Fri.Nov 11, 2022

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30 Need-to-Know B2B Content Marketing Stats for 2023

PureB2B

The post 30 Need-to-Know B2B Content Marketing Stats for 2023 appeared first on DemandScience.

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What Is Link Building for SEO All About? The Complete Guide

The Daily Egg

When hoping to improve your visibility in search engine results, link building is a key tool for you to use. When high-quality. The post What Is Link Building for SEO All About? The Complete Guide appeared first on The Daily Egg.

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The 40 Best Google Tools For Productivity And Marketing via @sejournal, @BrianFr07823616

Search Engine Journal

Google has a wide range of tools businesses of any size can use to boost productivity, maximize marketing spend and drive more sales. The post The 40 Best Google Tools For Productivity And Marketing appeared first on Search Engine Journal.

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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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9 Best Practices for Ecommerce Customer Service

The Daily Egg

We live in a time when customers have no problem moving from your brand to another. The difference is often customer service. The post 9 Best Practices for Ecommerce Customer Service appeared first on The Daily Egg.

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More Trending

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Personalizing Healthcare Experiences with Custom Health Data

Lake B2B

It’s 2022. In this era of data, customers are accustomed to receiving seamless, personalized experiences that make their lives simpler. And their healthcare buying journey is no different. Today, the healthcare industry in the US is at a staggering $11,000 billion. Here, the rise of exceptional patient care, better use of technology, and the demand […].

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How Women Can Lead and Succeed in a Male-Dominated Space

Salesforce Marketing Cloud

Women in financial services are playing a key role in the industry’s future, driving innovation and leading the way into a more digital presence. The rise of women in this male-dominated space has been a powerful trend over the last couple of decades. We recently spoke with several executives in finance — including some who joined us for our “Women of Wall Street” features at Salesforce’s New York World Tour and Dreamforce events this year — to learn more about their journeys.

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How to Create Scroll-Stopper Ads That Convert

Bannersnack

13 minutes read Creating ads that catch the eye is more difficult than ever in today’s world, where everyone is fighting for online attention. To find out some secrets on how to create scroll-stopper ads that get your audience to click and convert, we decided to invite Jacob Cass to Creatopy’s webinar sessions. Jacob Cass is a brand designer, strategist, educator, podcaster, business coach, community builder, and the founder of JUST Creative, an award-winning branding & design consultancy t

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HG Insights Runs Santa Barbara: 5k & Half Marathon

HG Data

Last weekend, HG took to the streets to run either 5K or 13.1 miles together! The Santa Barbara Half Marathon brought over 2,000 runners, from all over the world, to the sunny beach-side community. The race is sponsored to support youth running programs by providing access to the sport, proper gear to participate and training … The post HG Insights Runs Santa Barbara: 5k & Half Marathon appeared first on HG Insights.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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9 small business networking tips to help you expand your reach

The Marketing Blender

Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . 9 small business networking tips to help you expand your reach. When it comes to running a small business, networking is key. You need to build relationships with other businesses, influencers, and customers in order to create a solid foundation for your company. But networking can be tricky, especially if you’re not sure where to start. .

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How to succeed in social without losing your sanity

Sprout Social

In early September, I had to write an article about corn. The Corn Kid took over social media, and as an Editorial Writer for Sprout, it was my job to cover it. In terms of workload, it wasn’t a heavy lift. But this article came with a new challenge. I had to wade through approximately 600,000 videos–all using the same sound–to get the content. To say it took a toll would be an understatement.

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Letter From the Editor: Yes, We Have to Talk About Twitter. via @sejournal, @Amanda_ZW

Search Engine Journal

The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates. Greetings, SEO pros, digital marketers, journalists, and curious minds among us. For I have the pride, the privilege, nay, the pleasure of addressing my very first official “Letter From the Editor” to such an esteemed audience.

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The Next Steps: Working with Net Promoter Scores to Fuel Growth

Ignite

Marketing used to be (at least in part) a luck-driven game. You knew your audience and wanted them to react to the messaging you sent them. Unfortunately, this yielded marketing collateral that didn’t necessarily entice target audiences in the way a company expected. In the modern world, marketing isn’t the luck-based art form it once was; it’s now powered and backed by a data-driven approach to making profitable decisions.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Senior Twitter Execs Resign – Bankruptcy Reportedly Isn’t Out Of The Question via @sejournal, @martinibuster

Search Engine Journal

Musk reportedly says bankruptcy not out of the question as senior execs core to Twitter's functioning resign. The post Senior Twitter Execs Resign – Bankruptcy Reportedly Isn’t Out Of The Question appeared first on Search Engine Journal.

