Fri.Jan 11, 2019

How to Deal With the Blasphemy of Email Unsubscribes

Content Marketing Institute

You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer. While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes.

3 Content Marketing Research Tactics to Grow Your Audience Understanding

Content Standard

Every marketer understands it’s important to know your audience, and there are excellent marketing analytics tools that can offer you deep strategic insights into your content marketing performance across your brand’s digital channels.

Industrial Buyers – Their Preferences and How to Market to Them

Industrial Marketing Today

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing.

Rethink Marketing Podcast: Digital Marketing Trends for 2019


In this podcast episode, Brian Aldrich of Logical Position discusses 4 digital marketing trends for 2019, including closed-loop analytics, in-depth audience targeting and personalization, direct to consumer sales, and more.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Learn How to Prevail in the Experience Economy at Modern Customer Experience 2019

Modern Marketing

There’s a shift in power happening across the customer experience landscape. The enterprise is no longer driving innovation, your customers are. And they’re raising the bar at a rapid pace. This is the Experience Economy.

More Trending

Why Testing the Rendering of Every Email You Send Increases Your ROI


Email design is a moving target. Whether marketers like it or not, it’s impossible for them to create a single email design, because the rendering of any individual email changes depending on the email client used to view it, the screen size used to view it, and many other factors.

Test 101

The Niche Expert: How a Teacher Can Become a Content Creator in Education


Teaching and writing are two sides of a priceless coin. Writers historically have used the classroom as a place to supplement their income while also maintaining some sort of public-facing career.

Marketing Psychology in 2019: Make Your Mark Digitally

Modern B2B Marketing

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology.

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The Battle Against Sexual Exploitation, Human Trafficking and Incarceration


As someone who works with incarcerated women and believes strongly in second chances, the New Year started off with good news. Cyntoia Brown was granted clemency by the governor of Tennessee. If you’re unfamiliar with Cyntoia’s story, here’s what happened.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

B2B Landing Pages 101 – Plug Those Conversion Leaks

Directive Agency

Imagine you want to draw a bath after a long day at work. You run the water at the perfect temperature and walk away for a bit while the tub fills up. You come back several minutes later, but the water has barely risen an inch. There’s a leak somewhere in the bathtub and you can’t find it.

Feeling Immune to Crisis Threats? Think Again

Eric Mower + Associates

Recently, PRWeek and Zignal Labs conducted a Brand Health Survey, asking 173 senior communications executives about the top two threats their brands face. percent worried about a product recall or service issue. percent feared a misstep by a top executive. percent dreaded a financial crisis.

Email Marketing Predictions For 2019? The Experts Weigh In.

Atomic Reach

As you may know, other marketing channels can be rather expensive, and when done right, email marketing can be a fruitful channel for any business. As Emailmonday states, 51% of companies are currently using marketing automation.

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Form UX: How to Design a User-Friendly Form


Think about a website you frequent — what’s that site’s overall functionality like? How long do the pages take to load? Is the site navigation easy to use? Are you able to quickly find the information you’re looking for? These are all aspects of a website’s user experience (UX).

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

10 Tips for Designing and Developing Emails


HTML email design is considered particularly tricky. Use these coding tips to help guide your email design and development. The post 10 Tips for Designing and Developing Emails appeared first on SendGrid. Best Practices Technical

The Super-Simple Way to Create Your Own Google Forms Templates


Whether you need to collect employees' take-out orders for a team dinner or create a feedback form for customers, Google Forms is undoubtedly one of the most useful free tools at your disposal. Google Forms provides 17 pre-made templates, varying in subject from "Party Invite" to "Time Off Request".

Top 10 Youtube Influencers Every Brand Needs to Know


We declare war!

Champion Communications

Champion declares war on fluffy PR. b2b marketer b2b pr sales

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

What Is a Data Breach? A 1-Minute Rundown


On the surface, it might seem like Yahoo, Marriott, and Adult Friend Finder have nothing in common. Surprisingly, though, they actually do. But, unfortunately, what they share common ground on is something no company would ever wish on their worst enemy -- a data breach.

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Account based marketing

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Give freely without keeping score

Heinz Marketing

Late last year I started sharing some of my “ ten lessons from ten years in business ” here on the blog the past couple weeks. So far it’s included Putting Values First , Putting Yourself First , Two Types of Focus , Power of Thank You, Strategy is Choosing and Plans aren’t as important as Adjustments. Today I want to talk about the importance of giving freely without keeping score.

Tech Consultants: Should I Recommend CPQ To My Client?


5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

7 2019 Tech Trends to Take Note of


Neophiliacs unite: with 2019 comes another year of technology innovations for business, and we have a lot to look forward to. We’ve rounded up the seven of the more promising technology trends we’ll be seeing in the new year and how you can use them to do better marketing and better business. Chatbots. According to Forbes, the global chatbot market is seeing a massive annual growth rate (24.3%).

Client Spotlight: Launch Revamps and Enhances Marketing Automation Solution for RealMassive

Launch Marketing

The Project.

B2B Landing Pages 101 – Plug Those Conversion Leaks

Directive Agency

Imagine you want to draw a bath after a long day at work. You run the water at the perfect temperature and walk away for a bit while the tub fills up. You come back several minutes later, but the water has barely risen an inch. There’s a leak somewhere in the bathtub and you can’t find it.

Rebrand or Website Redesign? How to Choose the Right Refresh for Your Brand

Walker Sands

Branding Website Rebrand Rebranding Web Redesign website redesign

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.