Single Grain

MAY 13, 2025

Creative advertising is undergoing a dramatic transformation. As consumers encounter thousands of marketing messages daily, standing out requires more innovation. The most successful brands are leveraging creatives that capture attention, forge meaningful connections with audiences, and drive measurable results. What separates winning campaigns from forgettable ones isn’t just bigger budgets or flashier effectsit’s the implementation of creative trends that resonate with today’

Paid Search Agency 52

Paid Search Agency Creativity Advertising Agencies Trends 52

Vision Edge Marketing

MAY 13, 2025

Its easy to be sucked into the vortex of now but good leaders will almost always be thinking about tomorrow. These leaders consider what changes are required to prepare the organization for the future and how big a change should be made to get there. They may evaluate changes to the business model, growth strategy , operational process, or something else that will improve performance and their odds of success.

Urgency Marketing 239

Urgency Marketing Marketing & Strategy Marketing Management SWOT 239

Marketing Insider Group

MAY 13, 2025

The digital marketing space is more crowded than ever. Everyone is trying to climb to the top of search results, fill their social media feeds with content, and capture attention without having to pay for every single click. The question is, how do you break through? How do you make sure your brand gets seen without relying entirely on paid ads? The answer lies in organic visibility.

Organization 176

Organization Lead Ranking Lead Scoring Link Building 176

Martech

MAY 13, 2025

Generative AI is no longer an exciting new tech for marketers it’s a core part of the toolkit. As adoption grows and the technology matures, the conversation isn’t “What can we try?” but “What’s delivering results?” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity.

Budget Programs 120

Budget Programs Tools Planning Paid Search Agency 120

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Heinz Marketing

MAY 13, 2025

By: Tom Swanson , Senior Engagement Manager at Heinz Marketing Throughout our work, we get plenty of questions about metrics. This is a challenging spot for many B2B leaders and contributors. The way you lay out how you measure performance has a big impact on how you make decisions (like who to target ) and deploy finite resources. Everyone wants to get this part right.

FAQ 97

FAQ Sales Management Top of Funnel Marketing Analytics Tools 97

Ahrefs

MAY 13, 2025

New technologies, channels, strategies, and tactics are constantly emerging. Its impossible for any team to pursue every idea. What do you do then? How do you vet each idea and decide which one to invest resources in?

Marketing & Strategy 97

Marketing & Strategy Tactics Resources Advertising Channels 97

Martech

MAY 13, 2025

If youre looking to take your generative AI use up a notch, Gemini GEMS is a solid next step for many marketers who are already comfortable with basic generative AI tools. Gemini GEMS (Generative Experience Models) have more to offer marketers than the base Gemini model because they allow users to create custom AI assistants tailored for specific tasks and contexts.

Marketing AI 80

Marketing AI Product Planning Lead Ranking 80

Hinge Marketing

MAY 13, 2025

Professional services firms have two primary paths to growth. They can grow organically, gradually expanding their client base and territory over time. Or they can grow by acquiring other businesses that complement theirs. Each approach has its upsides and downsides. Organic growth usually comes with lower financial risk and allows you to build a tight-knit teamso you can enjoy the fruits of the brand equity and goodwill youve cultivated over time.

Contingency Planning 71

Contingency Planning Acquisitions Work Management Case Studies 71

Martech

MAY 13, 2025

Remember when the world shut down for COVID five years ago? My inbox immediately filled with emails from brands explaining how they were reacting to this unexpected shift. Some were spectacular. Most weren’t, although many became more helpful or reassuring as the pandemic wore on and we learned what our customers needed to hear from us. Today, it’s 2020 all over again, but with tariffs.

Loyalty 83

Loyalty Paid Search Agency Terms and Conditions Price 83

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Ahrefs

MAY 13, 2025

This chimes with what were seeing in Ahrefs Brand Radar, our new marketing intelligence tool which lets you track your brand presence in AI search. We analyzed 25M AI overview keywords in the two-month window of our analysis.

