SendX

APRIL 22, 2021

Source : Vlada Karpovich Traditional marketing is far from your only option in the modern world. These days, if your company isn’t using content marketing as your main strategy, then you’re already behind the times. Content marketing builds relationships between your audience and your company, so people are more likely to come back again. But when you integrate content marketing into your email marketing campaign, you’ll take your strategy to a whole new level.

Email Marketing 221

Email Marketing Content Marketing Marketing & Strategy Content 221

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. The fact is, you can’t do it all on your own – no matter how savvy you are. To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Webbiquity

APRIL 22, 2021

Guest post by Grace Murphy. Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Though these tips are usually beneficial to some extent, they don’t always produce the desired results. Personalizing your marketing strategies can widen and engage your audience more successfully.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

Zoominfo

APRIL 22, 2021

Rarely do we link data to storytelling. Instead, we link it to the boring chart on the fifth slide of the presentation, or the part of the article we skip, or our high school math teacher. And all of that is correct. On the flip side, though, looking at data as a wealth of information — one that sparks questions, gives answers, and reveals patterns which ultimately help us arrive at meaningful insights — is equally as correct.

Advertising Agencies 130

Advertising Agencies Zoominfo Paid Search Agency Storytelling 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Spiralytics

APRIL 22, 2021

In this post, we take a look at what some ecommerce sites are doing to get the most out of their product pages. The post 4 Tips to Make an Ecommerce Product Page Stand Out appeared first on Spiralytics Inc.

eCommerce 162

eCommerce Product Tips 162

Content Marketing Institute

APRIL 22, 2021

Too many treat editing and proofreading as the same thing. You can change that. Here’s how to do each as a distinct endeavor. (Your readers will thank you.) Continue reading → The post The Best Proofreading and Editing Tips (Spoiler: Don’t Do Them at the Same Time) appeared first on Content Marketing Institute.

Tips 134

Tips Best Practices Content Marketing Planning 134

Biznology

APRIL 22, 2021

One of the many challenges facing any media outlet is keeping up with the constantly changing media landscape in the United States. Broadcasters, or as they’re called now, legacy media, have had a tough time, in general, trying to stay ahead of the trends. Layer on top of that the competition they face from one another, regardless of geography, and you have a unique messaging challenge.

Trends 104

Trends Media Broadcasting Television marketing 104

ClearVoice

APRIL 22, 2021

In digital marketing, gaining a new customer or securing a purchase is a common goal. However, it’s not enough to simply snag their information and call it a day. Instead, the most influential strategists guide users through every step of their customer journey via calculated onboarding emails. You can think of these as a journey a brand takes with everyone who comes in contact with them, hopefully resulting in a lifetime relationship.

Examples 128

Examples Conference Newsletter Ideal Customer Profiles 128

Zoominfo

APRIL 22, 2021

Rarely do we link data to storytelling. Instead, we link it to the boring chart on the fifth slide of the presentation, or the part of the article we skip, or our high school math teacher. And all of that is correct. On the flip side, though, looking at data as a wealth of information — one that sparks questions, gives answers, and reveals patterns which ultimately help us arrive at meaningful insights — is equally as correct.

Advertising Agencies 100

Advertising Agencies Zoominfo Paid Search Agency Storytelling 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sprout Social

APRIL 22, 2021

Overview. For more than a century, Hilton has built its reputation on raising the standards of the guest experience. In fact, many of the staple offerings in the hospitality industry today—room service, the minibar, central reservations systems—were once Hilton innovations. And even though it’s been four decades since minibars made their glorious debut, Hilton continues to innovate.

Lead Scoring 124

Lead Scoring Lead Ranking Marketing & Strategy Business 124

The Daily Egg

APRIL 22, 2021

While a business plan deals with the large picture, such as product development, product identity, and market analysis, a sales plan focuses on its day-to-day operations. Startups are particularly notorious for neglecting this critical document, choosing instead to tackle problems as they arise. This ad-hoc approach leads to a host of issues, including misunderstanding customers’ […].

Planning 112

Planning Startups Analysis Ads 112

Search Engine Journal

APRIL 22, 2021

Website traffic analysis (particularly Google Analytics) offers companies insight into their customers. Learn how you can build personas with this data. The post How to Use Website Traffic Analysis for Persona Development appeared first on Search Engine Journal.

Analysis 98

Analysis Traffic Marketing Websites Marketing Analytics Tools 98

MarketMuse

APRIL 22, 2021

Blast your content efforts into hyper-growth at Content Strategy Collective Live from June 22 to June 24, 2021. This is a virtual event where content creators, marketers, and teams gather to level-up their content strategy. Turn insight into action with strategic presentations for beginners and seasoned veterans alike, coupled with hands-on tactical training.

Blast Campaigns 98

Blast Campaigns Training Tactics Marketing Strategy 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

APRIL 22, 2021

United States trade commission workshop scheduled for April 29, 2021 takes a look at dark patterns in online commerce The post FTC Reviewing How Dark Patterns May Affect Consumers appeared first on Search Engine Journal.

