Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Let’s plunge in! Understanding the Fundamentals of Drip Marketing Drip marketing is an automated set of emails sent out at specific times or based on specific actions.

B2B Marketing 103

B2B Marketing Campaigns B2B Lead Ranking 103

Martech

SEPTEMBER 27, 2023

The AI revolution is here, but nobody gave me a playbook. Until now. In a new report my company just published — “2023 Email Marketing & Research Report: A Look at the Market for the Future of the Channel” — we reveal how marketers at enterprise companies are using AI right now, what they think about it, and how it will affect the business world.

Enterprise Management 128

Enterprise Management Marketing AI Email Marketing Planning 128

Top Rank Marketing

SEPTEMBER 27, 2023

What do five of today’s leading B2B marketers love about marketing and this year’s big MarketingProfs B2B Forum 2023 event taking place October 4 – 6 in Boston and online? Our founder Lee Odden took the opportunity to ask these questions and many others to five exceptional B2B marketers who will be speaking during #MPB2B next week, which we’ve gathered together here in our “Feeling B2B” video interview series.

B2B Marketing 99

B2B Marketing B2B Planning Marketing Analytics Tools 99

Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference. The blueprint helps marketers map where tools fit in their organization’s stack.

Conference 121

Conference Paid Search Agency Marketing Management Marketing & Strategy 121

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

US Data Corporation

SEPTEMBER 27, 2023

Achieving a unified customer journey, while challenging, is essential for organizations that want to remain relevant and competitive. By breaking down data silos, fostering collaboration, and leveraging technology, businesses can deliver seamless experiences, drive customer loyalty, and unlock the full potential of their customer data. The post Customer Journey Management Unified for Optimum Service appeared first on US Data Corporation.

Marketing Management 98

Marketing Management Service Loyalty Relevance 98

Litmus

SEPTEMBER 27, 2023

It’s one of the most powerful pieces of marketing software you can purchase. Between marketing automation features, detailed marketing analytics, and so much data you can use to personalize every bit of the customer journey, you won’t go wrong with Salesforce Marketing Cloud as the cornerstone of your program. It can pretty much do it all…except preview and test your emails, of course.

Planning 91

Planning Enterprise Management Work Management Paid Search Agency 91

Martech

SEPTEMBER 27, 2023

One of the things I love about my work is reading through the various research reports available. They provide great insight into the market and help me as I continue to advise my clients. So, I was pretty excited when MarTech released its 2023 Replacement Survey. I won’t go into the details of the study, but I will comment on the one thing that stood out to me and provide my insights on it.

Marketing Automation Services 115

Marketing Automation Services Work Management Peer-to-peer Marketing & Strategy 115

Content Marketing Institute

SEPTEMBER 27, 2023

Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Project of the Year finalist turned long-form storytelling into big results.

Branding 91

Branding Brand Identity Storytelling Companies 91

Martech

SEPTEMBER 27, 2023

Making informed decisions about your marketing data investments is crucial. That’s why empowering yourself as a confident, savvy data-buyer is essential. Join industry experts in this webinar to learn how to save time, reduce headaches and extract maximum value from your marketing data investments. Learn more by registering and attending “Everything You Ever Wanted to Know About Data but Were Afraid to Ask,” presented by Rhetorik.

Webinar Metrics 111

Webinar Metrics Marketing B2B Marketing B2B 111

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing & Strategy

Rev

SEPTEMBER 27, 2023

Need help building the perfect sales tech stack so you can easily hit your revenue targets? We understand! We also understand that this isn’t always the most straightforward task. There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. In this blog post, we’ll show you what to consider when building a new sales tech stack or evaluating whether you should add new tools to your current one.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. These five essential optimizations that will instantly impact your campaigns are brought to you by Google Shopping Feed partner ShoppingIQ, who specializes in overcoming existing limitations of Google Shopping and Performance Max campaigns, whist developing extra features, opti

Cost Per Click 110

Cost Per Click Google Optimization CPC 110

Bionic

SEPTEMBER 27, 2023

You can finally ditch those spreadsheets with all the CONCATs and VLOOKUPs. Bionic now totally automates campaign naming conventions. Here’s how it works. What are Campaign Naming Conventions? In digital advertising, campaign naming conventions are systematic ways of naming campaigns so they’re easily identifiable, organized, and trackable. A good naming convention will make reporting, optimization, and collaboration much more efficient.

Campaigns 87

Campaigns Automation Paid Search Agency Advertising Agencies 87

Goodish Agency

SEPTEMBER 27, 2023

This blog explores, how InVideo can boost your e-commerce content. From making captivating product showcase videos to boosting conversions.

Video Marketing 97

Video Marketing Product Tips Conversion 97

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

SendGrid

SEPTEMBER 27, 2023

Learn all the clever ways to use AI to write emails faster and more error proof at scale with tips, strategies, and practical tactics. The post 7 Genius Ways to Use AI to Write Emails appeared first on SendGrid.

Tactics 81

Tactics Tips Practices Best Practices 81

QuanticMind

SEPTEMBER 27, 2023

Digital healthcare. Personalized medicine. Artificial intelligence. Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! While many of these innovations present new and exciting opportunities for pharma brands, digital marketers may be feeling a bit of whiplash from the speed with which they're taking hold.

