Tue.Sep 14, 2021

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How to Create Highly Readable and Rankable Content

ClearVoice

Successful content writing for brand marketing requires two key factors that can sometimes conflict with each other: First, the content must be easily read, in the way that people have always read text content on the web (i.e., scanning). Second, the content must also be written so that search engines want to reward it with more organic traffic, which usually translates to pieces that are longer and more in-depth.

Content 119
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What Will the Future of Remote Work Look Like? New Research

Webbiquity

Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure.

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51% of CMOs Want Their Marketers to Better Integrate Martech in 2021

KoMarketing Associates

As organizations begin to take marketing technology (martech) more seriously, new research shows that CMOs would like their teams to focus more in this area as well. BrandMaker recently published the “2021 State of Marketing Operations” report, and statistics showed that the majority of CMOs (51%) would like their team to better integrate their martech stack at some point in 2021.

Planning 195
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How to Lower Your Risk of Entering a New Market | One Good Idea

Vision Edge Marketing

Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry. While each person recognized there is always some degree the risk, they wanted to explore how to minimize this risk.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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ZoomInfo + Chorus Upgrades: Deal Visibility, Data Accuracy

Zoominfo

As anyone who works at ZoomInfo will tell you, we move fast and with purpose. So it’s no surprise that less than two months after acquiring Chorus , a conversation intelligence platform, we worked quickly to upgrade the integration between the products. These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus The integrations help revenue teams develop stronger prospect and

Zoominfo 130

More Trending

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Stop Asking B2B Buyers to Take Leaps of Faith with Content

Marketing Interactions

The content we use to engage B2B buyers must resonate and be relevant. Unfortunately, this is a challenge that marketers continue to struggle with. And that’s not surprising given the rate things change in today’s market landscape. However, sometimes we’re our own enemy in the engagement and relevance department. We’ve all done it. Come across a brilliant idea for content that we can’t say no to, created it and launched it to an unsuspecting audience thinking they’ll be thrilled.

B2B 149
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The Secrets to Virtual Selling for Financial Services

Vidyard

Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. From banking and wealth management firms to independent insurance brokerages, virtual selling for financial services is next for any financial services team looking to c

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YouTube Brings Desktop Analytics to Mobile via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue. The post YouTube Brings Desktop Analytics to Mobile appeared first on Search Engine Journal.

Youtube 143
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These 4 Content Marketing Fails Are Fixable: Here’s How

Content Marketing Institute

You can’t fix everything that negatively affects your content marketing. But you can fix these four major and common mistakes. Here are the signs, symptoms, and corrective actions to put your content engine back on course. Continue reading → The post These 4 Content Marketing Fails Are Fixable: Here’s How appeared first on Content Marketing Institute.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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LinkedIn Pages Can Now Publish Long-Form Content via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn's new Articles For Pages gives companies the ability to publish long-form content for the first time, rather than being restricted by a character count. The post LinkedIn Pages Can Now Publish Long-Form Content appeared first on Search Engine Journal.

Linkedin 135
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9 Reasons Why XD is Our UI/UX Design Tool of Choice

ATAK Interactive

For years, it has been hard for many users to discern the differences between Adobe XD and Adobe Photoshop. Photoshop has been the software of choice for users when creating mobile applications, websites, and UX/UI for a long period of time. While both Photoshop and XD can create wonderful designs, one should be mindful of what type of project is called for.

Design 120
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Discovering Your Breakout Career Moment

Biznology

In my work as a mentor for startups and as an informal career coach for others, I often tell people about the moment in time when I made a major career change. Many of you might enjoy this story as well and use it to think about how you have gotten to where you are today. And in the time of the pandemic, it is useful to have a moment or two for some self-reflection, particularly if you are thinking about making a major job change.

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6 Easy Steps to Patent an Idea

The Daily Egg

Technically, you can’t patent an idea alone. But if you follow the right process, you can take a great idea and eventually. The post 6 Easy Steps to Patent an Idea appeared first on The Daily Egg.

Process 122
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Art of the Upsell Email

Benchmark Email

Everyone loves to get free cake on their birthday. That elated feeling of getting an unexpected gift is one of the best parts of celebrating. Receiving upsell emails with a special offer is similar to getting a prize on your big day. Except you get a surprise from a brand that you love for being… The post The Art of the Upsell Email appeared first on Benchmark Email.

