Fri.Jan 11, 2019

How to Deal With the Blasphemy of Email Unsubscribes

Content Marketing Institute

You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer. While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes.

3 Content Marketing Research Tactics to Grow Your Audience Understanding

Content Standard

Every marketer understands it’s important to know your audience, and there are excellent marketing analytics tools that can offer you deep strategic insights into your content marketing performance across your brand’s digital channels.

Industrial Buyers – Their Preferences and How to Market to Them

Industrial Marketing Today

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing.

Rethink Marketing Podcast: Digital Marketing Trends for 2019

Act-On

In this podcast episode, Brian Aldrich of Logical Position discusses 4 digital marketing trends for 2019, including closed-loop analytics, in-depth audience targeting and personalization, direct to consumer sales, and more.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Learn How to Prevail in the Experience Economy at Modern Customer Experience 2019

Modern Marketing

There’s a shift in power happening across the customer experience landscape. The enterprise is no longer driving innovation, your customers are. And they’re raising the bar at a rapid pace. This is the Experience Economy.

More Trending

Delighting Customers With Experiential Marketing At Events (With Examples & Tips!)

Influitive

We’re living in the experience economy, where consumer preferences are shifting from material things to experiences. In the B2B world, where events can sometimes be standardized affairs, savvy marketers know that standout experiences are the best way to cut through the noise and inspire word-of-mouth promotion. Today, we’ll focus on one specific aspect of live. The post Delighting Customers With Experiential Marketing At Events (With Examples & Tips!) appeared first on Influitive.

The Niche Expert: How a Teacher Can Become a Content Creator in Education

ClearVoice

Teaching and writing are two sides of a priceless coin. Writers historically have used the classroom as a place to supplement their income while also maintaining some sort of public-facing career.

The Battle Against Sexual Exploitation, Human Trafficking and Incarceration

Televerde

As someone who works with incarcerated women and believes strongly in second chances, the New Year started off with good news. Cyntoia Brown was granted clemency by the governor of Tennessee. If you’re unfamiliar with Cyntoia’s story, here’s what happened.

Feeling Immune to Crisis Threats? Think Again

Eric Mower + Associates

Recently, PRWeek and Zignal Labs conducted a Brand Health Survey, asking 173 senior communications executives about the top two threats their brands face. percent worried about a product recall or service issue. percent feared a misstep by a top executive. percent dreaded a financial crisis.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Email Marketing Predictions For 2019? The Experts Weigh In.

Atomic Reach

As you may know, other marketing channels can be rather expensive, and when done right, email marketing can be a fruitful channel for any business. As Emailmonday states, 51% of companies are currently using marketing automation.

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B2B Landing Pages 101 – Plug Those Conversion Leaks

Directive Agency

Imagine you want to draw a bath after a long day at work. You run the water at the perfect temperature and walk away for a bit while the tub fills up. You come back several minutes later, but the water has barely risen an inch. There’s a leak somewhere in the bathtub and you can’t find it.

10 Tips for Designing and Developing Emails

SendGrid

HTML email design is considered particularly tricky. Use these coding tips to help guide your email design and development. The post 10 Tips for Designing and Developing Emails appeared first on SendGrid. Best Practices Technical

We declare war!

Champion Communications

Champion declares war on fluffy PR. b2b marketer b2b pr sales

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Account based marketing

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Marketing Psychology in 2019: Make Your Mark Digitally

Modern B2B Marketing

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology.

Give freely without keeping score

Heinz Marketing

Late last year I started sharing some of my “ ten lessons from ten years in business ” here on the blog the past couple weeks. So far it’s included Putting Values First , Putting Yourself First , Two Types of Focus , Power of Thank You, Strategy is Choosing and Plans aren’t as important as Adjustments. Today I want to talk about the importance of giving freely without keeping score.

Client Spotlight: Launch Revamps and Enhances Marketing Automation Solution for RealMassive

Launch Marketing

The Project.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Can SEO Beat Other Digital Marketing Strategy in 2019?

Altitude Branding

Search Engine Optimization is the well-known digital marketing practice that is used by a number of businesses to gain traffic on the targeted website.

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Top 10 Youtube Influencers Every Brand Needs to Know

SocialBakers

Tech Consultants: Should I Recommend CPQ To My Client?

FPX

B2B Landing Pages 101 – Plug Those Conversion Leaks

Directive Agency

Imagine you want to draw a bath after a long day at work. You run the water at the perfect temperature and walk away for a bit while the tub fills up. You come back several minutes later, but the water has barely risen an inch. There’s a leak somewhere in the bathtub and you can’t find it.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

Demystifying Conversion Rates

FunnelCake

Conversion Rates Webinar Date: January 20, 2019 Time: 2:00PM ET / 11:00AM PT Led by Marko Savic, Founder and CEO of FunnelCake, we’ll give an overview of what conversion rates are, how they can (and should) be measured, and how to use conversion rates data to make other business decisions. Register.

Rebrand or Website Redesign? How to Choose the Right Refresh for Your Brand

Walker Sands

Branding Website Rebrand Rebranding Web Redesign website redesign

Intent Data in the Healthcare Sector: What are the Hottest Technologies?

Aberdeen

Healthcare companies deal with massive amounts of sensitive data. Simply managing and maintaining it is a monumental challenge, but providers also need to extract maximum value from its use.

Demystifying Conversion Rates

FunnelCake

Conversion Rates Webinar Date: January 20, 2019 Time: 2:00PM ET / 11:00AM PT Led by Marko Savic, Founder and CEO of FunnelCake, we’ll give an overview of what conversion rates are, how they can (and should) be measured, and how to use conversion rates data to make other business decisions. Register.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Know The Ways of Measuring The Success of Optimization Strategies

Altitude Branding

In the field of SEO or search engine optimization knowing accurate measurement practices is critical for achieving success. Experts who are fluent with search engine operations are aware of certain mandatory tasks like deriving ranking potion by tracking data, links and referral sites.

7 2019 Tech Trends to Take Note of

Hatchbuck

Neophiliacs unite: with 2019 comes another year of technology innovations for business, and we have a lot to look forward to. We’ve rounded up the seven of the more promising technology trends we’ll be seeing in the new year and how you can use them to do better marketing and better business. Chatbots. According to Forbes, the global chatbot market is seeing a massive annual growth rate (24.3%).

What kinds of questions do marketing managers try to answer?

Net-Results

I can’t speak for marketing managers in general, but I can tell you what the questions are that I’m trying to answer. Context: I’m in charge of marketing for a B2B SaaS product. How do I get our product in front of more eyeballs?We We aren’t the biggest in our space and we’re bootstrapped (which means we chose […]. The post What kinds of questions do marketing managers try to answer? appeared first on Net-Results Marketing Automation.