Sat.Feb 01, 2020

Check out Red Hat’s customer journey marketing stack


As you know, we’re in the middle of awards season. Oscars. Grammys. Golden Globes. All fine trophies to be had. But my favorite kudos, of course, are The 2020 Stackies: Marketing Tech Stack Awards. Marketers send in a single 16×9 slide that illustrates the way they think of their marketing stack. We share them all with the community. And then we celebrate the winners of the five best (where “best” is a function of how they educate and inspire us).

How to Do SEO in 2020 [Full Guide]

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. In this guide, I’ll show you exactly how to optimize your search engine ranking in 2020. Read my pro guide on how I increased my website traffic to 250k/mo ).


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The Super Six: Our List of Brands Doing the Best Job at Storytelling in Super Bowl 2020


When you think of Super Bowl Sunday, you often associate things such as parties with friends, copious amounts of beer and hot wings, as well as commercials full of fireworks, explosions and celebrities. Brands can pay upwards of $5M for just one 30-second ad spot during the biggest sports game of the year, guaranteeing tens of millions of eyeballs.

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Claiming Your Spotlight in the Podcasting Space While Celebrities Crowd In


#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. In any media market, when the spotlight heats up, celebrities start elbowing their way into the space. This is clearly happening in podcasting. Take a recent Variety article featuring comedian Conan O’Brien’s successful foray into podcasting with his weekly show called ‘ Conan O’Brien Needs a Friend.’

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

B2B Reads: CCPA, Email Pitching, and Future-Proof Marketing

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 4 Future-Proof Marketing Tips from Top CMOs in 2020. With all the new tricks for staying up to date in the ever-changing marketing world, here are some things that will help you be future-proof.