Sun.Nov 28, 2021

Why musicians should think of themselves as entrepreneurs

ConvertKit

If you watch Shark Tank , you’ve probably seen main “shark” Kevin O’Leary tell guests that if you’re three years into a business and you haven’t made any money, “ It’s a hobby, not a business.”. Music isn’t much different: for most musicians, it’s a hobby but not a business.

Google Algo Bug Puts Sites In Weird Limbo State via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller confirmed a rare algorithm bug that causes sites to get stuck in a limbo that prevents them from ranking The post Google Algo Bug Puts Sites In Weird Limbo State appeared first on Search Engine Journal. News SEO

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3 Email Marketing Mistakes to Avoid (And What To do Instead)

Opt Intelligence

More than 300 billion emails are sent per day. Not all of them are opened, and far fewer are read. There are a number of factors at play, but there are three major email marketing mistakes that likely contribute to poor open or clickthrough rates.

Is Your Usage Of Google Ads An Organic Search Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

Do Google's organic search ranking algorithms treat your content differently if you're paying for Google Ads? Let's look at the evidence. The post Is Your Usage Of Google Ads An Organic Search Ranking Factor? appeared first on Search Engine Journal.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

TechTarget’s VP Sales on Why Intent Data has Become a Dirty Word

Oktopost

Rich Stone, VP Sales at TechTarget takes the hot seat. Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Rich Stone.

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4 Powerful Integrations to Supercharge Your Retargeting Strategy

Vision6

About 96% of the people who come to your website are not ready to buy. Most prospects will go through multiple touchpoints and channels before they become a customer. It’s a marketers job to ensure these visitors don’t turn to a competitor site where they will be lost forever.

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Google Search Console: Is It a Ranking Factor? via @sejournal, @annaleacrowe

Search Engine Journal

Do you have to have a Google Search Console account to appear in Search, and is whether you use it a ranking factor? The post Google Search Console: Is It a Ranking Factor? appeared first on Search Engine Journal.

Two Ways To Make Your Case Studies Stand Out

B2B Marketing Directions

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies.

Rachel’s App of the Week: WISHUPON

Heinz Marketing

By Rachel Degginger , Marketing Consultant at Heinz Marketing. For me, there is not a more hectic time than the holidays. In our household, November to January it’s back-to-back holidays and birthday celebrations.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

CRM Strategy: Why You Need One and How to Develop It

Hubspot

When you first start out in business, you can probably manage to keep all of your customers or clients top-of-mind … because you don’t have that many. At this stage, sticky notes are your best friend. As you become more established, your customer base grows.

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3 Steps to Creating Effective Landing Pages for Your App Install Campaigns

Outbrain

When it comes to App Install campaigns, there’s no such thing as a “one size fits all” approach – planning begins and ends with your app type and business goals.