Heinz Marketing
MARCH 12, 2023
By Cameron Katoozi , Marketing Consultant at Heinz Marketing The marketplace is flooded with tools to assist in omnichannel digital marketing. The majority of these apps offer such similar features, that it can be overwhelming to determine which tools are best for your use case. While browsing the sea of options, there was one that caught my eye – Skai.
B2B Marketing Directions
MARCH 12, 2023
(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. Both studies provide valuable insights regarding the attitudes and practices of ABM marketers, and the findings point to the ongoing growth and development of account-based marketing.
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