Wed.Oct 18, 2017

4 Marketing Attribution Trends For 2018


If you haven’t listened yet, Analytics Today is a marketing podcast focused on technology, big data, and digital marketing. It's hosted by Jeremy Roberts , Senior Director of Marketing at Claimatic, and Sameer Khan , Director of Marketing Operations & Analytics at Alert Logic.

Content Marketing for the Multitasking Age

Content Standard

Before you go any further in this article, I want you to count a couple things. First, how many objects are currently within your reach or line of sight that could deliver a marketing message to you?

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Trending Sources

How to Use Drip Campaigns to Nurture Existing Customers

Modern B2B Marketing

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers.

The Secret to Selling with Body Language


Back on the ancestral Serengeti (okay, really, before the early 2000s) salespeople had to hunt and gather for their sales. That is, they had to do it in-person.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Make your email marketing more effective


Email marketing is still an important part of just about any digital marketing program. Here are a few tips for making it more effective–and making it work better with your website. Personalize.

10 Easy Ways to Measure the Effectiveness of Your Content [Infographic]


The most effective marketers have their content strategies firing on four cylinders: Planning. Content creation. Content promotion. Analytics. The list I just presented is the order in which effective content marketing gets done, but it's NOT a priority list. Each tactic is vital.

How Amazon Spun Its Whole Foods Acquisition into a Marketing Opportunity

Content Standard

When Amazon bought Whole Foods earlier this year, it put the entire grocery industry—really, the entire retail industry—on notice. It’s hard to fault Amazon as far as business decisions go: According to Seeking Alpha , the $13.4

Email Lists: When Smaller Is Actually Better

Content Marketing Institute

Have you been attracted to headlines like these? 50 Tips to Help You Get 50,000 Email Subscribers for Your List. 20 Ridiculously Easy Ways to Get More Email Subscribers. How to Build an Email Marketing List as Quickly as Possible. 10 Irresistible Incentives That Will Grow Your Email List—Fast.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

What Is The Meaning Of Pipeline in Sales and Marketing?

Modern Marketing

There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pipeline. This is where your leads turn into customers , where your main revenue comes from.

Two Minutes with Tim: How to Get Started with Account-Based Marketing

The Mx Group

Lately, I can’t open my email without finding a message referring to account-based marketing. I’m learning all about it as we deploy ABM efforts for our clients and ourselves as we market our agency.

What’s It Take To Make ABM Succeed? Customer Obsession!

Forrester B2B

This past Tuesday evening (October 17), TechTarget and invited me to share some wisdom about success strategies for account-based marketing (ABM) with a couple dozen customers, prospects, and friends. If you missed it, here’s a quick synopsis: It’s 2017. ABM was new in 2004, but not any longer. What’s different today? It’s much easier to access and use […].

3 Best Strategies for Strengthening Brand Equity

Marketing Insider Group

Back in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion. It’s clear that this innovative concept had a great future at the dawn of the digital revolution, and the price showed its tremendous potential. What we’re talking about here is brand value, and PayPal’s value could […]. The post 3 Best Strategies for Strengthening Brand Equity appeared first on Marketing Insider Group. Marketing Strategy brand brand equity Brand Management

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Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

The Right Technographics for B2B Technology Marketers

HG Data

Why You Need Technographics. If your sales and marketing teams are reaching out to prospective buyers, being relevant is an essential component of gaining interest.

Become an Account-Based Marketing Master at Dreamforce 2017


The countdown is on for Dreamforce 2017, and Terminus has teamed up with the ‘masters’ of Account-Based Marketing! Dreamforce 2017 will take place from November 6th – 9th, when 170,000+ business professionals will converge in San Francisco to learn, innovate, connect, and (most importantly) have some fun! Everyone in B2B is talking about account-based marketing (ABM) , and it’s guaranteed to be a hot topic at Dreamforce this year.

How to Automated The Most Tedious Aspect of ABM


Account-based marketing (ABM) has proven its mettle over the past several years, and is now well on the way to becoming an industry standard.

Why You Should Leverage LinkedIn Publisher for B2B Content Marketing

Golden Spiral

With 467 million LinkedIn users worldwide, LinkedIn is the key network for B2B sellers to engage prospects and buyers. Its built-in publishing platform provides a unique opportunity to leverage content marketing to drive traffic to your website and generate more leads.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Insights Into The World of Content Marketing

Marketing Insider Group

Last week, Content Marketing Institute and MarketingProfs released their annual B2B Content Marketing Study that dives into the practices and habits of B2B content marketers in North America. Content marketing is a key component of any customer experience strategy and while the overwhelming majority of B2B organizations are producing content, the study shows that successful execution […]. The post Insights Into The World of Content Marketing appeared first on Marketing Insider Group.

Using Technographics to Identify Competitive and Complementary Products in Salesforce

HG Data

If your company offers a B2B technology product or service, one of the most valuable pieces of information you can know about your account is if they are using a technology product that competes with or complements your own offering — we call this information technographics.


SEO with a Small Team Part 1: Building Your Team


Doing SEO with a small team is often the reality. The lack in head count can be made up for in choosing the right kind of digital marketing talent and investing in cross-functional training. Running an effective digital marketing campaign with a small team can be daunting.

25 Must-Know Blogging Statistics for Businesses


The blogging landscape has changed quite a bit over the past decade. What began as a way to chronicle one’s day-to-day musings through an online diary has now evolved to become one of the leading marketing strategies for businesses. Business Blogging

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Report: B2B Marketers Falling Short in Connecting to Buyers’ Needs

KoMarketing Associates

Although B2B marketers are now offering a wide array of products and services, new research suggests that B2B buyers are still challenged to search, identify and choose the right solutions for their needs. Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently shed light on these challenges and how they impact B2B buyers.

21 of the Most Inspiring Business Leadership Quotes

Need to inject some motivation into your day? Lift your spirits with business leadership quotes from great thinkers, business and world leaders, and business people. We’ve gathered a list of the best business leadership quotes for you. 1) “Don’t wait.

The “Leak” of Inbound ABM: What it Means for Buyers and SDRs


The social sphere surrounding Sales Development is busy on Linkedin.

How Marketing on the Weekends Goes Beyond Football


A while ago, I heard about an apocryphal (I hope at least) email strategy around sending marketing emails geared toward women during football games on Sundays.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

The Simple Math for ABM Display Ad Programs


A growing number of B2B companies are planning, budgeting and launching ABM display advertising programs. One area where many customers struggle today is modeling out the estimated return on spend (ROI) from these programs. As we work with a growing … Continue reading → Kwanzoo

5 Ways to Convince Your Boss It’s Time to Go Agile


When I first discovered Agile marketing, I was the lone content marketer in my department. From writing blog posts to developing content strategy to wordsmithing the website—I did it all. The post 5 Ways to Convince Your Boss It’s Time to Go Agile appeared first on Kapost Content Marketing Blog.

How to Create Sustained Success

You might be close to the action in a start-up, or a cog in a big business. Either way, you have a critical role to play in the sustained success of your business. Today, I’m going to show how you can do just that. I’ll be drawing on the work from Jim Collins and Jerry […]. The post How to Create Sustained Success appeared first on B2B marketing blog sales and marketing strategy

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Content Marketing in the Age of Google RankBrain


Do you want to secure more traffic with Google RankBrain? Use these strategies to stand out. Content Marketing Marketing Strategy SEO content marketing google rankbrain optimize content website traffic

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.