Search Engine Journal
MARCH 25, 2022
Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program. The post YouTube Confirms Shorts Views Don’t Count For Monetization appeared first on Search Engine Journal.
Martech
MARCH 25, 2022
The other morning, I woke up in a foul mood. I had the perfect storm of not enough coffee coinciding with weather that wasn’t warming up fast enough and a vacation that felt a long way away. And then I went into my inbox, and I got aggravated all over again. I saw everything I hate about email. And that kicked off this rant. I can hear you saying, “Come on, Ryan.
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Content Marketing Institute
MARCH 25, 2022
Should you hire for content skills or subject matter knowledge? It’s an age-old content strategy question. Robert Rose shares the answer – and a process to make it work.
Martech
MARCH 25, 2022
As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! It is not unusual for organizations — whether they be Fortune 500 companies, mom-and-pop shops, churches, or non-profits — to face negative comments on Facebook.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
MARCH 25, 2022
Prevent brands from starting a bonfire of the vanities during 2023’s Big Game. Discover 5 alternatives to spending $7 Million on a Super Bowl ad. The post What’s The Alternative To Spending $7 Million On A Super Bowl Ad? appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
MARCH 25, 2022
Yoast WordPress plugin published an apology for a failed update that resulted in serious website problems for publishers. The post Yoast WordPress Plugin Update Causes Fatal Errors appeared first on Search Engine Journal.
Martech
MARCH 25, 2022
This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud and hybrid environments. Retailers like Discount Tires and long established organizations like The Hershey Company have implemented the IDMC.
SmartBug Media
MARCH 25, 2022
If living through a global pandemic has taught us anything, it’s how to roll with the punches. In early 2020, with shutdowns and stay-at-home orders in place, companies were suddenly thrust into a work-from-home setup they weren’t prepared for. Teams scrambled to digitize workflows and get Zoom up and running. Two years later, after the initial hiccups of those early months, employees and employers have settled into a routine that’s starting to feel normal.
Seismic
MARCH 25, 2022
Sales reps are always looking for new ways to attract and engage new buyers. But with fewer networking events and in-person conferences, sellers are finding creative ways to engage buyers. Social media plays a role in our personal lives, but it’s also a powerful tool for every business. Maybe your organization is in the early stages of its social selling journey or looking to take things to the next level—we’d like to help you develop best practices to drive sales on LinkedIn and social media.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
MARCH 25, 2022
Effective measurement is a fundamental pillar of all marketing. Being able to target the right audience on the right channels and measure the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. With the many changes in the legal and technology landscape and the imminent sunset of third-party cookies by 2023, there are two questions that are looming in the marketing world about measurement: How w
Heinz Marketing
MARCH 25, 2022
By Lisa Heay , Director of Business Operations at Heinz Marketing. Instagram has been a long ignored social media platform for us as an organization. As a B2B company, it just hasn’t been a valuable channel for us—it’s difficult to showcase what we offer in images to potential members of our target buying committees. Instead, we’ve utilized other channels more conducive to information sharing, where we feel our prospects are looking, like Twitter and LinkedIn.
Martech
MARCH 25, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, let’s get creative! MarTech contributor Steve Petersen asks an important question: who is a marketer?
Visitor Queue
MARCH 25, 2022
Increasing your website’s traffic is always a goal among businesses. More traffic often results in more leads and more revenue. However, it can be difficult to find new ways to drive traffic to your website due to how competitive other companies are. Fortunately, there are a lot of different ways that you can drive traffic […]. The post 11 Ways to Increase Website Traffic appeared first on Visitor Queue Blog | Identify Website Traffic.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
BenchmarkONE
MARCH 25, 2022
If you want to grow your business, a digital marketing team is essential for generating new leads, increasing brand awareness , boosting sales, and nurturing customer relationships. . Building an exceptional marketing team is about more than just hiring people to manage your ad campaigns. Today, consumers have higher expectations from brands, which is why each member of your digital marketing team should bring specialized skills in different types of marketing disciplines to the table to drive
SalesIntel
MARCH 25, 2022
Artificial intelligence is becoming more and more popular in the business world. Its ability to help marketers make better decisions has made it a valuable tool for boosting sales. If you’re not already using AI in your marketing and sales efforts, now is the time to start. Below are tips for using AI to improve your B2B sales. Don’t be afraid to ask for help.
