Thu.Feb 02, 2023

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Is Twitter Still a Thing for Content Marketers in 2023?

Content Marketing Institute

Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree.

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The Value of Human Verified Contacts and What It Means for B2B Buyers in 2023


Data is the fuel that allows B2B enterprises’ revenue engines to function properly, and the finest B2B companies understand this very well. It is critical to the success of your brands. After all, business-to-business data is the foundation of your branding strategy. B2B brands are now dealing with the issue of low ROI or bad campaign results.

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What is Average Order Value? 10 Best Ways To Increase AOV

Huptech Web

Table Of Contents Introduction What is the Average Order Value? How To Calculate AOV(Average Order Value)? Benefits of Increasing Average Order Value B10 Tips To Increasing your AOV Frequently Asked Questions Wrapping Up Introduction The success of online stores can be measured with the help of various metrics, and one powerful metric that helps you to understand where you stand is “Average Order Value.” It allows you to make more money without spending more money acquiring new custo

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Building a Customer Experience Management Strategy


If you're looking to improve your customer experience, this new article is a must-read. Learn who needs to have a seat at the CX strategy table, as well as how to set goals, map the customer journey, personalize interactions, and more!

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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The Impact of Email Marketing in the Beauty and Skincare Industry

SmartBug Media

Email is one of the most versatile marketing channels: It allows businesses to connect and stay in touch with customers, tell the story of the brand, promote new products, serve as a major revenue driver. the list goes on. As with every marketing strategy, to do email marketing right requires frequent performance analysis to make adjustments and maximize effectiveness.

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Say “No” to No-Reply Email Addresses (And What to Do Instead)


Your subject line, preview text, and sender name (aka, the “envelope” ) are key to getting your subscribers to open your email. But what about after they open—and have something to say? Sometimes overlooked, the reply-to email address and from name are key identifiers for your subscribers—especially if they choose to reply to an email (which many do!).

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What Good Content Localization Does to Your Global Marketing Strategy

If you’re at all familiar with the concept of content localization, you will know that it’s about more than just translating content from one language to another. While translation plays a major part of any marketing strategy for companies that work on an international scale, localizing has more to do with culture than just a literal translation would offer.

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Behavioral vs. Contextual Targeting: What's Better


If you sell products or services to online consumers, you know how important clickability and conversion rates are to your digital marketing strategy. Contextual and behavioral targeting are marketing tools that allow you to place ads in front of consumers looking for your product. Learning how contextual and behavioral targeting.

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18 Actionable and Proven Tips to Increase Your eCommerce Conversion Rate


Want to boost your eCommerce conversion rate? We all do! Higher conversion rates mean more sales, revenue, and profit. If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. In this article, we’ll go over what a good conversion rate is and actionable ways to grow your eCommerce conversion rate.

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Aggregage Intent Signal Service

Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

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Using Data to Build a Demand Generation Engine


B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. But that’s what makes it so fun: its fast-moving nature keeps us on our toes and constantly looking for ways to improve. Some marketers see ROI on TikTok ? Sign me up. Google PPC ads still drive a solid cost per lead (CPL)? A little boring, but if that’s where I’m going to get the most bang for my buck, let’s do it.

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Interactive video and the future of mobile video advertising


Gone are the days when static images and linear videos formed the base of all mobile ads. Recent survey data from The Social Shepherd , shows that 90% of consumers watch videos on their mobile devices. People are after convenience and the ability to consume content with a few taps of their phones. And this means digital marketers need to optimise accordingly.

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A How-to Guide for Go-to-Market Planning | Varicent


Launching a product or changing your business strategy is challenging but potentially very rewarding. There’s no shortage of potential pitfalls and threats that can derail your plans. You'll have little control over these threats, whether through the actions of your competition, new technology developments, or changes in the economy.

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How Employees Empower the Network Effect on Social Media


Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. So it’s not surprising that 31% of high-growth companies have an employee influencer program in place — more than twice the average of low- to medium-growth organizations.

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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.

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The 6 Returns You Expect in Your Business

B2B Digital Marketer

Uncovering the Key Returns of Success The success of a business is a shared interest for employees, entrepreneurs, and CEOs alike – a positive return on their investments and efforts. However, the demands of running a business can sometimes cause us to lose sight of the key factors that contribute to success. In this episode, we explore the 6 crucial returns that serve as markers of business success.

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The Value of Managed Services


In this interview, Melissa Cornett discusses Demandbase Managed Services and how it can act as an extension of your team. The post The Value of Managed Services appeared first on Demandbase.

