Wed.Oct 18, 2017

4 Marketing Attribution Trends For 2018

bizible

If you haven’t listened yet, Analytics Today is a marketing podcast focused on technology, big data, and digital marketing. It's hosted by Jeremy Roberts , Senior Director of Marketing at Claimatic, and Sameer Khan , Director of Marketing Operations & Analytics at Alert Logic.

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What Is The Meaning Of Pipeline in Sales and Marketing?

Modern Marketing

There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pipeline. This is where your leads turn into customers , where your main revenue comes from.

Sales 265

Insights Into The World of Content Marketing

Marketing Insider Group

Last week, Content Marketing Institute and MarketingProfs released their annual B2B Content Marketing Study that dives into the practices and habits of B2B content marketers in North America. Content marketing is a key component of any customer experience strategy and while the overwhelming majority of B2B organizations are producing content, the study shows that successful execution […]. The post Insights Into The World of Content Marketing appeared first on Marketing Insider Group.

Content Marketing for the Multitasking Age

Content Standard

Before you go any further in this article, I want you to count a couple things. First, how many objects are currently within your reach or line of sight that could deliver a marketing message to you?

Aging 168

How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

More Trending

Content Marketing in the Age of Google RankBrain

Act-On

Do you want to secure more traffic with Google RankBrain? Use these strategies to stand out. Content Marketing Marketing Strategy SEO content marketing google rankbrain optimize content website traffic

Aging 143

Make your email marketing more effective

Biznology

Email marketing is still an important part of just about any digital marketing program. Here are a few tips for making it more effective–and making it work better with your website. Personalize.

Email 135

How to Use Drip Campaigns to Nurture Existing Customers

Modern B2B Marketing

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers.

Report: B2B Marketers Falling Short in Connecting to Buyers’ Needs

KoMarketing Associates

Although B2B marketers are now offering a wide array of products and services, new research suggests that B2B buyers are still challenged to search, identify and choose the right solutions for their needs. Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently shed light on these challenges and how they impact B2B buyers.

Report 131

Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

Email Lists: When Smaller Is Actually Better

Content Marketing Institute

Have you been attracted to headlines like these? 50 Tips to Help You Get 50,000 Email Subscribers for Your List. 20 Ridiculously Easy Ways to Get More Email Subscribers. How to Build an Email Marketing List as Quickly as Possible. 10 Irresistible Incentives That Will Grow Your Email List—Fast.

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Finding your CMO 2.0: 5 Attributes for Longevity in the C-Suite | Traackr

Traackr

In response to Harvard Business Review’s The Trouble with CMOs, Traackr’s CEO divulges five attributes companies should seek in a long-lasting CMO

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25 Must-Know Blogging Statistics for Businesses

Spiralytics

The blogging landscape has changed quite a bit over the past decade. What began as a way to chronicle one’s day-to-day musings through an online diary has now evolved to become one of the leading marketing strategies for businesses. Business Blogging

Two Minutes with Tim: How to Get Started with Account-Based Marketing

The Mx Group

Lately, I can’t open my email without finding a message referring to account-based marketing. I’m learning all about it as we deploy ABM efforts for our clients and ourselves as we market our agency.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

10 Easy Ways to Measure the Effectiveness of Your Content [Infographic]

Hubspot

The most effective marketers have their content strategies firing on four cylinders: Planning. Content creation. Content promotion. Analytics. The list I just presented is the order in which effective content marketing gets done, but it's NOT a priority list. Each tactic is vital.

Why You Should Leverage LinkedIn Publisher for B2B Content Marketing

Golden Spiral

With 467 million LinkedIn users worldwide, LinkedIn is the key network for B2B sellers to engage prospects and buyers. Its built-in publishing platform provides a unique opportunity to leverage content marketing to drive traffic to your website and generate more leads.

The Secret to Selling with Body Language

Vidyard

Back on the ancestral Serengeti (okay, really, before the early 2000s) salespeople had to hunt and gather for their sales. That is, they had to do it in-person.

