Mon.Feb 11, 2013

20 More of the Best Twitter Tips, Tactics and Tools of 2012


As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.

One thousand posts. No navel gazing.

grow - Practical Marketing Solutions

This is my 1,000th post on {grow}. So I wondered … what should I do to commemorate this? Should I give away presents like Oprah? Should I honor my community in some way? Should I just ignore it and carry on?

Trending Sources

Traditional Marketing is Alive and Well for Industrial Companies

Industrial Marketing Today

Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing.

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The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

In Digital Marketing, Good Writing Matters, Too


Photo credit: MarkGregory007. Many of the other bloggers here on Biznology focus on the technological aspect of digital marketing, i.e., coding the content so it is likely to be found more easily via search.

B2B Sales and Marketing: How a staffing company gained 242 qualified leads in just three months in a new market

B2B Lead Generation Blog

Tweet TERRA Staffing Group has been serving the Seattle area for three decades. It built a strong reputation for excellent service and was extremely well networked in that community. However, when TERRA opened a new division in Portland, Ore., in 2012, it had to start fresh – the company had no reputation to fall back on. Jenifer Lambert, Vice President of Sales and Marketing, TERRA, decided to use this opportunity to launch her sales efforts into the 21 st century.

What is the Difference Between Thought Leadership and Content Marketing?

Modern B2B Marketing

by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7, 2013.

Act-On Elected to Forbes “America’s Most Promising Companies” list

Marketing Action

Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. This is a list of one hundred select U.S.-based, based, privately held, high-growth companies. Forbes takes an investor’s approach to uncovering fast-growing businesses with brilliant prospects, and determines list members through in-depth scrutiny of holistic factors.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Know When Prospects Are Ready to Buy

Sales Intelligence View

If you want to generate more sales, it’s not enough to have a motivated workforce. You need to understand what triggers your customers to buy from you so that you can more effectively reach prospects when they hit those triggers and get more people to buy from you. What is a Trigger Event?

Get the Best Return for Your Marketing Investment (and Make Sure Your Plan Doesn't Flop!)


In the past few years of my career developing marketing programs and strategies for professional services firms (and working closely with them in executing their plans) I've noticed very common threads among all types of firms.

4 Content Marketing Tips for Manufacturers


No matter where you look, all online marketers today are talking about content marketing. It’s all the rage, but is your manufacturing company taking advantage of it in the way it should be? Here are some tips for how the … Continue reading → The post 4 Content Marketing Tips for Manufacturers appeared first on Fathom. B2B Content Creation & Strategy Manufacturing Industry content content marketing content strategy manufacturing

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Marketri LLC Expands Offerings with New Marketing Department Augmentation Service


DOYLESTOWN, Pennsylvania (February 11, 2013) – Marketri LLC, a full-service business-to-business (B2B) marketing company, announced today that it has added a Marketing Department Augmentation service to its portfolio of marketing offerings and solutions.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Preview of Facebook’s Graph Search and Its Value for Business


The History of Peace on Earth I’ve heard it said that a group of academic researchers and historians compiled some startling information about peace in history.

Why Relationships Matter to Sales

Sales Intelligence View

When the Harvard Business Review published data that suggested sales is not about building relationships , a lot of salespeople scratched their heads.

13 Business Blog Writing Tips


If writing isn’t your strong suit, then creating blog posts and other content marketing initiatives can be a huge hassle. You know how powerful great content can be — you just don’t feel up to the task of creating it.

One simple reason why B2B video marketing is dying


Everybody seems to think these days that video is the ultimate tool for content marketers. I have new for you. It's not – and this is why. It’s all about time. And the lack of it. Look around you in the B2B marketing space and you get a pretty clear picture what is happening.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.