Wed.Oct 18, 2017

article thumbnail

How to Use Drip Campaigns to Nurture Existing Customers

Adobe Experience Cloud Blog

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Why? Smart marketers know that it’s easier and more cost effective to sell to existing customers than it is to cultivate new leads.

Campaigns 215
article thumbnail

3 Best Strategies for Strengthening Brand Equity

Marketing Insider Group

Back in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion. It’s clear that this innovative concept had a great future at the dawn of the digital revolution, and the price showed its tremendous potential. What we’re talking about here is brand value, and PayPal’s value could […]. The post 3 Best Strategies for Strengthening Brand Equity appeared first on Marketing Insider Group.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Report: B2B Marketers Falling Short in Connecting to Buyers’ Needs

KoMarketing Associates

Although B2B marketers are now offering a wide array of products and services, new research suggests that B2B buyers are still challenged to search, identify and choose the right solutions for their needs. Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently shed light on these challenges and how they impact B2B buyers. The majority of buyers (65 percent) claimed that their largest obstacle is that B2B marketers are too concerned with selling than listening to their audience’s ne

article thumbnail

Insights Into The World of Content Marketing

Marketing Insider Group

Last week, Content Marketing Institute and MarketingProfs released their annual B2B Content Marketing Study that dives into the practices and habits of B2B content marketers in North America. Content marketing is a key component of any customer experience strategy and while the overwhelming majority of B2B organizations are producing content, the study shows that successful execution […].

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Kaon’s Augmented VR Solution Partnership with ASUS Featured in IOT Evolution World

Kaon

Kaon Interactive and ASUS ZenFone Launch Augmented VR Solution. By Chrissie Cluney , September 14, 2017 | Originally published by IOT Evolution World. Kaon Interactive , provider of 3D marketing and sales applications for global B2B brands, recently announced that its augmented reality solution, Kaon AR , and virtual reality solution, Kaon VR , are now available on the new ASUS ZenFone AR.

More Trending

article thumbnail

The Secret to Selling with Body Language

Vidyard

Back on the ancestral Serengeti (okay, really, before the early 2000s) salespeople had to hunt and gather for their sales. That is, they had to do it in-person. They’d knock on doors, interrupt strangers’ meals, trade business cards, and make instant, likable impressions or go hungry for the day. This savage jungle forced them to perfect winning smiles, confident body posture, and assertive stares.

article thumbnail

25 Must-Know Blogging Statistics for Businesses

Spiralytics

The blogging landscape has changed quite a bit over the past decade. What began as a way to chronicle one’s day-to-day musings through an online diary has now evolved to become one of the leading marketing strategies for businesses.

article thumbnail

5 Ways to Convince Your Boss It’s Time to Go Agile

Kapost

When I first discovered Agile marketing, I was the lone content marketer in my department. From writing blog posts to developing content strategy to wordsmithing the website—I did it all. The post 5 Ways to Convince Your Boss It’s Time to Go Agile appeared first on Kapost Content Marketing Blog.

article thumbnail

Two Minutes with Tim: How to Get Started with Account-Based Marketing

The Mx Group

Lately, I can’t open my email without finding a message referring to account-based marketing. I’m learning all about it as we deploy ABM efforts for our clients and ourselves as we market our agency. As an experienced marketing practitioner, I figured if I had questions about how to get started with account-based marketing, so might you! I snagged a few minutes of time from our very busy, very knowledgeable Director of Client Services, Tim Cook, to get his perspective.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Why You Should Leverage LinkedIn Publisher for B2B Content Marketing

Golden Spiral

With 467 million LinkedIn users worldwide, LinkedIn is the key network for B2B sellers to engage prospects and buyers. Its built-in publishing platform provides a unique opportunity to leverage content marketing to drive traffic to your website and generate more leads. But what kind of content works best on LinkedIn?

article thumbnail

How Marketing on the Weekends Goes Beyond Football

SnapApp

A while ago, I heard about an apocryphal (I hope at least) email strategy around sending marketing emails geared toward women during football games on Sundays. The idea being that while these prospects might be watching football, they may not be all that interested and therefore checking devices and phones, browsing emails. . My first thought was: "That's dumb and pretty assuming, because there are a lot of women who really like watching football.”. .

article thumbnail

SEO with a Small Team Part 1: Building Your Team

Brightedge

Doing SEO with a small team is often the reality. The lack in head count can be made up for in choosing the right kind of digital marketing talent and investing in cross-functional training. Running an effective digital marketing campaign with a small team can be daunting. It’s doable, however, with a combination of planning, […]. The post SEO with a Small Team Part 1: Building Your Team appeared first on BrightEdge SEO Blog.

