Wed.Jan 09, 2013

Four Incredibly Naive Things People Say About Online Marketing

Tomorrow People

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. Here are some of the worst offenders.

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How to Create Top-Notch Visual Content in PowerPoint [Tutorial]

Hubspot

Want to hear a secret? Almost every image associated with my recent blog posts has been made in PowerPoint. Yep, whether starting from scratch or purchasing a photo to build off of, PowerPoint is my secret design weapon.

Trending Sources

8 Content Marketing Ideas You Haven’t Tried

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Have you flawlessly planned and executed white paper campaigns?

30 Careless Mistakes That Will Totally Muck Up Your Marketing

Hubspot

We've all had those moments. You know, the ones when you do something completely careless or idiotic, and then quickly follow up with a Ron Burgundy-esque thought like, "I immediately regret this decision". or a more classic example, the Homer Simpson "D'OH!".

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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How to think about differentiation for your business

Biznology

Photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL). I read about this last summer, but one of my daughters called it to my attention again–a restaurant in Los Angeles that offers a 5% discount for tables that turn in all their cell phones for the duration of the dinner.

Grow Your Email Marketing List

Marketing Action

Email remains the most potent, popular, and productive marketing tool, with the highest ROI ($40.56 for every $1 invested in 2011). 77% of buyers say they’d rather get promotional messages by email (77%) than any other medium.

Dominating the First 100 Days in a Foreign Market [Infographic]

Modern B2B Marketing

by Jason Miller Expanding into new regions is an essential growth strategy for many B2B companies, but it’s not easy to get it right. There are many factors to consider, from finding the right skills to getting your marketing activities aligned to local cultures and customer needs.

The Power of the Freebie in B2B Sales

Sales Intelligence View

While it isn’t big news that customers like to get things for free, sales pros take note: a new survey conducted by MagicFreebiesUK has found that 60% of consumers purchase a product after they’ve sampled it.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How to Measure the Two Dimensions that Have the Greatest Impact on Improving Brand Equity

Measure Up Marketing

Recently we’ve been asked about measuring brand equity. This metric is increasingly important given the brand impact of social media, word of mouth, social networks, etc. As are result, we turned to some of the pioneers in the brand measurement space to provide a foundation for how to measure brand equity in a customer-driven environment.

2013: No Marketing Goals This Year, Just One Word

Writing on the Web

No goals for 2013. I’m not setting any marketing goals this year. Goals are bad. I am not kidding, and there’s research to prove it. This isn’t just me trying to avoid feelings of failure when I’m not seeing immediate results.

Refresh Your Best Marketing Content

WriteSpark

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies.

Social Media and Interactive Content: Why Businesses Need to Engage

SnapApp

Imagine a brick and mortar store without sales associates helping customers. Imagine a restaurant without a wait staff catering to its clientele. It just seems wrong, doesn't it? We expect people to be there as needed when we're shopping, and part of the whole allure of dining out is the convenience of being waited on. Five to ten years from now, however, it will probably be just as difficult to imagine a company operating online without some sort of social media or interactive strategy.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.