Sun.Jan 16, 2022

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Are You Future Intelligent?

Tony Zambito

Leaders will need to develop skills to translate AI into intelligence that shapes the future. Anticipate, readiness, preparedness, forward-looking, foresee, envision, and predict. Powerful words with a common thread in leadership. Leaders in business, politics, arts, culture and civic governing all must possess character, traits, and abilities that these words define as well as imply.

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KPIs & Metrics That Matter For 2022 Digital Marketing Success [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

Upcoming Webinar: Learn how to best measure digital success and make KPIs an essential tool for your company's bottom line. The post KPIs & Metrics That Matter For 2022 Digital Marketing Success [Webinar] appeared first on Search Engine Journal.

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Your Guide To Understanding Email Compliance and Security in Australia

Vision6

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. Any form of e-marketing, including email, SMS , and MMS or instant messaging, have laws in place that protect consumers from spam or unsolicited communications.

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How To Use Instagram Reels: A Step-By-Step Guide via @sejournal, @MattGSouthern

Search Engine Journal

Instagram explains how it ranks the content people see when browsing through Reels, insights you can use to create more successful clips. The post How To Use Instagram Reels: A Step-By-Step Guide appeared first on Search Engine Journal.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to overcome procrastination and overwhelm as a creator with ADHD

ConvertKit

With ADHD, it can feel nearly impossible to focus on one task at a time and make forward progress. You feel like your brain is always on, thinking about the next big idea or how to accomplish everything at once. For creators with ADHD, to-do lists and content plans can feel like a neverending uphill battle. It can be tempting to either try doing everything all at once, or to get hyper-focused on an unimportant element of your content.

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9 Top SaaS Website Copywriting Techniques to Upgrade Your Content

accelerate agency

Finding the words to describe a piece of software is a little more difficult than, say, a burger or a shiny handbag. It’s not colorful. It can’t really be “seen”. It’s less visual and more features-driven. It’s also a lot harder to get creative with jargon like CRM and ERP (if you don’t know what they mean, don’t worry, that’s kind of the point).

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Are Local Citations (NAP) A Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

Local citations might appear in directories, on social networking or review sites, or on all kinds of other websites. But are they a ranking factor? The post Are Local Citations (NAP) A Google Ranking Factor? appeared first on Search Engine Journal.

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9 Top SaaS Website Copywriting Techniques to Upgrade Your Content

accelerate agency

Finding the words to describe a piece of software is a little more difficult than, say, a burger or a shiny handbag. It’s not colorful. It can’t really be “seen”. It’s less visual and more features-driven. . It’s also a lot harder to get creative with jargon like CRM and ERP (if you don’t know what they mean, don’t worry, that’s kind of the point).

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Link Velocity: Is It A Ranking Factor? via @sejournal, @MattGSouthern

Search Engine Journal

Does link velocity matter? Let's have a look at its origins and see whether link velocity needs consideration in link building. The post Link Velocity: Is It A Ranking Factor? appeared first on Search Engine Journal.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.