Marketing Insider Group
DECEMBER 1, 2017
For the 151st episode of The Marketing Book Podcast, I interviewed Bob Hoffman, author of BadMen: How Advertising Went From A Minor Annoyance To A Major Menace. BadMen is a frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars are being stolen; personal information about […].
Customer Experience Matrix
DECEMBER 1, 2017
It’s the time of year when people make predictions. It’s not my favorite exercise: the best prediction is always that things will continue as they are, but what’s really interesting is change – and significant change is inherently unpredictable. (See Nassim Nicholas Taleb's The Black Swan and Philip Tetlocks' Superforecasting on those topics.) So I think instead I’ll take a look at surprising changes that already happened.
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Brightedge
DECEMBER 1, 2017
Although there are numerous blogs and websites dedicated to SEO, sometimes the best way to learn in depth is by finding an expertly-written book that can explain the intricacies of SEO strategy and tactics. These are interesting times for books. Books now come in hardcover, paperback, Kindle, Kindle Unlimited (free with subscription), PDF, and audio […].
Content Marketing Institute
DECEMBER 1, 2017
How often do you read the weekend posts on Content Marketing Institute the day they’re published? We can tell from traffic the answer is “sometimes” for many of you. Before I joined the CMI editorial team in September, the same was true for me. The daily alert went to my work inbox, which I monitored on the weekend only for urgent communications. Most of the time, as valuable as the CMI articles are, they didn’t qualify as urgent.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Vidyard
DECEMBER 1, 2017
Not all explainer videos are the same. There are a lot of styles that you can choose from, and some will be a better fit than others for specific communication and marketing necessities. This is why it’s so important to know which one is the best style of explainer video for your brand. But first, let’s refresh the basics: What is an explainer video?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
DECEMBER 1, 2017
Click. Click. Click. Tick-tock. Tick-tock. Tick-tock. That's the sound of an unproductive day passing by. It's the sound of any day, Monday through Friday, going to waste -- where despite your best intentions, you just can't seem to get moving, or get stuff done. It happens to all of us. Seriously. But what's an otherwise industrious person to do when these days unexpectedly fall upon us?
Content Standard
DECEMBER 1, 2017
You know the feeling: After everyone raves about the latest superhero movie, you decide to go check it out for yourself. You enter the theater expecting to be blown away. And what happens? The movie plays, and it’s good, but nowhere near as great as you expected. Disappointed, you rebel against your friends, your family, and the marketing promotion behind the film.
Bound360
DECEMBER 1, 2017
Choices bombard us every day of our lives, and you could even say every minute and every second. Soy milk, almond milk, coconut milk, 2%, whole milk, nonfat? That’s just the milk in your coffee. Do you prefer hot or iced? Grande or venti? Cappuccino? Macchiato? Whip or no whip? You can choose your daily news source, the next show you want to binge and how you’re going to stream it, the grocery store you frequent – not to mention the overwhelming amount of options once inside the store – down to
Matchcraft
DECEMBER 1, 2017
Can we all agree on one thing? Landing pages are a big deal. They act like a giant net, capturing traffic from lead generation effort, click-throughs, email marketing and more. But so many people think that “if they build it, they will come,” and that couldn’t be farther from the truth (oh, but we can wish!). Landing pages take a keen eye, a heck of a lot of strategies and constant optimization.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
DECEMBER 1, 2017
Invoicing. Seems pretty straightforward, right? You send a customer an invoice. They pay it. You're rich. Yay. Unfortunately, that's not always how the story goes. And in most organizations, disorganized invoicing can be a serious time suck. Like most things worth doing, creating an invoicing process isn't the easiest task to accomplish. It requires some strategic thought, a handful of decisions that could impact your business long-term, and a bit of alignment.
Aberdeen
DECEMBER 1, 2017
It’s December 1, 2017, and the predictions for digital marketing in 2018 have been rolling in. Here’s a quick synopsis of the predictions so far! 1. 7 Bold Predictions for Digital Marketing in 2018. First up, we have this list of bold predictions from Chad Pollitt on SocialMediaToday. Chad invokes the leading trends in technology – AI and blockchain – predicting that they will have a big impact on analytics and paid advertising, respectively, but the prediction that caught my eye wa
33Across
DECEMBER 1, 2017
As a publisher monetization company, our Publisher Acquisition team is committed to ensuring a smooth on-boarding process as well as manage all of our publisher relationships. The post Friday Fives: Lauren Hollinger, Dir, Publisher Acquisition on the Duopoloy, Publisher Challenges, and Fun Times appeared first on 33Across.
