The Point

JULY 26, 2022

How does marketing theory and thought leadership stack up with the B2B marketing realities most marketers face every day?

B2B Marketing 474

B2B Marketing B2B Thought Leadership B2B Thought Leadership 474

Webbiquity

JULY 26, 2022

Guest post by Dylan Berger. Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. Image credit: Slidebean on Unsplash. From onboarding new hires to focusing on your customers’ needs, you have a lot to cover.

Startups 253

Startups B2B Business Budget Programs 253

The Point

JULY 26, 2022

Why B2B campaigns that attempt to short cut the buyer journey are destined to disappoint

Top of Funnel 484

Top of Funnel Buyer's Journey Marketing Funnels B2B 484

Vision Edge Marketing

JULY 26, 2022

Non-financial metrics are quantitative measures that cannot be expressed in monetary units. Here are six key non-financial metrics.

Marketing 325

Marketing 325

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Yet, many B2B companies struggle to truly differentiate their brand. This is mainly due to a phenomenon called ‘strategic herding’, where past recipes for success are taken for granted and become ‘the way things are done’ in the sector.

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Yet, many B2B companies struggle to truly differentiate their brand. This is mainly due to a phenomenon called ‘strategic herding’, where past recipes for success are taken for granted and become ‘the way things are done’ in the sector.

Research 156

Research Brand Identity Branding Lead Ranking 156

Zoominfo

JULY 26, 2022

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. But unreliable data spread across siloed, disconnected systems too often impedes a team’s ability to achieve its revenue goals. Application programming interfaces (APIs) make it easy to connect revenue teams with high-quality data across multiple systems.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

Contently

JULY 26, 2022

Let’s face it: Financial content can be bone-dry. You have to convey facts, stats, numbers, and data to your audience. But if you’re not able to make the content engaging, you may be doing your brand a disservice. After all, not everyone who uses your products gets as giddy about a spreadsheet as you do. Fintech brands are smart to ask themselves whether their content could be improved.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

DivvyHQ

JULY 26, 2022

In today's crowded B2B marketplace, how do you build a social media marketing strategy that will show improvement in the KPIs that matter most to your company? Grace Lau of Dialpad explores the B2B market and provides some excellent guidance for you to consider in today's post.

Social Media 134

Social Media B2B Marketing Social Marketing Marketing Strategy 134

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Daily Egg

JULY 26, 2022

If there’s one thing customers dislike, it’s waiting on hold or explaining their problems to multiple support reps. The best help desk. The post Best Help Desk Ticketing Systems Compared appeared first on The Daily Egg.

Best Practices 126

Best Practices 126

Search Engine Journal

JULY 26, 2022

The privacy-focused search engine can help you take your digital marketing strategy to the next level. Discover 10 facts and uncover its potential use. The post 10 DuckDuckGo Facts For Digital Marketers & SEO Pros appeared first on Search Engine Journal.

SEO 107

SEO Privacy Marketing & Strategy Search Marketing 107

The Daily Egg

JULY 26, 2022

Agile and scrum are two popular ways to approach project management. These two methods are closely associated with each other due to. The post Agile Vs. Scrum appeared first on The Daily Egg.

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Televerde

JULY 26, 2022

Understanding your customers and their expectations is critical to delivering superior customer service. One way to do this is to understand and improve the connection between data and the customer experience. You can use data that is typically readily available to understand your customers’ needs and anticipate them before they happen. Businesses that don’t use these modern methods of analyzing data risk losing their customers to businesses that can better respond to customer expect

Ideal Customer Profiles 105

Ideal Customer Profiles Customer Satisfaction Touchpoints Customer Surveys 105

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

BOP Design

JULY 26, 2022

As B2B marketers, we need to constantly evaluate the quantity and quality of our B2B website leads. Sometimes people tend to overcomplicate the process with a convoluted grading system. In this blog, I am going to simplify the process down to 3 easy steps. Step 1: Lead Source. By far, the most important step in evaluating a B2B website lead is the marketing source of that lead.

Allocation 99

Allocation Marketing Websites Leads Lead 99

Search Engine Journal

JULY 26, 2022

Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns. The post Google Analytics 4 Now Reports On Performance Max & Smart Shopping appeared first on Search Engine Journal.

Analytics 102

Analytics Google Segmentation Traffic 102

Anyword

JULY 26, 2022

Is B2B copywriting different from B2C? What kind of copy converts best for B2B tech? Check the webinar recording to learn some patterns and tricks known to work and propose a data-driven approach to rely on – using of course our copywriting AI. Speakers: Billy Cina from Marketing Envy Eden Bidani from Green Light Copy. Arik Diamant from Anyword.

