Thu.May 14, 2020

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Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will talk about the email segmentation basics and the importance of segmenting your emails list. I will also talk about the email list segmentation best practices. Segmented and targeted emails can increase revenue by 58%. Besides, 74% of marketers say personalized emails trigger more customer engagement.

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The Shift to Digital Marketing: Delivering Personal Experiences

Perkuto

There’s a lot of buzz surrounding “digital transformation,” especially with businesses forced into remote work teams. While it sounds forward-thinking, the issue that arises is that the definition is a bit murky – and when actually defined it seems to vary quite a bit from organization to organization.

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Survey: Customers Still Consuming a Wide Array of B2B Marketers’ Content

KoMarketing Associates

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey. The statistics revealed that on average, customers consume 13 pieces of content from their prospective vendor, compared to just five pieces of content from third-party sources.

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Generating the Spark for Memorable Virtual Experiences

Kaon

By Howard Stern, Mixed Reality Experience Strategist at Kaon Interactive. More now than ever marketers are competing for the eyes of their customers. With many working from home, not only are you up against the entirety of the internet, and every avenue for media consumption available, but you are competing with your customers’ workloads, emails, children, pets, laundry… and who knows what else.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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5 Signs It’s Time to Update Your Marketing Strategy

Circle Studio

There are so many tactics available to marketers today it’s easy to lose sight of the most important thing — your marketing strategy. Are the tactics you’re choosing aligned with the goals you’ve set for your company? And, are those goals still appropriate. In other words, is your strategy stale? How can you tell if your marketing strategy is due for an update?

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8 Things to Help Your Content Marketing Survive the Pandemic

Content Marketing Institute

Joe Pulizzi shares how he founded the Content Marketing Institute in another unprecedented time. He then reveals eight things content marketers should be doing during this crisis. Continue reading → The post 8 Things to Help Your Content Marketing Survive the Pandemic appeared first on Content Marketing Institute.

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5 Brilliant Ways to Combine Traditional & Digital Marketing via @alexanderkesler

Search Engine Journal

Traditional marketing is still a valuable B2B asset. And the art of synergizing traditional with digital marketing is worth mastering. Here's how to do it. The post 5 Brilliant Ways to Combine Traditional & Digital Marketing via @alexanderkesler appeared first on Search Engine Journal.

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9 Essentials of a High Converting Landing Page

The Daily Egg

Making a good landing page isn’t rocket science—but it does take some work. You need to learn how to make a good landing page that gives the customers what they want. That means going beyond simply designing something that “looks good.” So how can you demystify the process and unleash your landing page, to the […]. The post 9 Essentials of a High Converting Landing Page appeared first on The Daily Egg.

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How to improve your social media engagement

Sprout Social

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Feed algorithms are tough to maneuver given that they’re tweaked all the time, sometimes without notice. Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic.

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EE Voice – Broadening Your Leadership Listening Channels

Biznology

The following is a podcast from Consultants Collective member consultant, Sharon McIntosh. Can you hear them now? For a solid eight weeks, we’ve been working with managers on how best to communicate with their teams remotely during the COVID-19 crisis. This week—at your request—we turn that question on its head: How can leadership teams make sure they’re really hearing from staff and directing feedback effectively?

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xiQ Pioneers Personality-Based Engagement (PBE) for B2B Sales and Marketing

xiQ

REDWOOD CITY, Calif., May 14, 2020 – xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Based Engagement (PBE). By combining proven behavioral science-based personality assessment methodologies with Artificial Intelligence (AI), xiQ has created a new category for B2B precision selling and marketing. Personality-Based Sales empowers B2B Sellers to better understand buyers, what motivates them, and what drives their decisions.

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10 Questions to Ask When Onboarding a New SEO Content Client via @seocopychick

Search Engine Journal

Do you have the info you need to create great SEO content? Work through this SEO client onboarding process to inform your content strategy. The post 10 Questions to Ask When Onboarding a New SEO Content Client via @seocopychick appeared first on Search Engine Journal.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Beyond the Existing Customer: Important Potential Audiences for Your Content

ClearVoice

As a marketer or a writer, you’ve probably spent a certain amount of time thinking about who your audience is. Perhaps you’ve done exercises to better identify and understand them. But in spite of those mental exercises, anyone who writes a piece of content often defaults to speaking to a broad and nebulous “audience” that could encompass consumers, colleagues, and random people on the Internet.

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How to Use Geometric Patterns To Create Brilliant Designs

Bannersnack

Geometric patterns are widely considered as one of the most visually appealing styles when it comes to design. They give off a sense of stability, futurism, minimalism while adding boldness to any creative. The purpose of using geometry in online design is to: Help users navigate by guiding them through lines and shapes. Frame vital […].

