Fri.Jan 11, 2019

How to Deal With the Blasphemy of Email Unsubscribes

Content Marketing Institute

You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer. While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes.

3 Content Marketing Research Tactics to Grow Your Audience Understanding

Content Standard

Every marketer understands it’s important to know your audience, and there are excellent marketing analytics tools that can offer you deep strategic insights into your content marketing performance across your brand’s digital channels.

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Industrial Buyers – Their Preferences and How to Market to Them

Industrial Marketing Today

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing.

Rethink Marketing Podcast: Digital Marketing Trends for 2019


In this podcast episode, Brian Aldrich of Logical Position discusses 4 digital marketing trends for 2019, including closed-loop analytics, in-depth audience targeting and personalization, direct to consumer sales, and more.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Delighting Customers With Experiential Marketing At Events (With Examples & Tips!)


We’re living in the experience economy, where consumer preferences are shifting from material things to experiences. In the B2B world, where events can sometimes be standardized affairs, savvy marketers know that standout experiences are the best way to cut through the noise and inspire word-of-mouth promotion. Today, we’ll focus on one specific aspect of live. The post Delighting Customers With Experiential Marketing At Events (With Examples & Tips!) appeared first on Influitive.

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Why Testing the Rendering of Every Email You Send Increases Your ROI


Email design is a moving target. Whether marketers like it or not, it’s impossible for them to create a single email design, because the rendering of any individual email changes depending on the email client used to view it, the screen size used to view it, and many other factors.

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The Niche Expert: How a Teacher Can Become a Content Creator in Education


Teaching and writing are two sides of a priceless coin. Writers historically have used the classroom as a place to supplement their income while also maintaining some sort of public-facing career.

Marketing Psychology in 2019: Make Your Mark Digitally


As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology.

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The Battle Against Sexual Exploitation, Human Trafficking and Incarceration


As someone who works with incarcerated women and believes strongly in second chances, the New Year started off with good news. Cyntoia Brown was granted clemency by the governor of Tennessee. If you’re unfamiliar with Cyntoia’s story, here’s what happened.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Feeling Immune to Crisis Threats? Think Again

Eric Mower + Associates

Recently, PRWeek and Zignal Labs conducted a Brand Health Survey, asking 173 senior communications executives about the top two threats their brands face. percent worried about a product recall or service issue. percent feared a misstep by a top executive. percent dreaded a financial crisis.

Email Marketing Predictions For 2019? The Experts Weigh In.

Atomic Reach

As you may know, other marketing channels can be rather expensive, and when done right, email marketing can be a fruitful channel for any business. As Emailmonday states, 51% of companies are currently using marketing automation.

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10 Tips for Designing and Developing Emails


HTML email design is considered particularly tricky. Use these coding tips to help guide your email design and development. The post 10 Tips for Designing and Developing Emails appeared first on SendGrid. Best Practices Technical

Form UX: How to Design a User-Friendly Form


Think about a website you frequent — what’s that site’s overall functionality like? How long do the pages take to load? Is the site navigation easy to use? Are you able to quickly find the information you’re looking for? These are all aspects of a website’s user experience (UX).

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Account based marketing

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The Super-Simple Way to Create Your Own Google Forms Templates


Whether you need to collect employees' take-out orders for a team dinner or create a feedback form for customers, Google Forms is undoubtedly one of the most useful free tools at your disposal. Google Forms provides 17 pre-made templates, varying in subject from "Party Invite" to "Time Off Request".

We declare war!

Champion Communications

Champion declares war on fluffy PR. b2b marketer b2b pr sales

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What Is a Data Breach? A 1-Minute Rundown


On the surface, it might seem like Yahoo, Marriott, and Adult Friend Finder have nothing in common. Surprisingly, though, they actually do. But, unfortunately, what they share common ground on is something no company would ever wish on their worst enemy -- a data breach.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Top 10 Youtube Influencers Every Brand Needs to Know


Tech Consultants: Should I Recommend CPQ To My Client?



Give freely without keeping score

Heinz Marketing

Late last year I started sharing some of my “ ten lessons from ten years in business ” here on the blog the past couple weeks. So far it’s included Putting Values First , Putting Yourself First , Two Types of Focus , Power of Thank You, Strategy is Choosing and Plans aren’t as important as Adjustments. Today I want to talk about the importance of giving freely without keeping score.

Client Spotlight: Launch Revamps and Enhances Marketing Automation Solution for RealMassive

Launch Marketing

The Project.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Can SEO Beat Other Digital Marketing Strategy in 2019?

Altitude Branding

Search Engine Optimization is the well-known digital marketing practice that is used by a number of businesses to gain traffic on the targeted website.

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Demystifying Conversion Rates


Conversion Rates Webinar Date: January 20, 2019 Time: 2:00PM ET / 11:00AM PT Led by Marko Savic, Founder and CEO of FunnelCake, we’ll give an overview of what conversion rates are, how they can (and should) be measured, and how to use conversion rates data to make other business decisions. Register.

Rebrand or Website Redesign? How to Choose the Right Refresh for Your Brand

Walker Sands

Branding Website Rebrand Rebranding Web Redesign website redesign

Intent Data in the Healthcare Sector: What are the Hottest Technologies?


Healthcare companies deal with massive amounts of sensitive data. Simply managing and maintaining it is a monumental challenge, but providers also need to extract maximum value from its use.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!