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Intuit confirms acquisition of Mailchimp

Martech

In what is believed to be the most expensive acquisition of a private boot-strapped company, Intuit has confirmed that it will acquire Mailchimp for $12 billion. It will add the customer engagement platform to its portfolio of accounting and financial solutions — Turbo Tax, Credit Karma, QuickBooks and Mint. Like those solutions, Mailchimp’s offering is primarily targeted at small and mid-sized businesses.

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How to Choose the Best Shopify Theme for SEO via @sejournal, @makhyan

Search Engine Journal

Choosing your Shopify store theme is part of an SEO-focused approach. Here are 13 things to check out in Shopify themes. The post How to Choose the Best Shopify Theme for SEO appeared first on Search Engine Journal.

SEO 111
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5 Easy Steps and When to Trademark a Business Name

The Daily Egg

Coming up with a great business name is a challenge in itself. To legally protect that name, you should consider filing a. The post 5 Easy Steps and When to Trademark a Business Name appeared first on The Daily Egg.

Business 111
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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16 Engaging Email Newsletter Templates

SendGrid

Capture your audience with one of our 16 email newsletter templates to make your email truly stand out. The post 16 Engaging Email Newsletter Templates appeared first on SendGrid.

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We Analyzed 88 Google Ranking Factors & Here’s What We Found [Ebook] via @sejournal, @MrDannyGoodwin

Search Engine Journal

Have you ever wondered what is and isn’t a ranking factor? This guide determines whether these 88 signals are Google ranking factors. The post We Analyzed 88 Google Ranking Factors & Here’s What We Found [Ebook] appeared first on Search Engine Journal.

Google 108
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Today is MarTech day: Tuesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and today’s the day. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge.

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How to Increase the Effectiveness of your Business’ Blog with Content Analysis

DivvyHQ

It would not be an overstatement to say that attention is our new currency. But getting attention, at least in the form of website traffic, either requires advertising or organic methods (a.k.a. content). A company blog is far and away the biggest driver of most content marketing engines and thus, it's critical to ensure it's performing to its full potential.

Analysis 105
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How Industrial Distributors Can Set Themselves Apart

Industrial Marketer

Many industrial distributors are dealing with the reality that digital is becoming the dominant sales channel. So while the core distribution functions of product selection, availability and delivery have not changed, how customers vet their distributors has. In the latest episode of the Industrial Marketer podcast, co-hosts Joey and Nels discuss how an industrial distributor.

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Drive revenue and relationships in a buyer-first world

Martech

Buyers are using a full range of channels to do their own research and make decisions quickly, so it’s up to marketers to play a larger role to support the full buyer’s process to provide the right information at the right time to nurture new and growing customers. This shift in behavior requires a makeover or, at minimum, the next revolution of strategy.

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The Method Behind Great Creative

Square 2 Marketing

4 Lessons About Trusting The Process. Ever seen a Franz Kline painting? An abstract expressionist painter active in the ‘40s and ‘50s, Kline created massive black-and-white canvases that somehow manage to be simultaneously chaotic and controlled, alien and familiar. They hit you on a gut level, capturing movement in a way that makes the canvas itself seem as if it’s hanging on for dear life.

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Advertiser Perceptions: Encrypted email identifiers and the changing Identity landscape

Liveintent

To understand how advertisers are preparing for and adapting to changes in identity within the digital landscape, LiveIntent conducted a study in partnership with Advertiser Perceptions. The study interviewed 151 US advertisers spending at least $10,000 annually on digital advertising to uncover how they’re addressing identity in the short and long term.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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SaaS Reporting Guide: Cohort Analysis, Sales Metrics, CAC & More

Roketto

So your SaaS company is doing really well, hey? Are you 100% sure about that, or is that just your gut feeling?

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Best Justuno Alternatives to Grow Your List Faster 

Optinmonster

Are you looking for the best Justuno alternatives to grow your email list and drive conversions? Email popups are one of the most effective ways of converting website traffic into subscribers. But they can be tricky to manage efficiently, especially as your site grows. That’s because you can’t simply show a generic popup on your site and see great results anymore.

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Top SEO Strategies to Scale Your Enterprise Ecommerce Site via @sejournal, @hethr_campbell

Search Engine Journal

Join our next webinar to learn technical SEO strategies you should know to scale your efforts and grow your enterprise ecommerce business. The post Top SEO Strategies to Scale Your Enterprise Ecommerce Site appeared first on Search Engine Journal.