Wed.Feb 21, 2018

Pubcon Austin 2018: Visual and Video Content Marketing

KoMarketing Associates

I talk a lot about content so when I had the opportunity to talk about using visuals at Pubcon Austin , I was excited. See, we often get stuck thinking that content has to be blog posts or product information, FAQ pages or ebooks. But when we really think about content, content isn’t just words.

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Are marketers fueling the fake news industry?

Biznology

If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should.

LinkedIn B2B Marketing Strategy: 5 Powerful Reasons to Why

Act-On

Learn how a LinkedIn B2B Marketing Strategy can supercharge your marketing and generate more leads and deliver a positive impact to the bottom line. B2B Marketing Social Media Marketing

How to Find the Competitive Edge Your Content Marketing Program Needs

Contently

A few years ago, a pale woman with crazy eyebrows and a keytar strapped to her back shot a home video. Standing on a street corner in Melbourne, Australia, at dusk, she wore a kimono and held up Sharpied signs. One by one, the signs ?ipped. ipped.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Using Analytics for Decision-Making is a Top Priority for Marketers

KoMarketing Associates

Marketers continue to turn to data and analytics to achieve top objectives, but research shows that they would still like to improve their use of this information. According to the “Marketing Data and Technology Strategy Survey” from Ascend2, half (51 percent) of marketers claim that their top priority for their marketing data and technology strategy is to use analytics for decision-making. However, 45 percent would like to improve data quality and accuracy.

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Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video.

10 Everyday Struggles Of A Digital Marketing Team

SnapApp

Guest post by Dario Supan, content strategist and editor at Point Visible , a digital marketing agency. When he isn't neck deep in outreach projects and editorial calendars, you will most likely find him in the design chair, tweaking custom graphics for blog posts. .

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Refine (or Define) Your Brand With These Exercises

Modern B2B Marketing

Hiring a top branding agency to refine your brand can often cost thousands or even millions of dollars. This can be out of the budget of many companies and potentially unnecessary if you’re not seeking a full rebrand.

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How A/E/C Firms Can Kick-Start a Website Content Development Program

Hinge Marketing

Hinge’s annual High Growth Study consistently finds that creating and disseminating educational content is one of the most impactful marketing techniques used by high-growth firms. This includes creating downloadable, gated content and publishing written blogs posts on a firm’s website.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

How to Create the Perfect Instagram Images to Sell Your Brand

Hubspot

Photographs are emotional time machines: they transport us to places of which we’ve only dreamed, remind us of past experiences we long to recreate, and spark inspiration for future adventures.

Improve Your Trade Show ROI: A Guide for Marketers

Zoominfo

In-person interaction is the best way to create meaningful relationships with prospects. That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. In fact, the average company allocates 31.6%

How to Manage Your Entire Marketing Budget [Free Budget Tracker Templates]

Hubspot

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”.

6 Common Reasons Why Business Blogs Fail

Circle Studio

Blogging is a cornerstone of B2B content marketing and can be highly effective at driving website traffic, while nurturing relationships with both prospects and clients. Many B2B companies have a blog but are not seeing the results they had hoped for or expected.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Think Twitter Automation Is the Answer to Efficiency? Think Again.

Hubspot

Twitter announced today that it will impose major restrictions on the use of automation and bulk-tweeting tools. It's the latest in a series of moves by Twitter to combat the spread of spam, false information, or bots on its network.

Why We AMPLIFY Austin

Launch Marketing

Amplify Austin Day is a day of giving. For 24 hours, Amplify Austin aims to provide an easy and fun way for our Austin community to come together and help local nonprofits. In 2017, a total of $9.8M was raised for 700 Central Texas nonprofits.

15 Marketing Job Titles For the Skill Sets You Want at Your Company

Hubspot

There are some weird job titles cropping up across the globe, and I bet you'll never guess what the most popular one was in the U.S. last year for that category. It was "rockstar" -- followed closely by "guru" and "ninja." You read that right. Ninja.

Reassign Meeting Owners with Ease in Outreach

Outreach

Last November, when we announced Outreach Meetings, we committed to building features designed to make your day more efficient so you can spend more time on critical selling activities. Today, we’re excited to bring a brand new update to Outreach Meetings for Gmail: the ability to reassign meeting owners with no hassle!

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Talk to Your Boss About a Side Hustle

Hubspot

In the fifth season of Mad Men , Ken Cosgrove, an account-executive at Sterling Cooper Draper Price, is called into Roger Sterling’s office, a founding partner of the agency.

The Rise of Malicious Ads: How They Hurt Brands and What Marketers Can Do

Content Standard

You might not know much about the billion-dollar industry behind the rise of malicious ads, but you probably know what it’s like to encounter them online.

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BrightEdge Smart Content Ebook Is Now Available

Brightedge

Web Design And Management: Twin Pillars Of Success

Altitude Branding

The secret to achieving a strong web presence lies in having both a professional and user-intuitive website design as well as strategic, consistent, and reliable website management.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

The Top Conversion Conferences for CRO Experts in 2018

Convert

2018 is well upon us—but conference season is just getting started. We’ve pulled and outlined the best places for CRO experts to network, learn, and share this year—across the continents (and the interwebs).

Sowing Seeds for Sales Success

Olympia Consulting Sales

Your business must grow. Just maintaining, or falling behind, is unacceptable. Jobs depend on your growth. Employee promotion opportunities depend on your growth. Profits for reinvestment depend on your growth. If you’re an entrepreneur, your retirement plan depends on your growth.

How to Write Authoritative Content If You’re Not an Expert

Kapost

In college, I decided I should probably gain some writing experience, so I applied to write a twice-weekly fashion blog for a popular website targeted to and written by college. The post How to Write Authoritative Content If You’re Not an Expert appeared first on Kapost Content Marketing Blog. Content Creation

How technology can enhance the B2B buying experience across all channels

Aspidistra

Today’s B2B buyers have high standards when it comes to customer service, and they expect sellers to provide them with a purchasing experience that’s fine-tuned to their personal preferences.

Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

If you are considering implementing account-based marketing, chances are you have also explored technology options. The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. This session will help you start off on the right foot. Whether you've never implemented ABM, or tried before but felt unsuccessful, you can get started in the right direction. You will even be able to take advantage of the data you have coming in to utilize ABM across your entire cycle.

By: 3 Ways to Use Content Marketing to Improve Your Business Development | See Girl Work

i-Scoop

[…] your business includes the ability to produce and distribute quality content that align with your overall marketing and business […

Metrics-Driven PR: When an Acquisition is the Goal

Bluetext

We’ve been writing a lot recently about metrics-driven PR. One metric that is often key to certain clients is being acquired. Of course, when Bluetext first engages with a client for public relations (or any service for that matter), the client rarely opens the conversation by stating their goal is to get acquired.