Sun.Sep 16, 2018

The Definitive Guide to Talent Mapping for Recruiters


Often, HR departments hire reactively— meaning they only seek to fill positions as they open up. Talent mapping, on the other hand, is a proactive approach used to forecast long-term hiring needs and subsequently cultivate organizational support for new roles over time.

Brian’s App of the Week: The Big Willow

Heinz Marketing

While “Account-Based” is all the rage, few technologies are available to support such a strategy. The Big Willow identifies targeted B2B opportunities with detailed intent data. The Big Willow does this by tracking 500 million devices daily across 100,000+ web publishers to build analytics showing the company accounts, people and their locations and their research and engagement behavior.

CRM 60

What Happens When You Take “Publishing” Out Of The “Publishing Business”


In May of 2017, Bill Simmons, former ESPN personality and creator of The Ringer , made an interesting decision to move his successful sports media empire to Vox Media.

How a Coworking Space Can Turbocharge Freelancer Branding Efforts

Altitude Branding

A coworking space is a virtual office space shared by groups of independent freelancers. Utilizing a virtual office gives freelance professionals an instant branding boost. Coworking spaces free freelancers from the high cost of renting and equipping independent office spaces.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

New Insights from The CMO Survey on Major Marketing Trends

B2B Marketing Directions

With the beginning of the fourth quarter less than a month away, many B2B companies have already started planning for 2019. Over the next several weeks, marketing leaders will be evaluating how well their existing marketing programs have performed and developing plans for the coming year.