Thu.Sep 01, 2016

article thumbnail

3 Content Marketing Problems That Automation Solves

Marketing Insider Group

By Grzegorz Błażewicz, CEO & Founder of SALESmanago Marketing Automation Content marketing is not only about creation and engagement, but also about understanding your audience, distribution of the materials and measuring their performance: the 3 most overlooked and underestimated parts of the process. Neglecting these can truly undermine your efforts!

article thumbnail

What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Why? You will quickly find out that they rarely have those accounts. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 3 Causes Of Poor Or Missing Content [Video]

Marketing Insider Group

In this digital era, content is a primary driver of sales and marketing performance. Poor or missing content is an under-appreciated reason B2B selling organizations experience lower than projected new customer acquisition and revenue growth results. High selling costs are both a symptom and additional casualty. In addition to adverse business impact, companies experience content costs […].

article thumbnail

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity

Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

Simplicity

Marketing Insider Group

The challenge of marketing is to find the power in simplicity. In our always-evolving digital world, marketers feel pressure to pioneer every new technology, product, or ‘next big thing’, causing strategies to become more and more complex. Brands are often getting buried in digital clutter, losing sight of simple Marketing 101 — It’s time we […].

More Trending

article thumbnail

How do your authors create better content?

Biznology

We chant “quality content” as if it is some kind of digital marketing mantra, yet what does it really mean? How do we advise authors on exactly what makes content better for your specific customers? Recently, we took an initial look at this dilemma, by asking whether you should measure content quality with intrinsic characteristics (lack of grammar errors, appropriate grade level, etc.) or extrinsic characteristics (clicks, conversions, etc.).

Content 123
article thumbnail

The Netflix Problem: TV’s Difficult Balance of Original vs. Syndication

Contently

In 1997, Netflix began building itself as a content distributor. It started with DVDs but really made a name for itself in 2007 by pioneering and popularizing video streaming. By 2013, the company was clearly established as the biggest player in the cord-cutting movement, but at that point, legitimate competitors had emerged—mainly Hulu and Amazon. Then came House of Cards , Netflix’s first original show, which debuted February 2013.

Cable 98
article thumbnail

Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick

Adobe Experience Cloud Blog

Author: Paul Geller One of the biggest challenges that marketers face today is finding a way to rise above the noise. Competition for attention has never been fiercer; the din from news, entertainment, web, and social chatter never quite so deafening. The stakes are higher and there’s less room for error. In a time when people are content grazers (scanning, snacking, and quickly moving on), you need to find ways to make your content and campaigns stick.

article thumbnail

30 Examples of Personalized Videos That’ll Really Get Your Attention

Vidyard

Personalization is a hot topic in the worlds of marketing and sales. How do we personalize the content journey? How do we deliver the right message at the right time to the right individual? How do we help our sales team personalize their outreach to better connect with prospects as individuals? There are tons of ways to create personalized experiences for your customers and prospects, but therein lies the challenge: where do you start, and how will you show a material impact?

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Buzzwords in Marketing Automation: Search Engine Optimization (SEO)

Lead Liaison

Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. Search Engine Optimization and Marketing Automation. You can’t spend any time studying online marketing without reading the term “search engine optimization.” Still, you might be a little fuzzy about what this term means, and you might be even more confused regarding how it relates to marketing automation.

article thumbnail

30 Examples of Personalized Videos That’ll Really Get Your Attention

Vidyard

Personalization is a hot topic in the worlds of marketing and sales. How do we personalize the content journey? How do we deliver the right message at the right time to the right individual? How do we help our sales team personalize their outreach to better connect with prospects as individuals? and how do we create personalized videos? There are tons of ways to create personalized experiences for your customers and prospects, but therein lies the challenge: where do you start, and how will you

article thumbnail

Changes For JotForm Starter & Guest Plan Users

JotForm

Thank you for being one of our more than two million users! We’ve continued to focus on making JotForm the leading online form creator. As we’ve gotten requests from our users, we’ve developed new features and integrations to make JotForm an even better experience. As always, our goal is to continue.

article thumbnail

How to Double Lead Conversion In Half the Time: Spigit Case Study

Leadspace

Spigit, a leader in innovation management software with over 5 million users, had a curious problem: too many leads. How could that possibly be a problem, you ask? Well, generating leads is great. But if they don’t convert, it’s an exercise in futility. If you’re casting too wide a net, the end result is an overloaded sales department and low ROI.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Easily Track Survey Respondents with Online Forms

