Sun.Jul 17, 2016

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Please Launch

Marketing Insider Group

Thanks to creating and hosting Unthinkable, I now have the pleasure of talking with fellow content creators on a weekly basis, typically about their side projects. (This was not written sarcastically, even though most of my work is written sarcastically. I enjoy talking shop with others who make stuff on the internets. I don’t always […]. The post Please Launch appeared first on Marketing Insider Group.

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How Understanding The Goals And Intent Of Buyers Can Transform Marketing

Tony Zambito

Transformation by Yu Luck. People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Leading to more effective online engagement, content design, and sales conversations.

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Understanding the Stages of Your Sales Funnel

PureB2B

Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Paying attention to your sales funnel can improve marketing performance because it provides an ideal process for a customer’s life cycle.

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Are you qualified for B2B marketing?

TaylorMadeIn KEW

This past week Mark Ritson wrote yet another insightful Marketing Week article: ‘ …shouldn’t an expert in marketing be trained in marketing? ’. His premise is that the new breed of marketers – and particularly the ‘experts’ guiding them – are big on tactics and light on marketing fundamentals, ‘confined to a very small tactical box’ which is really only a small part of the entire marketing discipline.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Social Media News: Sprout Social All Stars Edition

Sprout Social

Sometimes the best content can be found right under your nose and on your social feed. This week, we found some noteworthy blog posts from a few of our Sprout Social All Stars. As we were scrolling through our Twitter and Facebook, we found a chock-full of actionable content marketing tips, Facebook tricks and even some personal advice that’s sure to pull on your heartstrings.

More Trending

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Activity Metrics Still Matter in Measuring Marketing Performance

B2B Marketing Directions

Faced with growing demands by senior business leaders to demonstrate the value that marketing brings to the business, marketers have made measuring marketing performance one of their top priorities. But despite all of the attention given to marketing performance measurement, recent research indicates that many marketers have more work to do to prove the value of marketing.

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Surveys: Why, What, and How.

GreenRope

Increase Client and Employee Engagement with Surveys. What’s one way to guarantee quality service and products? It’s having your customer’s feedback. Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. As a customer-centered brand, GreenRope is dedicated to spreading this method and providing the necessary tools to help.

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The Importance of Lead Validation

GreenRope

The Importance of Lead Validation. By StraightNorth. “The Critical Importance of Lead Validation in Internet Marketing” study reveals that about 50 percent of a company’s website inquiries are not sales leads. This eye-opening data was compiled from a process called lead validation, which is when sales leads are separated from non-sales-related form and phone conversions.

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Surveys: Why, What, and How.

GreenRope

Increase Client and Employee Engagement with Surveys. What’s one way to guarantee quality service and products? It’s having your customer’s feedback. Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. As a customer-centered brand, GreenRope is dedicated to spreading this method and providing the necessary tools to help.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Importance of Lead Validation

GreenRope

The Importance of Lead Validation. By StraightNorth. “The Critical Importance of Lead Validation in Internet Marketing” study reveals that about 50 percent of a company’s website inquiries are not sales leads. This eye-opening data was compiled from a process called lead validation, which is when sales leads are separated from non-sales-related form and phone conversions.

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Surveys: Why, What, and How.

GreenRope

Increase Client and Employee Engagement with Surveys. What’s one way to guarantee quality service and products? It’s having your customer’s feedback. Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. As a customer-centered brand, GreenRope is dedicated to spreading this method and providing the necessary tools to help.

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The Importance of Lead Validation

GreenRope

The Importance of Lead Validation. By StraightNorth. “The Critical Importance of Lead Validation in Internet Marketing” study reveals that about 50 percent of a company’s website inquiries are not sales leads. This eye-opening data was compiled from a process called lead validation, which is when sales leads are separated from non-sales-related form and phone conversions.

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Surveys: Why, What, and How.

GreenRope

Increase Client and Employee Engagement with Surveys. What’s one way to guarantee quality service and products? It’s having your customer’s feedback. Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. As a customer-centered brand, GreenRope is dedicated to spreading this method and providing the necessary tools to help.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Importance of Lead Validation

GreenRope

The Importance of Lead Validation. By StraightNorth. “The Critical Importance of Lead Validation in Internet Marketing” study reveals that about 50 percent of a company’s website inquiries are not sales leads. This eye-opening data was compiled from a process called lead validation, which is when sales leads are separated from non-sales-related form and phone conversions.

article thumbnail

Surveys: Why, What, and How.