Spot 109

How Amazon Spun Its Whole Foods Acquisition into a Marketing Opportunity

Content Standard

When Amazon bought Whole Foods earlier this year, it put the entire grocery industry—really, the entire retail industry—on notice. It’s hard to fault Amazon as far as business decisions go: According to Seeking Alpha , the $13.4

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

SEO with a Small Team Part 1: Building Your Team

Brightedge

Doing SEO with a small team is often the reality. The lack in head count can be made up for in choosing the right kind of digital marketing talent and investing in cross-functional training. Running an effective digital marketing campaign with a small team can be daunting.

SEO 66

The “Leak” of Inbound ABM: What it Means for Buyers and SDRs

Engagio

The social sphere surrounding Sales Development is busy on Linkedin.

How Marketing on the Weekends Goes Beyond Football

SnapApp

A while ago, I heard about an apocryphal (I hope at least) email strategy around sending marketing emails geared toward women during football games on Sundays.

How to Automated The Most Tedious Aspect of ABM

Leadspace

Account-based marketing (ABM) has proven its mettle over the past several years, and is now well on the way to becoming an industry standard.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Using Technographics to Identify Competitive and Complementary Products in Salesforce

HG Data

If your company offers a B2B technology product or service, one of the most valuable pieces of information you can know about your account is if they are using a technology product that competes with or complements your own offering — we call this information technographics.

What’s It Take To Make ABM Succeed? Customer Obsession!

Forrester B2B

This past Tuesday evening (October 17), TechTarget and Discover.org invited me to share some wisdom about success strategies for account-based marketing (ABM) with a couple dozen customers, prospects, and friends. If you missed it, here’s a quick synopsis: It’s 2017. ABM was new in 2004, but not any longer. What’s different today? It’s much easier to access and use […].

The Right Technographics for B2B Technology Marketers

HG Data

Why You Need Technographics. If your sales and marketing teams are reaching out to prospective buyers, being relevant is an essential component of gaining interest.

How to Create Sustained Success

Align.me

You might be close to the action in a start-up, or a cog in a big business. Either way, you have a critical role to play in the sustained success of your business. Today, I’m going to show how you can do just that. I’ll be drawing on the work from Jim Collins and Jerry […]. The post How to Create Sustained Success appeared first on align.me. B2B marketing blog sales and marketing strategy

eBook: The 9 Ingredients Your Need to Create Better Content

Our content chefs have assembled this recipe book of best practices to help you produce content that stands apart and meets your business objectives. Download and learn the 9 key ingredients of effective content, how they add to your process and how technology helps create content that audiences love to gobble up!

5 Ways to Convince Your Boss It’s Time to Go Agile

Kapost

When I first discovered Agile marketing, I was the lone content marketer in my department. From writing blog posts to developing content strategy to wordsmithing the website—I did it all. The post 5 Ways to Convince Your Boss It’s Time to Go Agile appeared first on Kapost Content Marketing Blog.

How to Create Sustained Success

Align.me

You might be close to the action in a start-up, or a cog in a big business. Either way, you have a critical role to play in the sustained success of your business. Today, I’m going to show how you can do just that. I’ll be drawing on the work from Jim Collins and Jerry […]. The post How to Create Sustained Success appeared first on align.me. B2B marketing blog sales and marketing strategy

The Simple Math for ABM Display Ad Programs

Kwanzoo

A growing number of B2B companies are planning, budgeting and launching ABM display advertising programs. One area where many customers struggle today is modeling out the estimated return on spend (ROI) from these programs. As we work with a growing … Continue reading → Kwanzoo

How to Create Sustained Success

Align.me

You might be close to the action in a start-up, or a cog in a big business. Either way, you have a critical role to play in the sustained success of your business. Today, I’m going to show how you can do just that. I’ll be drawing on the work from Jim Collins and Jerry […]. The post How to Create Sustained Success appeared first on align.me. B2B marketing blog sales and marketing strategy

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.