Tue.Oct 16, 2018

Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever.

When it comes to generating leads, do virtual events make sense for B-to-B marketers?

Sales Lead Insights

Think of a conference or tradeshow conducted online with presenters, exhibitors and attendees exchanging information and networking from the convenience of their computers. These “virtual events” can benefit all parties. Attendees don’t have to travel, or even leave their offices.

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How to Create Content that Generates Brand Awareness and Helps You Reach More Leads

Act-On

Do you want to improve your marketing ROI? Here are a few tips of how to create content to improve brand awareness and reach more leads. Brand Marketing Lead Generation

Help 130

How Well is Your Content Performing? (Industry Benchmark)

Marketing Insider Group

If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Survey: Marketers Plan to Increase the Scale of Contextual Targeting

KoMarketing Associates

When marketers have the choice of directing their campaigns toward the right person or the right place, new research suggests that context is becoming more of a priority. This is according to statistics from the “An Insider’s Look at Media, Brand Safety and Partnerships” report from Sizmek.

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More Trending

How to Educate Your Colleagues on the Power of B2B Content Marketing

KoMarketing Associates

At KoMarketing, one of our core services is B2B content marketing, so, as you can imagine, we are all on the same page when it comes to the power of content and its importance to B2B organizations across industries.

Writer Roundtable: How Do People Really Feel About Working for Brands?

Contently

All the writers I know are experiencing an identity crisis. From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living.

Work 141

Improving the video customer experience of IT decision-makers

Biznology

Customer experience is increasingly where the action is — whether your customers are consumers or IT decision-makers.

YouTube Versus Facebook: Understanding Different Video Distribution Strategies

Content Standard

While it may not need the backdrop of a full Hollywood film studio, branded video content is still a major investment. They’re time-consuming and require a higher caliber of production resources along with involvement from producers, directors, and editors.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

GDPR and the FinTech Industry: What Marketers Need to Know

Marketing Envy

By working in the FinTech industry, you’re no stranger to the restrictions and demands of government regulation. But if you’re like most companies, the General Data Protection Regulation (GDPR) may still have you running scared, especially if you are not quite compliant and living in denial about it.

How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Instead, I’m talking about honing powerful content that speaks to readers irresistibly.

The New Rules of Marketing Technology & Operations

chiefmartech

My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).” ” It was an iteration on ideas of the 4 forces of marketing operations & technology that I first wrote about a couple of months ago.

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Go from Panic to Recovery with This Email Marketing Mistakes Decision Tree [Infographic]

Litmus

Panic! You’ve just realized that you made a mistake with your latest email marketing campaign. What do you do next?

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

3 Ways Marketing Automation and Content Marketing Drive More Sales

Scoop.it

Is your content marketing hit or miss? You get a blog out when an idea strikes? Likewise, your revenue from that content marketing is hit or miss too? No judgment. In fact…. I’ve got great news for you. Marketing automation gives you the chance to convert more sales with less content.

Social Media Crisis Management: 5 Principles You Need to Apply

Oktopost

An issue with your product, a defamatory post, a regulatory complaint – a social media crisis can spark for various reasons, and when it does, things can turn awfully chaotic. From angry customers flooding your Inbox, to users giving you 1-star reviews – your marketing team must act swiftly and proactively, or else, your brand […]. Social Response Management Customer Experience Marketing Tips Social Listening Social Media Strategy

3 Predictions For IG Shopping and the Future of Ecommerce on Instagram

Buffer

Instagram is rumored to be building a standalone shopping app, IG Shopping. But what would a separate shopping app mean for the future of ecommerce on the platform? Social media marketer, Thea Neal, investigates.

Using Buying Intent To Transform Marketing & Sales

Strategic-IC

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more here.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

The Content Optimization System: Using AI to Improve Every Step of Content Creation

MarketMuse

When you think of a COS (content optimization system), you probably picture yourself revising old posts to boost their performance. But content optimization should be a part of your entire content creation process. That way, you’re getting all you can out of your content. Content Optimization

The Business of Cannabis

Crimson Hexagon

As the marijuana industry grows, some companies rise above the rest. We looked at the top marijuana companies and compared them to their competitors. Marketing marijuana marijuana company marijuana stock marijuana stocks weed

9 Creative Ways to Streamline Your Workflow With Task Automation

Ontraport

Here’s how to streamline your workflow and connect your automated processes to your manual ones using ONTRAPORT’s Task feature. The post 9 Creative Ways to Streamline Your Workflow With Task Automation appeared first on The ONTRAPORT Blog. Business Automation

Now You CBD It, Now You Don’t

Crimson Hexagon

One of the most significant trends in marijuana is CBD. We analyzed the rise of CBD and the reasons why it is resonating with so many. Marketing cbd cbd oil cbd oils marijuana weed

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

How to Cope with the Tech Stack Fatigue That Plagues Us All

Kapost

Stack fatigue is real. It’s rampant. And it’s not going away any time soon. By definition, a tech stack is a set of components or layers in a software offering. The post How to Cope with the Tech Stack Fatigue That Plagues Us All appeared first on Kapost Content Marketing Blog.

How to Make an Instagram Post Template for Your Business or Brand

Hubspot

Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it's critical you take the time to create well-designed and thoughtful Instagram posts to stand out.

The complete guide to social media and the beauty industry

Sprout Social

Social media and the beauty industry go hand in hand. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling.

Beyond Birthdays: 5 Occasion Emails to Delight Your Customers

ClickDimensions

Birthdays are now a big digital occasion. From a Facebook timeline covered with wishes to an inbox filled with greetings, birthdays are no longer the relatively private celebration they once were.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

[Infographic] Marijuana Consumption Habits

Crimson Hexagon

This infographic shows the changing cannabis consumption habits of consumers. Marketing marijuana weed

The Beginner’s Guide to Using Reddit for Market Research

Zoominfo

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics.

Up in Smoke

Crimson Hexagon

Soon, more marijuana dispensaries will be open for business. And for those dispensaries to stay in line with consumer preferences and expectations, it is important for them to keep up-to-date with the latest marijuana trends by listening to what consumers are saying online.