Fri.Jan 11, 2019

How to Deal With the Blasphemy of Email Unsubscribes

Content Marketing Institute

You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer. While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes.

3 Content Marketing Research Tactics to Grow Your Audience Understanding

Content Standard

Every marketer understands it’s important to know your audience, and there are excellent marketing analytics tools that can offer you deep strategic insights into your content marketing performance across your brand’s digital channels.

Industrial Buyers – Their Preferences and How to Market to Them

Industrial Marketing Today

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing.

Rethink Marketing Podcast: Digital Marketing Trends for 2019

Act-On

In this podcast episode, Brian Aldrich of Logical Position discusses 4 digital marketing trends for 2019, including closed-loop analytics, in-depth audience targeting and personalization, direct to consumer sales, and more.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Learn How to Prevail in the Experience Economy at Modern Customer Experience 2019

Modern Marketing

There’s a shift in power happening across the customer experience landscape. The enterprise is no longer driving innovation, your customers are. And they’re raising the bar at a rapid pace. This is the Experience Economy.

More Trending

Why Testing the Rendering of Every Email You Send Increases Your ROI

Litmus

Email design is a moving target. Whether marketers like it or not, it’s impossible for them to create a single email design, because the rendering of any individual email changes depending on the email client used to view it, the screen size used to view it, and many other factors.

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Email Marketing Predictions For 2019? The Experts Weigh In.

Atomic Reach

As you may know, other marketing channels can be rather expensive, and when done right, email marketing can be a fruitful channel for any business. As Emailmonday states, 51% of companies are currently using marketing automation.

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Feeling Immune to Crisis Threats? Think Again

Eric Mower + Associates

Recently, PRWeek and Zignal Labs conducted a Brand Health Survey, asking 173 senior communications executives about the top two threats their brands face. percent worried about a product recall or service issue. percent feared a misstep by a top executive. percent dreaded a financial crisis.

B2B Landing Pages 101 – Plug Those Conversion Leaks

Directive Agency

Imagine you want to draw a bath after a long day at work. You run the water at the perfect temperature and walk away for a bit while the tub fills up. You come back several minutes later, but the water has barely risen an inch. There’s a leak somewhere in the bathtub and you can’t find it.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

We declare war!

Champion Communications

Champion declares war on fluffy PR. b2b marketer b2b pr sales

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Account based marketing

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Give freely without keeping score

Heinz Marketing

Late last year I started sharing some of my “ ten lessons from ten years in business ” here on the blog the past couple weeks. So far it’s included Putting Values First , Putting Yourself First , Two Types of Focus , Power of Thank You, Strategy is Choosing and Plans aren’t as important as Adjustments. Today I want to talk about the importance of giving freely without keeping score.

Form UX: How to Design a User-Friendly Form

Hubspot

Think about a website you frequent — what’s that site’s overall functionality like? How long do the pages take to load? Is the site navigation easy to use? Are you able to quickly find the information you’re looking for? These are all aspects of a website’s user experience (UX).

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

The Niche Expert: How a Teacher Can Become a Content Creator in Education

ClearVoice

Teaching and writing are two sides of a priceless coin. Writers historically have used the classroom as a place to supplement their income while also maintaining some sort of public-facing career.

Marketing Psychology in 2019: Make Your Mark Digitally

Modern B2B Marketing

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology.

10 Tips for Designing and Developing Emails

SendGrid

HTML email design is considered particularly tricky. Use these coding tips to help guide your email design and development. The post 10 Tips for Designing and Developing Emails appeared first on SendGrid. Best Practices Technical

Client Spotlight: Launch Revamps and Enhances Marketing Automation Solution for RealMassive

Launch Marketing

The Project.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

7 2019 Tech Trends to Take Note of

Hatchbuck

Neophiliacs unite: with 2019 comes another year of technology innovations for business, and we have a lot to look forward to. We’ve rounded up the seven of the more promising technology trends we’ll be seeing in the new year and how you can use them to do better marketing and better business. Chatbots. According to Forbes, the global chatbot market is seeing a massive annual growth rate (24.3%).

The Super-Simple Way to Create Your Own Google Forms Templates

Hubspot

Whether you need to collect employees' take-out orders for a team dinner or create a feedback form for customers, Google Forms is undoubtedly one of the most useful free tools at your disposal. Google Forms provides 17 pre-made templates, varying in subject from "Party Invite" to "Time Off Request".

Can SEO Beat Other Digital Marketing Strategy in 2019?

Altitude Branding

Search Engine Optimization is the well-known digital marketing practice that is used by a number of businesses to gain traffic on the targeted website.

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What Is a Data Breach? A 1-Minute Rundown

Hubspot

On the surface, it might seem like Yahoo, Marriott, and Adult Friend Finder have nothing in common. Surprisingly, though, they actually do. But, unfortunately, what they share common ground on is something no company would ever wish on their worst enemy -- a data breach.

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The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

The Battle Against Sexual Exploitation, Human Trafficking and Incarceration

Televerde

As someone who works with incarcerated women and believes strongly in second chances, the New Year started off with good news. Cyntoia Brown was granted clemency by the governor of Tennessee. If you’re unfamiliar with Cyntoia’s story, here’s what happened.

Tech Consultants: Should I Recommend CPQ To My Client?

FPX

B2B Landing Pages 101 – Plug Those Conversion Leaks

Directive Agency

Imagine you want to draw a bath after a long day at work. You run the water at the perfect temperature and walk away for a bit while the tub fills up. You come back several minutes later, but the water has barely risen an inch. There’s a leak somewhere in the bathtub and you can’t find it.

Demystifying Conversion Rates

FunnelCake

Conversion Rates Webinar Date: January 20, 2019 Time: 2:00PM ET / 11:00AM PT Led by Marko Savic, Founder and CEO of FunnelCake, we’ll give an overview of what conversion rates are, how they can (and should) be measured, and how to use conversion rates data to make other business decisions. Register.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Rebrand or Website Redesign? How to Choose the Right Refresh for Your Brand

Walker Sands

Branding Website Rebrand Rebranding Web Redesign website redesign

Intent Data in the Healthcare Sector: What are the Hottest Technologies?

Aberdeen

Healthcare companies deal with massive amounts of sensitive data. Simply managing and maintaining it is a monumental challenge, but providers also need to extract maximum value from its use.

Demystifying Conversion Rates

FunnelCake

Conversion Rates Webinar Date: January 20, 2019 Time: 2:00PM ET / 11:00AM PT Led by Marko Savic, Founder and CEO of FunnelCake, we’ll give an overview of what conversion rates are, how they can (and should) be measured, and how to use conversion rates data to make other business decisions. Register.