Thu.Oct 01, 2020

Nine Signs Your Demand Marketing S**t Is Broken

ANNUITAS

The past six months have challenged companies in many ways, but perhaps the greatest challenge has been a precipitous drop-off in sales and the resultant impact on the ‘top line.’. Said differently, everyone has a demand problem at this point. Everyone needs to re-start their pipelines.

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Core Web Vitals: how to improve for the next Google ranking factors

RockContent

Whenever we discuss a good user experience for a website, most people agree it is an important aspect to prioritize. With Google’s Core Web Vitals , we now have a clearer idea of exactly which factors are decisive for quality when building and maintaining a page on the web.

Google 176
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HubSpot Product Updates - September 2020

Tomorrow People

Welcome to our first monthly wrap-up of what’s new in Hubspot. Each month we will bring you the latest updates so you can keep your fingers on the pulse and get the most out of HubSpot. Set-up & Manage Your Custom SSL Certificate Directly In-App. NEW ON SEPTEMBER 1, 2020.

How Stage helped the IRKO Group overcome its digital challenges

RockContent

Websites and blogs are the main channels for digital planning. Their performance helps companies to reach top positions in SERPs (Search Engine Results Page), better conversion rates, and business results — this is why the IRKO Group decided to make a partnership with Stage.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Employee Activism is on the Rise. What do Brands need to Consider During this Tumultuous Time?

Biznology

Brands are acknowledging and taking positions on social issues in ways they never would have a few years ago. At the same time, many brands have empowered their employees to raise their voices on social media in the form of brand advocacy.

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Top 17+ Metrics to Evaluate Content Marketing Success

Content Marketing Institute

Once upon a time, measuring content marketing success relied on assumptions and fuzzy conclusions. In a digital world, that was supposed to changed. But now the numbers overwhelm. CMWorld presenters pick the metrics that matter most.

Assessing Software Marketing Companies? 8 Things to Look For

Roketto

Ah, software marketing. As if traditional product marketing wasn’t difficult enough. There are goals to attain. Metrics to track. Target customers to pinpoint.

What Everybody Outta Know About Data-Driven Marketing

Oktopost

We all know that data-driven marketing is the backbone of any successful business. After all, as the great Geoffrey Moore once said, “without big data, you are blind and deaf and in the middle of a freeway.”.

Improving Your Membership Renewal Letters: 6 Tips for Success

Higher Logic

The post Improving Your Membership Renewal Letters: 6 Tips for Success appeared first on Higher Logic. Sitting down to write a membership renewal letter can give you writer’s block – these tips will help. Plus, get ways to create engagement year-round.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19

Buffer Social

HIKI, a newly launched genderless full body sweat brand, was set to reveal their DTC brand in March 2020, when the COVID-19 pandemic was in full swing.

What iOS 14 Means for Email Marketers

Litmus

On September 16, Apple released the latest version of their popular mobile operating system, iOS 14, which is installed on over 1.4 billion devices worldwide.

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Our Customers Chime In: Why You Should Choose Triblio

Triblio

As an ABM vendor, we strive to go above and beyond the role of “software vendor” and work towards partnering with modern B2B marketers. It’s not about whether you’re using our product right. It’s about whether we’re helping you achieve your B2B marketing and sales goals.

Social media advertising: how to run a compelling campaign

Sprout Social

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Four Pillars of On-Page SEO

Marsden Marketing

When building your website, search engine optimization, or SEO, is likely one of your top priorities – as it should be!

SEO 78

5 TikTok Accounts for Marketing & Branding Fanatics

Content4Demand

TikTok has become a haven for folks looking to fill their free time and, frankly, escape from the doom and gloom of the real world.

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Content Accuracy: A Starter Guide

Content Science Review

Use this starter guide to learn how to begin improving content accuracy. Article

Choosing subscription software that’s right for your business

ClickZ

30-second summary: There are plenty of software options to help process subscription sales, for small, medium and large companies. The software you ultimately choose needs to fit your company and your sector. Sales and Marketing teams need systems that help them sell a new way.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Use Marketing Budget KPIs for Decision-Making

SmartBug Media

One of the most underrated skill sets of a marketing leader is the ability to guide decision-making based on budgetary analysis.

Everything You Need to Know About Curating Twitter Content

Scoop.it

Today, having an online social presence is no longer optional. The harsh truth is if you want your organisation to thrive, you not only have to be present in most social platforms but you also are required to provide content that is relevant to your target demographic.

The cost of complexity: ClickZ’s advisory board discuss the latest trends in martech

ClickZ

30-second summary: COVID-19 has caused a seismic shift in digital operations and consumer behavior, leading to an acceleration in digital transformation. commerce penetration grew from 16% to 27% over an eight-week period this year, for example, fundamentally changing the way retailers sell goods.

Real Estate Content Marketing: How to Deliver More Than Just a Piece of Property

DivvyHQ

Content marketing can drive incredible growth and customer engagement for any company who makes a commitment to executing it. Real estate companies are certainly no different. But how should a real estate agency, practitioner, or service provider go about getting started?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Enhanced Phone Number Validation

ActiveDEMAND

When clients mis-type their phone numbers in forms, it can mean missed meetings, wasted effort looking up a client’s phone number, and ultimately fewer sales.

The Evolution of Video Advertising: From TV Commercials to the Mobile Age

Bannersnack

Video advertising has come a long way since the black-and-white, jingle-filled TV commercials of the Mad Men era. Now, we’re used to seeing ads anytime, anywhere, even as we’re swiping through our social media feed on mobile devices. But how did we get here?

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Actionable Tips for Successful Blog Promotion

Spiralytics

In this detailed guide, you’ll learn how to promote your blog successfully in 5 actionable steps. The post Actionable Tips for Successful Blog Promotion appeared first on Spiralytics Inc. Content Marketing content promotion

Current Pandemic Email Marketing Trends For B2B Marketers

The Brit Agency

With more people working from home than ever before and many craving communication, not just personally but also professionally, email marketing is more important for your B2B Inbound Marketing program than ever before. Email Marketing

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.