Tue.Sep 14, 2021

How to Create Highly Readable and Rankable Content

ClearVoice

Successful content writing for brand marketing requires two key factors that can sometimes conflict with each other: First, the content must be easily read, in the way that people have always read text content on the web (i.e., scanning).

What Will the Future of Remote Work Look Like? New Research

Webbiquity

Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? A new research study provides the most accurate picture yet.

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Why Growth Marketing Without Customer Marketing is a Bad Decision

Influitive

This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing.

51% of CMOs Want Their Marketers to Better Integrate Martech in 2021

KoMarketing Associates

As organizations begin to take marketing technology (martech) more seriously, new research shows that CMOs would like their teams to focus more in this area as well.

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

100 Helpful Data Sources for Content Creation

Marketing Insider Group

Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences.

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How to Lower Your Risk of Entering a New Market | One Good Idea

Measure Up Marketing

Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry.

Best Justuno Alternatives to Grow Your List Faster 

Optinmonster

Are you looking for the best Justuno alternatives to grow your email list and drive conversions? Email popups are one of the most effective ways of converting website traffic into subscribers. But they can be tricky to manage efficiently, especially as your site grows.

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These 4 Content Marketing Fails Are Fixable: Here’s How

Content Marketing Institute

You can’t fix everything that negatively affects your content marketing. But you can fix these four major and common mistakes. Here are the signs, symptoms, and corrective actions to put your content engine back on course.

SaaS Reporting Guide: Cohort Analysis, Sales Metrics, CAC & More

Roketto

So your SaaS company is doing really well, hey? Are you 100% sure about that, or is that just your gut feeling? Featured SaaS Marketing

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

How to Increase the Effectiveness of your Business’ Blog with Content Analysis

DivvyHQ

It would not be an overstatement to say that attention is our new currency. But getting attention, at least in the form of website traffic, either requires advertising or organic methods (a.k.a. content).

YouTube Brings Desktop Analytics to Mobile via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue. The post YouTube Brings Desktop Analytics to Mobile appeared first on Search Engine Journal. News YouTube

The Secrets to Virtual Selling for Financial Services

Vidyard

Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling.

Critical Components of an Effective Account-Based Marketing (ABM) Strategy

Televerde

As relationships strengthen, top customers become more engaged with your brand. The benefit of that engagement is far greater than simply higher sales volumes.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

Image SEO: How to Optimize Images for Search

MarketMuse

How to optimize images for Search discovery, indexing, user experience (UX), and speed. Content Optimization

Stop Asking B2B Buyers to Take Leaps of Faith with Content

Marketing Interactions

The content we use to engage B2B buyers must resonate and be relevant. Unfortunately, this is a challenge that marketers continue to struggle with. And that’s not surprising given the rate things change in today’s market landscape.

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LinkedIn Pages Can Now Publish Long-Form Content via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn's new Articles For Pages gives companies the ability to publish long-form content for the first time, rather than being restricted by a character count. The post LinkedIn Pages Can Now Publish Long-Form Content appeared first on Search Engine Journal. LinkedIn News

Jeff Perkins on How to Be a Problem Solver

Carla Johnson

September 14, 2021 Picture yourself in a parking lot packed full of cars in a downpour. You’re hauling five overstuffed bags in each hand, and you can feel the handles start to give from the dampness. You’re in a sea of bobbing umbrellas and rain jackets, but you can’t see your car…anywhere.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

Do your prospects recognise the value of your solutions?

Champion Communications

Despite the superiority of your products and solutions, they can often be overshadowed by widely recognised competitors. So, how can you stand out amongst your more celebrated rivals? What sort of strategy can help draw your desired audience and increase the demand for your solutions?

How to Choose the Best Shopify Theme for SEO via @sejournal, @makhyan

Search Engine Journal

Choosing your Shopify store theme is part of an SEO-focused approach. Here are 13 things to check out in Shopify themes. The post How to Choose the Best Shopify Theme for SEO appeared first on Search Engine Journal. SEO Shopify

The Art of the Upsell Email

Benchmark Email

Everyone loves to get free cake on their birthday. That elated feeling of getting an unexpected gift is one of the best parts of celebrating. Receiving upsell emails with a special offer is similar to getting a prize on your big day.

We Analyzed 88 Google Ranking Factors & Here’s What We Found [Ebook] via @sejournal, @MrDannyGoodwin

Search Engine Journal

Have you ever wondered what is and isn’t a ranking factor? This guide determines whether these 88 signals are Google ranking factors. The post We Analyzed 88 Google Ranking Factors & Here’s What We Found [Ebook] appeared first on Search Engine Journal. News SEO

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

How Industrial Distributors Can Set Themselves Apart

Industrial Marketer

Many industrial distributors are dealing with the reality that digital is becoming the dominant sales channel. So while the core distribution functions of product selection, availability and delivery have not changed, how customers vet their distributors has.

The Method Behind Great Creative

Square 2 Marketing

4 Lessons About Trusting The Process. Ever seen a Franz Kline painting? An abstract expressionist painter active in the ‘40s and ‘50s, Kline created massive black-and-white canvases that somehow manage to be simultaneously chaotic and controlled, alien and familiar.

How to Optimize Existing Content & Why it Matters

Metadata

This is the tenth post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. People who have ACTUALLY done this stuff before.

Blogging Is Getting Tougher – But There’s a Solution

Anyword

Copywriters are spending more time than ever on writing blogs – the average is now almost four hours to create an article from scratch. It’s important to note that this is a trend, with the length of articles, and the time spent writing them, steadily increasing every year.

From Planning to Results, How to Choose a Tool to Manage Marketing Projects

With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames, Harness data from all channels to make decisions in real time, Prove ROI to the broader business. Download the eBook today!