Fri.Jul 16, 2021

What You Need to Know About Search Engine Indexing

ClearVoice

Google can produce tens of millions of results for most any question or search term you can come up with. But before it can do that, it has to index the pages that provide the necessary information.

The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Success in Hybrid Work Environments

Biznology

As companies begin to (or plan to in the coming months) re-open their physical offices, a range of questions and concerns will need to be addressed. Hybrid workplaces look, at least initially with the clients I work with, to be a favored approach.

9 Promotional Email Examples (And How to Write Your Own)

Optinmonster

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

How to Make Video Marketing Work for Your SEO Strategy

SmartBug Media

So you want to use video marketing to improve your search presence? Let’s talk. If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy.

Video 87

More Trending

WordPress 5.9 May Boost a Core Web Vitals Metric by Up to 33% via @sejournal, @martinibuster

Search Engine Journal

Proposed update for WordPress 5.9 may automatically improve Largest Contentful Paint scores by significant margins The post WordPress 5.9 May Boost a Core Web Vitals Metric by Up to 33% appeared first on Search Engine Journal. News WordPress

2 Lessons in Bold Content – and 1 in Following the Leaders

Content Marketing Institute

A former print publication sizzles back to life as a digital community. Instagram decides to zig when everyone else is … already zigging. And a dating app brings a hit back to the future in service of the hot vax summer. Find out what it all means for content marketers.

The Ultimate SEO Content Creation Guide via @sejournal, @ronlieback

Search Engine Journal

Learn how to think like an SEO pro to get all of your content performing its best. See how in this complete content creation guide. The post The Ultimate SEO Content Creation Guide appeared first on Search Engine Journal. Content Marketing

Prepare for the Future of Email Insights and Analytics: Webinar Recording + Takeaways

Litmus

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Google Shares 5 Insights Into Appearing in Google News via @sejournal, @MattGSouthern

Search Engine Journal

Google shares five insights that can help site owners better understand how news appears on surfaces like Google News and Google Search. The post Google Shares 5 Insights Into Appearing in Google News appeared first on Search Engine Journal. News SEO

Winning the Customer's Loyalty - the Organic Way (CogMar Conversion #5)

Ignite

Cognitive Marketing

Quick Wins With Account Based Marketing (ABM)

Triblio

Need to prove pipeline impact and looking for some quick wins? ABM has you covered. Check out the following account-based marketing solutions proven to generate quick and powerful steps to big wins. Funnel new target accounts to specific reps. It’s important to know your ideal customer profile (ICP).

Cognitive Marketing, Part 5 of 5: Winning the Customer's Loyalty - the Organic Way

Ignite

Cognitive Marketing

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

Dive into 20 Essential Content Marketing Statistics

TrueInfluence

Nothing happens in B2B revenue today without content marketing. From content syndication to webinars to product collateral, all forms of content affect buyers, and intent data tells you how. Ready to take a closer look at the content marketing space?

Top 40 Viral Videos of All Time via @sejournal, @gregjarboe

Search Engine Journal

There's a lot to be learned from viral video content. These top 40 videos give marketers insight and useful, practical takeaways. The post Top 40 Viral Videos of All Time appeared first on Search Engine Journal. Digital Experience YouTube

Viral 85

Walker Sands Earns 2021 PRSA Skyline Award for Outstanding Public Relations Work

Walker Sands

From driving awareness to enhancing credibility, data-driven PR is a powerful tool in helping our clients reach their goals. Leveraging our in-depth knowledge of B2B tech and the media landscape, our teams match clients with unique, attention-grabbing campaigns that deliver real results.

What is a CMS and Why Your Business Needs One

Method and Metric

In today’s business climate a content management system (CMS) is a fundamental part of hosting and storing information online and a huge asset to your business. CMS platforms allow businesses to create, host and update their website in an easy, one-stop-shop platform.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. Simultaneously, not many can deny that its traffic has become painfully expensive over the last two years. In this context, e-commerce marketers have no choice but to find new acquisition channels.

Ads 52

Blog: Why Mid-Year 2021 Needs Conversational AI for Customer Success

Conversica

We are halfway through 2021, and the economy is starting to shake off the pandemic-induced lull. But that doesn’t mean we are in the clear yet. A lot of businesses and consumers are still very cautious about money. This doesn’t mean they aren’t willing to buy.

Dive into 20 Essential Content Marketing Statistics

TrueInfluence

Nothing happens in B2B revenue today without content marketing. From content syndication to webinars to product collateral, all forms of content affect buyers, and intent data tells you how. Ready to take a closer look at the content marketing space?

A Guide to Understand and Audit Cyber Security in E-Commerce

Valasys

The world is changing largely in the post-pandemic era, and consumers have largely changed their buying patterns and habits. There is no better time than this to start and establish an e-commerce business.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Martech Cube: True Influence® Completes SOC 2 Customer Data Certification

TrueInfluence

True Influence ® , the technology leader of data-driven sales and marketing solutions , today announced it has successfully completed the Service Organization Control (SOC) 2 Type 2 audit and certification for the second year in a row. This report is the most comprehensive within the SOC protocol.

A Comprehensive Guide to Drip Marketing

SalesIntel

Long sales cycles are common in B2B companies. This is why drip marketing campaigns are so important for lead creation. The longer the sales cycle, the more likely it is that the prospect may change their mind or choose a competitor’s product.

Morningstar: True Influence® Successfully Completes SOC 2 Type 2 Customer Data Security Certification

TrueInfluence

PRINCETON, N.J., July 13, 2021 /PRNewswire/ — True Influence ®, the technology leader of data-driven sales and marketing solutions, today announced it has successfully completed the Service Organization Control (SOC) 2 Type 2 audit and certification for the second year in a row.

Running an ABM Strategy in 2021? Here’s All You Need to Know in the Evolving Landscape

Inbox Insight

Interest in Account-Based Marketing only continues to grow as marketers seek to drive higher ROI and see better results.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.