Fri.Jan 11, 2019

How to Deal With the Blasphemy of Email Unsubscribes

Content Marketing Institute

You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer. While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes.

3 Content Marketing Research Tactics to Grow Your Audience Understanding

Content Standard

Every marketer understands it’s important to know your audience, and there are excellent marketing analytics tools that can offer you deep strategic insights into your content marketing performance across your brand’s digital channels.

Industrial Buyers – Their Preferences and How to Market to Them

Industrial Marketing Today

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing.

Rethink Marketing Podcast: Digital Marketing Trends for 2019


In this podcast episode, Brian Aldrich of Logical Position discusses 4 digital marketing trends for 2019, including closed-loop analytics, in-depth audience targeting and personalization, direct to consumer sales, and more.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Learn How to Prevail in the Experience Economy at Modern Customer Experience 2019

Modern Marketing

There’s a shift in power happening across the customer experience landscape. The enterprise is no longer driving innovation, your customers are. And they’re raising the bar at a rapid pace. This is the Experience Economy.

More Trending

Feeling Immune to Crisis Threats? Think Again

Eric Mower + Associates

Recently, PRWeek and Zignal Labs conducted a Brand Health Survey, asking 173 senior communications executives about the top two threats their brands face. percent worried about a product recall or service issue. percent feared a misstep by a top executive. percent dreaded a financial crisis.

Why Testing the Rendering of Every Email You Send Increases Your ROI


Email design is a moving target. Whether marketers like it or not, it’s impossible for them to create a single email design, because the rendering of any individual email changes depending on the email client used to view it, the screen size used to view it, and many other factors.

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Delighting Customers With Experiential Marketing At Events (With Examples & Tips!)

Influitive b2b

We’re living in the experience economy, where consumer preferences are shifting from material things to experiences. In the B2B world, where events can sometimes be standardized affairs, savvy marketers know that standout experiences are the best way to cut through the noise and inspire word-of-mouth promotion. Today, we’ll focus on one specific aspect of live. The post Delighting Customers With Experiential Marketing At Events (With Examples & Tips!) appeared first on Influitive.

We declare war!

Champion Communications

Champion declares war on fluffy PR. b2b marketer b2b pr sales

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Give freely without keeping score

Heinz Marketing

Late last year I started sharing some of my “ ten lessons from ten years in business ” here on the blog the past couple weeks. So far it’s included Putting Values First , Putting Yourself First , Two Types of Focus , Power of Thank You, Strategy is Choosing and Plans aren’t as important as Adjustments. Today I want to talk about the importance of giving freely without keeping score.

The Niche Expert: How a Teacher Can Become a Content Creator in Education


Teaching and writing are two sides of a priceless coin. Writers historically have used the classroom as a place to supplement their income while also maintaining some sort of public-facing career.

Form UX: How to Design a User-Friendly Form


Think about a website you frequent — what’s that site’s overall functionality like? How long do the pages take to load? Is the site navigation easy to use? Are you able to quickly find the information you’re looking for? These are all aspects of a website’s user experience (UX).

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Account based marketing

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Client Spotlight: Launch Revamps and Enhances Marketing Automation Solution for RealMassive

Launch Marketing

The Project.

7 2019 Tech Trends to Take Note of


Neophiliacs unite: with 2019 comes another year of technology innovations for business, and we have a lot to look forward to. We’ve rounded up the seven of the more promising technology trends we’ll be seeing in the new year and how you can use them to do better marketing and better business. Chatbots. According to Forbes, the global chatbot market is seeing a massive annual growth rate (24.3%).

What Is a Data Breach? A 1-Minute Rundown


On the surface, it might seem like Yahoo, Marriott, and Adult Friend Finder have nothing in common. Surprisingly, though, they actually do. But, unfortunately, what they share common ground on is something no company would ever wish on their worst enemy -- a data breach.

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Marketing Psychology in 2019: Make Your Mark Digitally

Modern B2B Marketing

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

The Super-Simple Way to Create Your Own Google Forms Templates


Whether you need to collect employees' take-out orders for a team dinner or create a feedback form for customers, Google Forms is undoubtedly one of the most useful free tools at your disposal. Google Forms provides 17 pre-made templates, varying in subject from "Party Invite" to "Time Off Request".

B2B Landing Pages 101 – Plug Those Conversion Leaks

Directive Agency

Imagine you want to draw a bath after a long day at work. You run the water at the perfect temperature and walk away for a bit while the tub fills up. You come back several minutes later, but the water has barely risen an inch. There’s a leak somewhere in the bathtub and you can’t find it.

Can SEO Beat Other Digital Marketing Strategy in 2019?

Altitude Branding

Search Engine Optimization is the well-known digital marketing practice that is used by a number of businesses to gain traffic on the targeted website.

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The Battle Against Sexual Exploitation, Human Trafficking and Incarceration


As someone who works with incarcerated women and believes strongly in second chances, the New Year started off with good news. Cyntoia Brown was granted clemency by the governor of Tennessee. If you’re unfamiliar with Cyntoia’s story, here’s what happened.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Demystifying Conversion Rates


Conversion Rates Webinar Date: January 20, 2019 Time: 2:00PM ET / 11:00AM PT Led by Marko Savic, Founder and CEO of FunnelCake, we’ll give an overview of what conversion rates are, how they can (and should) be measured, and how to use conversion rates data to make other business decisions. Register.

Rebrand or Website Redesign? How to Choose the Right Refresh for Your Brand

Walker Sands

Branding Website Rebrand Rebranding Web Redesign website redesign

Intent Data in the Healthcare Sector: What are the Hottest Technologies?


Healthcare companies deal with massive amounts of sensitive data. Simply managing and maintaining it is a monumental challenge, but providers also need to extract maximum value from its use.

Demystifying Conversion Rates


Conversion Rates Webinar Date: January 20, 2019 Time: 2:00PM ET / 11:00AM PT Led by Marko Savic, Founder and CEO of FunnelCake, we’ll give an overview of what conversion rates are, how they can (and should) be measured, and how to use conversion rates data to make other business decisions. Register.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Tech Consultants: Should I Recommend CPQ To My Client?


Know The Ways of Measuring The Success of Optimization Strategies

Altitude Branding

In the field of SEO or search engine optimization knowing accurate measurement practices is critical for achieving success. Experts who are fluent with search engine operations are aware of certain mandatory tasks like deriving ranking potion by tracking data, links and referral sites.

10 Tips for Designing and Developing Emails


HTML email design is considered particularly tricky. Use these coding tips to help guide your email design and development. The post 10 Tips for Designing and Developing Emails appeared first on SendGrid. Best Practices Technical