GreenRope

Increase Client and Employee Engagement with Surveys. What’s one way to guarantee quality service and products? It’s having your customer’s feedback. Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. As a customer-centered brand, GreenRope is dedicated to spreading this method and providing the necessary tools to help.

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The Importance of Lead Validation

GreenRope

The Importance of Lead Validation. By StraightNorth. “The Critical Importance of Lead Validation in Internet Marketing” study reveals that about 50 percent of a company’s website inquiries are not sales leads. This eye-opening data was compiled from a process called lead validation, which is when sales leads are separated from non-sales-related form and phone conversions.

article thumbnail

Surveys: Why, What, and How.

GreenRope

Increase Client and Employee Engagement with Surveys. What’s one way to guarantee quality service and products? It’s having your customer’s feedback. Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. As a customer-centered brand, GreenRope is dedicated to spreading this method and providing the necessary tools to help.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Importance of Lead Validation

GreenRope

The Importance of Lead Validation. By StraightNorth. “The Critical Importance of Lead Validation in Internet Marketing” study reveals that about 50 percent of a company’s website inquiries are not sales leads. This eye-opening data was compiled from a process called lead validation, which is when sales leads are separated from non-sales-related form and phone conversions.

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Surveys: Why, What, and How.

GreenRope

Increase Client and Employee Engagement with Surveys. What’s one way to guarantee quality service and products? It’s having your customer’s feedback. Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. As a customer-centered brand, GreenRope is dedicated to spreading this method and providing the necessary tools to help.

article thumbnail

The Importance of Lead Validation

GreenRope

The Importance of Lead Validation. By StraightNorth. “The Critical Importance of Lead Validation in Internet Marketing” study reveals that about 50 percent of a company’s website inquiries are not sales leads. This eye-opening data was compiled from a process called lead validation, which is when sales leads are separated from non-sales-related form and phone conversions.

article thumbnail

Surveys: Why, What, and How.

GreenRope

Increase Client and Employee Engagement with Surveys. What’s one way to guarantee quality service and products? It’s having your customer’s feedback. Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. As a customer-centered brand, GreenRope is dedicated to spreading this method and providing the necessary tools to help.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Importance of Lead Validation

GreenRope

The Importance of Lead Validation. By StraightNorth. “The Critical Importance of Lead Validation in Internet Marketing” study reveals that about 50 percent of a company’s website inquiries are not sales leads. This eye-opening data was compiled from a process called lead validation, which is when sales leads are separated from non-sales-related form and phone conversions.

article thumbnail

Surveys: Why, What, and How.

GreenRope

Increase Client and Employee Engagement with Surveys. What’s one way to guarantee quality service and products? It’s having your customer’s feedback. Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. As a customer-centered brand, GreenRope is dedicated to spreading this method and providing the necessary tools to help.

article thumbnail

The Importance of Lead Validation

GreenRope

The Importance of Lead Validation. By StraightNorth. “The Critical Importance of Lead Validation in Internet Marketing” study reveals that about 50 percent of a company’s website inquiries are not sales leads. This eye-opening data was compiled from a process called lead validation, which is when sales leads are separated from non-sales-related form and phone conversions.

article thumbnail

Surveys: Why, What, and How.

GreenRope

Increase Client and Employee Engagement with Surveys. What’s one way to guarantee quality service and products? It’s having your customer’s feedback. Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. As a customer-centered brand, GreenRope is dedicated to spreading this method and providing the necessary tools to help.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The Importance of Lead Validation

GreenRope

The Importance of Lead Validation. By StraightNorth. “The Critical Importance of Lead Validation in Internet Marketing” study reveals that about 50 percent of a company’s website inquiries are not sales leads. This eye-opening data was compiled from a process called lead validation, which is when sales leads are separated from non-sales-related form and phone conversions.

article thumbnail

Surveys: Why, What, and How.

GreenRope

Increase Client and Employee Engagement with Surveys. What’s one way to guarantee quality service and products? It’s having your customer’s feedback. Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. As a customer-centered brand, GreenRope is dedicated to spreading this method and providing the necessary tools to help.

article thumbnail

The Importance of Lead Validation

GreenRope

The Importance of Lead Validation. By StraightNorth. “The Critical Importance of Lead Validation in Internet Marketing” study reveals that about 50 percent of a company’s website inquiries are not sales leads. This eye-opening data was compiled from a process called lead validation, which is when sales leads are separated from non-sales-related form and phone conversions.