ClearVoice

NOVEMBER 25, 2024

Not too long ago, influencer marketing was reserved mostly for A-listers. Now, influencer collaborations of all sizes reshape how brands connect with audiences. Whether macro (100,000 to 1 million followers) or micro (10,000 to 100,000 followers), influencers help your marketing impact through authentic connections with their community. In this article, we’ve curated a list of the top statistics to show how influencer marketing can expand your reach online and drive engagement with your target

Statistics 52

Statistics Advertising Agencies Paid Search Agency Planning 52

Webbiquity

NOVEMBER 25, 2024

Tight budgets (as always), inflation, economic slowdown, AI taking marketing jobs ( or not )…it’s been yet another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and business challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up?

Marketing Automation Services 188

Marketing Automation Services Work Management Marketing Management Budget Programs 188

Oktopost

NOVEMBER 25, 2024

In this episode of Behind the Post, Marissa Rosen reveals strategies for ghostwriting thoughtful, engaging posts on behalf of your executives, helping showcase their expertise and add a human touch to your brand. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary When executives are active on social media, it can work wonders for your brand’s credibility and visibility.

Social Media 143

Social Media Media Paid Search Agency Youtube 143

CMSWire

NOVEMBER 25, 2024

This year’s top marketing campaigns not only captured audience attention but also reshaped how brands connect with consumers. Continue reading.

Campaigns 120

Campaigns Marketing Branding Brand Identity 120

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Martech

NOVEMBER 25, 2024

Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” It got me thinking about how our industry’s gift-giving needs have evolved along with our working arrangements. As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.

Paid Search Agency 104

Paid Search Agency Work Management Marketing Management Curation 104

Thinkers360

NOVEMBER 25, 2024

2025 Predictions for Supply Chain Thinkers360 2025 predictions for Supply Chain are member-sourced from our opt-in B2B thought leader, analyst and influencer community with 100M+ followers on social media combined. The 2025 predictions for Supply Chain are part of a series to provide actionable insights for business and technology executives. Brands, Organizations & Startups : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify yo

B2B Thought Leadership 102

B2B Thought Leadership Thought Leadership Opt-in Enterprise Management 102

Martech

NOVEMBER 25, 2024

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts , reflecting a shift in control from CMOs to other enterprise leaders like IT and CFOs. This highlights a deeper issue: a lack of trust in martech’s value. While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challe

Budget Programs 99

Budget Programs Enterprise Management Marketing Automation Services Work Management 99

DAGMAR Marketing

NOVEMBER 25, 2024

If you are going to run a Black Friday or Cyber Monday deal, one of the best ways to get the word out is with Google Ads. With billions of searches happening daily, Google Ads allows you to target potential customers actively looking for deals, discounts, and promotions. But what is the most effective way to utilize the platform to help your deal stand out from the rest of the Black Friday or Cyber Monday offers?

Cost per Acquisition 98

Cost per Acquisition Promotion Budget Programs Google 98

Martech

NOVEMBER 25, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

SMS 99

SMS Customer Satisfaction Best Practices Marketing AI 99

Advertisement

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Full Circle Insights

NOVEMBER 25, 2024

2025 Marketing Trends and Predictions webinar. Uncover strategies, tools, and insights that will shape marketing in 2025.

Trends 105

Trends Webinar Metrics Marketing & Strategy Marketing 105

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. In The 2024 Influencer Marketing Benchmarks Report , we found over 80% of marketers agree that influencers are an essential part of their overall social media strategy.

Planning 75

Planning Advertising Agencies Work Management Social Media 75

SocialPilot

NOVEMBER 25, 2024

Online competition is heating up, and customers are becoming increasingly savvy. With 81% of retail shoppers researching online before buying, managing your online reputation is crucial for boosting your social proof and online visibility. This is where Podium vs Birdeye comes in. These two powerful review management tools can help you elevate your online business reputation.

Enterprise Management 78

Enterprise Management Paid Search Agency Business Comparison 78

Sprout Social

NOVEMBER 25, 2024

Instagram Reels get some of the best engagement on the platform. These short-form vertical videos generate more impressions and comments than any other format. For small businesses, Reels are the fastest way to grow on Instagram. But if you’re manually posting each Reel, especially multiple times a day, you’re doing more harm than good. Your team will end up spending hours each week on a repetitive task that can easily be automated with a social media scheduling tool.

Ideal Customer Profiles 75

Ideal Customer Profiles Social Media Profiling Custom Publishing 75

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Bionic

NOVEMBER 25, 2024

Are you struggling to keep Workamajig up-to-date with your media planning and buying activities? Bionic can now automate data entry so you’re always in sync. With Bionic for Agencies ’ new integration with Workamajig , you’ll experience a streamlined process that saves time and eliminates mistakes. The Challenge of Managing IOs and Vendor Bills Without the Right Integration As a media professional, you know how challenging it can be to manage IOs and reconcile vendor bills , especially whe

Media Plans 70

Media Plans Buy Media Work Management 70

B2BMarketing.net

NOVEMBER 25, 2024

Marketing has rapidly evolved, with teams now juggling multiple roles while proving their value across the business. Increasingly, it seems that marketing is expected to deliver more business impact and drive revenue, fast. Research shows 40% of CMOs face greater pressure to prove ROI quickly, while 47% must directly impact revenue. It’s harder to be heard Over 70% of B2B prospects define their needs before contacting sales, with nearly half identifying solutions beforehand.

