Navigate the Channel
APRIL 17, 2025
Many companies rely on improvisation and general ideas when first approaching a new marketing plan, and fail to formalize a roadmap to follow. If you have written out a specific marketing strategy, youre off to a good start, in theory. However, the fact is that the first draft of that strategy probably isnt going to be the success you think it will. 1.
Zoominfo
APRIL 17, 2025
Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. The bad news? There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack.
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Martech
APRIL 17, 2025
In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential.
Zoominfo
APRIL 17, 2025
When its time for go-to-market strategy to become revenue reality, todays most innovative GTM teams know that intelligence makes all the difference. So how different would your team structure, campaign design, and competitive advantage be if you had rich, accurate Go-to-Market Intelligence on 5,000 of the worlds most important companies? Thats the idea behind the ZoomInfo 5000 ZoomInfos definitive dataset of the most important brands in business.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
APRIL 17, 2025
Who needs Big Brother when you have LG smart TVs? The devices could soon be doing more than just displaying content; they could monitor how you react to it. The company has partnered with Zenapse to use AI to analyze viewers’ inferred emotions and behaviors. LG wants to categorize viewers into hyper-specific market segments based on these inferred psychological traits and consumption patterns.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
APRIL 17, 2025
Attribution. Oh, attribution. Even typing the word makes me squirm. And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Maybe the anxiety isn’t so dramatic after all. Yet, while attribution is on everyone’s mind, there are many misconceptions around it most notably, how it can be used to improve ROI, which, as the study points out, is
SocialPilot
APRIL 17, 2025
With over 2.4 billion monthly active users , Instagram is one of the world’s most popular social media platforms. And it is showing no sign of slowing down. Its no wonder that countless companies are turning to Gram to strengthen their online presence and drive more traffic. Of course, just like any social strategy, youll need to ensure youre approaching your Instagram content creation journey in the right way to get great results.
Salesforce Marketing Cloud
APRIL 17, 2025
Feeling unsure about the challenges ahead for your brand? Economic uncertainties like shifting trade policy, supply chain disruptions, and workforce retention are reshaping consumer behavior, with 85% of shoppers now trading down for lower-priced goods. This shift, along with ongoing operational inefficiencies, is putting significant pressure on companies margins.
Martech
APRIL 17, 2025
The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned for a rough economy. Digital advertising continues to thrive, reaching a record $258.6 billion in revenue. That’s a healthy 14.9% year-over-year increase from 2023 and the most substantial gains since 2021. “This record growth reflects the industry’s ability to adapt to evolving technologies, reg
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Salesforce Marketing Cloud
APRIL 17, 2025
The digital age has brought unprecedented convenience, but at a cost to our planet. The rapid growth of digitalization has made the Information and Communications Technology sector, including digital marketing, responsible for 2.5%3.7% of global greenhouse gas emissions, surpassing both the aviation and shipping industries combined. This environmental impact can stem from the energy-intensive IT infrastructure that powers digital marketing activities, including data storage, digital advertising,
Navigate the Channel
APRIL 17, 2025
Its been said that the average human attention span has gone down from 12 seconds in the year 2000 to just eight seconds today. With the advent of mobile just-about-everything and the mainstreaming of the internet of things (IoT), this statistic is hardly surprisingthese days, its all about instant gratification. But what does this mean for your content marketing efforts?
Martech
APRIL 17, 2025
Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. Judge Leonie Brinkema sided with the Department of Justice in finding that the company engaged in anti-competitive practices that allowed it to dominate critical components of the digital ad market for more than a decade. Dig deeper: Googleadtechantitrusttrial: Everything you need to know The ruling found: Google willfully engaged in anticompetitive acts to control the publisher ad server and ad exchang
Oktopost
APRIL 17, 2025
Can you believe our Financial Controller won our employee advocacy competition?Thats the beauty of advocacy: it brings out champions youd never expect. He claimed the No. 1 spot on his leaderboard AND took home an Oktie award. Shout out Kfir Rotbart So heres how it all started. As the new year began and Q1 got underway, we found ourselves facing a familiar challenge: how can we re-energize our advocates after the holiday slowdown?
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Hinge Marketing
APRIL 17, 2025
We are pleased to announce the release of the 2025 High Growth StudyArchitecture, Engineering & Construction Edition. This is the tenth anniversary of this groundbreaking study; however, our research into high-growth firms began back in 2008. Its been quite a journey! This year we surveyed 123 AEC firms, representing $20.8 billion in revenue and over 58,000 employees.
