Wed.Jan 09, 2013

Four Incredibly Naive Things People Say About Online Marketing

Tomorrow People

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. Here are some of the worst offenders.

Three lessons I learned from being homeless

grow - Practical Marketing Solutions

A few years ago, Nancy Davis started hanging around the {grow} community and became one of its most popular contributors to the comment section. I had a chance to meet her in New Jersey and strongly encouraged her to begin blogging.

Trending Sources

How to Create Top-Notch Visual Content in PowerPoint [Tutorial]


Want to hear a secret? Almost every image associated with my recent blog posts has been made in PowerPoint. Yep, whether starting from scratch or purchasing a photo to build off of, PowerPoint is my secret design weapon.

8 Content Marketing Ideas You Haven’t Tried

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Have you flawlessly planned and executed white paper campaigns?

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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How to think about differentiation for your business


Photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL). I read about this last summer, but one of my daughters called it to my attention again–a restaurant in Los Angeles that offers a 5% discount for tables that turn in all their cell phones for the duration of the dinner.

28 Quick Tips for Customizing Your Email Preference Center


Sure, the email subscription preference center may seem like a boring, utilitarian part of your email marketing , but things aren't always what they seem, are they? In reality, the email subscription preference center (phew.

Grow Your Email Marketing List

Marketing Action

Email remains the most potent, popular, and productive marketing tool, with the highest ROI ($40.56 for every $1 invested in 2011). 77% of buyers say they’d rather get promotional messages by email (77%) than any other medium.

Dominating the First 100 Days in a Foreign Market [Infographic]

Modern B2B Marketing

by Jason Miller Expanding into new regions is an essential growth strategy for many B2B companies, but it’s not easy to get it right. There are many factors to consider, from finding the right skills to getting your marketing activities aligned to local cultures and customer needs.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

The Power of the Freebie in B2B Sales

Sales Intelligence View

While it isn’t big news that customers like to get things for free, sales pros take note: a new survey conducted by MagicFreebiesUK has found that 60% of consumers purchase a product after they’ve sampled it.

How to Measure the Two Dimensions that Have the Greatest Impact on Improving Brand Equity


Recently we’ve been asked about measuring brand equity. This metric is increasingly important given the brand impact of social media, word of mouth, social networks, etc. As are result, we turned to some of the pioneers in the brand measurement space to provide a foundation for how to measure brand equity in a customer-driven environment.

2013: No Marketing Goals This Year, Just One Word

Writing on the Web

No goals for 2013. I’m not setting any marketing goals this year. Goals are bad. I am not kidding, and there’s research to prove it. This isn’t just me trying to avoid feelings of failure when I’m not seeing immediate results.

Refresh Your Best Marketing Content


At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Social Media and Interactive Content: Why Businesses Need to Engage


Imagine a brick and mortar store without sales associates helping customers. Imagine a restaurant without a wait staff catering to its clientele. It just seems wrong, doesn't it? We expect people to be there as needed when we're shopping, and part of the whole allure of dining out is the convenience of being waited on. Five to ten years from now, however, it will probably be just as difficult to imagine a company operating online without some sort of social media or interactive strategy.