B2B Marketing Directions

JULY 27, 2024

One of the most profound developments in B2B marketing of the past two decades has been the emergence of empowered and independent buyers. When I launched this blog in 2010, my second post was about "The Age of the Self-Directed Buyer." The explosive proliferation of readily available information has been the driving force behind this development. Because of easy access to a wealth of information about almost every conceivable topic, business decision-makers now believe they can find whatever in

B2B Marketing 70

B2B Marketing B2B Thought Leadership B2B Marketing Management 70

Learn from the Pros

JULY 27, 2024

In this information-packed Demand Gen Jam Session, industry experts Paul Slack, Ryan Miller, and Sheri Otto share game-changing tips and strategies for aligning your email campaigns with the buyer's journey. Listen in to learn about common B2B email marketing mistakes and best practices for leveraging marketing automation. During the session, Sheri shared her demand-centric framework for creating more effective email campaigns.

Email Marketing 52

Email Marketing B2B Marketing B2B Buyer's Journey 52