Sat.Mar 16, 2019

Your Web Page Dates: Why They Matter for SEO Freshness and How to Manage Them

Brightedge

When Google determines which websites are the most relevant to a particular query, two criteria examined is the publish date and date on the page. Particularly for time-sensitive queries, such as news articles, the date of publication will have a huge impact.

SEO 90

B2B Reads: Objectives, CTAs and Metrics That Matter

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How to Set & Achieve Marketing Objectives in 2019. Setting objectives can sometimes be a double edged sword. Make sure you focus on serving your customers. Thanks for the advice, Clifford Chi.

The Power of PR: Measuring Your PR Campaign

Brightedge

Determining the value of PR campaigns can be a struggle for brands, leading many to wonder whether or not their PR efforts have a positive ROI.

PR 64

How Much Digital Marketing Services Typically Cost

Altitude Branding

Image source. In today’s competitive economy, businesses are in search of affordable digital marketing services that do not compromise on quality. Even big companies are finding it confusing to figure out how much to pay.

Cost 69

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.