Tue.Jul 21, 2020

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?).

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10 Top AI-Based Tools for Marketing and Sales


There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. There is also a bit of nervousness and some dangerous myths. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today.

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Pick a Point of View That Boosts B2B Conversions

Content Marketing Institute

Have you ever thought about the point of view in your content? You should, particularly if you’re a B2B content marketer who wants to engage and convert your audience. Let’s explore POV in three, two, one.

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Report: Facebook Remains Dominant Among B2B Social Media Marketers

KoMarketing Associates

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to Use Data to Make Your Lead Generation More Effective

Marketing Insider Group

Data is truly king in today’s content-driven world. Businesses rely on it to support marketing strategies, target their customers, make smarter business decisions, and predict future outcomes.

More Trending

New to Agile Marketing? Here’s a Glossary of the Key Terms

Marketing Insider Group

If you’re just starting out on your Agile journey and coming up against terminology that seems unfamiliar – look no further!

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Consultants Collective Profile: Geri Berdak


What is your favorite hero in fiction? Rocky Balboa. He is an underdog known for his indomitable spirit and tenacity. In the movie Rocky, he is depicted as an everyman who overcame obstacles in his life and career to become successful. What is a hobby of yours?

Ion Interactive Guide: Rock Content’s Interactive Marketing tool


Content Marketing has undergone a series of diverse transformations from the first newspapers and travel guides up to current corporate blogs and social media. Interactive content is the next stage of this journey, remarkable in the extremely engaging experience it offers users.

Will Bankruptcy Help Businesses Survive COVID-19?


What is the world going to look like when we all pull ourselves through this COVID-19 pandemic? That is the million dollar question right now that no one seems to have the answer to. What we do know is that things are bound to look a lot different than what they did before.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

12 Creative Facebook Carousel Ads Examples + Templates


In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads.

The Ultimate Breakdown of Social Video Metrics for Every Platform


Social video metrics track the success of your video content. It’s especially crucial when you consider that videos tend to get more engagement than just posting photos or text on your feed. But it’s a bit different from the metrics of a regular post.

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How marketers can capitalize on the rise of voice technology


30-second summary: Expansion of existing applications – the education industry was already leveraging text-to-speech technology, but as coronavirus quickly drove educators and students to remote learning, usage has increased tremendously, and is likely to continue to increase as a complementary aid to in-person teach.

Coming Soon: Visual Editor in Litmus Builder and More


It’s no secret that email marketers are incredibly busy. According to our State of Email Survey, 69% of teams have up to 10 emails in production at any given time, and it takes 53% of teams 2 weeks or more to produce just one of those emails.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Curating on mobile: the key to content curation consistency


Curating on mobile: the key to content curation consistency. One of the biggest challenges of content curation is staying consistent with it. Content curation will support your long-term marketing and business goals, but only if you’re able to commit to it in the long run.

How to create a culture of recognition on your team 

Sprout Social

It’s no secret that social media professionals wear more than one hat. From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. Trust me. I’ve been there.

How to Increase Your Manufacturing SQLs Using the Buyer's Journey

SmartBug Media

It’s not uncommon for many manufacturers to still be relying solely on traditional outbound sales and marketing methods, such as attending trade shows and other in-person events, sending out printed mailers, and using basic cold-calling tactics.

How to Deliver a Virtual Presentation to Management Successfully

Pam Didner

Facebook. Twitter. LinkedIn. Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Nail Your B2B Business’ Next Online Event

The Lead Agency

We’re living in unprecedented times – recently, you’ve likely heard this message time and time again. By now, there’s no doubt that you’ll be well aware of the devastating events unfolding across the globe.

Q&A: Improving Cross-Channel Marketing Efficiency for Better ROI


To be successful in the B2C marketing world in 2020 (and beyond), it's critical to engage your customers with personalized content and messaging that drives interest in your brand. In order to do so, you need to be able to reach them on the channels and mediums where they are most active.

Revenue Funnel Drives Marketing and Sales Alignment

Heinz Marketing

By Maria Geokezas , Vice President of Client Services at Heinz Marketing. As marketing organizations grapple with revenue-accountability and as organizations develop their growth and investment plans, alignment between marketing and sales partners becomes vital.

Gated And Ungated Content Are Not The Only Options Anymore

Square 2 Marketing

With New Tools Come New Options For Giving Visitors Content And Getting Their Contact Info. Gates are typically designed to keep people out. As marketers, sales leaders and CEOs, we want to let people in, but we need the gate to know who we’re letting in.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Difference Between Inbound and Outbound Sales and Why They’re Better Together


Previously, we’ve put together some of our thoughts on inbound and outbound marketing. However, both of them are just fractions of their respective methodologies – inbound and outbound sales.

How to Build a Winning B2B Sales Enablement Strategy in 2020

ATAK Interactive

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing.

How to Build Your Brand with Landing Page Optimization


Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data.

The Google BIMI Pilot is Here!


Learn about Google's limited pilot for Brand Indicators for Message Identification (BIMI) – a standard method for logo display within an email client. The post The Google BIMI Pilot is Here! appeared first on SendGrid. Community Company

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.