Wed.Feb 21, 2018

LinkedIn B2B Marketing Strategy: 5 Powerful Reasons to Why

Act-On

Learn how a LinkedIn B2B Marketing Strategy can supercharge your marketing and generate more leads and deliver a positive impact to the bottom line. B2B Marketing Social Media Marketing

Pubcon Austin 2018: Visual and Video Content Marketing

KoMarketing Associates

I talk a lot about content so when I had the opportunity to talk about using visuals at Pubcon Austin , I was excited. See, we often get stuck thinking that content has to be blog posts or product information, FAQ pages or ebooks. But when we really think about content, content isn’t just words.

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New Research: Empathy and Solving Buying Problems

Marketing Insider Group

Are you applying empathy as part of your sales and marketing approach? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […]. The post New Research: Empathy and Solving Buying Problems appeared first on Marketing Insider Group. Marketing Strategy

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Are marketers fueling the fake news industry?

Biznology

If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

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Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video.

Refine (or Define) Your Brand With These Exercises

Modern B2B Marketing

Hiring a top branding agency to refine your brand can often cost thousands or even millions of dollars. This can be out of the budget of many companies and potentially unnecessary if you’re not seeking a full rebrand.

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How A/E/C Firms Can Kick-Start a Website Content Development Program

Hinge Marketing

Hinge’s annual High Growth Study consistently finds that creating and disseminating educational content is one of the most impactful marketing techniques used by high-growth firms. This includes creating downloadable, gated content and publishing written blogs posts on a firm’s website.

Improve Your Trade Show ROI: A Guide for Marketers

Zoominfo

In-person interaction is the best way to create meaningful relationships with prospects. That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. In fact, the average company allocates 31.6%

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

6 Common Reasons Why Business Blogs Fail

Circle Studio

Blogging is a cornerstone of B2B content marketing and can be highly effective at driving website traffic, while nurturing relationships with both prospects and clients. Many B2B companies have a blog but are not seeing the results they had hoped for or expected.

Why We AMPLIFY Austin

Launch Marketing

Amplify Austin Day is a day of giving. For 24 hours, Amplify Austin aims to provide an easy and fun way for our Austin community to come together and help local nonprofits. In 2017, a total of $9.8M was raised for 700 Central Texas nonprofits.

The Rise of Malicious Ads: How They Hurt Brands and What Marketers Can Do

Content Standard

You might not know much about the billion-dollar industry behind the rise of malicious ads, but you probably know what it’s like to encounter them online.

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BrightEdge Smart Content Ebook Is Now Available

Brightedge

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Web Design And Management: Twin Pillars Of Success

Altitude Branding

The secret to achieving a strong web presence lies in having both a professional and user-intuitive website design as well as strategic, consistent, and reliable website management.

How to Create the Perfect Instagram Images to Sell Your Brand

Hubspot

Photographs are emotional time machines: they transport us to places of which we’ve only dreamed, remind us of past experiences we long to recreate, and spark inspiration for future adventures.

Sowing Seeds for Sales Success

Olympia Consulting Sales

Your business must grow. Just maintaining, or falling behind, is unacceptable. Jobs depend on your growth. Employee promotion opportunities depend on your growth. Profits for reinvestment depend on your growth. If you’re an entrepreneur, your retirement plan depends on your growth.

How to Manage Your Entire Marketing Budget [Free Budget Tracker Templates]

Hubspot

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Reassign Meeting Owners with Ease in Outreach

Outreach

Last November, when we announced Outreach Meetings, we committed to building features designed to make your day more efficient so you can spend more time on critical selling activities. Today, we’re excited to bring a brand new update to Outreach Meetings for Gmail: the ability to reassign meeting owners with no hassle!

Think Twitter Automation Is the Answer to Efficiency? Think Again.

Hubspot

Twitter announced today that it will impose major restrictions on the use of automation and bulk-tweeting tools. It's the latest in a series of moves by Twitter to combat the spread of spam, false information, or bots on its network.

How to Write Authoritative Content If You’re Not an Expert

Kapost

In college, I decided I should probably gain some writing experience, so I applied to write a twice-weekly fashion blog for a popular website targeted to and written by college. The post How to Write Authoritative Content If You’re Not an Expert appeared first on Kapost Content Marketing Blog. Content Creation

15 Marketing Job Titles For the Skill Sets You Want at Your Company

Hubspot

There are some weird job titles cropping up across the globe, and I bet you'll never guess what the most popular one was in the U.S. last year for that category. It was "rockstar" -- followed closely by "guru" and "ninja." You read that right. Ninja.

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

How technology can enhance the B2B buying experience across all channels

Aspidistra

Today’s B2B buyers have high standards when it comes to customer service, and they expect sellers to provide them with a purchasing experience that’s fine-tuned to their personal preferences.

How to Talk to Your Boss About a Side Hustle

Hubspot

In the fifth season of Mad Men , Ken Cosgrove, an account-executive at Sterling Cooper Draper Price, is called into Roger Sterling’s office, a founding partner of the agency.

By: 3 Ways to Use Content Marketing to Improve Your Business Development | See Girl Work

i-Scoop

[…] your business includes the ability to produce and distribute quality content that align with your overall marketing and business […

Metrics-Driven PR: When an Acquisition is the Goal

Bluetext

We’ve been writing a lot recently about metrics-driven PR. One metric that is often key to certain clients is being acquired. Of course, when Bluetext first engages with a client for public relations (or any service for that matter), the client rarely opens the conversation by stating their goal is to get acquired.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.