Sat.Jan 15, 2022

Two Voids Buyer Personas Can Fill To Achieve Growth Strategies

Tony Zambito

Lack of buyer insights and brand vision can doom growth strategies. On the minds of many CEOs entering 2022 is how to make business growth a top priority. Especially after two years of an enduring COVID-19 pandemic. While some industries have prospered, many have seen substantial losses.

B2B Reads: The Hybrid Era, Building Phenomenal Customer Experience, & the Power of Twitter

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

[Research Round-Up] Content Marketing, Thought Leadership and Customer Experience

B2B Marketing Directions

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.)