Tue.Oct 16, 2018

Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever.

When it comes to generating leads, do virtual events make sense for B-to-B marketers?

Sales Lead Insights

Think of a conference or tradeshow conducted online with presenters, exhibitors and attendees exchanging information and networking from the convenience of their computers. These “virtual events” can benefit all parties. Attendees don’t have to travel, or even leave their offices.

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How to Create Content that Generates Brand Awareness and Helps You Reach More Leads

Act-On

Do you want to improve your marketing ROI? Here are a few tips of how to create content to improve brand awareness and reach more leads. Brand Marketing Lead Generation

How Well is Your Content Performing? (Industry Benchmark)

Marketing Insider Group

If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Survey: Marketers Plan to Increase the Scale of Contextual Targeting

KoMarketing Associates

When marketers have the choice of directing their campaigns toward the right person or the right place, new research suggests that context is becoming more of a priority. This is according to statistics from the “An Insider’s Look at Media, Brand Safety and Partnerships” report from Sizmek.

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More Trending

Writer Roundtable: How Do People Really Feel About Working for Brands?

Contently

All the writers I know are experiencing an identity crisis. From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living.

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3 Ways Marketing Automation and Content Marketing Drive More Sales

Scoop.it

Is your content marketing hit or miss? You get a blog out when an idea strikes? Likewise, your revenue from that content marketing is hit or miss too? No judgment. In fact…. I’ve got great news for you. Marketing automation gives you the chance to convert more sales with less content.

The New Rules of Marketing Technology & Operations

chiefmartech

My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).” ” It was an iteration on ideas of the 4 forces of marketing operations & technology that I first wrote about a couple of months ago.

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How to Educate Your Colleagues on the Power of B2B Content Marketing

KoMarketing Associates

At KoMarketing, one of our core services is B2B content marketing, so, as you can imagine, we are all on the same page when it comes to the power of content and its importance to B2B organizations across industries.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Instead, I’m talking about honing powerful content that speaks to readers irresistibly.

GDPR and the FinTech Industry: What Marketers Need to Know

Marketing Envy

By working in the FinTech industry, you’re no stranger to the restrictions and demands of government regulation. But if you’re like most companies, the General Data Protection Regulation (GDPR) may still have you running scared, especially if you are not quite compliant and living in denial about it.

3 Predictions For IG Shopping and the Future of Ecommerce on Instagram

Buffer

Instagram is rumored to be building a standalone shopping app, IG Shopping. But what would a separate shopping app mean for the future of ecommerce on the platform? Social media marketer, Thea Neal, investigates.

Social Media Crisis Management: 5 Principles You Need to Apply

Oktopost

An issue with your product, a defamatory post, a regulatory complaint – a social media crisis can spark for various reasons, and when it does, things can turn awfully chaotic. From angry customers flooding your Inbox, to users giving you 1-star reviews – your marketing team must act swiftly and proactively, or else, your brand […]. Social Response Management Customer Experience Marketing Tips Social Listening Social Media Strategy

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Improving the video customer experience of IT decision-makers

Biznology

Customer experience is increasingly where the action is — whether your customers are consumers or IT decision-makers.

How to Cope with the Tech Stack Fatigue That Plagues Us All

Kapost

Stack fatigue is real. It’s rampant. And it’s not going away any time soon. By definition, a tech stack is a set of components or layers in a software offering. The post How to Cope with the Tech Stack Fatigue That Plagues Us All appeared first on Kapost Content Marketing Blog.

YouTube Versus Facebook: Understanding Different Video Distribution Strategies

Content Standard

While it may not need the backdrop of a full Hollywood film studio, branded video content is still a major investment. They’re time-consuming and require a higher caliber of production resources along with involvement from producers, directors, and editors.

Understanding Ecommerce Seasonality and Identifying Niche Based Seasonal Events

SEMrush

To take better business decisions, the eCommerce community needs to understand the role of Seasonality in eCommerce and the deviations it causes in a business process. Find out how a business can predict and adapt for the seasonal deviations to maintain a steady ROI throughout the year.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

The complete guide to social media and the beauty industry

Sprout Social

Social media and the beauty industry go hand in hand. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling.

Now You CBD It, Now You Don’t

Brandwatch Marketing

One of the most significant trends in marijuana is CBD. We analyzed the rise of CBD and the reasons why it is resonating with so many. Marketing cbd cbd oil cbd oils marijuana weed

How to Make an Instagram Post Template for Your Business or Brand

Hubspot

Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it's critical you take the time to create well-designed and thoughtful Instagram posts to stand out.

The Business of Cannabis

Brandwatch Marketing

As the marijuana industry grows, some companies rise above the rest. We looked at the top marijuana companies and compared them to their competitors. Marketing marijuana marijuana company marijuana stock marijuana stocks weed

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

What Is Lead Capture (+ How To Use Lead Capture Pages To Skyrocket Your Leads)

Albacross

You’re probably familiar with the concept of lead generation, but what is lead capture ? Well, it’s pretty self-explanatory. Lead capture simply refers to the act of capturing leads.

Using Buying Intent To Transform Marketing & Sales

Strategic-IC

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more here.

Lead Generation Forms: 22 Examples to Help You Convert More Leads

Hubspot

Have you ever completed a lead generation form — such as a sign up form, registration form or contact form — and thought to yourself, “Wow, what a great experience I just had filling out that form!”. Maybe not. But, you might recall a negative experience you had while completing a website form.

The Beginner’s Guide to Using Reddit for Market Research

Zoominfo

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!