical—a perk that all Contentlyians get after five years. Suddenly, I broke a promise to myself. I checked my work email.

4 Simple but Strong Ways Agencies Boost Brand Trust

Marketing Insider Group

Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. Your company must create trust with prospects and customers to maintain strong long-term relationships with customers.

Trust 249

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Deal With a Negative Review Attack

SEMrush

Google My Business Product Expert provides step by step instructions on how to deal with and properly document and report fake negative reviews. Learn how to go past flagging and properly report and remove fake reviews.

Review 112

More Trending

What’s the best time to send email? We analyzed billions of email opens to find out.

Litmus

Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial.

Email 108

Are Your Lead Conversion Rates Above Average?

Marketing Insider Group

It is every company’s goal to get a good conversion on their leads, which is why companies employ metrics to monitor the effectiveness of their lead generation strategies. But is your companies numbers standing up to industry standards?

Only 1 in 5 organizations effectively personalize content at-scale

ClickZ

“Buyers have come to expect highly-personalized, valuable interactions with brands, and B2B companies that haven’t yet woken up to this are jeopardizing revenue.” The State of Enterprise Sales Enablement, 2019.

Ryan Reynolds Pours Content Success at Aviation Gin (B2C CMY Finalist)

Content Marketing Institute

You know Ryan Reynolds as an in-demand actor even though his most profitable movie appearances involve a superhero mask. Now you can know him as a 2019 B2C Content Marketer of the Year finalist. And no, it’s not for Deadpool.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

8 Insights You Can Gain from Competitors’ Top Landing Pages

SEMrush

Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top landing pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add SEMrush Traffic Analytics to your subscription and benefit from this new and valuable feature.

Facts About MQL To SQL Conversion

Only B2B

MQL and SQL, in the light of marketing terms that they stand for, are about the way things work differently for the marketing department and the sales department. This is. The post Facts About MQL To SQL Conversion appeared first on ONLY B2B. blogs MQL to SQL

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Sales Lead Management: Are You a Victim of Failure to Follow-Up?

Fusion Marketing Partners

I talk about the concept of stopping “revenue leakage” a lot, and one of the biggest causes of revenue leakage […]. B2B Leads B2B Marketer Lead Generation Lead Management Lead Nurturing Sales Lead Generation Sales Lead Management

Part II: Prepping for Holiday Email Sends

Sharpspring

Welcome back to SharpSpring’s Holiday Email Sending Preparation series. With November and December seeing the highest volumes of email sent around the world each year, it’s no secret holiday campaigns are often the bread and butter of a company’s sales efforts.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

The Value of Webpage Tracking in Your B2B Marketing Funnel

Hatchbuck

Effective B2B marketing today is all about personalization. Clients want to be acknowledged — and they want their needs to be acknowledged, too. That means personalized recommendations, personalized promotions, and personalized outreach. .

How Does YouTube Count Views? We Break It Down

Hubspot

It’s a Thursday at 4:00 PM, and the most popular video on YouTube is a 20-minute interview with Idris Elba answering tough questions while eating spicy wings.

How Storytelling Can Help You Close More Real Estate Deals

Outbound Engine

“Narratives make story-shaped points that cannot always be paraphrased in propositional statements without losing something in translation.” – Kevin Vanhoozer. If data could change minds, then we would get in fewer arguments.

What Type of Referral Program Software Does Your B2B Company Really Need?

Influitive

There’s a lot of referral program software out there. While some technologies focus on simpler tasks—like tracking and capturing referrals—others have more complex features, like automated rewards and integrations with other tools to create a more seamless experience. Before digging into your research on platform providers, a helpful exercise is to think about what exactly. The post What Type of Referral Program Software Does Your B2B Company Really Need? appeared first on Influitive.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Do You Take Quality Content for Granted?

PureB2B

Content is core to any buying process, and it is marketing’s opportunity to create relationships with existing and potential customers. Content is everywhere, and in this digital age, that might cause some marketers to take good content for granted.

4 Simple but Strong Ways Agencies Boost Brand Trust

Marketing Insider Group

Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. Your company must create trust with prospects and customers to maintain strong long-term relationships with customers.

Trust 130

Referral Marketing: How It Works [Video]

Hinge Marketing

?. In the first video of this series on referral marketing, Liz Harr talks about a concept that’s familiar to all of us in professional services when it comes to generating leads, and bringing in new business. Referral marketing.

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Marketing to Prospects vs. Customers: Why Your Messaging Should Be Different

Content4Demand

Whenever I’m asked to create content and campaign recommendations for a client, the SiriusDecisions Audience Requirements Framework tends to be my go-to for inspiration.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

What Type of Referral Program Software Does Your B2B Company Really Need?

Influitive

The post What Type of Referral Program Software Does Your B2B Company Really Need? appeared first on Influitive. Community Customer Marketers Customer Marketing Customer References Customer Success Referrals advocacy advocate rewards b2b referral B2B referral campaign referral program referral program software

How to Start Tracking Dark Social Activity for Better Marketing Attribution

Martech Advisor

84% of social sharing happens via “dark social,” which is impossible to capture via traditional analytics. Marketers who can accurately track and amplify sharing across dark channels could boost their brand footprints by a massive margin.

 New Feature: Date and Time Field in Ontraport

Ontraport

Ontraport is all about gathering data so you can use that data to deliver targeted, relevant, timely experiences that prospects and clients care about. Our new Date and Time Field takes it to another level, allowing you to gather and automatically act on a very important type of data: times. We’ve always had dates, but […]. The post New Feature: Date and Time Field in Ontraport appeared first on The Ontraport Blog. Engineering Uncategorized

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Get Quality Technographics at Scale

HG Data

Solving the Quality and Scale Issue for Customers. As mentioned in part two of our series, organizations have been collecting technographics for decades.

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!