AIO 100

AIO Analysis Keywords Search Marketing 100

Martech

MAY 13, 2025

By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. Theyve heard that their competitors are using the technology to practically create entire campaigns with the push of a button. And theyre aware that AI is reshaping marketing and perhaps are both excited and a little worried about what the future will bring.

Marketing AI 75

Marketing AI Tools Digital Asset Management Enterprise Management 75

Oktopost

MAY 13, 2025

Employee advocacy platforms have become a cornerstone of modern B2B marketing strategies. Large enterprises, especially those with 1000+ employees, are increasingly realizing the power of employee advocates who share company news , industry insights, and thought leadership content via social media platforms. By empowering employees to amplify brand messaging, enterprises can reach broader audiences and enhance engagement with their messaging better than traditional marketing methods.

Enterprise Management 62

Enterprise Management B2B Thought Leadership Thought Leadership Branding 62

Salesforce Marketing Cloud

MAY 13, 2025

Have you ever walked around Connections and wondered, where are my people? Well, now you know exactly where they are. For the first time, we will have a dedicated Connections Community Hub space for marketers, by marketers. Connections will June 11-12 in Chicago. The Community Hub will be by the registration desk in Campground, Level 3. This space will only feature content from Trailblazers.

Communities 71

Communities Paid Search Agency Work Management Marketing Management 71

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Walker Sands

MAY 13, 2025

Last week, agency leaders from around the country gathered at Mirren Live 2025 to explore the future of client delivery and sustainable growth. Walker Sands own Hannah Diaz , SVP of Growth, and Rachel Cullitan , VP of Marketing, were in the room and came back with insights worth sharing. I sat down with them to unpack their biggest takeaways from giving AI a seat at the strategy table to strengthening client relationships through deeper empathy and trust.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Lead Ranking Lead Scoring 59

Orange Owl Blog

MAY 13, 2025

Unicorn Chronicles Paytm Success Story: 5 Fundamental Lessons for Every Entrepreneur Vivek Goel May 13, 2025 Share : Table of Contents Introduction Once synonymous with mobile recharges, Paytm has evolved into a full-fledged fintech powerhouse reshaping how Indians pay, save, invest, borrow, and shop online. Founded in 2010 by visionary entrepreneur Vijay Shekhar Sharma , Paytm short for Pay Through Mobile was born out of the idea that mobile technology could democratize access to digital fin

Peer-to-peer 52

Peer-to-peer Marketing Management Cross-Selling Mobile Marketing 52

Salesforce Marketing Cloud

MAY 13, 2025

To help navigate the digital landscape for small businesses, we sat down with Boon Lai, SVP of Growth Marketing at Salesforce, to discuss how artificial intelligence (AI) and customer relationship management (CRM) are helping businesses expand and scale. From the democratization of AI to the importance of trusted data and the role of CRM, Boon provides practical advice for entrepreneurs looking to leverage technology to grow their businesses.

Marketing AI 59

Marketing AI Small Business Marketing CRM Enterprise Management 59

Valasys

MAY 13, 2025

Attorneys face mounting pressure to deliver exceptional service while managing overwhelming workloads. The legal landscape is rapidly evolving, and law firms now utilizing virtual support staff to streamline operations and reduce costs. This shift toward remote work solutions isn’t just a passing trendit’s transforming how successful law firms operate, allowing attorneys to reclaim valuable time and focus on what matters most: practicing law and serving clients.

Work Management 52

Work Management Training Efficiency Price 52

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

sagefrog

MAY 13, 2025

Not long ago, the B2B buyers journey followed a relatively simple structure: first awareness, then consideration, and finally, a decision. Marketers could guide buyers through this predictable process with a few well-timed touchpoints, gated content offers, and sales outreach. That model no longer holds up. Todays buyers are moving faster, digging deeper, and doing it all on their own.

