Thu.Dec 29, 2022

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7 Things You Need to Do After Publishing New Content

Contently

We all know the rush of excitement that comes with publishing a piece of content. The feeling that your hard work is (finally) out in the world, and you can breathe a momentary sigh of relief, sit back, and admire the final product. But your work isn’t really done yet. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks.

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71% of Marketers are Using Less Than 50% of Martech Stack Capabilities

KoMarketing Associates

Many marketers have turned to marketing technology (martech) to resolve pain points, but new research suggests that existing martech stacks are going unused. Furthermore, most do not have plans to invest more of their budget in martech in the new year. Ascend2 recently published “The Future of the Martech Stack” report, and statistics indicated that most marketers (71%) are leveraging less than 50% of their martech stack capabilities.

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Building a Customer-Led Growth Strategy

Influitive

Welcome to the final post in our multi-part series covering the latest Customer Marketing Summit. Catch up on parts 1 (aligning with customer success), 2 (measuring success and ROI), and 3 (building a successful CAB). Throughout the day, speakers and attendees expressed their focus on driving customer-led growth. Defining what exactly that means and how […].

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Chrome Canary Features For Technical SEO

Search Engine Journal

Easily automate technical SEO audit and website analysis work with Google Chrome Canary. The post Chrome Canary Features For Technical SEO appeared first on Search Engine Journal.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Potential B2B Marketing Predictions and Trends for 2023

Only B2B

Once again, it’s that time of year. You guessed it, right? Season for trends & predictions has arrived! We’ve had a busy year at ONLY B2B. Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Continuing to maintain contact with clients at every stage of their journey.

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Google Analytics for a B2B Website: What Am I Looking At?

BOP Design

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates. Google Analytics enables you to gain a clear understanding of how your website is performing for current and prospective clients and take action to improve i

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Instagram Marketing: An In-Depth Guide via @sejournal, @BrianFr07823616

Search Engine Journal

Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers. The post Instagram Marketing: An In-Depth Guide appeared first on Search Engine Journal.

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2023 Predictions: Digital media and advertising

Martech

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023.

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How to Create a Marketing Persona in 5 Steps

SmartBug Media

Creating marketing personas is an important part of marketing strategy in any industry. Personas help you craft spot-on messages that resonate with your audience and elicit an action or response. In this blog post, we’ll discuss what marketing personas are, why they’re important, and how you can create them. What Are Marketing Personas? Marketing personas are semi-fictional representations of a company’s ideal customer.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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BC Partners Enters Agreement to Acquire Leading Account Based Marketing Platform Madison Logic

Madison Logic

BC Partners enters agreement with Clarion Capital Partners to drive the next chapter of growth for Madison Logic. Investment underscores BC Partners’ deep expertise in technology enabled services and digital marketing, within its continued focus on the TMT sector. NEW YORK, 29 December 2022 – BC Partners, a leading international investment firm, announced today that it has signed a definitive agreement to acquire a majority stake in Madison Logic, the global leader in Account Based Marketing (A

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Top Trending Topics

Ahrefs

We’ve pulled a list of keywords that are currently trending or trended in the past three months from our database of 19.2 billion keywords.

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Establishing and protecting your brand’s reputation online

Sprout Social

You did it. You built your brand into one that consumers love and trust. You might be thinking the ride is smooth sailing from here, but the work is just beginning. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally.

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Your Complete Guide to Creating Top of the Funnel Content

Scoop.it

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Below is a great visual representation of what the funnel looks like. Source. From the image, you’ll understand that the needs of every stage differ.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How ‘the curse of knowledge’ may be hurting your business and what to do about it

Martech

“The curse of knowledge” is a cognitive bias that occurs when you understand something and then assume everyone else understands it as well. It’s a very common cause of friction in marriages. For instance, one spouse agrees to go to Grandma’s for Thanksgiving and assumes the other spouse knows that as well. “I’m sure I told you that!

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Google Business Profiles for Lawyers

DAGMAR Marketing

How and Why you Need to Optimize Your Law Firm Google Business Profile. If you’re a lawyer or the owner of a law firm, you know how important it is to have a strong online presence, especially a strong local online presence. And, probably the best way to establish and maintain that local presence is through your Google Business Profile (GBP). If you’re not familiar with GBP, it’s a free tool offered by Google that allows businesses to manage their online presence across Google,

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EP 59 – It Might Be Time To Move Your Website From WordPress To HubSpot

Square 2 Marketing

This show aired LIVE on November 9, 2022. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? , I had the pleasure of co-hosting with Kevin Wheatcraft, Square 2’s Director of Web Services. Kevin and I debunked the common misunderstandings about the WordPress CMS and the HubSpot CMS, and when we’re done with the show, it should be obvious to everyone which is r

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Top 14 project management software and tools to level-up collaboration

Sprout Social

When you hear the phrase “work smarter, not harder,” what comes to mind? Is it ways you could automate processes? Breaking down silos at your company? Promoting seamless cross-functional collaboration? If you answered yes, your current project management strategies and corporate communications tools might need an upgrade. It’s time to invest in project management software to help you plan, coordinate and execute your team’s work at a higher level.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Consolidating Your Tech Stack for Efficient Growth

LeanData

For revenue teams everywhere, there’s one constant: they’re expected to drive growth. Over the past few years, sellers everywhere, and particularly B2B sellers, have faced extraordinary challenges with respect to the global pandemic. During those troubled times, revenue teams were still expected to drive growth. But, a change in how business was conducted required new processes and, often, new selling tools.

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Top Google Searches

Ahrefs

We’ve pulled four lists from our database of 19.2 billion keywords: We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries.

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