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15 Ways Show Organizers Can Create New Revenue Streams at Live, Virtual, and Hybrid Events

Lead Liaison

15 Ways Show Organizers Can Create New Revenue Streams at Live, Virtual, and Hybrid Events Digital activations, leaderboards, and reward systems open up better revenue streams for show organizers. Below are a 15 revenue-generating opportunities for show organizers running live, virtual, and/or hybrid events. Sponsorships: 1. Sell sponsorship branding on games Companies such as Lead liaison provide an interface to build your own game.

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How to Create and Boast a Brand Customers Trust


Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary Marketing teams’ holy grail is to create and boast a brand customers trust. But how is that trust built? And even more debated in marketing circles, how is brand trust effectively and accurately measured?

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

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We Are SOC 2 Certified: What Is It & Why Does It Matter to You


We Are SOC 2 Certified: What Is It & Why Does It Matter to You We have made Outgrow the easiest, fastest, and most reliable platform for creating interactive content like quizzes, calculators, and surveys. With that, comes the responsibility of protecting customer data with the highest standard of security. And we take our customer needs very seriously.

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The Risks and Rewards of Using Generative AI for Content Creation: What Brand Marketers Need to Know

Content Standard

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. Despite these advancements, marketers should be aware of the risks and limitations that come with generative AI before they dive into using it for content creation.

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Google’s Q4 Report: The Challenges & Opportunities For Marketers via @sejournal, @MattGSouthern

Search Engine Journal

Google's parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI. The post Google’s Q4 Report: The Challenges & Opportunities For Marketers appeared first on Search Engine Journal.

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Increase Higher-Ed Audience Engagement with Personalized Content

Hannon Hill

Have you ever looked at your college or university website and felt it wasn't tailored to the specific needs of your target audiences? Maybe the layout was confusing, or the programs recommended were too generic. That's where website personalization comes in. By customizing the website's content and layout to each individual visitor, higher education institutions can provide a more enjoyable and efficient experience for their key stakeholders and increase engagement.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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Top 5 Essential SEO Reporting Tools For Agencies via @sejournal, @SEOBrock

Search Engine Journal

There are many quality SEO reporting tools on the market. Find the right SEO reporting tool for you and your team with this list. The post Top 5 Essential SEO Reporting Tools For Agencies appeared first on Search Engine Journal.

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Who Are the Buyers of Cloud Infrastructure Solutions?

Madison Logic

In account-based marketing (ABM), account prioritization determines your success or failure. When you focus on high-value accounts, you have a stronger chance of building lifetime customer value with a personalized experience. To do so you need to know who these accounts are, who the decision-makers are, and what they care about. In our new ML Insights Data Series, we look at what data tells us about the organizations and buying committee members making the purchasing decisions for today’

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What Is the Fourth Industrial Revolution?

Salesforce Marketing Cloud

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. It’s a fusion of advances in artificial intelligence (AI), robotics, the Internet of Things (IoT), Web3, blockchain, 3D printing, genetic engineering, quantum computing, and other technologies.

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How to Block ChatGPT From Using Your Website Content via @sejournal, @martinibuster

Search Engine Journal

This is how ChatGPT gets website data to learn from and how to block that from happening. The post How to Block ChatGPT From Using Your Website Content appeared first on Search Engine Journal.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.

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Overspending on Multiple Email Service Providers? It’s Time To Consolidate

Salesforce Marketing Cloud

If your company uses multiple email service providers (ESPs), you know how much of a hurdle that can be for effective marketing campaigns. This is a problem shared by 43% of small businesses , and that number only grows as the business gets larger. When these systems don’t connect, your valuable marketing data is held in silos, leading to wasted time and money.

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10 UX Design Examples to Get Inspired in 2023


Have you ever found yourself coming across impressive UX designs on the Internet and willing to create something as great? ? Well, I see because such an experience is inspiring indeed. And therefore, I have compiled 10 top-notch UX design examples that will get your creative juices flowing. They cover interactive websites, eCommerce, and more. So if you‘re stuck in a design rut, take a look at these examples to breathe new life into your projects.

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Madison Logic Recognized as Top Workplace in the USA

Madison Logic

The recognition showcases the company’s commitment to employee experience and growth NEW YORK, NY – February 2, 2023 – Madison Logic , the leading global digital Account Based Marketing (ABM) platform, today announced that it received the 2023 Top Workplace USA Award. The honor is based entirely on employee feedback as part of Top Workplaces, the nation’s premier employer recognition program.