Mon.Nov 14, 2016

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How Customer Profiles Can Boost Your Marketing Success

Marketing Insider Group

Today’s consumers are more connected than ever, and they are using a number of devices to search for information and make purchases. According to a Nielsen report, an average U.S. consumer owns and uses four different devices to access and consume content. The diverse array of digital devices available today means that marketers must find […].

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Brand mapping – Correspondence Analysis explained

Savanta

Which attributes most closely define your brand? Which other brands are challenging you for this space? How differentiated is your brand and where might there be white space? These are all critical questions for a marketer or indeed anyone managing a brand, but answering them isn’t always straightforward, as the following example illustrates. It’s from a real-life study of how buyers of corporate IT systems perceive different vendor brands.

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HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference

Customer Experience Matrix

HubSpot held its annual INBOUND conference in Boston last week. Maybe it's me, but the show seemed to lack some of its usual self-congratulatory excitement: for example, CEO Brian Halligan didn’t present the familiar company scorecard touting growth in customers and revenues. (A quick check of financial reports shows those are just fine: the company is expecting about 45% revenue increase for 2016.

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The ugly side of digital transformation

Biznology

Back in the early 1990s, the corporate world was seized by a concept called “business process re-engineering (BPR),” the goal of which was to rethink business from the ground up, questioning every assumption, and redesigning processes from scratch to achieve massive gains in efficiency and competitiveness. BPR spawned conferences, books, and countless consulting engagements, but there’s little evidence that anyone benefited from it other than the authors and consultants.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Earn Your Audience With Paid Media: The Best Channel Options

Marketing Insider Group

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. So how do you know which places are right for your organization? Testing, testing, and more testing. Through experimentation and testing on different paid channels with different types of […]. The post How to Earn Your Audience With Paid Media: The Best Channel Options appeared first on Marketing Insider Group.

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Brand mapping – Correspondence Analysis explained

Savanta

Which attributes most closely define your brand? Which other brands are challenging you for this space? How differentiated is your brand and where might there be white space? These are all critical questions for a marketer or indeed anyone managing a brand, but answering them isn’t always straightforward, as the following example illustrates. It’s from a real-life study of how buyers of corporate IT systems perceive different vendor brands.

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Contently Named One of the 50 Best Places to Work in Media By Ad Age

Contently

Sometimes, Mondays suck. Okay, maybe a lot of times. Saying goodbye to the weekend is never easy, but there is a solution: making the workplace a better place. That means building a culture where people enjoy each other’s company, are fulfilled by their responsibilities, and have access to the resources they need to succeed. Of course, that always sounds much simpler than it actually is.

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5 Ways to Scale Your ABM Strategy

Adobe Experience Cloud Blog

Author: Vyoma Kapur So you’ve been tasked with running an account-based marketing (ABM) strategy that will target bigger deals that potentially close at a faster rate. You have thousands of accounts on your ABM list, selected by sales, marketing, or in tandem…but you’re a team of one. Sound familiar? Without burning the midnight oil or taking your budget through the roof, how do you make ABM happen?

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Fancy Olive Oil

Ambal's Amusings

As much as I love fine food and adore the folks who make it, I was never intent on cooking fine food. The simple reason being…I always have had access to excellent food. Family and friends cook yummy food that I can partake off. Works out alright? Right? In the midst of this “I ain’t … Continue reading Fancy Olive Oil.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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8 Tips That Helped These 3 B2B Marketing Leaders to the Top

Leadspace

MarketingProfs’ B2B Marketing Forum 2016 in Boston featured some really interesting, engaging and useful sessions from a wide range of experienced marketers. One of the best parts was just picking up stacks of great advice from seasoned B2B professionals who’ve been there, done that and got… probably more t-shirts than they care to admit. One of those sessions, “From Modern Marketer to CMO to CEO,” offered a particularly long list of helpful career tips, courtesy of three highly experience

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Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. From new ways to use video across the entire marketing funnel, to sales teams using personalized video to engage prospects, all the way to HR teams using video internally for training and executive briefings – video is no one-tri

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Tactics to Improve Content Creation

Kapost

With any large organization there is a bit of scattered thinking and energy. Perhaps not everyone is on the same page due to lack of internal content sharing tools. Maybe teams are targeting specific parts of the sales funnel with content rather than taking a full-funnel approach. In some cases, there is simply a lack of clear strategy from top executives, making any efforts by teams equally unclear.

