Mon.Sep 13, 2021

The Content Optimization System: Using AI to Improve Every Step of Content Creation


An effective content optimization system uses AI to improve all eight steps of content creation. Content Optimization

4 Best Practices for Association Web Design

Marketing Insider Group

What can you do in seven seconds? You might be able to shuffle a deck of cards, text a friend a birthday message, or chew and swallow your favorite fun-sized candy bar. The point is, that’s not a lot of time. And seven seconds is all the time you have to grab your website visitors’ attention.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

iOS 15 and Email Marketing KPIs to Focus On

Benchmark Email

If you aren’t yet aware of Apple’s iOS 15 rollout and how it impacts your email marketing, then we’re here to tell you you’re behind. Time to play catch up! This rollout changes how email marketers are able to track the success of their campaigns.

The Ultimate Content Marketing Strategy Template

Marketing Insider Group

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start!

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

How Technology Is Shaping the Future of Employee Communications


The following is an exclusive sneak preview excerpt from the forthcoming book, Engaging Employees Through Strategic Communication, co-authored by Consultants Collective member consultant Mark Dollins and John Stemmle, Chair & Professor of the Department of Strategic Communication at the University of Missouri School of Journalism.

More Trending

Mail Privacy Protection and iOS 15

Blue Flame Thinking

In September 2020, Apple released its iOS 14, which now runs on 90%+ of all modern mobile iOS devices. This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve.

Excite Retired Its Email Service … What Are We Doing About It?


With the retirement of Excite’s email operations at the end of August , many were positioned to find themselves without access to their long-held email accounts … or were they?

6 Bull$h!t Free Success Hacks

Go Beyond SEO

Let’s say you’re still working your regular job, but you’ve started offering your professional services on the side. Your clients are people you know, such as neighbors and friends. Although making some money, you don’t believe you’ll ever close new clients because you’re less than stellar at sales.

Top 12 Most Common Content Marketing Mistakes to Avoid via @sejournal, @JuliaEMcCoy

Search Engine Journal

Is your content strategy struggling? Learn how to avoid these common content marketing mistakes that are easy to make. The post Top 12 Most Common Content Marketing Mistakes to Avoid appeared first on Search Engine Journal. Content Marketing

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Aligning Paid & Organic Search Campaigns

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. Let’s see the relationship between the two and how aligning them together can impact performance. Comparing SEO and PPC.

How 4 Worldwide Agencies Prove SEO Value via @sejournal, @seomonitor

Search Engine Journal

Aside from showing clients how SEO efforts can translate into business outcomes, agencies should negotiate what success means from the get-go. Here's how. The post How 4 Worldwide Agencies Prove SEO Value appeared first on Search Engine Journal. SEO Sponsored Posts

Agency 104

How to Use Empathy to Build Trust in Content Marketing


As content marketers, it's easy to get lost in our performance metrics and lose sight of the challenges and desires of the actual people we're trying to reach. Don’t get me wrong. Data is absolutely critical for content marketing success. But so is empathy.

Trust 72

How to Set up Profitable A/B Tests for PPC Success via @sejournal, @navahf

Search Engine Journal

Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights. The post How to Set up Profitable A/B Tests for PPC Success appeared first on Search Engine Journal. Ask Me Anything About PPC

PPC 99

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

4 ways social media can revitalize small business competition

Sprout Social

Proactive change is a precursor to growth. But forced change, which has been a constant over the last couple of years, is a challenge that tests perseverance, builds resilience and breeds perspective. Small business owners know this all too well.

State of SEO Client Insights: Budgets, Traffic & SEO Tactics via @sejournal, @theshelleywalsh

Search Engine Journal

What is the average budget for SEO clients and how do SEO agencies allocate time to tasks? We surveyed 1,241 SEO professionals to find out. The post State of SEO Client Insights: Budgets, Traffic & SEO Tactics appeared first on Search Engine Journal. Careers & Education SEO

Only Have Half An Hour? Here’s Where To Start With HubSpot

Square 2 Marketing

Quick And Easy Tasks To Capture Leads And Gain Insight. Marketing automation software has accelerated the development of more powerful, intelligent inbound marketing. Of the many platforms available, HubSpot offers exceptional visibility, scalability and customizability for businesses.

How to Become a Thought Leader in the Building Materials Industry

Navigate the Channel

You’ve worked hard to ensure your building material manufacturer business is always on a path to steady growth. Now, it is time to turn your attention to helping others within your industry. How do you do this?

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

Leveraging Flow to Amplify Your Marketing Productivity via @sejournal, @ViolaEva1

Search Engine Journal

Discover practical tips to turn a regular workday into an opportunity to achieve flow state and increase your marketing productivity. The post Leveraging Flow to Amplify Your Marketing Productivity appeared first on Search Engine Journal. Careers & Education Digital Experience

5 Best Practices for Sales Enablement: How to Empower Managers


We hear all too often that sales training programs are too reactive. Luckily, that’s changing. In a recent fireside chat , Outreach's director of revenue enablement Whitney Sieck and Zoom’s senior manager of sales enablement Anna Vuong explored what it takes to build a modern sales enablement team.

Watching people a water lily in the sunshine!

G2M Solutions

I love my job…there you have it, I’ve said I out loud, I love my job! I get to play with HubSpot all day, every day. I’m like a “pig in mud!” I get to see it work its magic in all different types of organisations, big, small, not-for-profits, service-based or product companies.

WooCommerce vs. Magento: Which Is Best for eCommerce?


Are you starting an eCommerce store and having difficulty deciding between WooCommerce vs. Magento? Both platforms have gained popularity over the last few years as excellent eCommerce solutions that anyone can use to sell products online. The only problem?

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

What’s Driving Google’s Title Tag Rewrites? via @sejournal, @martinibuster

Search Engine Journal

What Google recommends for title tags and if that influences why title tags are rewritten The post What’s Driving Google’s Title Tag Rewrites? appeared first on Search Engine Journal. News SEO

The User-Driven Model for B2B Revenue Growth

Ledger Bennett

People act as if the path to B2B revenue growth has always, and will always, follow the same stale formula. Target the buyers, know the personas, try to appease the stakeholders that influence various stages then throw in some messaging, deploy a MarTech infrastructure and call it a day.

YouTube Expands Community Posts to More Creators via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is lowering the eligibility criteria for community posts, which will give many more creators access to a tool to better connect with their audience. The post YouTube Expands Community Posts to More Creators appeared first on Search Engine Journal. News YouTube

A Complete Guide for Brands: User-Generated Content


There are many ways to get user-generated content (UGC) for your brand, but most of them won't help you reach new audiences or make connections with customers. User-generated content is

From Planning to Results, How to Choose a Tool to Manage Marketing Projects

With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames, Harness data from all channels to make decisions in real time, Prove ROI to the broader business. Download the eBook today!