Marketing Insider Group

JUNE 8, 2017

When we want inspiration and guidance in the world of marketing automation, the world wide web is always a good place to start looking. But with so much content and so many ideas doing the rounds, how can we be sure that we are learning from the best? To help to cut through the confusion, […]. The post 10 Top Marketing Automation Influencers You Need to Know appeared first on GetResponse Blog - Online Marketing Tips.

Marketing Automation 230

Marketing Automation Automation Marketing Tips 230

Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up. The problem stems from a common issue: Companies don’t do content marketing from a clear content strategy, leading to what Mark Schaefer calls content shock.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Marketing Insider Group

JUNE 8, 2017

The digitalization of services and trade has changed the face of the advertising and marketing forever. Just a couple of decades ago, it would take huge budgets to fund things like TV commercials or radio jingles. Indeed, marketing has for long been like throwing out a giant net and hoping for a good catch. Now, […]. The post 5 Ways Startups and SMBs Can Chart Success with Content Marketing appeared first on Marketing Insider Group.

Startups 178

Startups Content Marketing Content Advertisements 178

ANNUITAS

JUNE 8, 2017

The term “nurture program” can have different meanings to people across, and even within, organizations. While some marketers may use the term to refer to a series of “drip” emails that a group of leads receive in a row, it can also be used to describe a perpetual engine serving up relevant content based on a lead’s persona and their place in their buyer’s journey.

Ad Building 153

Ad Building Buyer Personas Marketing Automation Services Top of Funnel 153

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

KoMarketing Associates

JUNE 8, 2017

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. According to the data, on-site content marketing (6.85), influencer marketing (6.77) and on-site SEO (6.77) showed the most value. The ratings are based on a scale of averages ranging from 0 to 10.

Marketing Report 136

Marketing Report Online Marketing ROI Content Marketing 136

Contently

JUNE 8, 2017

As a content strategist, I ask people about their content marketing goals every day. Sometimes I almost feel like a fast food worker. “Would you like some lead gen with that?” These goals vary greatly since content can impact everything from sales to customer experience , but there’s one goal that’s pretty universal: growing your email list.

Cost per Acquisition 158

Cost per Acquisition Effectiveness CPC Cost Per Click 158

Influitive

JUNE 8, 2017

In a world full of paid social media influencers and confusing “native” ads, every buyer has become a skeptic. In his Advocamp 2016 talk, Robin Hamilton, director of UK-based agency inEvidence, delivers hard-hitting insights about how to build trust with doubtful prospects. Using fascinating examples from human history, Robin presents the one tool brands can.

Paid Social Agency 113

Paid Social Agency Brand Identity Branding Paid Search Agency 113

Contently

JUNE 8, 2017

In a 2016 report, the Economist Intelligence Unit 1 makes a bold assertion: “Customer experience” will overtake “mass advertising as a preferred channel to the customer.” The report, titled “ The Path to 2020: Marketers Seize the Customer Experience ,” claims that marketing departments will be increasingly responsible for the end-to-end customer journey by 2020—and nailing customer experience will mean the difference between success and failure in the new digi

Paid Search Agency 150

Paid Search Agency Companies Customer Satisfaction Amazon 150

SEMrush

JUNE 8, 2017

We at SEMrush constantly monitor Google’s updates, as the search engine rarely stands still. While testing the updates that are most likely to impact advertisers, we have figured out the most important factors that will help increase the efficiency of your Google Ads campaigns in 2019. And we also explored some ways you can benefit from them.

PPC 108

PPC Campaigns Efficiency Advertisements 108

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Hubspot

JUNE 8, 2017

Be honest. Do you know what your non-marketing colleagues do all day? Sure, you might have a general idea of what your co-workers in sales, finance, and HR do, at least categorically. But it seems that many of us -- myself included -- have those days, weeks, and months when we’re so bogged down in our own daily hustle, that we become a bit oblivious to what everyone else around us is working on.

Work Management 97

Work Management Marketing Management Advertising Channels Advertising Agencies 97

Content Standard

JUNE 8, 2017

Every day, retailers watch customers leave their stores without making a purchase. For most of these companies, these empty-handed departures are a missed opportunity, and one that isn’t likely to be reclaimed. But for innovative brands, these walkouts aren’t the end of the road. Consider the customer who leaves a retail clothing store outfitted with technology that tracked her entire visit.

Analytics 82

Analytics Digital Asset Management Marketing Management Lead Ranking 82

Vidyard

JUNE 8, 2017

Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Commuters rejoiced, and brands were quick to find ways to capitalize on this new captive audience. Fast forward over ten years, and a new medium has grown from this already popular content channel.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Marsden Marketing

JUNE 8, 2017

As inbound marketing inches closer to its 20-year milestone, it becomes ever more obvious that the evolution it started in marketing is still, well, evolving. The latest HubSpot State of Inbound 2017 report sheds light on that evolution. It takes a deep dive into the everyday world of marketing and sales, while also analyzing trends that will impact business in the future.