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Q&A With Jon Miller on Mapping Your Account Based Marketing Strategy: It Starts With Account Selection

EverString

Account. The post Q&A With Jon Miller on Mapping Your Account Based Marketing Strategy: It Starts With Account Selection appeared first on EverString.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Would Your Brand’s Twitter Marketing Strategy Deliver Toilet Paper?

Content Standard

Brands that ignore Twitter marketing for customer service are missing out on a chance to save their brands’ behinds—and sometimes, quite literally, those of their customers. In a famous example from the UK, a desperate traveler tweeted Virgin Trains—from the train bathroom—to beg for another roll of toilet paper following a “reasonably large” incident.

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12 Great Examples That Prove the Power of Repurposing Content

Hubspot

Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is. Sometimes, all your content needs is a little refreshing and repurposing to keep your audience interested.

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Become an Expert on Google Shopping, Chapter 2: Keep Your Feed Clean!

QuanticMind

In Chapter 2, we’ll cover Google Shopping best practices for data feeds – how to get a feed, keep it clean…and avoid the horrors of banned products and suspended accounts. Stay tuned for the next chapter in our seven-part series on upping your Google Shopping game to the next level! As part of our journey to become experts on Google Shopping, we absolutely, positively have to discuss the very important topic of the Google Shopping data feed for your Product Listing Ads (PLAs).

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How to Select Your Next B2B Demand Generation Agency

Crafted Agency

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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This Tone Analyzer Could Help You Sound Like Your Favorite Publisher

Contently

A few days ago, I was on the phone with a marketer from a popular appliance company when I heard an unusual request: “We want to sound like Vice.” As a content strategist at Contently, I hear this type of editorial ambition all the time: Brand X wants to be like Vice, Vox, The New York Times. Brands now understand that the voice and tone of their publications will impact audience development.

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How to Create a Successful Channel Sales and Marketing Program

Computer Market Research

Discover the most Important Pieces to Create a Successful Channel Partnership. Utilizing channel partnerships effectively depends on the proper execution of a variety of components in order to cultivate highly profitable opportunities for your business. Doing so requires patience, trust, communication and loyalty all to be in consistent synchronization.

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How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns

Hubspot

Even with all of the resources available for content strategy and amplification, we know there’s no magic formula for making content go viral. And while many businesses aren't trying to compete with celebrity gossip in the virality arena, they are looking for links and conversions to drive their goals forward. In other words, getting a lot of eyes on your content is key.

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Sober Up: Account-Based Marketing Can Work in an Inbound World

Content Standard

Brand marketers, especially B2B marketers, know the struggle that comes with reeling in certain prospective clients, sometimes missing out on that major lead they’ve been chasing for weeks, months, or years. Generating lots of leads—but not necessarily the right ones—is a limitation of inbound marketing as a client acquisition channel, and it’s pushed some forward-thinking marketers to turn their attentions toward account-based marketing.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

As one of the fastest growing social networks in the world, everyone wants a piece of Instagram. Newly released features now let you access up to five different handles so you can manage multiple Instagram accounts on a single device. For several people on Instagram, the easily interchangeable feature allows you to hop back and forth from each account without needing to login.

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How to Create a Successful Channel Sales and Channel Marketing Program [Infographic]

Computer Market Research

Discover the most Important Pieces to Creating a Successful Channel Partnership. Utilizing channel partnerships effectively depends on the proper execution of a variety of components in order to cultivate highly profitable opportunities for your business. Doing so requires patience, trust, communication and loyalty all to be in constant synchronization.