Marketing Insider Group
JULY 21, 2020
I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?). Statistics can help us see into (and plan) for the future. This is true for life and one of my favorite things to do for marketing.
Webbiquity
JULY 21, 2020
There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. There is also a bit of nervousness and some dangerous myths. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. Myth #1: AI is going to take my marketing job. Not to worry.
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Content Marketing Institute
JULY 21, 2020
Have you ever thought about the point of view in your content? You should, particularly if you’re a B2B content marketer who wants to engage and convert your audience. Let’s explore POV in three, two, one. Continue reading → The post Pick a Point of View That Boosts B2B Conversions appeared first on Content Marketing Institute.
KoMarketing Associates
JULY 21, 2020
As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. Social Media Examiner recently published its “2020 Social Media Marketing Industry Report,” and statistics showed that 91% of B2B marketers now use Facebook to connect with customers and prospects.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
JULY 21, 2020
Young companies and organizations looking for early-stage funding might have reasonably concluded that the Covid-19 pandemic was going to kick plans back months, if not years. Nope. Instead, data analyzed by ZoomInfo generally indicates that firms seeking angel or seed funding, private equity, or Series A or B investments have seen an increase in action during the period from April 2019 through April 2020.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ATAK Interactive
JULY 21, 2020
B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. This is where sales enablement comes in.
Unbounce
JULY 21, 2020
Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. At the same time, brand became less exciting—and sometimes an afterthought. It was too “fluffy.” But that’s all changing.
ATAK Interactive
JULY 21, 2020
B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. This is where sales enablement comes in.
Sprout Social
JULY 21, 2020
It’s no secret that social media professionals wear more than one hat. From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. Trust me. I’ve been there. Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
JULY 21, 2020
What is your favorite hero in fiction? Rocky Balboa. He is an underdog known for his indomitable spirit and tenacity. In the movie Rocky, he is depicted as an everyman who overcame obstacles in his life and career to become successful. What is a hobby of yours? I have two hobbies, fixing things up, making them better – particularly renovating homes.
ClickZ
JULY 21, 2020
30-second summary: Expansion of existing applications – the education industry was already leveraging text-to-speech technology, but as coronavirus quickly drove educators and students to remote learning, usage has increased tremendously, and is likely to continue to increase as a complementary aid to in-person teach. Acceleration of voice adoption in AI-powered applications – users are more willing to interact with digital assistants since no touching is required.
Biznology
JULY 21, 2020
What is the world going to look like when we all pull ourselves through this COVID-19 pandemic? That is the million dollar question right now that no one seems to have the answer to. What we do know is that things are bound to look a lot different than what they did before. We expect that many businesses that exist today will not be able to say the same in the years to come.
Pam Didner
JULY 21, 2020
Facebook. Twitter. LinkedIn. Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Bannersnack
JULY 21, 2020
In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads. From that moment on, thanks to the expanded ad space, advertisers had extra room to tell their brand’s story and display products through rich content, […].
SmartBug Media
JULY 21, 2020
It’s not uncommon for many manufacturers to still be relying solely on traditional outbound sales and marketing methods, such as attending trade shows and other in-person events, sending out printed mailers, and using basic cold-calling tactics. These may always be staples for B2B businesses, but there are many inbound marketing strategies and tactics that you can implement to not only get ahead, but more importantly, stay ahead of your competition.
ClearVoice
JULY 21, 2020
If the unexpected turn of events throughout 2020 has taught us anything, it’s the old adage that there is strength found in numbers. While freelancing is often considered a solo industry, approaching this field with a team mindset and strategy can pay off in dividends. Rather than pursuing contracts and clients, highly-skilled professionals can join forces to meet several needs.
Smarte
JULY 21, 2020
If you target everyone, you target no one. When B2C businesses start their personalization journey, they break down their customers and leads up into segments based on unique demographics. This makes it much easier to create relevant content and personalized messaging which is used to convert prospects into leads and leads into customers. In the […].
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Belkins
JULY 21, 2020
Previously, we’ve put together some of our thoughts on inbound and outbound marketing. However, both of them are just fractions of their respective methodologies – inbound and outbound sales. Those methodologies are enormous, complicated, and essential for the success of your sales campaigns. Knowing how to tell them apart, understanding their strongest aspects and weakest points, and being able to combine the two, should be the cornerstone of your skillset.
ATAK Interactive
JULY 21, 2020
B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. This is where sales enablement comes in.
The Lead Agency
JULY 21, 2020
We’re living in unprecedented times – recently, you’ve likely heard this message time and time again. By now, there’s no doubt that you’ll be well aware of the devastating events unfolding across the globe. You’ve also probably noticed that, thus far, it’s the organisations that are flexible and agile that have managed to thrive in this incredibly volatile market.
SendGrid
JULY 21, 2020
Learn about Google's limited pilot for Brand Indicators for Message Identification (BIMI) – a standard method for logo display within an email client. The post The Google BIMI Pilot is Here! appeared first on SendGrid.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
JULY 21, 2020
Since launching over a decade ago, WhatsApp has gained popularity all over the world. As the chat app'sglobal user-base has continued to expand, so has its platform. After adding features like group chat and video capabilities , the platform quickly became a place where brands can directly interact with consumers. In 2019, due to WhatsApp's booming popularity, it launched one of its biggest features yet:a specialized app called WhatsApp Business.
Valasys
JULY 21, 2020
In a data-driven world, you need to understand how to measure the success of your business model. Employing appropriate KPIs for B2B e-commerce marketplace helps marketers to qualitatively and quantitatively evaluate the progress of their marketing models and also assists them in making more informed, data-driven, less risky, and profitable business decisions.
Sharpspring
JULY 21, 2020
When you think of prospecting, the first thing that pops into your head may be searching for gold. And while we’re not operating in the Old West, the way miners searched for gold is actually somewhat similar to modern-day sales and client prospecting.The concept of prospecting clients basically means focusing on locating hot leads and then guiding them through your sales funnel.
SWZD
JULY 21, 2020
Digital marketing can be seen as more cost effective than traditional marketing, especially for businesses with smaller budgets or departments who have budget/resources frozen due to the pandemic.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Square 2 Marketing
JULY 21, 2020
With New Tools Come New Options For Giving Visitors Content And Getting Their Contact Info. Gates are typically designed to keep people out. As marketers, sales leaders and CEOs, we want to let people in, but we need the gate to know who we’re letting in. Now we can do both — let them in and find out who we let in. I wrote an article in May, Gated Or Ungated Educational Content?
Scoop.it
JULY 21, 2020
Curating on mobile: the key to content curation consistency. One of the biggest challenges of content curation is staying consistent with it. Content curation will support your long-term marketing and business goals, but only if you’re able to commit to it in the long run. If you curate every couple of weeks or months instead of multiple times a week, you just won’t see the results you want.
Content4Demand
JULY 21, 2020
Marketers continue to find success with audience-centric content, and for good reason. Product-centric content just doesn’t resonate. It’s ineffective at reaching buyers. And it doesn’t give way to productive interactions with buyers. The reason why this type of content is so effective is because it includes the buyer’s perspective. This includes their wants, needs, goals, challenges, questions and anything else they would want to be addressed at each step of their buying journey.
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