Webinar Metrics 98

Webinar Metrics Copywriting B2B Marketing Proposals 98

Martech

JULY 26, 2022

A successful holiday marketing strategy should include multiple activations and begin months in advance. That’s because consumers, too, are making extensive holiday plans that extend the celebration period. Eighty percent of shoppers said they plan more “mini moments” throughout these holidays, creating new ways to celebrate, according to a study of consumers and successful marketing campaigns by visual discovery platform Pinterest.

Planning 97

Planning Campaigns Conversion Rate Amazon 97

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Anyword

JULY 26, 2022

Have you ever tried to make a complicated meal without a recipe? Not knowing the necessary ingredients or method can result in less-than-ideal results. It gets messy and confusing, and the same can be for brands and businesses when they don’t know exactly who they need to target. This is where customer personas come into play. A customer persona represents your brand’s ideal buyer type (you can have multiple), and creating one helps your team or company as a whole better understand who to target

Ad Building 98

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 98

Industrial Marketer

JULY 26, 2022

Marketing with video is increasingly important to manufacturers and other industrial companies. Why? Video content is easy to consume and share, and it is incredibly effective because most people, manufacturers included, process visuals faster than text. If the incredible ramp up and conversion to digital marketing in manufacturing has taught us anything, it’s that industrial.

Paid Search Agency 93

Paid Search Agency Video Marketing Companies Marketing & Strategy 93

Heinz Marketing

JULY 26, 2022

By: Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. You probably know the saying “work smarter, not harder” It might sound silly, or even come off as lazy, however, the saying is really focused on the concept of efficiency. By optimizing the way we work, we can actually cut down the effort required to achieve the same (or better) results.

Advertising Agencies 83

Advertising Agencies Planning Co-Registration Bundling 83

SendGrid

JULY 26, 2022

Ever wondered what negative signals are and if content matters in filtering? Learn those answers and more from our Deliverability Expert. The post Ask the Expert: Sridhar Chandran, Senior Deliverability Consultant appeared first on SendGrid.

Deliverability 81

Deliverability Consulting Content Practices 81

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Researching customer journey orchestration. Here are the important steps in evaluating your company’s current CJO capabilities and conducting research on solutions.

Enterprise Management 79

Enterprise Management Marketing Management Vendors RFP 79

Search Engine Journal

JULY 26, 2022

Make the most out of your TikTok account with its recent new feature: TikTok LIVE! Host your first one with confidence with this comprehensive guide. The post How To Go Live On TikTok: A Step By Step Guide appeared first on Search Engine Journal.

Features 78

Features Social Media Media 78

Martech

JULY 26, 2022

Oracle has announced the launch of the next generation of AI-powered Oracle Fusion Sales as part of Oracle Fusion Cloud Customer Experience. Fusion Sales generates automatic recommendations for the last steps to closing deals, including quotes and proposals. EVP and general manager of Oracle CX Rob Tarkoff described Fusion Sales as the second deliverable on Oracle’s marketing and sales strategy following the launch of Oracle Fusion Marketing in September 2021. “This next generation s

Marketing AI 77

Marketing AI Marketing Proposals Enterprise Management CRM 77

Content Marketing Institute

JULY 26, 2022

Has Andrew Davis solved the marketer’s automation dilemma? Maybe. He and his team definitely seem to be on the right track.

Automation 94

Automation Marketing Automation Paid Search Agency Marketing 94

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SendGrid

JULY 26, 2022

Notification emails are an important part of your marketing strategy. Learn more about notification emails and best practices for customer engagement. The post 7 Best Practices for Sending Effective Email Notifications appeared first on SendGrid.

Practices 76

Practices Effectiveness Best Practices Email Marketing 76

Oktopost

JULY 26, 2022

B2B sales is all about aligning your offering with the needs and pain points of prospective clients. One of the biggest challenges is that leads may not understand why they need your service or how you can help improve their workflow. Discovery meetings are your best chance to show leads the value you can offer. A successful discovery meeting is a crucial part of your B2B sales funnel, so it’s critical to come in with a clear plan to make a first impression.

Template 69

Template Sales Qualified Leads Work Management Top of Funnel 69

Liveintent

JULY 26, 2022

LiveIntent was recently named one of Digiday’s top 10 Identity solutions (the article is behind a paywall, but as a publication essential to understanding our industry, Digiday is worth a subscription). Getting here was hard work, and we’re proud to be on this list. It all begins in email. LiveIntent was the first company to bridge the email channel (first-party) to third-party cookies — the currency relied on to buy and sell inventory.

Work Management 62

Work Management Marketing Management Marketing Automation Services Custom Publishing 62