Wed.Jan 11, 2012

Why Google Social Search Means You’ll Probably Want a Google+ Page

Modern Marketing

by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google is billing its new social search initiative “Search plus Your World.”

Google 108

Look out. Twitter is way cool again.

grow - Practical Marketing Solutions

Happy to welcome my daughter Lauren Schaefer back as a guest blogger on {grow} … . Hello readers! It has been too long and I’ve missed you!

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The Ultimate List of Email SPAM Trigger Words


Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters?

A Comparative Analysis of Sales Intelligence and the Assemly Line

Sales Intelligence View

The assembly line has been a manufacturing process in the making for hundreds of years. However, it wasn’t until 1913 that it was perfected by the Ford Motor Company creating huge ramifications for the entire industry of automobiles and manufacturing. The concept of sales intelligence seems similar of creating such ramifications as it comes brings together a different concept of sales combined with extraordinary results. An Industrial Revolution.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

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B2B Marketing: Why Competition Doesn’t Matter

B2B Marketing Traction

Lead, follow or get out of the way. When it comes to your competition, if you’re spending too much time and energy watching the competition, you’re just following them. Or, at best, you’re looking laterally at business opportunities in an attempt to keep up.

7 Silly Mistakes to Stop Making in Your PR Pitches


Pitching to the press is no easy task. Every day, journalists receive thousands of emails from public relations professionals who are pitching their clients' ideas; sometimes hundreds of mass pitches are sent to unsuspecting journalists from just one person in a given day.

What the Latest Marketing Trends say about Business in 2012

Tomorrow People

Looking to predict your business performance in the year to come? Start by looking into the future. Use the latest market trends to identify how your business will behave in the months ahead.

Facebook Now Features Paid Ads in News Feeds


You've probably heard rumblings of it over the past few weeks, and like it or not, the time has finally come: Facebook is now featuring paid advertisements in users' News Feeds.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Do You Have What It Takes to Earn an A?


For the past decade, our annual marketing performance measurement and management survey has asked, “What grade would the CEO give the marketing organization for implementing initiatives that enabled your company to achieve its objectives?” ” And for the past decade less than a quarter of marketing organizations received an A. Do you know and have what it takes to earn an A?