ViewPoint
AUGUST 5, 2016
The core idea behind this book is that marketers need to embrace and take responsibility for the entire sales funnel, not just the top half. It’s the new B2B imperative that marketers take full responsibility for the revenue impact of their efforts, that they work closely with their sales counterparts to make them more efficient and help them convert more opportunities into closed deals.
Biznology
AUGUST 5, 2016
This month, I begin a three-part series of posts on which I’ve collaborated with long-time colleague Scott Hornstein. (We owe a tip of the hat to Wayne Cerullo and Phil Shelp, as well.) If you’re wondering why you’re not seeing the results you expect from your website – the engagement, lead generation, and sales – you’ll want to pay close attention.
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Marketing Insider Group
AUGUST 5, 2016
Ever find yourself staring at a fonts dropdown menu realizing you have no clue which font you should use? Maybe you have opened a color picker and found it discouraging to move the small circle around the screen to pick the perfect color out of 10 million options. The mental block you get when trying […]. The post Do-It-Yourself Design: Picking Fonts and Colors appeared first on Marketing Insider Group.
Convince & Convert
AUGUST 5, 2016
Welcome back to Talk Digital to Me! Here today is strategist Mary Nice, and she’s brought a treasure trove of Facebook advertising advice with her. As a strategist at Convince & Convert, Mary is keenly aware of how many brands get Facebook wrong. She’ll share the most common mistakes she sees brands make when it comes to their Facebook strategy, as well as solutions you can put into action on your next advertising campaign.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Vidyard
AUGUST 5, 2016
Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! For this episode, we caught up with Reva Pellerin, one of the Mid-Market Account Executives at Vidyard. Wondering where to find the best sushi in Kitchener? Ever heard of the Donkey Sanctuary of Canada?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
AUGUST 5, 2016
Let's face it: 2016 (so far) has brought about a number of shocks, surprises, and setbacks for businesses -- from stock market instability to events like Brexit. And as a result, it's likely that many people are likely feeling a little less certain about their strategies than they did a year ago. Now, I’m not suggesting this heralds the return of the wartime CEO , but a lack of certainty always forces business leaders and marketers to look at ways they can add more predictability to their organi
DivvyHQ
AUGUST 5, 2016
For those who missed our series intro , we’ve gathered the content marketing industry’s A-List and asked them one question: What’s your favorite content marketing video? The videos we received are incredible, and we’re going to share one with you each week until we run out. Do yourself and your company a favor… Subscribe.
The Freeman Company
AUGUST 5, 2016
FreemanXP is recognized by Event Magazine as a leader in the events industry
Hubspot
AUGUST 5, 2016
If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there's actually much more to it than that. Quite simply: If you have big news, you need a big plan.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Kapost
AUGUST 5, 2016
How are your lead gen numbers looking right now? Whether it’s the dog days of summer, the post-event lull, or drowning in deadlines, the best marketers know how to overcome slow traffic and stretch capacity to grow their database creatively. If you’re looking to increase your acquisition, we’ve got a couple of tricks that may help.
Adobe Experience Cloud Blog
AUGUST 5, 2016
Author: Alexandra Nation Picture this: rooftop happy hour with your group of friends. The light is golden–perfect for your Snapchat story. You’re sipping on a glass of rosé in celebration of a major life milestone (e.g. new job, promotion, new house, new car). Your friends are a curious bunch. They want the details. What was the process like? What did you say?
Content Standard
AUGUST 5, 2016
Ten years ago, your definition of the word “story” probably looked something like this: And that definition probably remained unchanged until October 2013, when it was amended to include this: “ Snapchat Stories add Snaps together to create a narrative. When you add a Snap to your Story it lives for 24 hours before it disappears, making room for the new.
chiefmartech
AUGUST 5, 2016
Last month, I was delighted to have Roland Smart , VP of Social & Community Marketing at Oracle , author of the terrific book The Agile Marketer , and co-host of the Marketing Agility Podcast , join me on chiefmartecTV for our episode on the myths & monsters of agile marketing. As a follow up, here’s a Q&A that I had with Roland that boils down some of the most important takeaways on agile marketing from our discussion on the show. 1.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
AUGUST 5, 2016
Video is one of the most discussed marketing tools around, and certainly one of the most hyped. Cisco estimates that it will comprise 82% of all web traffic by 2020. And as the head of an inbound marketing agency with an in-house video department , I’ve seen first-hand the power of video. Our clients have used it to raise millions in funding, reduce homepage bounce rates by around 80%, and generate more leads than they know what to do with.
Sprout Social
AUGUST 5, 2016
Building a personal brand online takes time, effort and a lot of consistency. One way to accelerate your recognition is to take on speaking gigs. Online speaking is a great way to get started but in-person opportunities will help you gain recognition with a more engaged audience and establish your expertise on a specific topic. This week at #SproutChat , Sprout All Star and tenured social media marketing speaker Neal Schaffer shared advice on how he’s grown his personal brand by taking on
LEADership
AUGUST 5, 2016
Ask any business owner which resource they want to have more of, and they are almost guaranteed to tell you that they’d love to have more time or money. There are a lot of gadgets, apps, and processes currently being used that are designed to help business owners make better use of the time that they have, and many of these can also help them out on the money front as well.
SnapApp
AUGUST 5, 2016
Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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