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How to Create a Smart Email for Webinar Follow-Up + Templates

SmartBug Media

In one of my previous blog posts, “ Guide to Setting Up Email Workflows for Webinars ,” I mentioned that smart content is a great idea if you want to target your follow-up emails to multiple segments without creating multiple if/then statements in a multi-step workflow. This blog post will cover how exactly to create those smart emails, whether you’re using GoToWebinar or a different product.

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Experimentation Provides Certainty in Uncertain Times

Convert

Just gonna go straight for the elephant in the room: COVID-19. It’s had a wildly transformative effect on our current daily lives. Our carefully crafted business plans have been thrown out the window. If you’re in exercise equipment, toiletries, dog food, or bread makers, maybe you’re overwhelmed trying to meet all the new demand. If.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Summer Isolation Blues? It’s the ABM Innovation Tour or Bust

DemandBase

It’s getting hot in here! We’ve just hit 90 degree days in the San Francisco Bay Area. And on U.S. weather maps, you can see red and orange waves slowly making their way up from the south. Even though summer is just a short horizon away, sadly, it’s not coming with a bang but more like a slow burn. After all, so many activities are off the table. Summer concerts?

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The Market Dynamics of Open Source Database Management Systems: Part II

Aberdeen

In part 1 of this series, we investigated the popularity of 5 ODMS solutions using Aberdeen Behavioral technographics and concluded that MySQL reigned supreme. That examination was an aggregate view over the past 365 days, and simply confirmed previous research on the topic. Although valuable, an aggregate view often misrepresents underlying dynamics.

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How Engaging is Your Content Marketing? 5 KPIs to Measure Content Engagement

Lake One

Do you know how many people genuinely enjoy your content? Sure, you might have a handful of comments and a few people emailing you to say they enjoyed your content. (Even if that’s followed with a guest post pitch.) But are you measuring that content engagement? Engagement is a key goal for many marketers. It shows the reader is genuinely enjoying the content you’re sharing, and they’re giving their time to act on it—be that with a social share or a subscription to your email list.

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How to Boost Your Ad Revenue Choosing Right Advertising Partnerships

Smartyads

Partnership advertising is tricky: once we’ve made a lot of connections we tend to relax and forget about an important thing — marketplace optimization. Even though partnership marketing isn’t rocket science, the significance of it can’t be underestimated if you operate your own programmatic white label solution like.

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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

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How to Protect Your Mental Health When Working Remotely, According to a Psychologist

Hubspot

2020 has brought with it unexpected levels of stress, anxiety, and fear for people across the globe. And the workplace isn't insulated from the realities of our global situation. Some of my colleagues, for instance, are now working half-days — and essentially becoming elementary or middle school teachers while their children's schools are closed for the other half.

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2020 Guide to Content Marketing for Nonprofits

DivvyHQ

Nonprofits are usually formed because of an important need in the world or a personal experience that re-shaped someone's life. Passion is the driving force behind these organizations, and finding others that share that passion is a perfect role for content marketing. Learn more in our 2020 Guide to Content Marketing for Nonprofits.

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How to Automate Your Account-Based Marketing Strategy

Hubspot

In today's day and age, marketing is all about personalization. It's about reaching the right people in the right place at the right time. Account-based marketing (ABM) is no different and has been growing in popularity in recent years. In fact, 87% of account-based marketers say that ABM initiatives outperform other marketing investments. Plus, one in five accounts targeted through ABM becomes considered a qualified sales opportunity.

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Beware Your E-Commerce Return Policy

Marketing In Real Life

Big companies like Amazon.com can absorb returned items without much consequence. But for small businesses on Shopify, Squarespace, Wix or another e-commerce platform, every sale calls for a celebration and every return a funeral. These examples and considerations offer help in developing an e-commerce return policy that works for your store.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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8 Ways That HubSpot Engaged Its Online Community with Employee-Inspired Content

Hubspot

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. Consistent content creation is a cornerstone of community growth. To keep your community members returning regularly, they need to see new things each time they return. Think about social media: the platforms remain addictive because you can refresh your feed and see new material any time you visit.

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4 Easy Ways You Can Create Immediate Product Value for Your Buyers

PureB2B

One struggle we all face is, at the end of the day, the space we work in is crowded. There are hundreds of products that are similar to yours, if not the exact same offering. In a market of declining interactions and seemingly transactional buyer engagement, how can you stand out? Building value is an art, and here are some easy ways you can start executing on that right away.

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5 Key Stages of Market Research

BenchmarkONE

We all remember doing research projects in school. They mostly entailed staring at your screen or notebook until you could muster up the motivation to start writing and organizing ideas. I’m sure a lot of us promised ourselves we wouldn’t put ourselves through that kind of ordeal again, but we weren’t banking on required work-related research. . It would be simple if market research wasn’t needed.