JotForm

Surveys provide helpful information across industries, roles, and functions. Marketers use surveys to conduct research to see if there’s product/market fit for a potential business idea or product. Human resource professionals may survey the company to find out preferences for company retreat lo.

article thumbnail

What No Man’s Sky Teaches Us about Digital Storytelling

Content Standard

In the 1960s, Lost in Space captured the imaginations of families across the country through television and spin-off writing, long before the rise of digital storytelling. From galaxy-trotting misadventures to the endearing qualities of the most paternally concerned robot ever created (“Danger, danger, Will Robinson!”), the show held an essentially engaging appeal for its three-season run.

article thumbnail

5 Tips to Improve Your Nonprofit's Email Strategy

Hubspot

Email's relevance and impact for nonprofit organizations continues to grow. According to the M+R Benchmark 2016 report , email lists for nonprofits grew by an average of 14% in 2015, outpacing their average churn rate of 11.4%. The same benchmark report also found that email action metrics, like open and click through rates are all down. Subscribers are growing, but they're engaging with emails less?

Tips 46
article thumbnail

3 Brands That Actually Bring Home the Bacon

Brandfolder

Smoked, savory, and sometimes a little sweet. It’s time to celebrate everyone’s favorite food — bacon. That’s right. September third is International Bacon Day. Whether you love jalapeño-infused bacon, classic.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Use Fun(nel) Facts to Guide Your Messaging

Akoonu

Have you noticed B2B marketers now face a trio of overlapping models when considering what messaging to deliver? Modern marketers are expected to be masters of messaging for the marketing funnel, the buyers’ journey and the sales pipeline. Yet, these all three represent the same thing – the path a prospective account takes to close a sale — it’s just each presents a different perspective.

article thumbnail

How to Know if Your Agency is Running Profitably

Hubspot

Back in 2011, I launched into agency life full-time (and then some) after graduating from college. Despite working a crazy amount of hours, my tax return showed a personal income (including my share of business profits) of less than $20,000. That income number more than doubled in 2012, but I was still running an agency, investing a ton of time and energy, and still doing it all for less than $50,000 pre-tax.

article thumbnail

Digital transformation success requires less linear and more inclusive and hybrid capabilities

i-Scoop

All too often digital transformation is confused with digitizing processes and offering more specific digital services and touchpoints in order to serve a more ‘digital’ customer/worker/stakeholder and, in the end, obviously a business goal, in practice often around king customer. However, it’s much more than that.

article thumbnail

Why Influencer Marketing Benefits Add Icing to a Content Marketing Cake

Kapost

Content marketing is now the standard for B2B, which means it’s time to shake up how you stand out by leveraging the power of influencer marketing benefits. Influencers are more than a face for a brand. They offer a legitimate boost of credibility through endorsements, and the ripple of engagement they spark can last way longer than the life of a single marketing campaign.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

The mobile first search experience means less intrusive interstitials

i-Scoop

Although many people still use desktop computers to search and view online content (in the case of our site even a large majority), the mobile first evolution keeps progressing. And while there are tablets and we’ll see new devices with different form factors popping up, mobile first today mainly is about smartphones. Website owners, publishers, […].

article thumbnail

What Is Digital Marketing?

Hubspot

People spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.

article thumbnail

Take Your Audience Down Memory Lane for Better Marketing Results

SnapApp

Have you heard of that “Pokémon GO” mobile game? Just kidding. Of course you have. It’s all the rage right now. You’ll read all kinds of articles about why that is, too. It brings people together! It gets players out of their houses! It motivates you to explore new places! Yes, yes, and yes. There’s one more thing many people don’t recognize when they’re raving about this game of collecting anime creatures and doing battle with other players.

article thumbnail

Best Branded Content of August: When Data Storytelling Meets Donald Trump

Contently

As I was putting together our roundup of the best branded content from August, this happened: McDonalds is my favorite brand. — KANYE WEST (@kanyewest) August 31, 2016. Our associate editor, Dillon Baker, pointed out that Kanye also wrote a poem about McDonald’s for Frank Ocean’s magazine. Technically, this isn’t branded content—not unless McDonald’s is foregoing all disclosures and hitting the FTC with the ultimate diss.

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui