Mon.Sep 13, 2021

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The Content Optimization System: Using AI to Improve Every Step of Content Creation

MarketMuse

An effective content optimization system uses AI to improve all eight steps of content creation.

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Top 12 Most Common Content Marketing Mistakes to Avoid via @sejournal, @JuliaEMcCoy

Search Engine Journal

Is your content strategy struggling? Learn how to avoid these common content marketing mistakes that are easy to make. The post Top 12 Most Common Content Marketing Mistakes to Avoid appeared first on Search Engine Journal.

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A Complete Guide for Brands: User-Generated Content

Brandfolder

There are many ways to get user-generated content (UGC) for your brand, but most of them won't help you reach new audiences or make connections with customers. User-generated content is.

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PPC and Content Marketing: The Perfect Combo for Immediate ROI

Content Marketing Institute

At first glance, pay-per-click and content marketing can seem like contrasting ideologies. But PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading → The post PPC and Content Marketing: The Perfect Combo for Immediate ROI appeared first on Content Marketing Institute.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How 4 Worldwide Agencies Prove SEO Value via @sejournal, @seomonitor

Search Engine Journal

Aside from showing clients how SEO efforts can translate into business outcomes, agencies should negotiate what success means from the get-go. Here's how. The post How 4 Worldwide Agencies Prove SEO Value appeared first on Search Engine Journal.

More Trending

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Leveraging Flow to Amplify Your Marketing Productivity via @sejournal, @ViolaEva1

Search Engine Journal

Discover practical tips to turn a regular workday into an opportunity to achieve flow state and increase your marketing productivity. The post Leveraging Flow to Amplify Your Marketing Productivity appeared first on Search Engine Journal.

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5 Brands That Used Nostalgia to Win at Marketing

Spiralytics

Taking a trip down memory lane can often be a wonderful experience for many. Check out these nostalgia marketing tools and learn how to improve your brand. The post 5 Brands That Used Nostalgia to Win at Marketing appeared first on Spiralytics Inc.

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How to Set up Profitable A/B Tests for PPC Success via @sejournal, @navahf

Search Engine Journal

Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights. The post How to Set up Profitable A/B Tests for PPC Success appeared first on Search Engine Journal.

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How to Become a Thought Leader in the Building Materials Industry

Navigate the Channel

You’ve worked hard to ensure your building material manufacturer business is always on a path to steady growth. Now, it is time to turn your attention to helping others within your industry. How do you do this? By becoming a thought leader and guiding those with less experience or different skills than you have. In short, building materials thought leadership includes guiding others on the best way to grow within the industry, mentoring individuals and otherwise working to be an authority figure

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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State of SEO Client Insights: Budgets, Traffic & SEO Tactics via @sejournal, @theshelleywalsh

Search Engine Journal

What is the average budget for SEO clients and how do SEO agencies allocate time to tasks? We surveyed 1,241 SEO professionals to find out. The post State of SEO Client Insights: Budgets, Traffic & SEO Tactics appeared first on Search Engine Journal.

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Aligning Paid & Organic Search Campaigns

seo.co

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. Let’s see the relationship between the two and how aligning them together can impact performance. Comparing SEO and PPC. When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy.

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9 Easy Steps to Define Your Company’s Identity

The Daily Egg

Even if you sell the most innovative products in the world, your company is just another face in the crowd without a. The post 9 Easy Steps to Define Your Company’s Identity appeared first on The Daily Egg.

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Do Prominent Lead Gen Forms Impact SEO? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller answered question regarding under which conditions prominent lead generation forms may cause a site to rank lower The post Do Prominent Lead Gen Forms Impact SEO? appeared first on Search Engine Journal.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Use Empathy to Build Trust in Content Marketing

DivvyHQ

As content marketers, it's easy to get lost in our performance metrics and lose sight of the challenges and desires of the actual people we're trying to reach. Don’t get me wrong. Data is absolutely critical for content marketing success. But so is empathy. Here's a quick guide on how to demonstrate it – not just state it – through our content.

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YouTube Expands Community Posts to More Creators via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is lowering the eligibility criteria for community posts, which will give many more creators access to a tool to better connect with their audience. The post YouTube Expands Community Posts to More Creators appeared first on Search Engine Journal.