Navigate the Channel
APRIL 17, 2025
Instagram is a major player in the social media landscape. Already the site has over 25 million businesses from around the world that are harnessing its reach. Not surprisingly, there are more than 200 million visits to business profiles each day. Why Make a Business Instagram Account Instagram has proven to be the choice for businesses who want to get their brand out in front of their audience.
Animalz blog
APRIL 17, 2025
Every one-person marketing team knows the feeling. Youre drowning in priorities, and your content strategy gathers dust. Will Gao, Head of Growth at Rilla , faced exactly that situation. They had a goldmine of proprietary insights but not enough resources to turn them into content. His to-do list is typical for a marketer at a rapidly growing AI startup (scaling from $1M to $10M ARR in just one year): launch events, grow brand awareness, produce data-driven content, manage the blog, interview ex
Ahrefs
APRIL 17, 2025
We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Marketri
APRIL 17, 2025
Few business leaders wake up thinking, Is our marketing messaging working?But many wake up wondering, Why arent we generating more leads and closing more deals? Theres a strong, direct connection between those two questions. And as one B2B company recently discovered, a subtle shift in messaging can make a big impact on lead generation and revenue growth.
Lead Forensics
APRIL 17, 2025
Step One: Pre-Call Research (Know Before you Dial) Before you pick up your headset, its important you know enough about your warm contact to engage them, this will help you start a conversation. This pre-call research will help you get their attention and show you’ve done some preparation. You can do this by: Looking at their website activity, LinkedIn, or past interactions to find out what they’re interested in and how they have previously engaged with your business.
Velocity Partners
APRIL 17, 2025
Weve been championing the (re)emergence of community-building as a sustainable B2B brand strategy. In fact 33% of people picked it as their primary focus for change in a recent Velocity survey. The biggest single choice by far. So we looked to see if our survey data can throw up tips for marketers heading that direction. Can it help us decide where to build a community today?
Single Grain
APRIL 17, 2025
In the world of Account-Based Marketing (ABM), the quality of your targeting directly determines the effectiveness of your campaigns. While basic ABM approaches rely on simple firmographic data, advanced practitioners leverage LinkedIn’s rich data insights to implement sophisticated segmentation strategies that dramatically improve campaign performance.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Acrolinx
APRIL 17, 2025
As Artificial Intelligence continues to infiltrate the modern workplace, we need to stop asking ourselves “Are human workers being replaced by AI tools?” instead its time to ask, “How can humans and AI work together to enhance critical thinking and produce better content?” It doesn’t have to be a one-or-the-other type situation.
Single Grain
APRIL 17, 2025
Account-based marketing is only effective if your brand has a presence where B2B buyers are. And for most professionals, that place is LinkedIn. Still, it can be easy to rely on the business networking platform. While LinkedIn provides a powerful platform for ABM execution, the most effective campaigns coordinate LinkedIn efforts with other channels to create a cohesive, multi-touch experience for target accounts.
CMSWire
APRIL 17, 2025
The Gist Personalization through AI. Artificial intelligence helps marketers connect fragmented touchpoints into coherent journeys.
Single Grain
APRIL 17, 2025
Account-based marketing (ABM) can be daunting to marketers who are new to this strategy. This is especially true for large organizations with many accounts, large data loads, and countless resources. Fortunately, there are many ways to scale an ABM campaign. For example, Karrot.ai offers an opportunity to scale ad personalization and includes tools to target accounts in one place.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sana Commerce
APRIL 17, 2025
In the medical supply industry , complexity comes with the territory. Whether youre managing multiple brands, regional divisions, or specialized product lines, e-commerce isnt just about putting products online its about making critical information accessible, ensuring smooth operations, and enabling customers to serve patients without delays. As companies grow, many find themselves juggling separate web stores built on different platforms each with its own maintenance needs.
The Daily Egg
APRIL 17, 2025
Micro commitments are those small steps you take to achieve a larger goal. In this case, its small steps a potential customer takes that pulls. The post 6 Micro Commitments That Move Prospects Down Funnel appeared first on The Daily Egg.
Valasys
APRIL 17, 2025
Healthcare data breaches impacted over 50 million patient records in 2023 alone. These numbers emphasize the critical need for healthcare providers to protect patient privacy, particularly during remote consultations. Healthcare providers can now conduct virtual appointments securely through HIPAA-compliant video conferencing systems that protect sensitive patient information.
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