Content Marketing Institute

JANUARY 11, 2019

You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer. While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes. A good unsubscribe rate is less than 0.5% (0.2% is within the norm). An unsubscribe rate above 0.5% indicates you need to work on the issue.

Ad Frequency 95

Ad Frequency Click Rate Churn Rate Sales Qualified Leads 95

Content Standard

JANUARY 11, 2019

Every marketer understands it’s important to know your audience, and there are excellent marketing analytics tools that can offer you deep strategic insights into your content marketing performance across your brand’s digital channels. But along with your reporting technology, it’s equally important for marketers to support their data-driven knowledge with real-life observations of the people who engage with their content by talking to them face-to-face.

Tactics 98

Tactics Research Content Marketing Planning 98

Influitive

JANUARY 11, 2019

We’re living in the experience economy, where consumer preferences are shifting from material things to experiences. In the B2B world, where events can sometimes be standardized affairs, savvy marketers know that standout experiences are the best way to cut through the noise and inspire word-of-mouth promotion. Today, we’ll focus on one specific aspect of live.

Word of Mouth 200

Word of Mouth Examples Tips Promotion 200

Industrial Marketing Today

JANUARY 11, 2019

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing. You can find data on general B2B marketing, but it is somewhat limited when it comes […] The post Industrial Buyers – Their Preferences and How to Market to Them by Achinta Mitra appeared first on Industrial Marketing Today. [ This is on

Buyer Personas 132

Buyer Personas Marketing & Strategy Marketing Report B2B Marketing 132

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. One skill set that separates great marketers from good ones is the ability to understand how and the why behind people’s thought processes, which leads to their consuming behavior and habits.

Paid Search Agency 134

Paid Search Agency Marketing Management Thought Leadership Marketing & Strategy 134

SendGrid

JANUARY 11, 2019

HTML email design is considered particularly tricky. Use these coding tips to help guide your email design and development. The post 10 Tips for Designing and Developing Emails appeared first on SendGrid.

Design 80

Design Tips Practices Best Practices 80

Emplifi

JANUARY 11, 2019

While Instagram has become the quintessential platform for influencers, it was the beauty gurus, shoppers, comedians, pranksters, and travel vloggers of YouTube who paved the way early on - and it’s still a strong platform for influencers and content creators.Here are our picks for the top 10 YouTube influencers brands need to be watching and collaborating with this year.

Youtube 68

Youtube Brand Identity Branding Content 68

Eric Mower + Associates

JANUARY 11, 2019

Recently, PRWeek and Zignal Labs conducted a Brand Health Survey, asking 173 senior communications executives about the top two threats their brands face. 64.2 percent worried about a product recall or service issue. 53.8 percent feared a misstep by a top executive. 38.7 percent dreaded a financial crisis. 23.4 percent were concerned about fake news. 19.1 percent were alarmed by potential shareholder activism.

Public Relations 67

Public Relations Training Customer Surveys Social Media 67

BenchmarkONE

JANUARY 11, 2019

Neophiliacs unite: with 2019 comes another year of technology innovations for business, and we have a lot to look forward to. We’ve rounded up the seven of the more promising technology trends we’ll be seeing in the new year and how you can use them to do better marketing and better business. Chatbots. According to Forbes, the global chatbot market is seeing a massive annual growth rate (24.3%).

Trends 66

Trends Work Management Marketing Management Advertising Agencies 66

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

JANUARY 11, 2019

Whether you need to collect employees' take-out orders for a team dinner or create a feedback form for customers, Google Forms is undoubtedly one of the most useful free tools at your disposal. Google Forms provides 17 pre-made templates, varying in subject from "Party Invite" to "Time Off Request". However, if you've never made a Google Form before, the process can seem complicated.

Template 68

Template Google Press Display 68

Launch Marketing

JANUARY 11, 2019

The Project. RealMassive is an Austin-based tech startup that connects tenants, investors, owners, properties and brokers in a modern, global commercial real estate (CRE) marketplace that is fueled by big data to provide an intuitive property list and search tools, digital marketing capabilities and real-time performance analytics. As the company continued to grow rapidly, they needed help understanding, building out and implementing their marketing automation solution to support demand gen need

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Marketing Automation Automation 48

Hubspot

JANUARY 11, 2019

On the surface, it might seem like Yahoo, Marriott, and Adult Friend Finder have nothing in common. Surprisingly, though, they actually do. But, unfortunately, what they share common ground on is something no company would ever wish on their worst enemy -- a data breach. Yahoo, Marriott, and Adult Friend Finder experienced the three largest data breaches of all time , all occurring from 2013 and beyond.

Trust Marketing 67

Trust Marketing Resources Software Cost 67

Net-Results

JANUARY 11, 2019

I can’t speak for marketing managers in general, but I can tell you what the questions are that I’m trying to answer. Context: I’m in charge of marketing for a B2B SaaS product. How do I get our product in front of more eyeballs?We aren’t the biggest in our space and we’re bootstrapped (which means we chose […]. The post What kinds of questions do marketing managers try to answer?