Work Management 69

Work Management Tips Marketing Management Planning 69

Trade Press Services

NOVEMBER 25, 2024

One out of every three customers will discontinue your service after just one bad experience. Think about that: for every three clients you serve, just a single slip-up with one of them could mean a lost relationship, lost revenue, and potentially a damaged reputation. In B2B, where client loyalty is the backbone of long-term success, that loss can ripple far beyond a single client.

Lead Ranking 68

Lead Ranking Conversion Work Management Loyalty 68

Salesforce Marketing Cloud

NOVEMBER 25, 2024

Marketing Cloud Account Engagement has come a long way in the last year. At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields.

SMS 64

SMS Cross-Selling Multi-Channel Customer Satisfaction 64

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

FunnelEnvy

NOVEMBER 25, 2024

In the B2B and SaaS competitive landscape, all leads are not created equal. Generating high-quality marketing qualified leads (MQLs) is a crucial feeder for the sales funnel to help maximize marketing ROI and drive revenue growth. One pivotal lever for results is website optimization to target, attract, and nurture high-intent prospects. This post dives into critical strategies to enhance your website’s marketing funnel for generating quality MQLs, focusing on proven tactics specific to th

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads Sales Qualified Leads 62

CMSWire

NOVEMBER 25, 2024

AI in customer service transforms CX with smarter chatbots, proactive insights, and effortless customer experiences that drive loyalty and reduce costs. Continue reading.

ROI 62

ROI Loyalty Cost Service 62

Sprout Social

NOVEMBER 25, 2024

There are gift guides for every gifting occasion. For parents, partners and pals. From those who love FitTok to those who love BookTok. For home bodies, party animals and everyone in between. In fact, one of this author’s favorite holiday traditions is reading through the multitudes of gift guides that drop at the end of the year. But what about gifts for social media managers?

Social Media 66

Social Media Work Management Marketing Management Media 66

CMSWire

NOVEMBER 25, 2024

AI in customer experience can drive efficiency, but finding the right balance with personal touch is key to keeping loyal customers happy and engaged. Continue reading.

Efficiency 62

Efficiency Personalization Loyalty Brand Identity 62

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SalesIntel

NOVEMBER 25, 2024

Sales intelligence techniques have made big promises to change the manner in which business engages with prospects to improve lead generation and close more deals. But like so many great promises, there’s a cost—often one that is either overlooked completely or marginalized by a company’s budget, productivity and actual sales strategy. In this blog we’ll discover the costs of over-commitment in sales intelligence tools and why it’s important to look beyond their glossy marketing hype.

Budget Programs 52

Budget Programs Cost Work Management Marketing Management 52

MarketJoy

NOVEMBER 25, 2024

Running a business has always been challenging, but in 2024, it feels nearly impossible for many. A recent study revealed that 65% of business owners believe success is harder now than it was five years ago , and half of all businesses have seen no revenue growth in the past year. With rising competition, economic uncertainty, and constantly changing customer expectations, staying ahead can feel like running on a treadmill.

Work Management 52

Work Management Barriers Sales Qualified Leads Marketing Management 52

LeanData

NOVEMBER 25, 2024

As businesses embrace a Buying Groups motion, BDRs find themselves at the heart of the change. Understand the impact of Buying Groups on the BDR role. The post The Evolving Role of BDRs in a B2B Buying Groups Motion appeared first on LeanData.

Buy 52

Buy B2B Digital Transformation Business 52

MKT1

NOVEMBER 25, 2024

👋 This is a monthly free edition of MKT1 Newsletter—a deep dive into a B2B startup marketing topic. Become a paid subscriber to receive an additional 1-2 newsletters each month, access our archives, post to our job board , and use our template library. Subscribe now I’m bullish on ecosystem marketing, especially since inbound and outbound are losing effectiveness.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Work Management 52

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Learn from the Pros

NOVEMBER 25, 2024

The pressure is on to create a consistent, predictable pipeline. But knowing what buttons to push isn’t always straightforward. If you’re starting to think through your 2025 go-to-market (GTM) strategy, you’re likely facing some tough questions. How do we hit revenue goals with leaner budgets? How do we engage increasingly elusive buyers? How do we create a strategy that excites our audience and secures C-suite buy-in?

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Marketing Budget Ideal Customer Profiles 52

Televerde

NOVEMBER 25, 2024

Previously published on Medium An Interview With Cynthia Corsetti Integrity in Every Action. Working alongside a workforce of mostly incarcerated women has elevated integrity to another level. We talk about integrity being a value, but it’s actually a way of being. I hold myself accountable to this in every decision, big or small. Recently, a company approached me with an attractive consulting offer to help them with their PR and communications.

Thought Leadership 52

Thought Leadership Lead Ranking Paid Search Agency Work Management 52

Salesforce Marketing Cloud

NOVEMBER 25, 2024

Running a small and medium-sized business (SMB) means every penny counts. So, how can you promote your products or services without spending a fortune? That’s where free advertising comes in, where smart ideas can boost your business without costing you anything. Advertising can be a significant expense for small businesses, but it doesn’t have to be.

Small Business Marketing 52

Small Business Marketing Advertising Agencies Advertising Advertisements 52