The ROI Guy
DECEMBER 1, 2017
We were on a call with a value engineering leader the other day, and he was telling us how his sales reps were getting pushback from prospects when engaging with ROI. The prospects require the ROI analysis, to build consensus and elevate priority with the buying committee. And the need for financial justification is clear in order to get executive approval.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Heinz Marketing
DECEMBER 1, 2017
What’s the one thing you love to do, that you’re better at than anybody else? No matter how humble you may be, there’s an answer to this question inside you. You may have been thinking about it for a long time, or it may take a long time of thinking to bring it to the surface. But each one of us has one. Now, what if you could spend the majority of your time on that one thing?
SEMrush
DECEMBER 1, 2017
Do you know the difference between white hat vs black hat SEO, and the gray that falls in between? As someone new to the search engine optimization industry, it is important to know the difference and where your techniques are falling on the SEO spectrum so you can focus on the long-term strategies in getting your website ranked.
Sharpspring
DECEMBER 1, 2017
Key Takeaways: SharpSpring measured the before-and-after results of more than 5,000 businesses that are utilizing SharpSpring’s new email engagement tools to suppress email sends to unengaged recipients. Suppressing email sends to disinterested recipients has already increased our customers’ reputations with ISPs, resulting in more overall opens and clicks while sending far less email.
Akoonu
DECEMBER 1, 2017
In recent years, the SalesTech Landscape has exploded. Many of these new products aim to add value to sales reps. In particular, there are a variety of SalesTech products, from sales engagement platforms to forecasting tools, that try to help the rep by pulling data out of Salesforce into their applications or to email clients and then syncing data back into Salesforce.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Sharpspring
DECEMBER 1, 2017
Key Takeaways: SharpSpring measured the before-and-after results of more than 5,000 businesses that are utilizing SharpSpring’s new email engagement tools to suppress email sends to unengaged recipients. Suppressing email sends to disinterested recipients has already increased our customers’ reputations with ISPs, resulting in more overall opens and clicks while sending far less email.
BDB
DECEMBER 1, 2017
“It is a capital mistake to theorise before one has data” – Sherlock Holmes, A Study in Scarlett, Sir. Arthur Conan Doyle Why is data so important in b2b. Read More. The post Three reasons why data is king in b2b marketing appeared first on BDB.
Adobe Experience Cloud Blog
DECEMBER 1, 2017
Marketing automation is no longer just an industry buzzword. In fact, 91% of marketing automation users agree it is very important to the overall success of their online marketing activities. Historically, the fastest industry adopters of marketing automation include software, internet, telecommunications, and business services. However, dramatic strides in digital advancement have shifted the world of retail banking like never before.
Albacross
DECEMBER 1, 2017
Reading time: 8 great minutes. So you’re thinking about launching an account-based marketing programme? You’re not alone. Many businesses have achieved an ROI (return on investment) from their ABM efforts that has outpaced other types of marketing. There’s also a whole raft of online tools that can streamline your strategy. These new technologies make it easier than ever to implement and scale a revenue-driving ABM programme.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Only B2B
DECEMBER 1, 2017
The cost of bad data (+ how to fix it). Your marketing and sales team decides to run a campaign, personalizes each email and start to send them out. Sounds great! While a few emails are delivered successfully (yay!), a few bounce back and others are ignored (nay!). Before you lash out at anyone (or anything!), you must know that it could be the fault of bad data.
Directive Agency
DECEMBER 1, 2017
Not all AdWords campaigns are created equal. Unfortunately, many of them fail. That might be a hard pill to swallow. But drink some water and chug it down because the faster that you realize it, the better your advertisements will be. But what makes the difference between a failed campaign and a successful one? Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is.
Lead Liaison
DECEMBER 1, 2017
Allen, TX – Lead Liaison, a provider in cloud-based sales and marketing solutions, announced this week that UK-based health surveillance provider snap40 selected Lead Liaison’s platform to power their marketing automation. Snap40 is headquartered in Scotland with offices expanding into the United States. They are ambitious about building a global company, meeting the needs of patients around the world.
Only B2B
DECEMBER 1, 2017
The cost of bad data (+ how to fix it). Your marketing and sales team decides to run a campaign, personalizes each email and start to send them out. Sounds great! While a few emails are delivered successfully (yay!), a few bounce back and others are ignored (nay!). Before you lash out at anyone (or anything!), you must know that it could be the fault of bad data.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Biznology
DECEMBER 1, 2017
It’s been over a year since Donald Trump was elected US President. While the jury is figuratively out on the involvement of Russia in the outcome of the election, both Democrats and Republicans have lamented the “fake news” on both sides of the aisle. Some have criticized mainstream media outlets for fake news while others have criticized Facebook and Google for its spread.
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