Inbound Marketing 67

Inbound Marketing Hubspot Marketing Report Trends 67

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Webinar Metrics

Hubspot

JUNE 8, 2017

At this point, everyone knows that e-commerce is no longer "the next big thing" -- it's the current big thing. eMarketer estimates e-commerce sales will reach $4.058 trillion in 2020, or 14.6 percent of total retail projections for that year. The e-commerce space is a hot, crowded market, and the brands that rise to the top will have to be able to cultivate a loyal and rabid fan base.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies Cross-Selling 76

The Mx Group

JUNE 8, 2017

At the end of the day, Marketing and Sales are more alike than they are different. They have different functions, but share the same set of goals. Generate leads. Convert prospects. Increase revenue. In my conversations with clients and marketers, I’m hearing that aligning sales and marketing is a real goal and that progress is being made. This is great news, and so crucial because the disconnect can be costly.

Reachforce 59

Reachforce Paid Search Agency Marketo Lead Scoring 59

Hinge Marketing

JUNE 8, 2017

Think of your brand from your potential recruit’s point of view, what makes your firm special to work with? How does your brand relate to them? Learn how to attract top talent to deliver your services. Video Transcription. Hi, I’m Karl Feldman, and today we’re gonna talk about a hot topic, Employer Branding For AEC. Now, this is a question I get a lot, and in our latest research, this is an audience that is getting just as close in importance as new prospects, new business.

Video Marketing 52

Video Marketing Brand Identity Branding Thought Leadership 52

33Across

JUNE 8, 2017

Last week Google announced that in 2018 Chrome will have its own ad blocker. By the end of 2017, EMarketer expects for the use of ad blockers to increase by double-digits therefore this move should come at no surprise. The post What Publishers Should Know About Google’s New Ad Blocker appeared first on 33Across.

Ads 48

Ads Emarketing Google 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Experiture

JUNE 8, 2017

Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. Tracking consumers across many devices and phases can be a challenge for modern marketers. The importance of staying organized in the face of these challenges can't be understated. The use of software to help you keep your marketing on track will pay dividends over time.

Positioning 49

Positioning Planning Marketing Automation Services Thought Leadership 49

Directive Agency

JUNE 8, 2017

As a company grows, marketing strategy must grow with it. Demand may increase, visibility may grow, and your marketing and sales teams may need to adjust. To keep things organized throughout the B2B sales cycle, many search marketers rely on marketing funnels. The marketing funnel is a process with stages that each need special attention. This is where segmentation comes in.

Top of Funnel 49

Top of Funnel Marketing Funnels Segmentation B2B Marketing 49

Experiture

JUNE 8, 2017

Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. Tracking consumers across many devices and phases can be a challenge for modern marketers. The importance of staying organized in the face of these challenges can't be understated. The use of software to help you keep your marketing on track will pay dividends over time.

Positioning 45

Positioning Planning Marketing Automation Services Thought Leadership 45

Akoonu

JUNE 8, 2017

B2B sales cycles are almost always on the spectrum of “lengthy” and “complicated”. This isn’t new news, but despite being completely commonplace, navigating this maze still stumps even expert sales leaders across sectors, industries and leadership methods. How can Sales find a better path?

B2B Sales 40

B2B Sales B2B Sales Cycle Tips 40

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Social Media

Experiture

JUNE 8, 2017

Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. Tracking consumers across many devices and phases can be a challenge for modern marketers. The importance of staying organized in the face of these challenges can't be understated. The use of software to help you keep your marketing on track will pay dividends over time.

Positioning 40

Positioning Planning Marketing Automation Services Thought Leadership 40

The Freeman Company

JUNE 8, 2017

Four things designers can look forward to in the Bay Area.

Design 40

Design 40

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. It's not that our email subscription wasn't working. We were gaining an impressive number of subscribers each month. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it.

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

Content Standard

JUNE 8, 2017

Sixteen. That’s the number of times your team has shared the same year-old brand video in the past two months. Between your social publishing platform and emails to your audience, your video marketing has been getting progressively staler over the past year, and you’re concerned it’s becoming a bit too obvious. But your team’s hands are tied.

Budget Programs 61

Budget Programs Video Marketing Planning Tools 61

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

SWZD

JUNE 8, 2017

Summer is upon us and we face yet another series of massive movie franchises of variable quality. But let’s face it: we’ll see them all anyway. Studios keep making sequels for the same reason we encourage companies to repurpose content: you don’t mess with success. We’ve said for a long time that , for example, turning a white paper into an infographic or a webinar into an eBook is a great way to get more mileage out of the same research.

Content 48

Content Paper Stats Lead Nurturing 48

Adobe Experience Cloud Blog

JUNE 8, 2017

There’s something about Millennials and the distinctive way they approach the world that gets us talking and theorizing. We can’t seem to put our finger on them, most likely because they are still writing a long future. But there’s no debating this fact: marketers can’t ignore the power of Millennials and how they’re reshaping business. Why? According to Pew Research , Millennials officially compose the largest U.S. age demographic at 75.4 million (sorry, Boomers, you’re second), with a projecte

Webinar Metrics 134

Webinar Metrics Demographics Marketing Management Broadcasting 134