The ABM Agency

JUNE 21, 2025

Reading Time: 7 minutes Chapter 2: Understanding AI Search Platforms for B2B Success The AI Search Ecosystem: A Strategic Overview The contemporary AI search ecosystem comprises distinct platforms that serve different purposes within the B2B research process, each requiring specialized optimization strategies that account for unique algorithm preferences, content requirements, and user behavior patterns.

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Lenny's Newsletter

JUNE 21, 2025

👋 Hello and welcome to this week’s edition of ✨ Community Wisdom ✨ a subscriber-only email, delivered every Saturday, highlighting the most helpful conversations in our members-only Slack community.

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The ABM Agency

JUNE 21, 2025

Reading Time: 7 minutes The Authoritative B2B Generative Engine Optimization Guide Mastering AI Search Visibility for Enterprise Marketing Success Published by ABM Agency Leveraging 35+ Years of Combined B2B SEO Expertise Executive Summary The landscape of B2B marketing has undergone a fundamental transformation that demands immediate strategic attention from enterprise organizations.

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Optimization Generation Top of Funnel B2B Thought Leadership 52

Contently

JUNE 21, 2025

Is SEO dead? In March, I argued it was dying. Now leading VC firms like a16z are making the same case. The foundation of the $80 billion SEO market is cracking and something new is being born: LLM Optimization (LLMO). And the companies that understand this shift first will own a massive competitive advantage. The Search Paradigm Has Already Changed I’ve been watching this transformation accelerate over the past year, and the data is undeniable.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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