SEO 58
article thumbnail

The “Leak” of Inbound ABM: What it Means for Buyers and SDRs

Engagio

The social sphere surrounding Sales Development is busy on Linkedin. Most days it’s hard to scroll through my newsfeed without reading either a condemnation written by a potential buyer frustrated with another canned SDR email, or someone singing the praise of a particular rep’s outreach from their digital rooftop. Polarizing dialogue can be entertaining, but quickly loses its appeal from saturation.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

How to Automated The Most Tedious Aspect of ABM

Leadspace

Account-based marketing (ABM) has proven its mettle over the past several years, and is now well on the way to becoming an industry standard. By now, it’s hard to miss the reports , statistics and success stories of companies increasing pipeline, engagement and conversion rates using ABM-led strategies. But, like any marketing or sales strategy, ABM also comes with challenges of its own.

article thumbnail

21 of the Most Inspiring Business Leadership Quotes

Nudge.ai

Need to inject some motivation into your day? Lift your spirits with business leadership quotes from great thinkers, business and world leaders, and business people. We’ve gathered a list of the best business leadership quotes for you. 1) “Don’t wait. The time will never be just right.” ― Napoleon Hill. 2) “It’s not about having the right opportunities.

article thumbnail

What’s It Take To Make ABM Succeed? Customer Obsession!

Forrester B2B

This past Tuesday evening (October 17), TechTarget and Discover.org invited me to share some wisdom about success strategies for account-based marketing (ABM) with a couple dozen customers, prospects, and friends. If you missed it, here’s a quick synopsis: It’s 2017. ABM was new in 2004, but not any longer. What’s different today? It’s much easier to access and use […].

article thumbnail

The Simple Math for ABM Display Ad Programs

Kwanzoo

A growing number of B2B companies are planning, budgeting and launching ABM display advertising programs. One area where many customers struggle today is modeling out the estimated return on spend (ROI) from these programs.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Smaller Campaigns: Big Marketing Results

RightOn Interactive

Marketing automation has opened up new vistas for small and medium-sized companies to achieve better marketing results.

article thumbnail

Become an Account-Based Marketing Master at Dreamforce 2017

Terminus

The countdown is on for Dreamforce 2017, and Terminus has teamed up with the ‘masters’ of Account-Based Marketing! Dreamforce 2017 will take place from November 6th – 9th, when 170,000+ business professionals will converge in San Francisco to learn, innovate, connect, and (most importantly) have some fun! Everyone in B2B is talking about account-based marketing (ABM) , and it’s guaranteed to be a hot topic at Dreamforce this year.

article thumbnail

Email Lists: When Smaller Is Actually Better

Content Marketing Institute

Have you been attracted to headlines like these? 50 Tips to Help You Get 50,000 Email Subscribers for Your List. 20 Ridiculously Easy Ways to Get More Email Subscribers. How to Build an Email Marketing List as Quickly as Possible. 10 Irresistible Incentives That Will Grow Your Email List—Fast. Of course you have, and I understand why: For us content marketers, eyeballs are everything.

article thumbnail

Content Marketing for the Multitasking Age

Content Standard

Before you go any further in this article, I want you to count a couple things. First, how many objects are currently within your reach or line of sight that could deliver a marketing message to you? If you’re multitasking in your office, commuting home, or sitting in your living room, the number is probably somewhere between two and five. Now, how many different “messaging” platforms have you checked in the past hour?

article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

10 Easy Ways to Measure the Effectiveness of Your Content [Infographic]

Hubspot

The most effective marketers have their content strategies firing on four cylinders: Planning. Content creation. Content promotion. Analytics. The list I just presented is the order in which effective content marketing gets done, but it's NOT a priority list. Each tactic is vital. And they are dependent upon each other for success. In other words, three out of four won't do.

article thumbnail

How Amazon Spun Its Whole Foods Acquisition into a Marketing Opportunity

Content Standard

When Amazon bought Whole Foods earlier this year, it put the entire grocery industry—really, the entire retail industry—on notice. It’s hard to fault Amazon as far as business decisions go: According to Seeking Alpha , the $13.4 billion purchase price is less than a single year’s revenue for the grocery store chain, which in cold financial terms is a relative bargain for the online retail giant.

Amazon 54