How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016
Content Standard
NOVEMBER 26, 2016
From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies. Documentaries and short films are becoming well-traveled roads for brands hoping to lure viewers in with compelling content. Thanks to the online video explosion, brands have a platform to experiment with longer formats instead of the traditional 30-second commercial.
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