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BenchmarkONE

APRIL 22, 2021

School communicators juggle a lot of different jobs, and that often includes email marketer. Being tasked with managing emails and being an expert on email marketing are two different things. And for many school communicators, it’s difficult to get a handle on all of the ins and outs involved in the task. Expert or not, it doesn’t take very long to figure out that just writing an email and pressing “send” isn’t usually enough to guarantee high open rates.

Newsletter 86

Newsletter Contacts Work Management Marketing Automation Services 86

Search Engine Journal

APRIL 22, 2021

Tired of not being able to track total keyword rankings in Data Studio? Is Google Sheets crashing your computer? Try this BigQuery hack! The post BigQuery Hack to Track Total Rankings in Data Studio appeared first on Search Engine Journal.

Keywords 98

Keywords Google Analytics SEO 98

DotDigital

APRIL 22, 2021

Sustainable marketing is no longer a pipedream. As marketers, we’ve heard a lot about conscious consumerism. Shoppers increasingly make purchase decisions based on the positive social, economic, and environmental impact of a brand. This shift in consumer behavior is driving marketers to look at the sustainability of their own practices. After all, we’re consumers too.

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing Automation Services 85

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

EveryoneSocial

APRIL 22, 2021

Online content is the new currency for trust and attention for businesses in today’s digital world. That’s because websites, online apps, and digital platforms have become the top sources people rely on when they’re deciding what to buy, who to buy from, and yes, even who they want to work for. So what does this mean for your business? Well first, it means that every piece of content your company shares online can impact your success with customers and your potential hires, whether the content l

Content 85

Content Paid Search Agency Customer Satisfaction Opt-in 85

Search Engine Journal

APRIL 22, 2021

Conversion Rate Optimization (CRO) is an essential part of any business’s online marketing strategy. Turn more users into customers and clients with CRO. The post What is Conversion Rate Optimization (CRO)? A Beginner’s Guide appeared first on Search Engine Journal.

Conversion Rate 85

Conversion Rate Optimization Conversion Online Marketing 85

Bannerflow

APRIL 22, 2021

In an increasingly digital world, it’s now more important than ever for marketing to be data-driven and to harness the power of big data analysis. Despite this, many businesses still focus on traditional forms of marketing. For example, using studies or assumption, combined with trial and error campaigns to target their audience. Today, this kind of approach is no longer feasible.

Planning 84

Planning Advertising Agencies Paid Search Agency Digital Marketing Funnels 84

BenchmarkONE

APRIL 22, 2021

School communicators juggle a lot of different jobs, and that often includes email marketer. Being tasked with managing emails and being an expert on email marketing are two different things. And for many school communicators, it’s difficult to get a handle on all of the ins and outs involved in the task. Expert or not, it doesn’t take very long to figure out that just writing an email and pressing “send” isn’t usually enough to guarantee high open rates.

Newsletter 84

Newsletter Contacts Work Management Marketing Automation Services 84

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Optinmonster

APRIL 22, 2021

Do you want new and improved ways to grow your Shopify email list? Email marketing is the most effective way to connect with your audience and turn them into lifelong customers. But first, you need to convince visitors to sign up for your marketing emails. Thankfully, there are already tried and tested methods to do this, so you don’t have to start from scratch.

Landing Pages 84

Landing Pages Intent Banners Template 84

Search Engine Journal

APRIL 22, 2021

Google has updated its official Web Stories plugin for WordPress with the ability to embed content on webpages. The post Google Web Stories WordPress Plugin Updated With Embedding Capabilities appeared first on Search Engine Journal.

Google 83

Google Content 83

FMG Suite

APRIL 22, 2021

A guest blog by Derrick Girard. Understanding the changes in the way people communicate today is as simple as What, Why and How. What is changing and how do I keep up? Every day, you wake up, go to work, and interact with your clients the best way you know; however, technology continues to move the needle on what’s possible, and more importantly, what’s expected. .

Conference 82

Conference Trends Social Media Paid Search Agency 82

SEMrush

APRIL 22, 2021

To paint a picture, you could say that technical SEO is the foundation of any SEO strategy. Every house needs a solid foundation, and taller houses require better foundations. The same can be said for websites.

SEO 82

SEO Marketing Websites 82

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Search Engine Journal

APRIL 22, 2021

Facebook is sharing plans on how it plans to give users more of what they want to see in their news feeds. The post Facebook Shares 4 Ways It’s Improving News Feed Ranking appeared first on Search Engine Journal.

Facebook 80

Facebook 80

LeanData

APRIL 22, 2021

Sales development representatives (SDRs) perform the prospecting part of sales processes, setting up meetings and demos, qualifying leads, and identifying sales opportunities. As the roles of account executives (AEs) are responsible for closing deals at the tail end of the buyer’s journey, SDRs are responsible for the front end of the journey, setting the table for AEs to succeed.

Work Management 78

Work Management Marketing Management Product Marketing Analytics Tools 78

ClickDimensions

APRIL 22, 2021

“I’ve got data. Now what?” Marketers the world over can relate to this sentiment. The volume of data is no longer an issue – we often have more of it than we can possibly process. The real challenge is bringing meaning to the numbers. In other words, how do you tell the story behind the data? Some marketers may believe that crafting a story around data is unnecessary, that the metrics and facts stand on their own.

Storytelling 71

Storytelling Television marketing Statistics Impressions 71