Sun.Jun 18, 2017

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Pop quiz: What do Amazon Alexa and Whole Foods have in common?

chiefmartech

The easy answer, of course, is that they’ll both be controlled by Jeff Bezos and the rapidly evolving Amazon empire. That alone is a pretty remarkable for hybridizing the digital and the physical on such a massive scale. But in my worldview, Amazon’s $13.7 billion purchase of Whole Foods — insert requisite “Whole Paycheck” joke, such as it was cheaper than buying groceries there for the company cookout — gives Amazon a powerful new touchpoint in their vertical competition

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Brands to benefit from a new way to flag sponsored posts on Instagram

Brandnew

From new cars to stunning beach resorts, Instagram has provided a platform for influencers to show off their lives – and, thanks to their sponsors, earn a living. But since its launch in 2010, knowing exactly when a brand has paid for a post has been tricky. Now, to increase transparency, Instagram is providing influencers with a new tool to disclose when that filtered photo is in fact, a paid-for post.

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Why It's Hard to "Manage" the Customer Experience

B2B Marketing Directions

Senior business leaders now recognize that providing outstanding customer experiences is a powerful driver of revenue growth and a critical component of competitive advantage. In the 2017 Digital Trends report by Econsultancy and Adobe, which was based on a global survey of more than 14,000 digital marketing and ecommerce professionals, respondents said that optimizing the customer experience is their most exciting opportunity in 2017, and that customer experience is the primary way their compan

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Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Amazon Buys Whole Foods: It's Not About Groceries

Customer Experience Matrix

Most of the comments I’ve seen about Amazon ’s acquisition of Whole Foods have described it as Amazon (a) expanding into a new industry (b) continuing to disrupt conventional retail and (c) moving more commerce from offline to online channels. Those are all true, I suppose, but I felt they missed the real story: this is another step in Amazon building a self-contained universe that its customers never have to leave.

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Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

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Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

article thumbnail

Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

article thumbnail

Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

article thumbnail

Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

article thumbnail

Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

article thumbnail

Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

article thumbnail

Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

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Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

article thumbnail

Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

article thumbnail

Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

article thumbnail

Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

article thumbnail

Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

article thumbnail

Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

article thumbnail

Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

article thumbnail

Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

article thumbnail

Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.

article thumbnail

Evolution in Project Management

GreenRope

Project Management For Not-So-Dummies. By Lars Helgeson. Photo Credit: Unsplash. Project management is key component of many businesses. Teams and individuals work on projects to accomplish specific goals, and it is important to be able to keep track of it all. Anything lasting more than a few minutes, requiring focus and concentration over a long period of time, needs a way to keep track of it all.