Mon.May 25, 2020

How to Convey Your Brand Personality Through Social Media

Marketing Insider Group

You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy.

How to create an interactive map for your digital strategy


If you are struggling in engaging your leads, a very efficient option is using interactive content on your website. With so much competition in the digital world, it is necessary to enhance the reach and efficiency of the experience you offer to the user.

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What the Changing Fortune 500 Tells Us About Empathy

Marketing Insider Group

Everyone’s familiar with the Fortune 500 and the clout and prestige it brings. Fortune Magazine first started the list way back in 1955, naming the companies with the highest revenue in the U.S.

Live blogging for elections: how to leverage your real-time coverage


Traditional journalistic coverage plays an important role in society and, therefore, needed renewal to remain relevant. In the last years, we have seen live blogging for elections as a new type of media coverage, able to update the audience in real-time.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Stop With the Overused and Incorrect Words in Your Writing

Content Marketing Institute

Words can convey so much. Or they can convey nothing. They can persuade. Or they can repel. Overused and incorrectly used words frustrate and irritate your audience. Here’s how to identify and fix your word problems.

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Sales Pipeline Radio, Episode 207: Q & A with Mike Schultz @mike_schultz

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

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7 Reasons Your Inbound Marketing Content Isn’t Working

Inbox Insight

Great inbound marketing relies on content that has the ability to captivate its audience and keep them coming back for more. Therefore, at the heart of every great inbound marketing strategy is a wide range of expertly crafted articles, blogs, videos and research papers.

Snowmelt Meetings: Why I’m Meeting With My Team Even More Right Now


“When spring comes, snow melts first at the periphery, because that is where it is most exposed”Andy Grove This quote comes from Andy Grove , Intel’s former CEO, and which I was reminded of in the most recent book I finished reading, Seeing Around Corners by Rita McGrath.

Why Business Data Refreshment Matters Now More Than Ever Before


The post Why Business Data Refreshment Matters Now More Than Ever Before appeared first on EverString. Data Sourcing Data-Driven Marketing

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

19 Ways to Effectively Increase Your Conversion Rate


Have you ever heard the term "analysis paralysis"? It's the concept that too many choices can inhibit a person's ability to make a decision. It's like when a visitor is on your website and there are too many places to look or there's a confusing design. When this happens, visitors won't convert.

Is OptinMonster Worth It? (An Extensive Review for 2020)


Sometimes readers will reach out to us and ask, “Is OptinMonster worth it?” ” But that question is a bit vague. So after a few back and forth emails, we finally get to the root of the question. What they really want to know is whether or not OptinMonster is worth the price.

5 Ways to Write Catchy Phrases and Irresistible Taglines


Chances are, if you think of a brand you like, you recall not only its name, the logo, and the color palette, but something more powerful than that—the feeling it evokes. A brand is like a person.

How to Optimize for Increased Website User Engagement Right Now


Online user behavior has changed. Consumer behavior is in a state of flux as people adapt to a world remarkably different from the one they are accustomed to.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Google Alerts for Link Building: A Quick and Easy Guide


Posted by David_Farkas If you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years.

10 Unique Ways to Repurpose Webinar Content

SmartBug Media

I’m a big fan of reusing content. Putting together a webinar is a major undertaking. Not milking your final product for every cent it’s worth is a huge mistake!

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How to Manage Multiple Twitter Accounts From Your Desktop or Phone


If your social media strategy involves multiple Twitter accounts, you need a simple process for keeping your content organized. Otherwise you run the risk of posting a message meant for your personal account on your business profile (oops!).