Mon.Feb 11, 2013

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.

4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing.

Trust 61

Trending Sources

Oracle and Eloqua: Driving the Modern Marketing Era

Modern Marketing

by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud.

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

What is the Difference Between Thought Leadership and Content Marketing?

Modern B2B Marketing

by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7, 2013.

In Digital Marketing, Good Writing Matters, Too

Biznology

Photo credit: MarkGregory007. Many of the other bloggers here on Biznology focus on the technological aspect of digital marketing, i.e., coding the content so it is likely to be found more easily via search.

B2B Sales and Marketing: How a staffing company gained 242 qualified leads in just three months in a new market

B2B Lead Generation Blog

Tweet TERRA Staffing Group has been serving the Seattle area for three decades. It built a strong reputation for excellent service and was extremely well networked in that community. However, when TERRA opened a new division in Portland, Ore., in 2012, it had to start fresh – the company had no reputation to fall back on. Jenifer Lambert, Vice President of Sales and Marketing, TERRA, decided to use this opportunity to launch her sales efforts into the 21 st century.

Know When Prospects Are Ready to Buy

Sales Intelligence View

If you want to generate more sales, it’s not enough to have a motivated workforce. You need to understand what triggers your customers to buy from you so that you can more effectively reach prospects when they hit those triggers and get more people to buy from you. What is a Trigger Event?

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Get the Best Return for Your Marketing Investment (and Make Sure Your Plan Doesn't Flop!)

Marketri

In the past few years of my career developing marketing programs and strategies for professional services firms (and working closely with them in executing their plans) I've noticed very common threads among all types of firms.

4 Content Marketing Tips for Manufacturers

Fathom

No matter where you look, all online marketers today are talking about content marketing. It’s all the rage, but is your manufacturing company taking advantage of it in the way it should be? Here are some tips for how the … Continue reading → The post 4 Content Marketing Tips for Manufacturers appeared first on Fathom. B2B Content Creation & Strategy Manufacturing Industry content content marketing content strategy manufacturing

Marketri LLC Expands Offerings with New Marketing Department Augmentation Service

Marketri

DOYLESTOWN, Pennsylvania (February 11, 2013) – Marketri LLC, a full-service business-to-business (B2B) marketing company, announced today that it has added a Marketing Department Augmentation service to its portfolio of marketing offerings and solutions.

Why Relationships Matter to Sales

Sales Intelligence View

When the Harvard Business Review published data that suggested sales is not about building relationships , a lot of salespeople scratched their heads.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

One simple reason why B2B video marketing is dying

BaseOne

Everybody seems to think these days that video is the ultimate tool for content marketers. I have new for you. It's not – and this is why. It’s all about time. And the lack of it. Look around you in the B2B marketing space and you get a pretty clear picture what is happening.