Tue.Oct 16, 2018

Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever.

When it comes to generating leads, do virtual events make sense for B-to-B marketers?

Sales Lead Insights

Think of a conference or tradeshow conducted online with presenters, exhibitors and attendees exchanging information and networking from the convenience of their computers. These “virtual events” can benefit all parties. Attendees don’t have to travel, or even leave their offices.

B to B 130

How to Create Content that Generates Brand Awareness and Helps You Reach More Leads

Act-On

Do you want to improve your marketing ROI? Here are a few tips of how to create content to improve brand awareness and reach more leads. Brand Marketing Lead Generation

Help 130

How Well is Your Content Performing? (Industry Benchmark)

Marketing Insider Group

If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Survey: Marketers Plan to Increase the Scale of Contextual Targeting

KoMarketing Associates

When marketers have the choice of directing their campaigns toward the right person or the right place, new research suggests that context is becoming more of a priority. This is according to statistics from the “An Insider’s Look at Media, Brand Safety and Partnerships” report from Sizmek.

Target 170

More Trending

How to Educate Your Colleagues on the Power of B2B Content Marketing

KoMarketing Associates

At KoMarketing, one of our core services is B2B content marketing, so, as you can imagine, we are all on the same page when it comes to the power of content and its importance to B2B organizations across industries.

Improving the video customer experience of IT decision-makers

Biznology

Customer experience is increasingly where the action is — whether your customers are consumers or IT decision-makers.

Writer Roundtable: How Do People Really Feel About Working for Brands?

Contently

All the writers I know are experiencing an identity crisis. From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living.

Work 153

3 Ways Marketing Automation and Content Marketing Drive More Sales

Scoop.it

Is your content marketing hit or miss? You get a blog out when an idea strikes? Likewise, your revenue from that content marketing is hit or miss too? No judgment. In fact…. I’ve got great news for you. Marketing automation gives you the chance to convert more sales with less content.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Instead, I’m talking about honing powerful content that speaks to readers irresistibly.

3 Predictions For IG Shopping and the Future of Ecommerce on Instagram

Buffer

Instagram is rumored to be building a standalone shopping app, IG Shopping. But what would a separate shopping app mean for the future of ecommerce on the platform? Social media marketer, Thea Neal, investigates.

GDPR and the FinTech Industry: What Marketers Need to Know

Marketing Envy

By working in the FinTech industry, you’re no stranger to the restrictions and demands of government regulation. But if you’re like most companies, the General Data Protection Regulation (GDPR) may still have you running scared, especially if you are not quite compliant and living in denial about it.

Go from Panic to Recovery with This Email Marketing Mistakes Decision Tree [Infographic]

Litmus

Panic! You’ve just realized that you made a mistake with your latest email marketing campaign. What do you do next?

Email 92

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The New Rules of Marketing Technology & Operations

chiefmartech

My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).” ” It was an iteration on ideas of the 4 forces of marketing operations & technology that I first wrote about a couple of months ago.

Rules 92

Social Media Crisis Management: 5 Principles You Need to Apply

Oktopost

An issue with your product, a defamatory post, a regulatory complaint – a social media crisis can spark for various reasons, and when it does, things can turn awfully chaotic. From angry customers flooding your Inbox, to users giving you 1-star reviews – your marketing team must act swiftly and proactively, or else, your brand […]. Social Response Management Customer Experience Marketing Tips Social Listening Social Media Strategy

How to Cope with the Tech Stack Fatigue That Plagues Us All

Kapost

Stack fatigue is real. It’s rampant. And it’s not going away any time soon. By definition, a tech stack is a set of components or layers in a software offering. The post How to Cope with the Tech Stack Fatigue That Plagues Us All appeared first on Kapost Content Marketing Blog.

The Content Optimization System: Using AI to Improve Every Step of Content Creation

MarketMuse

When you think of a COS (content optimization system), you probably picture yourself revising old posts to boost their performance. But content optimization should be a part of your entire content creation process. That way, you’re getting all you can out of your content. Content Optimization

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

[Infographic] Marijuana Consumption Habits

Brandwatch Marketing

This infographic shows the changing cannabis consumption habits of consumers. Marketing marijuana weed

YouTube Versus Facebook: Understanding Different Video Distribution Strategies

Content Standard

While it may not need the backdrop of a full Hollywood film studio, branded video content is still a major investment. They’re time-consuming and require a higher caliber of production resources along with involvement from producers, directors, and editors.

Now You CBD It, Now You Don’t

Brandwatch Marketing

One of the most significant trends in marijuana is CBD. We analyzed the rise of CBD and the reasons why it is resonating with so many. Marketing cbd cbd oil cbd oils marijuana weed

Using Buying Intent To Transform Marketing & Sales

Strategic-IC

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more here.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

The Business of Cannabis

Brandwatch Marketing

As the marijuana industry grows, some companies rise above the rest. We looked at the top marijuana companies and compared them to their competitors. Marketing marijuana marijuana company marijuana stock marijuana stocks weed

What Is Lead Capture (+ How To Use Lead Capture Pages To Skyrocket Your Leads)

Albacross

You’re probably familiar with the concept of lead generation, but what is lead capture ? Well, it’s pretty self-explanatory. Lead capture simply refers to the act of capturing leads.

How to Make an Instagram Post Template for Your Business or Brand

Hubspot

Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it's critical you take the time to create well-designed and thoughtful Instagram posts to stand out.

Up in Smoke

Brandwatch Marketing

Soon, more marijuana dispensaries will be open for business. And for those dispensaries to stay in line with consumer preferences and expectations, it is important for them to keep up-to-date with the latest marijuana trends by listening to what consumers are saying online.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.