Tony Zambito

FEBRUARY 19, 2022

B2B Buyers Will Endure Ongoing Challenges Ahead. From an overarching perspective, some industries have enjoyed a robust recovery coming out of the pandemic while others are still in a slow slog. In engaged B2B buyer research I have been conducting, there appear to be strong headwinds ahead for buyers to contend with. Inflation will only exacerbate the headwinds facing b2b buyers. .

B2B 195

B2B Digital Transformation Forecasting Research 195

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. These tools offer a core set of competencies that automate and scale call tracking, recording, scoring, routing and fraud prevention. But deciding whether or not your company needs a call analytics platform calls for the same evaluative steps involved in any software adoption, including a comp

Enterprise Management 104

Enterprise Management Work Management Marketing Management Analytics 104

Heinz Marketing

FEBRUARY 19, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Leaders: This is exactly what ‘more communication’ should look like. People often discuss having more communication in the workplace, but many don’t actually know what this looks like or how it can be applied.

Conversion 91

Conversion B2B Marketing Personalization B2B 91