Peer-to-peer 52

Peer-to-peer Multi-Touch Attribution B2B Thought Leadership Buyer's Journey 52

Orange Owl Blog

MAY 13, 2025

Unicorn Chronicles BillDesk Success Story: 5 Actionable Lessons for Every Entrepreneur Vivek Goel May 13, 2025 Share : Table of Contents Introduction In a world moving rapidly towards digital payments, BillDesk has long been one of the silent giants powering India’s fintech infrastructure. While consumer-facing apps often steal the limelight, BillDesk built the rails beneath the surface enabling seamless transactions for banks, telecom companies, utilities, and e-commerce platforms.

Startups 52

Startups Lead Ranking Viral Marketing Buzz 52

nDash

MAY 13, 2025

The internet is becoming saturated with content, to the point where it is diluting brand messaging. Social media is flooded with regurgitated information; so are blogs and podcasts. According to marketing guru Neil Patel, unique content consistently outshines rehashed content. Audiences want unique perspectives, fresh insights, and authentic points of view.

Content 52

Content Internet Marketing Social Media Social Marketing 52

Single Grain

MAY 13, 2025

Marketers require many tools to stay organized and execute their strategies. Everything from content creation to scheduling and project management are core tools in any marketer’s arsenal. With the global creative software market reaching $13.95 billion in 2024 and a projected CAGR of 10.1% through 2028, according to The Business Research Company , selecting the right tools is more criticalandpotentially more overwhelmingthan ever.

Budget Programs 52

Budget Programs Enterprise Management Creativity Work Management 52

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Salesforce Marketing Cloud

MAY 13, 2025

Imagine servicing your customers appliances before anything goes wrong no frantic phone calls, no unexpected breakdowns, and no neighbors joking about who still has A/C while the other sweats it out. With Agentforce , a proactive autonomous AI application, that kind of maintenance is becoming standard. It helps your business stay ahead of problems and ensures a smoother experience for both employees and customers.

Allocation 52

Allocation Work Management SMS Outreach 52

Zoominfo

MAY 13, 2025

Between turbulent markets, rapid technological innovation, and intensifying competition, go-to-market (GTM) leaders in the commercial banking sector face many complex challenges. But with those challenges come significant opportunities for banks that can identify and act on them. GTM Intelligence goes beyond conventional business data to provide unprecedented insights into the problems that prospective clients are trying to solve, as well as opportunities that traditional approaches simply cant

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Analytics Tools Work Management Outreach 130

Forrester B2B

MAY 13, 2025

Attention all marketing leaders! The stage is set, and the spotlight is on you. The B2B Summit APAC Marketing Awards are calling for entries, and this is your golden opportunity to showcase your extraordinary achievements. Have you driven remarkable milestones with a customer-obsessed growth strategy, process, or initiative?

B2B Marketing 52

B2B Marketing B2B Marketing & Strategy Marketing 52

Lenny's Newsletter

MAY 13, 2025

👋 Welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Lenny’s Podcast | How I AI | Lennybot | Lenny’s Reads | Courses | Swag Subscribe now Annual subscribers now get a free year of Perplexity Pro, Notion, Superhuman, Linear, Granola, and more.

Product 86

Product Work Management Paid Search Agency Analysis 86

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

CMSWire

MAY 13, 2025

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Continue reading.

Loyalty 78

Loyalty Promotion Branding Brand Identity 78

Bluetext

MAY 13, 2025

In todays fast-paced digital landscape, marketing automation is no longer a nice-to-haveits a necessity. But as brands scale their operations and embrace automation tools to streamline workflows, one critical question often gets overlooked: how do you automate without losing the personal connection that customers crave? The answer lies in building systems that prioritize marketing automation with personalization at every stage of the customer journey.

Automation 26

Automation Marketing Automation Services Intent Signal Top of Funnel 26

CMSWire

MAY 13, 2025

CMSWires State of Digital Customer Experience 2025 report unpacked: real ROI drivers behind AI, personalization and customer data management. Continue reading.

ROI 78

ROI Personalization Conversion Service 78