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The Next Steps: Working with Net Promoter Scores to Fuel Growth

Ignite

Marketing used to be (at least in part) a luck-driven game. You knew your audience and wanted them to react to the messaging you sent them. Unfortunately, this yielded marketing collateral that didn’t necessarily entice target audiences in the way a company expected. In the modern world, marketing isn’t the luck-based art form it once was; it’s now powered and backed by a data-driven approach to making profitable decisions.

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B2B Marketing Mix-ology

Drew Neisser

Allocating your marketing budget but don’t know where to start? Begin with the end in mind. That’s where we start in today’s episode with Mary Leigh Mackie of AvePoint , Sue Holub of OnSolve , and Suzanne Reed of LBMC , three marketing mix masters with tons of hard-earned wisdom about how to spend money wisely with a limited budget. . Tune in to hear each CMOs approach to their marketing mix, working backwards from who they target to how they spend to how they adjust their marketing mix along th

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MarketingTracker 5.22

ScanmarQED

Selected Plot line. As a dashboard designer, you can use the Selected plot line to give your viewers visual cues to help process the information in front of them. The Selected plot line is drawn against the active pointer or chosen value in the chart, Dallas, in our example below. It can be used together with plot bands or other plot lines, like minimum and maximum, to make it easier to see where the chosen value lies compared to other values or areas in a chart.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Product-Led Growth: Are You Ready For Takeoff?

Bluetext

Product-led growth (PLG) strategy is at the forefront of a massive shift in the software purchasing process. Read our most recent blog in this series, PLG Series: Product User POV , to determine if your company is ready to put end users in the driver’s seat. For companies looking to make this shift, consider the steps it will take to get there, which will require two major stages of transformation: the evolution of the product, and the evolution of the organization. .

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Email Content Automation: What It Means and Why It’s Effective

Litmus

This piece originally appeared in Venture Beat. Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . Organizations using advanced personalization generate 17% more revenue through their campaigns. 71% of consumers feel frustrated with impersonal experiences. .

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Today’s B2B Marketers Need To Start Closing More Deals!

Only B2B

Even though the title might seem like click-bait, I can promise you that it is not. I don’t even suggest that the sales department be taken over by the marketing department. I’m aware that the majority of modern B2B marketers think they could sell more effectively than the sales representatives, but let’s work smarter rather than harder.

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AWS Marketplace + ZoomInfo: Integrated GTM Solutions in One Click

Zoominfo

Through global uncertainty and economic turmoil, IT leaders are prioritizing efficient cloud solutions that can deliver results fast — and that means software providers need to lead with flexibility. Nothing says flexibility like Amazon Web Services. More than 1 million active customers worldwide trust AWS with their most critical technology needs, from storage and computing to networking and machine learning.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Make a Compelling Case for Content Marketing That Gets Executive Buy-In

ClearVoice

The phrase “less is more” applies to many situations in life — but not when it comes to building your business case for content marketing. Less content means fewer leads, fewer website clicks, less engagement, less search traffic, and — ultimately, less success. When it comes to your content marketing planning and budget, your leadership needs to know that “more is more.” More leads, more engagement, and more customers equal more success.

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Why Feasibility Studies Matter (With Examples)

Hubspot

As a business leader, you want your projects to generate a return on investment. So before you begin any new venture, it’s a good idea to complete a feasibility study. Feasibility studies help to determine the success (or failure) of your proposed project or plan. These types of studies help you make better, informed business decisions. As a result, you can save time and money by starting a plan or a project that you know has a high ROI.

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All you need to know about MarTech marketing

Valasys

Remember when we used to go to the farmers’ market to buy fresh produce and groceries? Or go to the nearest electronic store to buy new electric appliances? Today, Virtual Marketing provides us the ease and privilege of getting all our daily necessities on our doorstep with just a few taps on our phone. Moreover, this also empowers local vendors as it gives them business.