Wed.Oct 12, 2011

10 Commandments of Email Copywriting

The Point

Thou shalt not direct people to “Learn More.” ” “Learn more” is the worst possible call to action. It means absolutely nothing. Be specific, be tangible. What is it that you’re offering exactly? Thou shalt tell people What, Why, and How.


Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

“If you don’t like change, you’re going to like irrelevance even less.” ” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century.


Trending Sources

An insider view of social media research

grow - Practical Marketing Solutions

How is the Internet and social media affecting our lives, our families, our careers? Lee Rainie, Director of the Pew Internet and American Life Project is leading the charge to help answer these questions and more.


Webinar: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

B2B Lead Generation Blog

Tweet I am especially looking forward to the next B2B Lead Roundtable webinar. You should be, too, if you’re eager to find out how you r peers are responding to today’s marketplace, and how this represents an unprecedented opportunity to drive the highest performance from your marketing efforts.


The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

7 Ebooks to Write ASAP to Generate More Leads


Content creation is an important part of inbound marketing success. Content generates leads, educates customers, and shortens the sales cycle. However, inbound marketing content is more than just blog posts and product web pages. Think of blog posts as a primer on a topic.


Removing The Barriers


MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? The results ranged from not having sufficient staffing or budget (62%), to lack of time to think strategically (39%), to not being educated in terms of best practices (26%). The summation of the research indicates that marketers must overcome these challenges before they will be seen as part of the revenue equation at their companies.


12 Reasons Your Business Blog Is Failing


Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. You put in the time to get it going, published a few posts, and waited for the leads to start rolling in.


Should I Open A New Social Channel? 5 Questions To Ask Yourself

Modern B2B Marketing

by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Beyond the old (can we really say that? Facebook, has only been around for seven years, after all!)


Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Most Users Click 2 Minutes After Content Is Shared [Infographic]


Successful inbound marketers should always be promoting the content they create via such tools as email and on social media sites like Facebook , Twitter , and LinkedIn. But what happens when that content gets shared? When do users click on it? What's the shelf life of the share?

11 Infographics Explain B2B Marketing Concepts | Marketri



How to Use Guest Blogging for Effective Link Building


Behind every successful search engine optimization strategy is a great link-building plan to bring in new inbound links to your website's best pages. This is also the step where many SEO strategies fall apart. Link building is hard work, and it's very different than what many people have done before.


Lee Rainie

grow - Practical Marketing Solutions

How is the Internet and social media affecting our lives, our families, our careers? Lee Rainie, Director of the Pew Internet and American Life Project is leading the charge to help answer these questions and more.


The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Marketers must ask themselves, “What’s your story?”


Image by ntr23 via Flickr. If I asked you what’s the most important part of your marketing, what would you answer? Would you choose search? Social? Email? Remarketing? Display? What if I told you the answer is none of the above? Search, social, email and the rest are excellent marketing tools.


How to Outflank Your Competitors With Inbound Marketing?

Tomorrow People

As a continuation from Monday's Zoober - Inbound Marketing Methodology to Outflank Your Competition post on listening to your potential customers talking , we will be elaborating more on the next two steps you need to take in order to make inbound marketing work for your business. Creating. Creating is another essential step in the Zoober methodology.


Fathom Presents “Navigating Online Marketing for the Tech Industry” Webinar


Read News Release. Be Sociable, Share! Tweet. News Releases


Social Media: Presence matters most

Wondering Out Loud

The lead fr0m the eMarketer article says it all: Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. And so it is today as it was in the beginning: Social media is about showing up and showing what you know. Because, let’s face it, in today’s world no one will give your ad a second look without trusting you first.


Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Fathom To Host Social Media Club – Cleveland on October 19


“The Confluence of SEO and Social” October 19, 2011; 6:30-8:00 p.m. The panel, moderated by Dominic J. Litten, founder of SMC-CLE, will feature: Kurt Krejny, Director of Online Marketing, Fathom. Mary Lee Sutter, Intrapromote. Chris Boggs, Director of Search & Media Thought Leadership, Rosetta. RSVP today! Be Sociable, Share! Tweet. Events


This is the week that was – Public bickering and mourning.

Earnest about B2B

It was not just big news for the tech industry but consumers all over the world – this week sadly saw Steve Jobs passing away, leaving behind a great legacy. Although the iPhone 4s did not wow the crowds who had their fingers and toes crossed for the iPhone 5, the forward thinking technology delivered by the new leadership at Apple shows signs of good times ahead.


3 Tips to Use Social Media for Exceptional Customer Service


A few weekends ago, a certain fast food restaurant upset me. At the core of my frustration was a miscommunication between the menu pricing and the total rung up at the register.


3 Reasons to Practice Good Email List Hygiene


The success of an email marketing program is based on a range of factors, including eye-catching subject lines, valuable offers, quality copy, etc. But there’s one factor that you must consider before you even begin to compose copy: the cleanliness of your email list.


Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.