Marketing Automation 45

Marketing Automation Automation B2B Marketing Marketing 45

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Walker Sands

JANUARY 11, 2019

Are your conversion rates dwindling? Is your logo outdated? SEO subpar? A website refresh or rebranding can reinvigorate a company and breathe new life into its marketing, messaging and overall business platform. So how do you know which tactic is a better fit for your business and marketing goals? It can be hard to tell. A website redesign may be the best fit if other parts of your business are performing well, but the site itself is stuck in 2000s era design or has a poor UI.

Marketing Websites 40

Marketing Websites Brand Identity Branding Marketing Proposals 40

Varicent

JANUARY 11, 2019

Conversion Rates Webinar Date: January 20, 2019 Time: 2:00PM ET / 11:00AM PT Led by Marko Savic, Founder and CEO of FunnelCake, we’ll give an overview of what conversion rates are, how they can (and should) be measured, and how to use conversion rates data to make other business decisions. Register.

Conversion Rate 40

Conversion Rate Conversion Webinar Metrics Business 40

Only B2B

JANUARY 11, 2019

The post appeared first on ONLY B2B.

B2B 66

B2B Account Based Marketing Marketing 66

Varicent

JANUARY 11, 2019

Conversion Rates Webinar Date: January 20, 2019 Time: 2:00PM ET / 11:00AM PT Led by Marko Savic, Founder and CEO of FunnelCake, we’ll give an overview of what conversion rates are, how they can (and should) be measured, and how to use conversion rates data to make other business decisions. Register.

Conversion Rate 40

Conversion Rate Conversion Webinar Metrics Business 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Champion Communications

JANUARY 11, 2019

Champion declares war on fluffy PR.

PR 54

PR B2B Sales B2B Marketing B2B 54

Walker Sands

JANUARY 11, 2019

Marketing Websites 40

Marketing Websites Brand Identity Branding 40

Litmus

JANUARY 11, 2019

Email design is a moving target. Whether marketers like it or not, it’s impossible for them to create a single email design, because the rendering of any individual email changes depending on the email client used to view it, the screen size used to view it, and many other factors. By our calculation, every email has more than 15,000 different potential renderings.

ROI 78

ROI Template Marketing Management Correlation 78

Atomic Reach

JANUARY 11, 2019

As you may know, other marketing channels can be rather expensive, and when done right, email marketing can be a fruitful channel for any business. As Emailmonday states, 51% of companies are currently using marketing automation. With more than half of B2B companies (58%) plan to adopt the technology. That being said, we surveyed a number of email marketing experts about the state of email marketing in 2019.

Email Marketing 88

Email Marketing Paid Search Agency Planning Enterprise Management 88

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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Trends

Heinz Marketing

JANUARY 11, 2019

Late last year I started sharing some of my “ ten lessons from ten years in business ” here on the blog the past couple weeks. So far it’s included Putting Values First , Putting Yourself First , Two Types of Focus , Power of Thank You, Strategy is Choosing and Plans aren’t as important as Adjustments. Today I want to talk about the importance of giving freely without keeping score.

Lead Scoring 75

Lead Scoring Lead Ranking Advertising Agencies Vendors 75

Hubspot

JANUARY 11, 2019

Think about a website you frequent — what’s that site’s overall functionality like? How long do the pages take to load? Is the site navigation easy to use? Are you able to quickly find the information you’re looking for? These are all aspects of a website’s user experience (UX). UX applies to every part of your website, including your web forms , in regards to accessibility, ease of use, and convenience.

Design 70

Design Guidelines Impressions Curation 70

Directive Agency

JANUARY 11, 2019

Imagine you want to draw a bath after a long day at work. You run the water at the perfect temperature and walk away for a bit while the tub fills up. You come back several minutes later, but the water has barely risen an inch. There’s a leak somewhere in the bathtub and you can’t find it. If you had let that faucet keep running, you would have been left with a hefty water bill and no bath to show for it.

Landing Pages 74

Landing Pages Conversion Marketing Budget B2B 74

Televerde

JANUARY 11, 2019

As someone who works with incarcerated women and believes strongly in second chances, the New Year started off with good news. Cyntoia Brown was granted clemency by the governor of Tennessee. If you’re unfamiliar with Cyntoia’s story, here’s what happened. At the age of 16, Cyntoia was convicted of murdering a man 30 years her senior who bought her for sex.

Work Management 75

Work Management Training Guidelines Education 75

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Aberdeen

JANUARY 11, 2019

Healthcare companies deal with massive amounts of sensitive data. Simply managing and maintaining it is a monumental challenge, but providers also need to extract maximum value from its use. Therefore, our buyer intent data reveals that the healthcare sector is making significant investments in analytics and big data technologies. The Numbers: Buyer Intent in the Healthcare Sector.

Intent Data 40

Intent Data Intent Buyer Intent Intent Signal 40

Directive Agency

JANUARY 11, 2019

Imagine you want to draw a bath after a long day at work. You run the water at the perfect temperature and walk away for a bit while the tub fills up. You come back several minutes later, but the water has barely risen an inch. There’s a leak somewhere in the bathtub and you can’t find it. If you had let that faucet keep running, you would have been left with a hefty water bill and no bath to show for it.

Landing Pages 45

Landing Pages Conversion Marketing Budget B2B 45