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How contact tracking tech can reconnect brands with former customers

Martech

You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? That was the dilemma faced by Ellie von Reyn, Conductor’s Director of Demand Generation. “Our customers love our technology and our service team. We’ve got thousands of customers, but marketers switch companies every couple of years.

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What’s Driving Google’s Title Tag Rewrites? via @sejournal, @martinibuster

Search Engine Journal

What Google recommends for title tags and if that influences why title tags are rewritten The post What’s Driving Google’s Title Tag Rewrites? appeared first on Search Engine Journal.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Share of voice: Marketoon of the Week

Martech

This week’s Marketoon examines the classic metric, share of voice. Fishburne’s take: Share of voice (SOV) became a marketing staple decades ago. In theory, share of voice is a simple way to compare a brand’s media spending against the total media spending of the category. The metric was bolstered by research from Peter Field and Les Binet that showed a link between share of voice and share of market.

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The Complete Guide to Company Culture

The Daily Egg

Want to boost employee morale while increasing productivity? This guide to company culture has everything you need to keep employees happy while. The post The Complete Guide to Company Culture appeared first on The Daily Egg.

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TransUnion will acquire Neustar

Martech

TransUnion has agreed to acquire identity resolution company Neustar for $3.1 billion. Neustar’s OneID resolution platform will expand the capabilities of TransUnion’s identity solutions, especially in the adtech space. Over the course of the last two to three year, TransUnion has been focused on assembling a portfolio of solutions to serve digital marketers.

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How to Market, Sell, & Build Profitable OptiChannel Campaigns

MindFire

Our community is always looking for ways to effectively Staff, Market, Sell, and Produce OptiChannel campaigns for themselves and their clients. As a result, there is a hunger for authentic, hands-on advice from real-world practitioners. Since each area ( Staffing, Sales & Marketing, and Production ) is worth a 45-minute discussion, we have a 3-part panel webinar series over six weeks.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What Is Dreamforce? Everything About Salesforce’s Annual Event

Salesforce Marketing Cloud

The buzz has started and you might be wondering – what is Dreamforce? If you’re new to Salesforce and what we do , you may not know about Dreamforce, our annual event that combines community and customer success. For some Trailblazers — our community of customers, partners, and employees — it’s the highlight of the year.

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5 Best Practices for Sales Enablement: How to Empower Managers

Outreach

We hear all too often that sales training programs are too reactive. Luckily, that’s changing. In a recent fireside chat , Outreach's director of revenue enablement Whitney Sieck and Zoom’s senior manager of sales enablement Anna Vuong explored what it takes to build a modern sales enablement team. They discussed everything from empowering sales managers to building an intentional enablement discipline and being “audible-ready” with technology.

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Cortex Launches TikTok Analytics

Cortex

TikTok is the fastest growing Social media network in the world, and the driving influence in tastes and culture for Gen Z. For brands, being able to reach audiences on TikTok is quickly becoming a major priority, but most content strategy teams are just starting to get a handle on how they can create engaging content from a brand account.

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How to Get More Referrals for Your Freelance Business

ClearVoice

Whether you’re just beginning to transition to full-time freelance work or you’ve been in the game for years, referrals are an important part of most freelancers’ businesses. According to MailChimp’s Benchmark Report 2021 for Freelancers, a survey of more than 2,000 respondents, 70 percent of freelancers said the top way they won new business was from referrals and networking.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Microsoft Ads Announces Plans to Move to New Feedback Platform via @sejournal, @hoffman8

Search Engine Journal

Microsoft plans to move to a new feedback platform in October. Here's what advertisers need to know! The post Microsoft Ads Announces Plans to Move to New Feedback Platform appeared first on Search Engine Journal.

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Mail Privacy Protection and iOS 15

Blue Flame Thinking

In September 2020, Apple released its iOS 14, which now runs on 90%+ of all modern mobile iOS devices. This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection.

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6 Bull$h!t Free Success Hacks

Go Beyond SEO

Let’s say you’re still working your regular job, but you’ve started offering your professional services on the side. Your clients are people you know, such as neighbors and friends. Although making some money, you don’t believe you’ll ever close new clients because you’re less than stellar at sales. You don’t think you’ll make any money because talking about money is too scary.