Marketing AI 78

Marketing AI Advertising Agencies Paid Search Agency Marketing & Strategy 78

illumin

SEPTEMBER 27, 2023

This bold and colorful campaign from Adidas was launched this year to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023. Play Until They Can’t Look Away impactfully showcases the talent of some of the world’s greatest soccer players. With appearances from Alessia Russo, Lena Oberdorf, and Mary Fowler, this ad gives audiences a small taste of the skill they’ll see in the FIFA tournament.

Paid Search Agency 75

Paid Search Agency Ads Marketing Strategy Marketing & Strategy 75

Navigate the Channel

SEPTEMBER 27, 2023

You’ve heard the phrase, or perhaps you’ve said it yourself to explain behavior or interaction with graphic artists, video editors, illustrators, writers or designers in your company or team: “They’re such a creative type.” The emotional shorthand doesn’t require further discussion because it’s based on a fabrication that’s existed for decades—maybe centuries.

Creativity 65

Creativity Effectiveness Work Management Planning 65

Advertisement

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

BOP Design

SEPTEMBER 27, 2023

Many B2B firms view search engine optimization (SEO) and website design are two separate, but equally important, entities. While SEOs are experts in all things search and web designers are experts in all things website-related, the two parties do need to collaborate to create a successful website that search engines, like Google, can read and that also provide an ideal user experience (UX).

SEO 62

SEO B2B Design Tips 62

Hubspot

SEPTEMBER 27, 2023

I‘m late to the game on AI. Ever since the first time my phone had the audacity to autocorrect one of my texts, I’ve been pretty convinced that artificial intelligence is going to be humanity‘s downfall — so I’ve been reluctant to embrace resources like ChatGPT. But I‘ve hit a point recently where I realized that AI might be a little too sophisticated and ever-adapting for my holding out to make a difference.

Marketing Prospects 74

Marketing Prospects Interactive Marketing Analytics Marketing Strategy 74

PureB2B

SEPTEMBER 27, 2023

This article delves into the consequences of reduced traffic at marketing conferences due to budget cuts and what you can do to generate alternative leads for your team.

Traffic 62

Traffic Conference Generation Marketing Qualified Leads 62

LeanData

SEPTEMBER 27, 2023

LeanData helps you put data management practices on autopilot - like a modern data housekeeper, keeping your Salesforce instance clean and organized. The post 10 Automated Data Management Practices You Didn’t Know You Could Do in LeanData appeared first on LeanData.

Automation 59

Automation Practices Organization Data Hygiene 59

Advertiser: ZoomInfo

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

Cold Calling

Method and Metric

SEPTEMBER 27, 2023

We are frequently approached by businesses that publish weekly blog posts that aren’t driving search traffic. It’s frustrating; they are putting in the time, money, and effort, so why aren’t they seeing results? Blog writing without a content marketing strategy woven with SEO tactics, is often a waste of time and resources.

Content Marketing 59

Content Marketing Marketing & Strategy Marketing Strategy SEO 59

Benchmark Email

SEPTEMBER 27, 2023

Your brand is your business. And when you’re a small-to-medium-sized business working with a limited budget and resources, getting smart with your digital branding strategy is key to seeing positive outcomes online. You may not have a large budget to work with a branding agency, outsource content creation, or hire a design and development team… The post 7 Digital Branding Tips for Your SMB appeared first on Benchmark Email.

SMB 52

SMB Branding Brand Identity Tips 52

US Data Corporation

SEPTEMBER 27, 2023

Staying ahead in the world of Marketing Technology means staying on top of all latest advancements. Learn to be an expert Martech marketer and embrace marketing technology like never before. From AI and automation to blockchain and voice search, harness tools and insights needed to engage with your audience with great effect. Choose to stay informed and invest in training, while focusing on the customer experience.

Tips 52

Tips Marketing Search Marketing Automation 52

Valasys

SEPTEMBER 27, 2023

A responsive web design is a website design style that enables web pages and websites to display on any device and screen size by automatically adjusting to the screen. It ensures that a site retains its optimal appearance and usability no matter the device/ gadget it’s presented on. As a user switches from one device to another, the site should switch automatically to accommodate image size, scripting abilities, and resolution.

Design 52

Design Social Media Peer-to-peer User-Generated Content 52

Advertisement

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

Single Grain

SEPTEMBER 27, 2023

Think about the last time you saw a picket line in Hollywood. With actors and writers brandishing signs, the scene becomes an evocative display of labor fighting for its worth. Sure, strikes happen across different industries, but there’s an overarching lesson that we can apply from this specific strike to how we ought to capitalize on content marketing.

Work Management 52

Work Management Marketing & Strategy Marketing Youtube 52

AgencyEA

SEPTEMBER 27, 2023

In this episode, hosts Rick and Lucy are joined by Vanessa Karlsson, Head of Events at Dropbox, who shares her 20+ year career in event marketing, her predictions for experiential trends, and her insights on Dropbox Dash, Dropbox’s native AI tool!

Event Marketing 52

Event Marketing Opinions Trends Tools 52

Valasys

SEPTEMBER 27, 2023

Cybercriminals target businesses of all sizes and industries, with small businesses being the focus of 43% of cyberattacks, according to a study by the Better Business Bureau. These attacks are primarily aimed at acquiring personal data. While larger organizations have more data to steal, small businesses have less secure networks, making them easier to breach.

Small Business Marketing 52

Small Business Marketing Marketing & Strategy Marketing Management Business 52