Tue.Oct 16, 2018

Six Ways to Connect with Hard-to-Reach Business Buyers


It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever.

When it comes to generating leads, do virtual events make sense for B-to-B marketers?

Sales Lead Insights

Think of a conference or tradeshow conducted online with presenters, exhibitors and attendees exchanging information and networking from the convenience of their computers. These “virtual events” can benefit all parties. Attendees don’t have to travel, or even leave their offices.

B to B 130

How to Create Content that Generates Brand Awareness and Helps You Reach More Leads


Do you want to improve your marketing ROI? Here are a few tips of how to create content to improve brand awareness and reach more leads. Brand Marketing Lead Generation

Help 130

How Well is Your Content Performing? (Industry Benchmark)

Marketing Insider Group

If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Survey: Marketers Plan to Increase the Scale of Contextual Targeting

KoMarketing Associates

When marketers have the choice of directing their campaigns toward the right person or the right place, new research suggests that context is becoming more of a priority. This is according to statistics from the “An Insider’s Look at Media, Brand Safety and Partnerships” report from Sizmek.

Target 157

More Trending

How to Educate Your Colleagues on the Power of B2B Content Marketing

KoMarketing Associates

At KoMarketing, one of our core services is B2B content marketing, so, as you can imagine, we are all on the same page when it comes to the power of content and its importance to B2B organizations across industries.

Improving the video customer experience of IT decision-makers


Customer experience is increasingly where the action is — whether your customers are consumers or IT decision-makers.

Writer Roundtable: How Do People Really Feel About Working for Brands?


All the writers I know are experiencing an identity crisis. From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living.

Work 143

3 Predictions For IG Shopping and the Future of Ecommerce on Instagram


Instagram is rumored to be building a standalone shopping app, IG Shopping. But what would a separate shopping app mean for the future of ecommerce on the platform? Social media marketer, Thea Neal, investigates.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

GDPR and the FinTech Industry: What Marketers Need to Know

Marketing Envy

By working in the FinTech industry, you’re no stranger to the restrictions and demands of government regulation. But if you’re like most companies, the General Data Protection Regulation (GDPR) may still have you running scared, especially if you are not quite compliant and living in denial about it.

The New Rules of Marketing Technology & Operations


My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).” ” It was an iteration on ideas of the 4 forces of marketing operations & technology that I first wrote about a couple of months ago.

Rules 92

How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Instead, I’m talking about honing powerful content that speaks to readers irresistibly.

Social Media Crisis Management: 5 Principles You Need to Apply


An issue with your product, a defamatory post, a regulatory complaint – a social media crisis can spark for various reasons, and when it does, things can turn awfully chaotic. From angry customers flooding your Inbox, to users giving you 1-star reviews – your marketing team must act swiftly and proactively, or else, your brand […]. Social Response Management Customer Experience Marketing Tips Social Listening Social Media Strategy

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Go from Panic to Recovery with This Email Marketing Mistakes Decision Tree [Infographic]


Panic! You’ve just realized that you made a mistake with your latest email marketing campaign. What do you do next?

Email 85

How to Cope with the Tech Stack Fatigue That Plagues Us All


Stack fatigue is real. It’s rampant. And it’s not going away any time soon. By definition, a tech stack is a set of components or layers in a software offering. The post How to Cope with the Tech Stack Fatigue That Plagues Us All appeared first on Kapost Content Marketing Blog.

[Infographic] Marijuana Consumption Habits

Crimson Hexagon

This infographic shows the changing cannabis consumption habits of consumers. Marketing marijuana weed

Using Buying Intent To Transform Marketing & Sales


To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more here.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Now You CBD It, Now You Don’t

Crimson Hexagon

One of the most significant trends in marijuana is CBD. We analyzed the rise of CBD and the reasons why it is resonating with so many. Marketing cbd cbd oil cbd oils marijuana weed

The Content Optimization System: Using AI to Improve Every Step of Content Creation


When you think of a COS (content optimization system), you probably picture yourself revising old posts to boost their performance. But content optimization should be a part of your entire content creation process. That way, you’re getting all you can out of your content. Content Optimization

The Business of Cannabis

Crimson Hexagon

As the marijuana industry grows, some companies rise above the rest. We looked at the top marijuana companies and compared them to their competitors. Marketing marijuana marijuana company marijuana stock marijuana stocks weed

9 Creative Ways to Streamline Your Workflow With Task Automation


Here’s how to streamline your workflow and connect your automated processes to your manual ones using ONTRAPORT’s Task feature. The post 9 Creative Ways to Streamline Your Workflow With Task Automation appeared first on The ONTRAPORT Blog. Business Automation

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

3 Ways Marketing Automation and Content Marketing Drive More Sales


Is your content marketing hit or miss? You get a blog out when an idea strikes? Likewise, your revenue from that content marketing is hit or miss too? No judgment. In fact…. I’ve got great news for you. Marketing automation gives you the chance to convert more sales with less content.

Up in Smoke

Crimson Hexagon

Soon, more marijuana dispensaries will be open for business. And for those dispensaries to stay in line with consumer preferences and expectations, it is important for them to keep up-to-date with the latest marijuana trends by listening to what consumers are saying online.

The complete guide to social media and the beauty industry

Sprout Social

Social media and the beauty industry go hand in hand. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling.

YouTube Versus Facebook: Understanding Different Video Distribution Strategies

Content Standard

While it may not need the backdrop of a full Hollywood film studio, branded video content is still a major investment. They’re time-consuming and require a higher caliber of production resources along with involvement from producers, directors, and editors.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Beginner’s Guide to Using Reddit for Market Research


Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics.

Beyond Birthdays: 5 Occasion Emails to Delight Your Customers


Birthdays are now a big digital occasion. From a Facebook timeline covered with wishes to an inbox filled with greetings, birthdays are no longer the relatively private celebration they once were.

Email 63

How to Make an Instagram Post Template for Your Business or Brand


Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it's critical you take the time to create well-designed and thoughtful Instagram posts to stand out.