Drew Neisser
MARCH 25, 2022
If you’ve ever wondered how much a CMO can do in a year to change the trajectory of a company, this is the episode for you. Enter Kady Srinivasan , who has kicked things up a notch at Klaviyo , a marketing automation platform dedicated to helping its customers discover a new, more effective way to grow their business. . Grow their business how, exactly?
B2B Marketing Insights - WE
MARCH 25, 2022
If you’re a b2b company, you know that ranking higher in Google is essential to your success. This blog post will discuss some of the best SEO strategies for b2b companies. We will also provide tips on how to improve your website’s rank in Google search results and what to look for when hiring a B2B SEO agency. So if you’re looking to take your business to the next level, make sure to read this blog post!
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Benchmark Email
MARCH 25, 2022
“Ok Google” is becoming a more common way for people all across the world to begin their internet experience. Digital voice assistants have mostly been employed for very simple activities in recent years, such as checking the weather, playing music, or turning on the lights. On the other hand, these capabilities are growing, and the… The post Voice Search and What it Means for Your eCommerce Business appeared first on Benchmark Email.
SalesIntel
MARCH 25, 2022
Artificial intelligence is becoming more and more popular in the business world. Its ability to help marketers make better decisions has made it a valuable tool for boosting sales. If you’re not already using AI in your marketing and sales efforts, now is the time to start. Below are tips for using AI to improve your B2B sales. Don’t be afraid to ask for help.
ClearVoice
MARCH 25, 2022
Happy Women’s History Month! Along with Women’s History Month, did you know that International Happiness Day is March 20? Learn all about this socially relevant holiday and more in our Socially Relevant Holiday Observance article , and incorporate special days into your social media marketing campaigns. The most recent social media updates you’ll want to know.
Contify
MARCH 25, 2022
The post How Tracking Competitors’ Website Changes Can Help Your Organization appeared first on Contify Market and Competitive Intelligence Platform - Blog.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
seo.co
MARCH 25, 2022
Internal links represent some of the lowest hanging fruit in your SEO arsenal. Links are a big part of search engine optimization (SEO). They’re tracked and followed by the search engine crawlers responsible for creating and maintaining Google’s web index, and are also used as an indicator of trustworthiness. Google determines the credibility of a website in part based on the quality and quantity of links pointing to it.
Optinmonster
MARCH 25, 2022
Are you searching for the best WordPress theme builder? Theme builders are gaining popularity because they allow you to customize every part of the website without having to learn to code. Using a theme builder, you can easily design website header, footer, and content layouts. In this article, we’ll show you some of the best WordPress theme builders that will allow you to take complete control of your website.
RebelMouse
MARCH 25, 2022
The RebelMouse Posts Dashboard is your one-stop shop for details about and accessing your posts, both as drafts or published content. This includes the date of publication (or scheduled publication date) and various details surrounding search and social optimizations, among other data. We also offer a calendar view version of the dashboard. You can easily access a variety of calendar views by adding certain additions to your base URL: Weekly Calendar : /r/dashboard/posts/calendar/week.
Parse.ly
MARCH 25, 2022
In a digital world, content marketers are under tremendous pressure to produce more —more content on more channels for more products and more audiences. It can be exhausting to maint ain a healthy stream of qu ality content when faced with a demand for quantity. If your creative energy feels drained, take inspiration from the following digital marketing campaigns that go beyond SEO to deliver great content and valuable information for their customers in a variety of formats.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Madison Logic
MARCH 25, 2022
B2B customers are rarely ready to buy when you first engage with them. Even with a targeted account-based marketing (ABM) campaign that reaches best-fit customers, you still need to convince them that you’re the right solution. An effective lead nurturing strategy can help you engage with every decision-maker at a target account, familiarize them with your brand, and move them toward the sale.
Single Grain
MARCH 25, 2022
Content is one of the most valuable marketing tools any business can access. But although content is critical to every part of your branding and advertising strategy, from building your website to strengthening connections with customers, it’s not always easy to produce. The best content requires exceptional writing skills, extensive keyword research, and a solid knowledge of SEO best practices.
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