Wed.Feb 21, 2018

Are marketers fueling the fake news industry?


If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should.

LinkedIn B2B Marketing Strategy: 5 Powerful Reasons to Why


Learn how a LinkedIn B2B Marketing Strategy can supercharge your marketing and generate more leads and deliver a positive impact to the bottom line. B2B Marketing Social Media Marketing

New Research: Empathy and Solving Buying Problems

Marketing Insider Group

Are you applying empathy as part of your sales and marketing approach? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […]. The post New Research: Empathy and Solving Buying Problems appeared first on Marketing Insider Group. Marketing Strategy

Buy 143

Pubcon Austin 2018: Visual and Video Content Marketing

KoMarketing Associates

I talk a lot about content so when I had the opportunity to talk about using visuals at Pubcon Austin , I was excited. See, we often get stuck thinking that content has to be blog posts or product information, FAQ pages or ebooks. But when we really think about content, content isn’t just words.

Video 168

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

More Trending

Using Analytics for Decision-Making is a Top Priority for Marketers

KoMarketing Associates

Marketers continue to turn to data and analytics to achieve top objectives, but research shows that they would still like to improve their use of this information. According to the “Marketing Data and Technology Strategy Survey” from Ascend2, half (51 percent) of marketers claim that their top priority for their marketing data and technology strategy is to use analytics for decision-making. However, 45 percent would like to improve data quality and accuracy.

Think Twitter Automation Is the Answer to Efficiency? Think Again.


Twitter announced today that it will impose major restrictions on the use of automation and bulk-tweeting tools. It's the latest in a series of moves by Twitter to combat the spread of spam, false information, or bots on its network.

How to Find the Competitive Edge Your Content Marketing Program Needs


A few years ago, a pale woman with crazy eyebrows and a keytar strapped to her back shot a home video. Standing on a street corner in Melbourne, Australia, at dusk, she wore a kimono and held up Sharpied signs. One by one, the signs ?ipped. ipped.

15 Marketing Job Titles For the Skill Sets You Want at Your Company


There are some weird job titles cropping up across the globe, and I bet you'll never guess what the most popular one was in the U.S. last year for that category. It was "rockstar" -- followed closely by "guru" and "ninja." You read that right. Ninja.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Refine (or Define) Your Brand With These Exercises

Modern B2B Marketing

Hiring a top branding agency to refine your brand can often cost thousands or even millions of dollars. This can be out of the budget of many companies and potentially unnecessary if you’re not seeking a full rebrand.

Brand 75

How to Talk to Your Boss About a Side Hustle


In the fifth season of Mad Men , Ken Cosgrove, an account-executive at Sterling Cooper Draper Price, is called into Roger Sterling’s office, a founding partner of the agency.

10 Everyday Struggles Of A Digital Marketing Team


Guest post by Dario Supan, content strategist and editor at Point Visible , a digital marketing agency. When he isn't neck deep in outreach projects and editorial calendars, you will most likely find him in the design chair, tweaking custom graphics for blog posts. .

Skype 70

How A/E/C Firms Can Kick-Start a Website Content Development Program

Hinge Marketing

Hinge’s annual High Growth Study consistently finds that creating and disseminating educational content is one of the most impactful marketing techniques used by high-growth firms. This includes creating downloadable, gated content and publishing written blogs posts on a firm’s website.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Improve Your Trade Show ROI: A Guide for Marketers


In-person interaction is the best way to create meaningful relationships with prospects. That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. In fact, the average company allocates 31.6%

By: 3 Ways to Use Content Marketing to Improve Your Business Development | See Girl Work


[…] your business includes the ability to produce and distribute quality content that align with your overall marketing and business […

BrightEdge Smart Content Ebook Is Now Available


The Rise of Malicious Ads: How They Hurt Brands and What Marketers Can Do

Content Standard

You might not know much about the billion-dollar industry behind the rise of malicious ads, but you probably know what it’s like to encounter them online.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

How technology can enhance the B2B buying experience across all channels


Today’s B2B buyers have high standards when it comes to customer service, and they expect sellers to provide them with a purchasing experience that’s fine-tuned to their personal preferences.

Why We AMPLIFY Austin

Launch Marketing

Amplify Austin Day is a day of giving. For 24 hours, Amplify Austin aims to provide an easy and fun way for our Austin community to come together and help local nonprofits. In 2017, a total of $9.8M was raised for 700 Central Texas nonprofits.

Web Design And Management: Twin Pillars Of Success

Altitude Branding

The secret to achieving a strong web presence lies in having both a professional and user-intuitive website design as well as strategic, consistent, and reliable website management.

Sowing Seeds for Sales Success

Olympia Consulting Sales

Your business must grow. Just maintaining, or falling behind, is unacceptable. Jobs depend on your growth. Employee promotion opportunities depend on your growth. Profits for reinvestment depend on your growth. If you’re an entrepreneur, your retirement plan depends on your growth.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Metrics-Driven PR: When an Acquisition is the Goal


We’ve been writing a lot recently about metrics-driven PR. One metric that is often key to certain clients is being acquired. Of course, when Bluetext first engages with a client for public relations (or any service for that matter), the client rarely opens the conversation by stating their goal is to get acquired.

PR 50

6 Common Reasons Why Business Blogs Fail

Circle Studio

Blogging is a cornerstone of B2B content marketing and can be highly effective at driving website traffic, while nurturing relationships with both prospects and clients. Many B2B companies have a blog but are not seeing the results they had hoped for or expected.

Reassign Meeting Owners with Ease in Outreach


Last November, when we announced Outreach Meetings, we committed to building features designed to make your day more efficient so you can spend more time on critical selling activities. Today, we’re excited to bring a brand new update to Outreach Meetings for Gmail: the ability to reassign meeting owners with no hassle!

How to Write Authoritative Content If You’re Not an Expert


In college, I decided I should probably gain some writing experience, so I applied to write a twice-weekly fashion blog for a popular website targeted to and written by college. The post How to Write Authoritative Content If You’re Not an Expert appeared first on Kapost Content Marketing Blog. Content Creation

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.