Sun.Aug 14, 2016

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Are Your Buyer Personas Data Overkill?

Tony Zambito

Information Overload by Jenny Chisnell. As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent. With many touted frameworks and processes being representative of buyer personas in name only. These misrepresentations have also led to a tendency to throw everything, including the kitchen sink, into crafting buyer personas.

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Warm water of the Atlantic Ocean. Met my feet.

Ambal's Amusings

Another first. Warm water of the Atlantic Ocean. Met my feet. For the very first time. Joy knew no bounds. Extra special. Because waited for this moment for so long. Since reading about warm Atlantic Ocean waters in grade 8. My love for the Pacific Ocean: [link].

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Leveraging Data-Driven Marketing to Generate Leads

PureB2B

“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” – H. James Harrington. Among marketers, whether traditional or digital, data is king. Every marketing decision must be based on cold, hard data, and every initiative should be monitored to produce more data so that it can be leveraged in the future.

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Updates to Collections: 6 Things You Need to Know

Brandfolder

If you haven’t already noticed, we’re pretty pumped about what [Collections]([link] can do to revolutionize your workflow. Collections can be used in so many versatile ways, including: granting certain audiences.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Leverage Data-Driven Marketing to Generate Leads

PureB2B

“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” – H. James Harrington. Among marketers, whether traditional or digital, data is king. Every marketing decision must be based on cold, hard data, and every initiative should be monitored to produce more data so that it can be leveraged in the future.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

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What Regulations Will Impact Sustainability Comms in 2024?

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