Tue.Oct 16, 2018

Six Ways to Connect with Hard-to-Reach Business Buyers


It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever.

When it comes to generating leads, do virtual events make sense for B-to-B marketers?

Sales Lead Insights

Think of a conference or tradeshow conducted online with presenters, exhibitors and attendees exchanging information and networking from the convenience of their computers. These “virtual events” can benefit all parties. Attendees don’t have to travel, or even leave their offices.

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How to Create Content that Generates Brand Awareness and Helps You Reach More Leads


Do you want to improve your marketing ROI? Here are a few tips of how to create content to improve brand awareness and reach more leads. Brand Marketing Lead Generation

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How Well is Your Content Performing? (Industry Benchmark)

Marketing Insider Group

If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Survey: Marketers Plan to Increase the Scale of Contextual Targeting

KoMarketing Associates

When marketers have the choice of directing their campaigns toward the right person or the right place, new research suggests that context is becoming more of a priority. This is according to statistics from the “An Insider’s Look at Media, Brand Safety and Partnerships” report from Sizmek.

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Are You Using Influencers To Market Your Next Event?

Marketing Insider Group

Influencer marketing and event promotion are like a match made in heaven. When you have the right influencers talking about your upcoming event, you can drive substantial interest, fast. This is just what you need when marketing for your event.

More Trending

Writer Roundtable: How Do People Really Feel About Working for Brands?


All the writers I know are experiencing an identity crisis. From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living.

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Improving the video customer experience of IT decision-makers


Customer experience is increasingly where the action is — whether your customers are consumers or IT decision-makers.

YouTube Versus Facebook: Understanding Different Video Distribution Strategies

Content Standard

While it may not need the backdrop of a full Hollywood film studio, branded video content is still a major investment. They’re time-consuming and require a higher caliber of production resources along with involvement from producers, directors, and editors.

How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Instead, I’m talking about honing powerful content that speaks to readers irresistibly.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

The complete guide to social media and the beauty industry

Sprout Social

Social media and the beauty industry go hand in hand. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling.

The New Rules of Marketing Technology & Operations


My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).” ” It was an iteration on ideas of the 4 forces of marketing operations & technology that I first wrote about a couple of months ago.

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GDPR and the FinTech Industry: What Marketers Need to Know

Marketing Envy

By working in the FinTech industry, you’re no stranger to the restrictions and demands of government regulation. But if you’re like most companies, the General Data Protection Regulation (GDPR) may still have you running scared, especially if you are not quite compliant and living in denial about it.

3 Predictions For IG Shopping and the Future of Ecommerce on Instagram


Instagram is rumored to be building a standalone shopping app, IG Shopping. But what would a separate shopping app mean for the future of ecommerce on the platform? Social media marketer, Thea Neal, investigates.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

3 Ways Marketing Automation and Content Marketing Drive More Sales


Is your content marketing hit or miss? You get a blog out when an idea strikes? Likewise, your revenue from that content marketing is hit or miss too? No judgment. In fact…. I’ve got great news for you. Marketing automation gives you the chance to convert more sales with less content.

Using Buying Intent To Transform Marketing & Sales


To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more here.

Social Media Crisis Management: 5 Principles You Need to Apply


An issue with your product, a defamatory post, a regulatory complaint – a social media crisis can spark for various reasons, and when it does, things can turn awfully chaotic. From angry customers flooding your Inbox, to users giving you 1-star reviews – your marketing team must act swiftly and proactively, or else, your brand […]. Social Response Management Customer Experience Marketing Tips Social Listening Social Media Strategy

The Content Optimization System: Using AI to Improve Every Step of Content Creation


When you think of a COS (content optimization system), you probably picture yourself revising old posts to boost their performance. But content optimization should be a part of your entire content creation process. That way, you’re getting all you can out of your content. Content Optimization

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Go from Panic to Recovery with This Email Marketing Mistakes Decision Tree [Infographic]


Panic! You’ve just realized that you made a mistake with your latest email marketing campaign. What do you do next?

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How to Make an Instagram Post Template for Your Business or Brand


Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it's critical you take the time to create well-designed and thoughtful Instagram posts to stand out.

Beyond Birthdays: 5 Occasion Emails to Delight Your Customers


Birthdays are now a big digital occasion. From a Facebook timeline covered with wishes to an inbox filled with greetings, birthdays are no longer the relatively private celebration they once were.

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SEO and Why It’s Crucial to Take Care of It for Your Business

Altitude Branding

It has been more than two decades since the term “search engine optimization” (SEO) first got its start that one would expect for it to be as ubiquitous as Google and smartphones by now. Unfortunately, SEO still isn’t that popular – at least not yet.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

The Beginner’s Guide to Using Reddit for Market Research


Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics.

How Bitcoin’s Blockchain Technology Works


It doesn’t matter if you’re Bitcoin evangelist or a fierce opponent of the cryptocurrency, with a market capitalization of over $100 billion , it's clear that Bitcoin is one of the most valuable and sought-after cryptocurrencies on the market.

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A Sales Page is the Portal to Your Business; Make it Stellar


Your sales page is the gateway to your business. It’s where your leads decide whether or not to spend their hard-earned money on your product or service. Sales pages are often your final opportunity to win your lead over, so the stakes are high. This means that your sales page needs to be one of […]. The post A Sales Page is the Portal to Your Business; Make it Stellar appeared first on The ONTRAPORT Blog. Landing Pages

Do You Hate Your Customers? Five Signs You Might… and Companies to Lead You Back to the Loving Side


A thing that most successful brands, especially successful breakout brands, have in common: They know their customers; they understand them; and they LOVE them. Or at least, they do a fully committed pretense of it.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

7 Compelling Emails to Drive B2B Sales


B2B marketers often experience challenges when trying to connect with prospects, and that’s all the more reason to reach out to with actionable emails, optimized to drive B2B sales and connect with prospective buyers.

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In The Eye Of The Beholder

Altitude Branding

Is there ever a wrong time to take a photo? Every moment in life offers a chance to take an amazing picture. No matter the expression during the snap of a photo, pictures give people a chance to imagine their own storyline. Every feeling gives you a glimpse of a different moment that can be captured.

Lead Generation Forms: 22 Examples to Help You Convert More Leads


Have you ever completed a lead generation form — such as a sign up form, registration form or contact form — and thought to yourself, “Wow, what a great experience I just had filling out that form!”. Maybe not. But, you might recall a negative experience you had while completing a website form.

How to Make Money from Guest Blogging: A Realistic Guide for Newbies

Altitude Branding

Have you always had a passion for writing that you feel like your day isn’t complete without having written anything at all? You may have put up a blog of your own as a result.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.