Content Marketing Institute
FEBRUARY 2, 2023
Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree.
SalesIntel
FEBRUARY 2, 2023
Data is the fuel that allows B2B enterprises’ revenue engines to function properly, and the finest B2B companies understand this very well. It is critical to the success of your brands. After all, business-to-business data is the foundation of your branding strategy. B2B brands are now dealing with the issue of low ROI or bad campaign results.
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Search Engine Journal
FEBRUARY 2, 2023
This is how ChatGPT gets website data to learn from and how to block that from happening. The post How to Block ChatGPT From Using Your Website Content appeared first on Search Engine Journal.
Martech
FEBRUARY 2, 2023
This is the third of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here and Part 2 (first-party customer view) here. Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
CopyBlogger
FEBRUARY 2, 2023
If you want your marketing to work, you have to first get specific when choosing a niche for your online. Continue Reading The post Choosing a Niche for Your Online Business: 3 Creative Models appeared first on Copyblogger.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Standard
FEBRUARY 2, 2023
If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. Despite these advancements, marketers should be aware of the risks and limitations that come with generative AI before they dive into using it for content creation.
The Daily Egg
FEBRUARY 2, 2023
Clarizen One was acquired by Planview in 2021, becoming Planview AdaptiveWork, a project management solution for teams of all sizes. With a. The post Clarizen One Review appeared first on The Daily Egg.
Martech
FEBRUARY 2, 2023
Are data clean rooms the solution to what IAB CEO David Cohen has called the “ slow-motion train wreck ” of addressability? Voices at the IAB will tell you that they have a big role to play. “The issue with addressability is that once cookies go away, and with the loss of identifiers, about 80% of the addressable market will become unknown audiences which is why there is a need for privacy-centric consent and a better consent-value exchange,” said Jeffrey Bustos, VP, meas
Search Engine Journal
FEBRUARY 2, 2023
New $20 ChatGPT subscription plan was greeted by a virtual stampede of enthusiastic users ready to shower money on OpenAI The post Response to ChatGPT $20 Plan: Take My Money! appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Sprout Social
FEBRUARY 2, 2023
In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. @figopet Just some beach tippy taps to brighten your day ☀️ #tippytaps #dogtippytaps #dogsoftiktok #beachdog #yesfigopets #cutedogsoftiktok #seratoninboost #dogs #tippytap ♬ dumb dumb – sped up – mazie If you’re wond
Search Engine Journal
FEBRUARY 2, 2023
John Mueller criticized negative SEO services as well as certain kinds of link disavow companies, saying that they were "making things up" The post Google’s Mueller Criticizes Negative SEO & Link Disavow Companies appeared first on Search Engine Journal.
Martech
FEBRUARY 2, 2023
Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Dig deeper: What is a conversion optimization platform?
Search Engine Journal
FEBRUARY 2, 2023
There are many quality SEO reporting tools on the market. Find the right SEO reporting tool for you and your team with this list. The post Top 5 Essential SEO Reporting Tools For Agencies appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Litmus
FEBRUARY 2, 2023
Your subject line, preview text, and sender name (aka, the “envelope” ) are key to getting your subscribers to open your email. But what about after they open—and have something to say? Sometimes overlooked, the reply-to email address and from name are key identifiers for your subscribers—especially if they choose to reply to an email (which many do!).
Salesforce Marketing Cloud
FEBRUARY 2, 2023
What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. It’s a fusion of advances in artificial intelligence (AI), robotics, the Internet of Things (IoT), Web3, blockchain, 3D printing, genetic engineering, quantum computing, and other technologies.
EveryoneSocial
FEBRUARY 2, 2023
Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. So it’s not surprising that 31% of high-growth companies have an employee influencer program in place — more than twice the average of low- to medium-growth organizations.
Salesforce Marketing Cloud
FEBRUARY 2, 2023
If your company uses multiple email service providers (ESPs), you know how much of a hurdle that can be for effective marketing campaigns. This is a problem shared by 43% of small businesses , and that number only grows as the business gets larger. When these systems don’t connect, your valuable marketing data is held in silos, leading to wasted time and money.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
FEBRUARY 2, 2023
From the tools of the trade to the pros and cons, learn why marketing attribution is important for marketing leaders now more than ever. The post Marketing Attribution: Everything You Need To Know appeared first on Search Engine Journal.
Salesforce Marketing Cloud
FEBRUARY 2, 2023
1. Building your own work experience 2. Think like a hiring manager 3. Remember your transferable skills Go bridge the Trust Gap If you’re diligently applying for jobs, but you’re not hearing back from employers, you’re more than likely hitting the Trust Gap. The Trust Gap is what some call the lack of confidence an employer has in an applicant’s ability to do the job.
DivvyHQ
FEBRUARY 2, 2023
If you're looking to improve your customer experience, this new article is a must-read. Learn who needs to have a seat at the CX strategy table, as well as how to set goals, map the customer journey, personalize interactions, and more!
SmartBug Media
FEBRUARY 2, 2023
Email is one of the most versatile marketing channels: It allows businesses to connect and stay in touch with customers, tell the story of the brand, promote new products, serve as a major revenue driver. the list goes on. As with every marketing strategy, to do email marketing right requires frequent performance analysis to make adjustments and maximize effectiveness.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Ahrefs
FEBRUARY 2, 2023
It’s free to use and includes all the features any website owner could need. And if it doesn’t have a feature you want or need, you can have a developer create it for you because it’s built on open-source software.
Optinmonster
FEBRUARY 2, 2023
Want to boost your eCommerce conversion rate? We all do! Higher conversion rates mean more sales, revenue, and profit. If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. In this article, we’ll go over what a good conversion rate is and actionable ways to grow your eCommerce conversion rate.
Search Engine Journal
FEBRUARY 2, 2023
Lead generation is a marketing process of capturing potential consumers who show interest in your product or service. The post Lead Generation: How To Get Started appeared first on Search Engine Journal.
Heidi Cohen
FEBRUARY 2, 2023
Now is the time to embrace Marketing ChatGPT, the latest form of conversational AI to help accomplish repetitive marketing functions. Get your organization prepared to use ChatGPT by training them and cleaning your companywide data. The post Marketing ChatGPT: Why It Is Not Ready For Primetime appeared first on Heidi Cohen.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Search Engine Journal
FEBRUARY 2, 2023
Google's parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI. The post Google’s Q4 Report: The Challenges & Opportunities For Marketers appeared first on Search Engine Journal.
SEMrush
FEBRUARY 2, 2023
Have you ever found yourself coming across impressive UX designs on the Internet and willing to create something as great? ? Well, I see because such an experience is inspiring indeed. And therefore, I have compiled 10 top-notch UX design examples that will get your creative juices flowing. They cover interactive websites, eCommerce, and more. So if you‘re stuck in a design rut, take a look at these examples to breathe new life into your projects.
Engagio
FEBRUARY 2, 2023
In this interview, Melissa Cornett discusses Demandbase Managed Services and how it can act as an extension of your team. The post The Value of Managed Services appeared first on Demandbase.
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