Tue.Aug 30, 2011

Fresh Ideas to Reignite Stalled Leads and Accelerate the Sales Funnel

B2B Lead Generation Blog

Tweet Longer selling cycles and stalled deals are impeding sales funnels everywhere. Use these three practices to convert more leads into revenue: Use Funnel-Specific Market Research.

Mobile LinkedIn Features for the B2B Professional | Marketri


Trending Sources

Making your website more social (it’s not all that hard)

EMagine B2B Blog

Now that the search engines are doing much better at incorporating social-network pages and signals into search results, and analytics packages are becoming more able to track social-originated website traffic… it’s a good time to bring your website up to social snuff. You don’t need to go all the way to building a private social [.]. B2B Web Strategy Social Media

The Ultimate Google+ Cheat Sheet


Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. So we thought we would invest some time into making your life easier.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

Four Things to Consider Before You Buy Marketing Automation


Well, we’re in the dog days of August. However, for many B2B marketers, 2012 planning is right around the corner and usually starts right after Labor Day. And for many of you, one of your goals will be to finally implement a marketing automation tool. Unfortunately, too many marketers begin this process with the question, “Which automation tools should we look at?” Not only is this the wrong question but its not even close to where you should begin.

Twitter success demands both top influencers and everyone else


Image via CrunchBase. Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential, the most popular, and the most celebrated. Happens in DC all the time. I’m rocking the latest dinner party, parlaying attendees with my wit and banter, when someone snazzier and trendier enters. Immediately I’ve lost my audience’s attention.

42 Tweetable Facts to Squash Marketing Fantasies


We hear a ton of marketing myths everyday that have no basis on research or facts. They're simply made-up fantasies that people have come to believe. But let's face it, we marketers can't afford to live in a fantasy world.

The Importance of Woozles in B2B Marketing

Digital B2B Marketing

Woozle's live in the hearts and minds of Pooh and his friends. And most importantly, woozle's change behavior in the Hundred Acre Wood. Like woozles, your brand lives in the hearts and minds of your audience. It impacts deals, but you can't create it today in the traditional ways. Branding #B2Bchat B2B marketing Brand Christy Ferguson Maureen Blandford Woozles

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

CRM+ When Regular CRM is No Longer Enough

Sales Intelligence View

Adds Intelligence to the Social Enterprise with Launch of CRM+. Beyond Data: InsideView Brings Intelligence to Marketing, Sales, Service, and Operations.

Class 11

Women Click Facebook Ads More Than Men [Data]


Who clicks on Facebook ads? Apparently women. Well, at least they click more than men. Some new research from Facebook marketing agency Social Code correlated click-through rate data with gender information of the audience that viewed the ads. The results were quite interesting: 1.

What is Dreamforce? #DF11

Modern Marketing

by Jesse Noyes | Tweet this Today marks the kickoff Dreamforce 2011 so, if you work anywhere in the cloud computing space, you’re probably hearing something about it. But you may be asking, “What is Dreamforce?”. There’s the short answer and a longer answer.

Why Spam Commenters Are Better At Marketing Than You


Spam is annoying. The problem is, if it didn't actually work, then no one would do it. One of the worst types of spam is blog comment spam. You put you all of your effort into writing an awesome blog post only to find that all the comments on it are spam. Nothing from a real person.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

The Annuitas Group and Harte-Hanks Announce Strategic Alliance


The Annuitas Group and Harte-Hanks Announce Strategic Alliance. Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc.

33% of B2B Marketers Don't Measure Marketing ROI [Data]


Did you read that title? Um.there's something wrong with this picture. To put it bluntly, if you're a marketer and you're not reporting your return on investment to your company's executives, then you have a problem.

‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance

Modern B2B Marketing

Liveblogging from Dreamforce: 2011 Salesforce Partner Keynote

Modern B2B Marketing

by Maria Pergolino Salesforce partner keynote kicked off my week with quite a bang. It was a great way to start because the room was beyond packed- full of partners who were happy and excited to be part of the event.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results