Wed.Oct 12, 2011

10 Commandments of Email Copywriting

The Point

Thou shalt not direct people to “Learn More.” ” “Learn more” is the worst possible call to action. It means absolutely nothing. Be specific, be tangible. What is it that you’re offering exactly? Thou shalt tell people What, Why, and How.

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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

“If you don’t like change, you’re going to like irrelevance even less.” ” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century.

Trending Sources

Webinar: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

B2B Lead Generation Blog

Tweet I am especially looking forward to the next B2B Lead Roundtable webinar. You should be, too, if you’re eager to find out how you r peers are responding to today’s marketplace, and how this represents an unprecedented opportunity to drive the highest performance from your marketing efforts.

8 Million Sales Triggers Delivered

Sales Intelligence View

Summer of Sales Intelligence: InsideView Sees Huge Gains in Customers and Major CRM Platforms, Delivers 8 Million Sales Triggers in Recent Quarter. Ten times more companies started using intelligence to sell better in 2011′s Q3 than any other quarter. That’s according to the latest numbers from InsideView, the leading provider of sales intelligence for the enterprise.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Removing The Barriers

ANNUITAS

MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? The results ranged from not having sufficient staffing or budget (62%), to lack of time to think strategically (39%), to not being educated in terms of best practices (26%). The summation of the research indicates that marketers must overcome these challenges before they will be seen as part of the revenue equation at their companies.

12 Reasons Your Business Blog Is Failing

Hubspot

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. You put in the time to get it going, published a few posts, and waited for the leads to start rolling in.

Should I Open A New Social Channel? 5 Questions To Ask Yourself

Modern B2B Marketing

by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Beyond the old (can we really say that? Facebook, has only been around for seven years, after all!)

Most Users Click 2 Minutes After Content Is Shared [Infographic]

Hubspot

Successful inbound marketers should always be promoting the content they create via such tools as email and on social media sites like Facebook , Twitter , and LinkedIn. But what happens when that content gets shared? When do users click on it? What's the shelf life of the share?

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Visual.ly: Infographics Explain B2B Marketing Concepts | Marketri

Marketri

B2B 4

How to Use Guest Blogging for Effective Link Building

Hubspot

Behind every successful search engine optimization strategy is a great link-building plan to bring in new inbound links to your website's best pages. This is also the step where many SEO strategies fall apart. Link building is hard work, and it's very different than what many people have done before.

Marketers must ask themselves, “What’s your story?”

Biznology

Image by ntr23 via Flickr. If I asked you what’s the most important part of your marketing, what would you answer? Would you choose search? Social? Email? Remarketing? Display? What if I told you the answer is none of the above? Search, social, email and the rest are excellent marketing tools.

How to Outflank Your Competitors With Inbound Marketing?

Tomorrow People

As a continuation from Monday's Zoober - Inbound Marketing Methodology to Outflank Your Competition post on listening to your potential customers talking , we will be elaborating more on the next two steps you need to take in order to make inbound marketing work for your business. Creating. Creating is another essential step in the Zoober methodology.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Fathom Presents “Navigating Online Marketing for the Tech Industry” Webinar

Fathom

Read News Release. Be Sociable, Share! Tweet. News Releases

Social Media: Presence matters most

Wondering Out Loud

The lead fr0m the eMarketer article says it all: Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. And so it is today as it was in the beginning: Social media is about showing up and showing what you know. Because, let’s face it, in today’s world no one will give your ad a second look without trusting you first.

Fathom To Host Social Media Club – Cleveland on October 19

Fathom

“The Confluence of SEO and Social” October 19, 2011; 6:30-8:00 p.m. The panel, moderated by Dominic J. Litten, founder of SMC-CLE, will feature: Kurt Krejny, Director of Online Marketing, Fathom. Mary Lee Sutter, Intrapromote. Chris Boggs, Director of Search & Media Thought Leadership, Rosetta. RSVP today! Be Sociable, Share! Tweet. Events

SEO 0

Optimizing Your Website for Mobile Users

Alaniz

This article was originally posted on the SocialMediaExaminer.com website on Oct 10, 2011. The post Optimizing Your Website for Mobile Users appeared first on Alaniz Marketing. Digital Marketing

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

3 Tips to Use Social Media for Exceptional Customer Service

Hubspot

A few weekends ago, a certain fast food restaurant upset me. At the core of my frustration was a miscommunication between the menu pricing and the total rung up at the register.

3 Reasons to Practice Good Email List Hygiene

Hubspot

The success of an email marketing program is based on a range of factors, including eye-catching subject lines, valuable offers, quality copy, etc. But there’s one factor that you must consider before you even begin to compose copy: the cleanliness of your email list.