Marketing Insider Group

JULY 10, 2017

If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. Blogs may generate leads […]. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group.

Email Campaigns 275

Email Campaigns Campaigns Facebook Email Marketing 275

KoMarketing Associates

JULY 10, 2017

B2B marketers use a wide array of social media channels, LinkedIn in particular, new research suggests that they are still hesitant to lean toward some outlets, such as Instagram. Recently, The Marketing Journal and Javed Matin and Associates surveyed about 500 North American marketing executives to gauge their use of social media. So far in 2017, the majority of B2B marketers (96 percent) say they use LinkedIn.

Social Media 120

Social Media Linkedin Social Marketing B2B Marketing 120

Marketing Insider Group

JULY 10, 2017

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing […].

Planning 249

Planning Marketing Plans B2B Marketing Tips 249

Biznology

JULY 10, 2017

Those of you who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know that we take a dim view of site redesigns. Sure, there are legitimate reasons to redesign a site—most notably, to clean up and scale down. But changing the design without changing the underlying content strategy is a pointless exercise. Both your users and your friendly search bots know where everything is.

SEO 104

SEO Microsite Keywords Traffic 104

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Webinar Metrics

Hubspot

JULY 10, 2017

You did it. You finally produced and posted your first series of marketing videos. You wrote the scripts, filmed them, edited them, and uploaded them to an online platform. All that’s left to do is sit back, relax, and watch the views roll in. Ha ha. Funny story, right? Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped.

Video Marketing 78

Video Marketing Youtube Content Tagging 78

Kapost

JULY 10, 2017

For many years, marketers have drawn a distinction between B2B and B2C marketing. At one point, this division made sense. Work cultures operated under the assumption that people had two. The post Are B2B and B2C Going to Converge into One? appeared first on Kapost Content Marketing Blog.

B2B 66

B2B B2B Marketing Content Marketing Content 66

EveryoneSocial

JULY 10, 2017

How to Get Employees to Use Advocacy Software. Your company has just committed to employee advocacy software (or is thinking about it) after diligent research about social selling , employee advocacy , and creating a team of engaged employees. So now you are ready to jump in the software. But as excited as you are, you may be wondering: “How am I going to get other employees active and actually use the software daily?”.

Budget Programs 63

Budget Programs Software Peer-to-peer Barriers 63

Fusion Marketing Partners

JULY 10, 2017

I got the idea for this post when listening to one of our Fusion Marketing Partners’ clients present at a […].

Advertising Agencies 67

Advertising Agencies Marketing 67

Canadian Marketing Association

JULY 10, 2017

By Nancy Mancini @ NancyMancini (President, Marcom Blueprints Inc ), CMA's B2B Council. Customer Advisory Boards (CABs) are one of the many means of engaging with your customers. Although they can be managed in different areas of the business, Customer Advisory Boards (CABs) are a typical B2B strategic initiative that can help drive customer loyalty, ultimately resulting in increased revenue.

Budget Programs 48

Budget Programs Peer-to-peer Ideal Customer Profiles Allocation 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

KEO Marketing

JULY 10, 2017

Business to business digital marketing is a type of marketing needed by companies who sell to other companies. These B2B focused companies need strategies and tactics that advance a buying cycle that often includes multiple buyers and long sales cycles. Digital marketing leverages the internet and mobile devices and includes tactics like social media, video, email, content, mobile, search engine optimization, and account-based marketing.

Business to Business 48

Business to Business Business Paid Search Agency Planning 48

ActiveDEMAND

JULY 10, 2017

Why Agencies Need Market Attribution. Market attribution – or marketing attribution – is determining the media channel driving purchases. Prior to the purchase of a product or service, customers are exposed to numerous marketing touchpoints which cover a wide range of interactions. To Illustrate, these interactions can be seeing an online promotion, visiting your website , calling the number on a roadside sign, and much more.

Marketing Attribution 51

Marketing Attribution Advertising Agencies Paid Search Agency Ad Agencies 51

Computer Market Research

JULY 10, 2017

Channel Partner Management Practices that are Close to Extinction. Based on our experience of helping manufacturers improve channel partner management in their distribution chain, we have seen firsthand how common practices can deteriorate profitable partnerships , sales and marketing program ROI and gross margins. One or several of the following practices may still be prevalent in your business today, so it’s important you begin to slowly move away from these habits and evolve with the ch

Work Management 79

Work Management Marketing Management Advertising Agencies Advertising Channels 79

Adobe Experience Cloud Blog

JULY 10, 2017

Does the content you create burrow into brains, slam into cells, and trigger an exciting cavalcade of chemicals? If it tells a great story, it can. But marketers often confuse information for story. Marketing campaigns, direct mail, email newsletters help you do much more than simply relay information. They are communication tools that help you establish a connection with your audience.

Storytelling 134

Storytelling Brand Identity Branding Trigger Marketing 134

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Social Media

Content Standard

JULY 10, 2017

If there’s one thing a content marketer doesn’t need, it’s more stats about the importance of content marketing and content creation. This data is so ubiquitous that there’s now even content marketing rounding up content marketing stats. But here’s an important one : 96% of B2B buyers want content with more input from industry thought leaders and subject matter experts.

Top of Funnel 63

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 63

chiefmartech

JULY 10, 2017

For the past 7 years that I’ve been tracking the growth of the marketing technology landscape , I’ve been hearing prophecies of its consolidation. I’ve been quick to acknowledge that’s a possibility, probably an inevitable one. In fact, if you look at the distribution of revenue across martech companies today, you can argue it’s already happened.

Burn Rate 51

Burn Rate Paid Search Agency Software Vendors 51