Sun.Sep 29, 2024

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MarTech Moment: Clay

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing In today’s digital landscape, data drives success. For marketing and sales professionals, leveraging the right data can differentiate between landing a sale or missing out. Clay is a powerful tool designed to streamline and supercharge how teams prospect, engage, and convert leads through intelligent data scraping, enrichment, and automation.

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Is B2B Brand Marketing Making a Comeback?

B2B Marketing Directions

Dentsu, the global provider of marketing and agency services, recently published the 2024 update to its Superpowers Index study. Dentsu has conducted this research annually since 2021, and the firm says it now constitutes the "largest ever systematic study of B2B buying behavior globally." The 2024 update was based on interviews with 3,528 B2B buyers covering 6,539 buying experiences.

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Real Estate SEO: 6 Things You Can Do to Compete With Big Sites

Ahrefs

The best illustration of this is that out of over 4.5M keywords that Zillow ranks for, bringing them an estimated 32.7M visits from search, the top keyword is “zillow”.

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How to Build a Successful Advocacy Program in the Financial Services Industry

Oktopost

In this episode, learn how to build a successful, impactful and compliant employee advocacy program in the financial services industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “A key part of my role is trying to amplify our brand voice by employee advocacy, so making sure our people speak not only for themselves but also for the company.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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8 SEO Hiring Managers Share Their #1 Interview Question

Ahrefs

As research for this article, I’ve asked eight top hiring managers to share the #1 SEO interview question they’re asking candidates right now, so you can understand what types of questions hiring managers are asking.

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